The Liquid Fence Company

What The Liquid Fence Company does

The Liquid Fence Company is a U.S.-based consumer products brand that develops and markets scent- and taste-based animal repellents for residential outdoor use. Its product portfolio spans four categories — All-Purpose Animal Repellent, Deer & Rabbit Control, Dog & Cat Control, and Snake Control — offered in ready-to-use liquids, concentrates, hose-end ready-to-spray formulas, and granular formats sold in sizes from 32 fl oz up to 40 lb. The underlying technology relies on olfactory and gustatory aversion rather than harm: putrescent whole egg solids and garlic drive the deer-and-rabbit line, essential-oil blends (cornmint, cinnamon, castor, citronella, cedarwood) drive the other categories, and the snake line is specifically naphthalene-free for safety around children and pets. Formulated for rain resistance (up to one inch of rain per week) and year-round application, the line is positioned around prevention-by-scent so that animals are deterred before feeding.

The company operates as a brand subsidiary of Spectrum Brands, Inc. (NYSE: SPB), a diversified consumer products conglomerate, following an acquisition in 2015-2016. It does not sell direct; instead, distribution is routed entirely through three channel partners — Amazon, Home Depot, and Lowe's — that together account for nearly all revenue access. End customers are residential homeowners and gardeners seeking non-lethal protection for gardens, lawns, flower beds, shrubs, and ornamental landscapes from deer, rabbits, dogs, cats, snakes, squirrels, mice, and raccoons. Marketing is content-led: a YouTube channel hosts product demonstration videos and the website publishes educational 'Tips' content such as 'Safeguard Your Garden' and 'What's Inside'. Revenue is generated through one-time unit purchases at retailer-set prices, with implicit repeat purchase driven by seasonal reapplication and post-rainfall re-treatments, and pricing is not publicly disclosed on the company site.

Commercially, Liquid Fence functions as a non-reportable brand within Spectrum Brands' broader Home & Garden portfolio, alongside Black Flag, Cutter, Spectracide, Garden Safe, and Rejuvenate. Headcount is in the 11-50 range and the firm is headquartered in Madison, Wisconsin (USA), serving the U.S. and Canada. Independent revenue, ARR, or unit-volume figures are not disclosed.

Name

The Liquid Fence Company

Legal name

The Liquid Fence Company (Brand of Spectrum Brands, Inc.)

Website

https://liquidfence.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Liquid Fence Company is a Spectrum Brands-owned consumer brand that sells scent- and taste-based animal repellent products (sprays, concentrates, granules) for residential gardens and landscapes, distributed through Amazon, Home Depot, and Lowe's in the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Consumer Animal Repellent Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ)

akta.pro secondary industries

Natural/Green Pest Control Products (CRAJAHAK), Humane Wildlife Deterrence & Exclusion (Eco-Safe Methods) (HSAMALAE)

Keywords

• Animal repellent products
• Garden pest control
• Deer rabbit repellent
• Outdoor wildlife deterrents
• Lawn and garden care

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Consumer Repellent Product Sales: The company generates revenue through the sale of animal repellent products (liquids, concentrates, and granules) to consumers via retail distribution channels. Products are sold in various sizes (32 fl oz, 1 gallon, 2 lb, 5 lb, 40 lb) as one-time purchases with repeat purchase potential as consumers reapply seasonally or after heavy rainfall.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Liquid Fence Company develops, manufactures, and sells scent-based animal repellent consumer products (ready-to-use sprays, concentrates, and granules) used by homeowners and gardeners to repel deer, rabbits, dogs, cats, snakes, squirrels, mice, and other small mammals from residential yards, gardens, and landscaping. The products rely on natural essential oils and putrescent egg solids to create olfactory aversion that is harmless to plants, animals, children, and pets when used as directed, with rain-resistant, year-round applicability.

Product overview

The Liquid Fence Company offers a portfolio of animal repellent products for residential gardens and landscaping. The product line spans four main categories: (1) All-Purpose Animal Repellents for broad-spectrum protection against rabbits, squirrels, mice, raccoons, and small mammals, available in both ready-to-use liquid and granular formulations; (2) Deer & Rabbit Control products including ready-to-use sprays (32 oz and 1 gallon), concentrated liquid (requiring dilution), ready-to-spray hose-end concentrate, and granular formats — all using putrescent whole egg solids and garlic as active ingredients; (3) Dog & Cat Control with a ready-to-use spray using citronella oil and other essential oils; and (4) Snake Control featuring a naphthalene-free granular formula with cornmint and cedarwood oils. The company emphasizes scent-based deterrence that works without requiring animals to ingest treated vegetation, year-round applicability, rain resistance, and safety for plants, animals, and children when used as directed.

Differentiator

Problem solved

Functional benefit

Brands

• Liquid Fence Deer & Rabbit Repellent: Ready-to-use and concentrate formulas for repelling deer and rabbits from gardens, flowers, shrubs, trees and vines
• Liquid Fence Dog & Cat Repellent
• Liquid Fence All-Purpose Animal Repellent
• Liquid Fence Snake Repellent

Products and services

• All-Purpose Animal Repellent Ready-to-Use A ready-to-use liquid spray in a 32 oz format that repels rabbits, squirrels, mice, and other small mammals from residential yards, landscapes, and gardens using scent-based deterrence with cornmint oil, cinnamon oil, castor oil, and garlic oil. Intended for residential homeowners and gardeners seeking broad-spectrum small mammal protection.
• All-Purpose Animal Repellent Granular A granular formula for repelling mice, rabbits, squirrels, and other small mammals from residential yards, landscapes, and gardens, using cornmint oil, cinnamon oil, and castor oil. Designed for residential outdoor application as an alternative to liquid spraying.
• Deer & Rabbit Repellent Ready-to-Use (32 oz) A ready-to-use 32 oz liquid spray that repels deer and rabbits before they feed, using putrescent whole egg solids and garlic to create a scent-based aversion that works on landscaped ornamental gardens, flowers, shrubs, trees, and vines. Targeted at residential gardeners and landscapers experiencing deer and rabbit browsing.
• Deer & Rabbit Repellent Ready-to-Use (1 Gallon) A 1-gallon ready-to-use spray for repelling deer and rabbits from gardens and landscapes, with a rain-resistant formula effective for approximately one week or more per application. A larger-format version of the 32 oz product designed for coverage of larger residential properties.
• Deer & Rabbit Repellent Concentrate A concentrated liquid formula for repelling deer and rabbits from gardens, flowers, shrubs, trees, and vines; requires manual mixing with water at 12.8 fl oz per gallon. Uses putrescent whole egg solids and garlic as active ingredients and offers higher coverage per bottle than ready-to-use versions.
• Deer & Rabbit Repellent Ready-to-Spray (Hose-End Concentrate) A hose-end ready-to-spray concentrate that connects directly to a standard garden hose for easy application without manual mixing, repelling deer and rabbits with putrescent whole egg solids and garlic. Designed for homeowners seeking dilution convenience.
• Deer & Rabbit Repellent Granular A granular repellent specifically formulated for low-growing flower beds, landscaped ornamental gardens, ground cover, and lawns under 24 inches in height, using putrescent whole egg solids and garlic to repel deer and rabbits. Provides an alternative application method to liquid spraying for short vegetation.
• Dog & Cat Repellent Ready-to-Use A ready-to-use spray that repels dogs and cats by masking familiar animal odors through citronella oil, eugenol, garlic oil, cinnamon oil, and geraniol, preventing pets and strays from marking outdoor residential areas. Suited for homeowners experiencing dog/cat territory marking or digging in yards.
• Snake Repellent Granular A naphthalene-free granular formula using cornmint oil and cedarwood oil that works immediately to obstruct snakes' senses of taste and smell, marketed as safe for use around children and pets when used as directed. Designed for residential customers seeking alternatives to traditional naphthalene-based snake repellents.

Quantifiable outcome

• Products last a week or more per application with monthly reapplication recommended
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as an online retail distribution partner for Liquid Fence products, making the animal repellent products available to consumers through the Amazon marketplace.
• Home DepotcoreChannel Partner/ Reseller/ DistributorHome Depot serves as a primary retail distribution partner for Liquid Fence products, offering products both in physical stores and through Home Depot's online platform.
• Lowe'scoreChannel Partner/ Reseller/ DistributorLowe's serves as a primary retail distribution partner for Liquid Fence products, offering products both in physical stores and through Lowe's online platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Spectracide: Spectracide, another Spectrum Brands sibling, is a much broader outdoor pest control brand offering insecticides, herbicides, and lawn care — it overlaps with Liquid Fence in retail placement and consumer household pest concerns but covers a far wider product range.
• Spectrum Brands (parent): Spectrum Brands owns Liquid Fence and operates adjacent consumer brands (Black Flag, Cutter, Garden Safe, Spectracide); it is the parent company and a structural incumbent in the consumer pest and garden care space.
• Havahart: Havahart is a broader wildlife-control brand offering traps, repellents, and exclusion products; it overlaps with Liquid Fence on the repellent category but spans a wider product portfolio addressing the same end customers.

Direct peers

• Critter Ridder: Critter Ridder is a fellow Spectrum Brands animal repellent brand, offering scent-based granular and spray products that compete head-to-head with Liquid Fence in the same retail channels (Home Depot, Lowe's, Amazon).
• Bobbex: Bobbex is a direct competitor offering animal repellent sprays and concentrates targeting deer, rabbits, and other wildlife for residential and commercial use, with similar scent-based deterrent formulations to Liquid Fence.
• I Must Garden: I Must Garden produces natural, scent-based animal repellents for deer, rabbits, moles, and other garden pests, using putrescent egg and botanical oil formulations — directly comparable to Liquid Fence's Deer & Rabbit and All-Purpose lines.
• Safer Brand: Safer Brand is an organic gardening and pest control brand offering natural animal repellents and insect control products with similar eco-friendly positioning to Liquid Fence, sold across major garden retailers.
• Bonide Products: Bonide manufactures a broad line of consumer pest control products including animal repellents, insecticides, and fungicides sold through the same home-and-garden retail channels as Liquid Fence.
• Dr. T's Nature Products: Dr. T's produces animal repellents (deer, rabbit, raccoon) for residential gardeners using similar scent-based mechanisms, sold through independent garden centers and online — competing directly with Liquid Fence.

Emerging players

• Messina Wildlife Solutions: Messina Wildlife is a smaller emerging brand focused on natural, eco-friendly animal repellents for residential gardens, with overlapping ingredient platforms (eggs, essential oils) to Liquid Fence but limited retail distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVttxWFl3SlRu7KObKGtbxQ
• Xx.com/liquidfence
• LinkedInlinkedin.com/company/liquid-fence

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Liquid Fence Company