What xfive does

xfive is a 20-year-old digital consultancy founded in 2005 in Melbourne, Australia (originally as XHTMLized, rebranded in 2016), with an engineering and delivery hub in Kraków, Poland opened in 2014. The firm is registered as xfive.co Pty Ltd (ABN 76 160 801 285) and operates as part of the X-company group alongside X-Team and XWP. With 51–100 employees and a founder-led management team (CEO Milosz Bazela, co-founder Stano Dzavoronok as Head of Product Development, Mikołaj Glybin as Head of Design), xfive remains privately held and bootstrapped with no disclosed external funding.

The company delivers end-to-end digital product development through five service lines: AI-Driven Discovery and Product Strategy, Strategic Design and UX/UI, Software Engineering and Delivery, Maintenance and Digital Growth (the Care and Growth retainer plan), and AI Transformation and Integration. Technical capabilities span WordPress (including custom Gutenberg blocks and headless implementations), React/JavaScript, Ruby on Rails, Angular, Shopify, BigCommerce, WooCommerce, and CMS platforms such as Sanity. xfive maintains certified partnerships with Shopify, BigCommerce, WP Engine, and Auth0, and integrates HubSpot, Slack, Trello, Mailchimp, CollateX, and Acumatica into client engagements. The portfolio is organized around three primary verticals — Manufacturing, Publishers, and FinTech — and four delivery categories: Web Apps, Websites, Ecommerce, and MVPs.

xfive generates revenue through project-based professional services (custom software development, discovery, design, and engineering) combined with retainer-style managed services (Care and Growth plans). Pricing is custom and not publicly disclosed; project economics are reported to range from $10K–$25K for entry-level work to $50K+ for complex enterprise builds. The go-to-market is consultative and relationship-driven: 80% of business comes from referrals and returning clients, with an average partner tenure exceeding 7 years. The firm serves a diversified client base of 3,000+ organizations over its lifetime, including OECD, UC Berkeley, Yanmar Europe, ThinKom, Printify, SmartRecruiters, Shamrock Technologies, InnoEnergy, Kelsey Media, New Lines Magazine, Olera, and Van Cafe, spanning government, higher education, manufacturing, fintech, publishing, elder care, and SMB e-commerce.

Name

xfive

Legal name

xfive.co Pty Ltd

Website

https://xfive.co

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

xfive is a 20-year-old, bootstrapped digital consultancy (Melbourne HQ, Kraków hub) delivering strategy, UX/UI, engineering, and AI integration services across WordPress, React, Rails, Shopify, and BigCommerce for enterprise and mid-market clients in manufacturing, publishing, and fintech.

Ownership category

akta.pro rank

Product category

Digital Consultancy Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Digital consultancy services
• Custom software development
• Web development agency
• UX/UI design services
• WordPress development

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - Software Development: xfive generates revenue through custom software development, web development, and application building services. Projects range from MVP development to complex enterprise builds, typically scoped with defined deliverables and timelines. Engagement types include discovery and strategy, design and UX/UI, software engineering, and ongoing maintenance.
2. Ongoing Maintenance and Support: Long-term Care and Growth plans provide recurring revenue through website maintenance, technical support, performance monitoring, and growth optimization services. These retainer-style arrangements ensure continuous client relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

xfive is a full-stack digital consultancy delivering custom software, web, and e-commerce development alongside UX/UI design, product strategy, and post-launch maintenance services. Engagements are consultative and project-based, addressing enterprise, mid-market, and SMB clients across manufacturing, publishing, and fintech verticals. The firm wraps each engagement with an upfront advisory audit and offers an ongoing Care and Growth retainer for long-term support.

Product overview

xfive is a digital consultancy — not a SaaS product company — offering a portfolio of interconnected service lines rather than a single platform product. The core service stack comprises five offerings: AI-Driven Discovery and Product Strategy, Strategic Design and UX/UI, Software Engineering and Delivery, Maintenance and Digital Growth (Care and Growth plan), and AI Transformation and Integration. These services are organized around three industry verticals: Manufacturing Software Development, Development and SEO for Publishers, and FinTech SEO and App Development. Project work is further categorized into four delivery types — Web Apps, Websites, Ecommerce, and MVPs — reflecting the predominant forms of client output. The Care and Growth plan provides ongoing post-launch support and acts as a long-term retainer vehicle that ties the other services together for returning clients.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Driven Discovery and Product Strategy A consulting engagement for early-stage companies to validate ideas, align stakeholders, and reduce risk before development begins, applying AI where it delivers measurable business impact.
• Strategic Design and UX/UI A design service that translates product strategy into intuitive, user-centered experiences, covering the full spectrum from discovery and UX research through visual UI design.
• Software Engineering and Delivery A development service that builds scalable platforms and applications with senior engineering teams, offering defined-scope delivery for web apps, websites, and e-commerce builds.
• Maintenance and Digital Growth (Care and Growth Plan) A post-launch retainer service (Care and Growth plan) that ensures stability, performance, and continuous improvement after launch, including CMS updates, technical audits, security monitoring, SEO, and growth support.
• AI Transformation and Integration A service that applies AI capabilities where they deliver measurable business impact, helping clients integrate AI into existing products and workflows for efficiency, automation, or intelligence goals.
• Manufacturing Software Development (Vertical) Industry-specific service vertical for manufacturers, providing custom software development including ERP integration, e-commerce, and application modernization for operations and sales modernization.
• Development and SEO for Publishers (Vertical) Industry-specific service vertical for publishers, providing long-term digital partnership that eliminates technical debt, improves SEO and AEO, and optimizes paywalls to maximize subscriber LTV and editorial efficiency.
• FinTech SEO and App Development (Vertical) Industry-specific service vertical for fintech and finance companies, focused on compliance-first digital platforms that minimize risk and drive growth, modernizing legacy systems and achieving AI/data readiness.

Quantifiable outcome

• 119% increase in revenue for Van Cafe e-commerce client
• +5 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Auth0coreTechnology or IntegrationIntegrated Auth0 for single sign-on (SSO) solution in OECD project, enabling unified registration and login across multiple platforms. This authentication integration enables secure, seamless user access across client digital ecosystems.
• BigCommercecoreTechnology or Integrationxfive is a certified BigCommerce partner developing custom e-commerce solutions on the platform. They have built multiple stores including Van Cafe with complex product configurators and ERP integrations.
• ShopifycoreTechnology or Integrationxfive develops custom Shopify solutions including stores, product configurators, and Shopify-WordPress integrations. Featured partner in Shopify directory for development expertise.
• PC Bennett SolutionsminorImplementation/ SI/ Consulting PartnerDeployment partner that reached out to xfive to create BigCommerce store for Van Cafe, working together on Acumatica ERP integration project.
• X-Company (X-Team and XWP)coreStrategic or Co-development Partnerxfive is part of X-company along with X-Team and XWP, indicating a holding company or affiliated group structure. X-Team is an established brand in the WordPress space.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• XWP: Sister agency within X-company specializing in enterprise WordPress engineering. Directly comparable to xfive on technology stack, delivery model, and enterprise client focus, and most likely the closest comparable peer.
• WebDevStudios: Long-standing WordPress agency offering custom development, design, and hosting services. Comparable to xfive in core WordPress development capability and US-based mid-market and enterprise client base.
• Icalia: Software development consultancy offering custom web, mobile, and product design services. Comparable to xfive in end-to-end product delivery and senior engineering positioning for mid-market clients.
• Ueno: Digital agency offering branding, design, and development services. Comparable to xfive in strategy-led positioning and senior team delivery for select enterprise clients.
• Dockyard: Custom software consultancy specializing in Elixir, Phoenix, and Rails. Comparable to xfive in custom development model, senior engineering positioning, and serving product teams seeking senior expertise.
• Thoughtbot: Product design and development consultancy offering strategy, design, and engineering services. Comparable to xfive in consultative, strategy-first positioning and senior engineering teams serving product teams.
• Human Made: Enterprise WordPress consultancy delivering custom development, platforms, and support to large publishers and brands. Closely comparable to xfive on WordPress engineering, publisher vertical focus, and ongoing retainer offerings.
• 10up: WordPress-focused digital agency providing web engineering, design, and support for enterprise clients. Comparable to xfive in technology stack, enterprise delivery, and retainer-style maintenance plans.

Broad incumbents

• Netguru: Larger European digital consultancy offering web, mobile, and product development. Comparable to xfive in full-stack delivery model but operates at significantly greater scale across more verticals.

Others

• WP Engine (Agency Partner Ecosystem): Managed WordPress hosting platform that xfive works with as a deployment partner (e.g., New Lines Magazine). Relevant as an ecosystem enabler and indirect channel rather than a direct services competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/xfive-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about xfive