Stoughton Area School District

What Stoughton Area School District does

Stoughton Area School District (SASD) is a public K-12 school district located in Stoughton, Wisconsin, approximately 15 miles outside Madison, and serving nearly 3,000 students across Dane and Rock Counties. Operationally, it runs three elementary schools (Fox Prairie, Kegonsa, Sandhill), one middle school (River Bluff), one high school (Stoughton High School), a four-year-old kindergarten (4K) program, and a Virtual Vikings online learning option, supplemented by Summer EXCEL enrichment programming and an Early Childhood program. The district employs 251-500 staff and is governed by an elected Board of Education under Wisconsin Department of Public Instruction oversight.

SASD's core technology footprint is built on standard K-12 administrative and instructional tooling rather than proprietary platforms: Infinite Campus serves as the student information system, FastBridge and STAR Renaissance Learning provide computer-adaptive reading and math assessments administered three times yearly, Finalsite and Smore handle district communications, Clever provides single sign-on, WISEdash feeds state accountability data, and Stopfinder and GoFan support transportation and ticketing. Notable differentiated assets include FabLab Stoughton, a digital fabrication laboratory that has hosted the televised Make48 competition and serves as a model for other FabLabs nationally, as well as a SWIFT Center-documented inclusive special education service delivery model.

The district's funding model is characteristic of a Wisconsin public school district: revenue is derived primarily from local property taxes and state aid, supplemented by voter-approved referendums (a $48 million facilities referendum passed in November 2022 and an operational referendum passed in April 2024) and food service receipts. SASD charges no tuition to resident students; non-resident students may attend via the state's open enrollment program. GTM is community-led, relying on parent word-of-mouth, multi-channel community communications (social media, monthly Viking Vine newsletter, School Messenger alerts, Peachjar digital flyers), Legislative Days with elected officials, and event-driven engagement rather than paid acquisition. Outcomes include a 98% average graduation rate, five consecutive WIAA Awards of Excellence, and all five schools Exceed or Meet Expectations on Wisconsin School Report Cards.

Name

Stoughton Area School District

Legal name

Stoughton Area School District

Website

https://stoughton.k12.wi.us

Company type

Public

Operating status

Operating

Headcount range

251–500 employees

Short description

Stoughton Area School District is a Wisconsin public K-12 school district serving approximately 3,000 students across three elementary schools, a middle school, a high school, 4K programming, and Virtual Vikings online learning, funded by property taxes, state aid, and voter-approved referendums.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (611110), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Public Elementary Schools (EDAJAAAB), Public Middle Schools (EDAJAAAC), Public K–12 Combined Schools (EDAJAAAE), Public Special Education Schools & Programs (EDAJAAAH)

Keywords

• K-12 public education
• Elementary and secondary schools
• Special education services
• Early childhood education
• Curriculum and instruction

Headquarters

HQ city

Stoughton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Property Tax Revenue: Primary funding source from local property taxes levied on residential and commercial properties within the district boundaries
2. State Aid: Wisconsin Department of Public Instruction funding based on enrollment and categorical aids
3. Operational Referendum Funding: Voter-approved operational referendum to address budget shortfalls and support reading and math objectives (passed April 2024)
4. Facilities Referendum: Voter-approved $48 million facilities referendum (November 2022) for capital maintenance, safety enhancements, and building renovations
5. Food Service Revenue: Meal program revenue from student breakfast and lunch programs

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Stoughton Area School District is a public K-12 school district that delivers comprehensive educational services to nearly 3,000 students across three elementary schools (Fox Prairie, Kegonsa, Sandhill), one middle school (River Bluff), one high school (Stoughton High), a four-year-old kindergarten program, and a virtual learning option. The district provides academic instruction, special education, English language learner support, career and technical education, athletics, music, and arts programming funded through property taxes, state aid, and voter-approved referendums.

Product overview

Stoughton Area School District provides comprehensive K-12 public education across six schools: three elementary schools (Fox Prairie, Kegonsa, Sandhill), one middle school (River Bluff), one high school (Stoughton High), and a 4-year-old kindergarten program. The district operates virtual learning options (Virtual Vikings), summer enrichment (Summer EXCEL), and early childhood programs. Supporting infrastructure includes FabLab Stoughton (digital fabrication lab), district assessment tools (FastBridge, STAR Renaissance for adaptive testing; ACCESS for ELLs), communications platforms (Finalsite, Infinite Campus SIS), and community facilities including a public swimming pool. The district serves approximately 3,000 students in collaboration with community partners, offering academic, athletic, music, and STEAM programs.

Differentiator

Problem solved

Functional benefit

Brands

• Virtual Vikings: Virtual learning options offered by the district
• Summer EXCEL
• The Viking Vine
• The Norse Star

Products and services

• Stoughton High School Four-year public high school serving grades 9-12, offering college preparatory, vocational, and elective programs; home to FabLab Stoughton, performing arts, and athletics.
• River Bluff Middle School Middle school serving grades 6-8 with comprehensive academic curriculum, music programs, counseling services, and extracurricular activities.
• Fox Prairie Elementary School Elementary school serving grades K-5, recognized for equitable multi-level system of supports and award-winning STEM programs.
• Kegonsa Elementary School Elementary school serving grades K-5, recognized with bronze-level recognition for behavior support programs.
• Sandhill Elementary School Elementary school serving grades K-5 with focus on community engagement and academic excellence.
• SASD 4K (Four-Year-Old Kindergarten) Early childhood program for four-year-old kindergarten, offered at various district locations with morning and afternoon sessions.
• Virtual Vikings Virtual learning option providing online education for students who benefit from remote learning alternatives.
• Summer EXCEL Summer enrichment program offering academic and exploratory learning opportunities for students during summer break.
• FabLab Stoughton Digital fabrication laboratory at Stoughton High School providing cutting-edge STEM learning opportunities in making, coding, and design thinking.
• Advanced Learning (Talented and Gifted Program) Program providing differentiated educational opportunities for students demonstrating exceptional abilities or talent.
• Special Education Services Specialized educational services for students with disabilities, recognized nationally for inclusive service delivery model.
• ESL Services (English Language Learners) English language learning support for multilingual students, including ACCESS for ELLs assessment administration.
• Food Service Program Student breakfast and lunch meal program generating revenue through meal purchases.

Quantifiable outcome

• 98% average graduation rate - one of the highest in Dane County
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Make48minorStrategic or Co-development Partner · 12 August 2022Make48 48-hour collaborative inventor and maker challenge hosted at Stoughton FabLab center
• DiversityJobs.comminorStrategic or Co-development Partner · 25 April 2022Partnership to recruit highly-qualified staff who reflect and support the diverse student population of SASD
• Fitchburg Family PharmacyminorStrategic or Co-development Partner · 1 October 2021Partnership with Fitchburg Family Pharmacy to offer COVID-19 testing in-district as part of Wisconsin Department of Health Services initiative
• FabLab StoughtoncoreOthersDigital fabrication laboratory operated in partnership with the community, providing maker education and serving as inspiration for FabLabs across the nation
• Stoughton HealthminorStrategic or Co-development PartnerLocal hospital serving the Stoughton area community; Stoughton is home to world-class hospital Stoughton Health
• SWIFT CenterminorStrategic or Co-development PartnerResearch partnership documenting SASD's inclusive service delivery model in special education as a knowledge development site

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Verona Area School District: Adjacent Dane County K-12 public school district of comparable size serving suburban communities near Madison. Operates a similar grade configuration (elementary, middle, high) with comparable revenue mix of property taxes, state aid, and referendums, and competes with SASD for open-enrollment students.
• Oregon School District: Neighboring Dane County K-12 public school district serving a similar mix of small-city and rural communities. Comparable in scale to SASD with multiple elementary schools, a middle school, and a high school, and draws from overlapping open-enrollment pools.
• McFarland School District: Small Dane County K-12 public school district directly bordering Stoughton. Operates the same grade structure (K-12 plus 4K) with similar funding model and competes for open-enrollment students from the same labor-shed.
• Sun Prairie Area School District: Dane County K-12 public school district of slightly larger scale, providing a relevant size-step comparison for SASD's growth trajectory. Shares Wisconsin state aid, property-tax revenue, and DPI accountability framework.
• Monona Grove School District: Dane County K-12 public school district serving similar Madison-metro suburban communities. Operates the same Wisconsin public school funding and accountability model and overlaps with SASD on staff labor markets and open-enrollment dynamics.

Regional players

• Edgerton School District: Rock County K-12 public school district adjacent to SASD's southern service area. Comparable small-district scale and similar grade configuration, and serves some of the same geographic footprint overlapping SASD's Rock County boundary.
• Cambridge School District: Small Dane County K-12 public school district east of Madison with similar size, funding mix, and Wisconsin DPI accountability framework. Relevant comparison for SASD's small-district economics.
• Evansville Community School District: Rock County K-12 public school district of comparable enrollment scale to SASD. Similar property-tax/state-aid revenue structure and grade configuration, making it a useful peer for funding and referendum analysis.

Broad incumbents

• Janesville School District: Larger Rock County K-12 public school district that overlaps geographically with SASD's southern service area. Provides a relevant peer for understanding how a larger district operates the same Wisconsin funding and accountability model.
• Madison Metropolitan School District: The largest K-12 public school district in Dane County and the dominant regional education provider near SASD. Important as the broader incumbent competitor for open-enrollment students, teacher talent, and supplemental programs in the Madison metro region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearestoughton
• YouTubeyoutube.com/@wearethoughton
• Facebookfacebook.com/stoughtonschools
• Instagraminstagram.com/wearethoughton

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoughton Area School District