Bobbex Inc

What Bobbex Inc does

Bobbex Inc. is a privately held, founder-owned specialty consumer-products company headquartered in Naugatuck, Connecticut, that manufactures and sells topical spray repellents designed to deter deer, rabbits, geese, and other small animals from damaging ornamental plantings, gardens, and commercial landscapes. Founded in the late 1980s by Robert Ecsedy — a University of Bridgeport chemistry graduate and former president of the Fairfield Horticultural Society — the company's flagship product is built around a proprietary 12-ingredient natural formulation (including putrescent eggs, fish meal, fish oil, meat meal, garlic, cloves, urea, and Epsom salts) combined with a water-insoluble sticking agent that allows the dried spray to withstand several heavy rains. The portfolio spans four core repellent SKUs (deer, rabbit & small animal, rose deer-and-insect dual-action, and goose), each offered as both Ready-to-Use sprays and concentrates in sizes from 32 oz to 5 gallons, plus commercial-grade bulk formats (55-gallon drums, 260-gallon totes) with seasonal Growth and Dormant formulas.

The business operates a dual-channel go-to-market: a direct-to-consumer storefront at bobbex.com with phone ordering (800-792-4449) and free shipping over $60, alongside a commercial wholesale channel that ships FOB Naugatuck CT on Net 30 terms to professional landscapers, nurseries, golf courses, and parks. Pricing runs from approximately $13.99 for a 32 oz consumer RTU spray to $6,211.99 for a 260-gallon commercial tote, with accessories (sprayers, drum pumps, mixer blades) sold alongside. The company also operates a Canadian storefront (bobbex.ca) and accepts requests from local retailers to carry its products.

Bobbex is sold in all U.S. states except Indiana, Michigan, New Mexico, and Washington D.C., and has accumulated 35+ years of independent third-party validation, including a Connecticut Department of Forestry and Horticulture study ranking it 93% effective — second only to a physical fence — and endorsements from This Old House (2024), Country Living Magazine (2024), Chicago Tribune (2021), and Bob Vila (2021). The company remains entirely founder-owned, with no disclosed institutional investment, M&A activity, or public-market plans.

Name

Bobbex Inc

Legal name

Bobbex Inc.

Website

https://bobbex.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Bobbex Inc. manufactures and sells eco-friendly topical spray repellents using a proprietary 12-ingredient natural formula to deter deer, rabbits, geese, and small animals from damaging plantings, serving homeowners and professional landscapers through DTC e-commerce and commercial wholesale distribution.

Ownership category

akta.pro rank

Product category

Animal Repellents

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ)

akta.pro secondary industries

Outdoor & Yard Pest Control (Lawn/Perimeter Treatments) (CRAJAHAE), Natural/Green Pest Control Products (CRAJAHAK)

Keywords

• Deer repellent products
• Animal repellent sprays
• Garden pest control
• Commercial landscaping supplies
• Plant protection solutions

Headquarters

HQ city

Naugatuck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Consumer Product Sales: Direct-to-consumer sales of deer and animal repellent products in various sizes (32oz to 5 gallon) through the company website. Products include Ready-to-Use sprays and Concentrates for home gardeners.
2. Commercial/Professional Sales: Sale of bulk commercial products including 55 gallon drums, 260 gallon totes to professional landscapers, nurseries, and commercial customers. Sold with Net 30 terms, FOB Naugatuck CT.
3. Accessories and Supplies: Sale of application accessories including pump sprayers, drum pumps, mixer blades, and branded merchandise like caps.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bobbex Inc. manufactures and sells eco-friendly topical spray repellents using natural ingredients (including putrescent eggs, fish meal, fish oil, garlic, cloves, urea, and Epsom salts) to deter deer, rabbits, geese, and small animals from damaging ornamental plants, gardens, and landscapes. The company offers both consumer product lines in sizes from 32oz to 5 gallons and commercial bulk sizes (55-gallon drums, 260-gallon totes) for professional landscapers, alongside application accessories such as pump sprayers and drum pumps.

Product overview

Bobbex Inc offers a portfolio of environmentally-friendly animal and deer repellent sprays designed to protect plants through smell and taste aversion. The core product line consists of four main repellent products: Bobbex Deer Repellent for deer, moose, and elk; Bobbex-R Rabbit & Small Animal Repellent for rabbits, groundhogs, chipmunks, squirrels, and voles; Bobbex Rose Deer and Insect Repellent (dual-purpose for deer and insects); and Bobbex-G Goose Repellent for geese and waterfowl. Products are available in multiple formulations including Ready-to-Use sprays in various sizes (32 oz, 48 oz, gallon) and concentrated sprays (quart, half gallon, 2.5 gallon, 5 gallon) for dilution. Commercial-grade products are offered in bulk sizes (55-gallon drums, 260-gallon totes) with seasonal formulas. Accessories include sprayers, pump bottles, and mixing equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Bobbex Deer Repellent Topical foliar spray that protects ornamental plantings, shrubs, and forest trees from browsing and feeding damage by deer, moose, and elk through smell and taste aversion using natural ingredients.
• Bobbex-R Rabbit & Small Animal Repellent

Quantifiable outcome

• 93% protective effectiveness rating in independent Connecticut Department of Forestry and Horticulture study (2006-2007), outperforming 10 major competitors
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• I Must Garden: Natural-ingredient deer and animal repellent brand sold primarily through DTC and garden retailers. Closely overlaps Bobbex on eco-friendly positioning and direct-to-homeowner channel mix.
• Plantskydd: Animal repellent brand offering spray and granular deer and rabbit repellents used by gardeners, nurseries, and landscapers. Directly comparable on product function, customer segments, and natural-ingredient positioning.
• Liquid Fence: Direct competitor in the deer and animal repellent category, selling egg-based and putrescent-egg spray repellents through retail and e-commerce. Closely comparable on product, target customer (homeowners, gardeners), and natural-ingredient positioning.
• Deer Scram: Direct deer repellent competitor offering granular and spray formulations marketed to homeowners and gardeners. Comparable product format, target customer, and category positioning.
• Shake-Away: Predator-urine-based granular animal repellent targeting deer, rabbits, and small animals in residential gardens. Comparable target customer and repellent category, though differentiated by format.

Broad incumbents

• Scotts Miracle-Gro: Largest U.S. lawn and garden care company with broad pest, weed, and fertilizer portfolios. Does not focus on natural repellents but represents the dominant incumbent with the marketing, distribution, and R&D scale to enter Bobbex's niche.
• Enviro Pro / Havahart: Established wildlife and animal control brand offering repellents, traps, and barriers. Competes in the same animal-deterrent category as Bobbex but across a much wider portfolio of solutions.
• Bonide Products: Established lawn and garden pest-control manufacturer offering a wide portfolio of insecticides, repellents, and animal-deterrent products. Overlaps Bobbex on repellent category but operates at much broader scale across multiple pest-control SKUs.
• Critter Ridder: Victor / Woodstream-owned animal repellent brand offering spray and granular deer and small-animal repellents. Competes in the same repellent category but benefits from broader pest-control portfolio distribution.

Emerging players

• Messinas: Smaller natural animal repellent brand selling environmentally safe deer and rabbit repellents to homeowners. Comparable eco-friendly positioning and target customer, with a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BobbexRepellents
• Facebookfacebook.com/BobbexInc
• Instagraminstagram.com/bobbex_inc/#
• LinkedInlinkedin.com/company/bobbex-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bobbex Inc