The Freedonia Group

What The Freedonia Group does

The Freedonia Group is a privately-held international market research company founded in 1985 and headquartered in Rockville, Maryland, with complementary operations in Cleveland, Ohio and a workforce under 100 employees. The firm publishes industry market research on a syndicated and custom basis, operating through four sub-brands — Freedonia Industry Studies (industrial B2B coverage including construction, packaging, and materials), Packaged Facts (consumer trends in food/beverage, pet, and financial services), Simba Information (EdTech and professional publishing intelligence), and Freedonia Focus Reports (short-format reports on 500+ topics) — together with a recently rebranded custom research arm, Freedonia Strategic Insights.

The underlying platform combines an in-house economics team producing consensus forecasts with proprietary consumer surveys, in-depth interviews, and structured demand modeling. A connected research library of 2,033+ reports enables cross-vertical synthesis, while supplemental products include Knowledge Center subscription memberships (unlimited access with dedicated account management), Deep Datasets (Excel-based 20-year historical / 10-year forward data delivered within 48 hours), market-share analytics, and free white papers and e-books. Pricing spans one-time perpetual report licenses (Single User, Departmental up to 5 users, Global Site License) and annual subscriptions plus work-for-hire custom engagements.

Revenue is generated through three primary streams: transactional syndicated report licenses, recurring Knowledge Center subscriptions, and project-based custom research for mission-critical decisions including M&A due diligence, geographic expansion, and new product launches. Customers are primarily enterprise — Fortune 1000 corporations, investment banks, PE/VC firms, management consulting firms — with secondary demand from government agencies, universities, trade associations, and non-profits. Marketing relies on earned-media coverage in outlets such as The Wall Street Journal and The Economist, analyst commentary via blog and Analyst Buzz, and a sales-led motion combining self-serve e-commerce with phone/chat and dedicated account managers.

Name

The Freedonia Group

Legal name

The Freedonia Group, Inc.

Website

https://freedoniagroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

The Freedonia Group is a privately-held international market research firm founded in 1985, offering syndicated industry reports, Knowledge Center subscriptions, and custom research through sub-brands including Freedonia Industry Studies, Packaged Facts, and Simba Information, serving Fortune 1000 corporations, financial institutions, consulting firms, and government clients.

Ownership category

akta.pro rank

Product category

Industry Market Research

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Strategy & Thematic Research (FSACAGAG), Due Diligence & Investigative Research (BPAHALAI)

Keywords

• Industry market research
• Market sizing forecasts
• Consumer market insights
• Custom research services
• Subscription research reports

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Off-the-Shelf Market Research Reports: Individual reports sold with different license tiers (Single User, Departmental up to 5 users, Global Site License for unlimited organizational access). Reports available as PDF via email and account download.
2. Knowledge Center Research Memberships: Subscription-based unlimited access to extensive library of industry-specific research with no usage caps. Includes discounts on additional research outside core area and dedicated account manager support.
3. Freedonia Strategic Insights (Custom Research): Work-for-hire client-specific market research for mission-critical decisions including new product launches, geographic expansion, acquisitions, and M&A due diligence.
4. Deep Datasets: Excel-based extended data available on-demand within 48 hours with annual data spanning backward 20+ years and forward 10 years.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Freedonia Group publishes syndicated industry market research reports and delivers custom research engagements. It operates a multi-brand portfolio (Freedonia Industry Studies, Packaged Facts, Simba Information, Freedonia Focus Reports) covering 23+ industry verticals, complemented by work-for-hire strategic insights, subscription-based Knowledge Center access, and supporting deep datasets and market share products.

Product overview

The Freedonia Group is a premier international business research company offering market sizing, forecasts, analysis of trends, and market share information. The company operates as a multi-brand portfolio structure comprising four distinct sub-brands: Freedonia Industry Studies (industrial B2B market research), Packaged Facts (consumer insights for food/beverage, pet, and financial services), Simba Information (education and professional publishing intelligence), and Freedonia Focus Reports (short-format reports covering 500+ topics). These are supplemented by custom research services (now branded as Freedonia Strategic Insights), subscription Knowledge Center memberships, deep datasets, and market share analysis products. The portfolio architecture functions as a platform-plus-modules model where core research brands serve as the foundation, with subscription access, custom research, and downloadable resources as complementary service layers.

Differentiator

Problem solved

Functional benefit

Brands

• Packaged Facts: Market research and consumer insights on food and beverage, pet products and services, financial services, and demographic sectors.
• Simba Information
• Freedonia Focus Reports
• Freedonia Strategic Insights

Products and services

• Freedonia Industry Studies Industrial market research providing market sizing, forecasts, trends, and industry structure analysis focused on construction, packaging, consumer goods, vehicles and equipment, and materials for business decision-makers.
• Packaged Facts Consumer market research and insights on food and beverage, pet products and services, financial services, and demographics, analyzing future market opportunities based on consumer trends and motivations.
• Simba Information Strategic intelligence for EdTech companies and educational materials publishers, covering K-12 and higher education as well as legal, medical, and scientific professional publishing sectors.
• Freedonia Focus Reports Concise, high-level reports distilling data on markets and industries from raw materials to finished goods and services across 500+ topics with global coverage.
• Freedonia Strategic Insights Client-specific, work-for-hire custom market research delivering mission-critical intelligence for pivotal business moments including market sizing, M&A due diligence, geographic expansion, and new product launches.
• Knowledge Center Membership Annual subscription providing unlimited access to industry-specific market research libraries with no usage caps, including search, content clipping, multi-format downloads, analyst access, and subscriber-exclusive content.
• Deep Datasets Excel-based extended data offerings built on rigorous research and comprehensive market modeling, providing annual data spanning 20+ years backward and 10 years forward for strategic decision-making.
• Market Share Reports Granular competitive market insights providing detailed views of competitive performance across market segments to help teams uncover opportunities and refine strategy.

Quantifiable outcome

• Over 40 years of market research experience
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• S&P Global Market Intelligence: S&P Global Market Intelligence (including legacy IHS Markit) provides large-scale industry research, datasets, and analytics to enterprise and financial-services clients; a broad incumbent whose financial-services and commodities research overlaps with Freedonia's PE/investment-bank customer use cases.
• Gartner: Gartner is a large-cap research and advisory firm serving enterprise buyers across IT, marketing, and supply chain; overlaps with Freedonia's syndicated research but at much greater scale, broader portfolio, and with bundled advisory services.

Direct peers

• Statista: Statista is a leading data and statistics portal offering subscription access to industry forecasts, datasets, and reports; directly comparable to Freedonia's Deep Datasets and Knowledge Center subscription products.
• Mintel: Mintel is a global market research firm specializing in consumer products, food/beverage, and consumer trends; directly overlaps with Packaged Facts' consumer insights franchise and the broader Freedonia syndicated model.
• IBISWorld: IBISWorld is a direct peer offering syndicated industry research reports across thousands of US and global verticals with subscription access — closely comparable to Freedonia Industry Studies and Focus Reports in product, licensing, and buyer profile.
• Euromonitor International: Euromonitor publishes syndicated market research and consumer insights across industries and countries; directly comparable to Freedonia's Packaged Facts and Industry Studies brands in both methodology (in-house analysts, forecasts) and global coverage.
• Frost & Sullivan: Frost & Sullivan delivers syndicated industry research, custom consulting, and growth advisory across industrial and technology verticals; comparable to Freedonia's mix of syndicated reports plus the higher-margin Strategic Insights custom practice.
• MarketResearch.com: MarketResearch.com aggregates and distributes syndicated market research from multiple publishers; a peer in the distribution-and-licensing layer of the syndicated research value chain that competes for the same mid-market buyer.

Emerging players

• Mordor Intelligence: Mordor Intelligence is an emerging research publisher producing syndicated reports across industrial, consumer, and tech verticals at lower price points; competes with Freedonia's mid-market syndicated report buyers on price and speed of delivery.
• Grand View Research: Grand View Research is an emerging syndicated research publisher focused on industry-level market sizing and forecasts; overlaps with Freedonia's Classic Benchmark Reports and Focus Reports product lines, particularly for price-sensitive mid-market buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-freedonia-group
• Xx.com/freedoniagroup
• Facebookfacebook.com/FreedoniaGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Freedonia Group