ProHome

What ProHome does

ProHome LLC provides third-party construction warranty management services for single-family home builders, multi-family developers, remodelers, and the homeowners they serve. Founded in 1983 in Wichita, Kansas by Jack and Sue Salmans, the company operates on a pay-as-you-go model in which warranty management services are structured as a pass-through cost paid at closing by the title company, eliminating fixed overhead for builders and scaling with their pipeline. The company's core offering is built around ProHomeLive, a proprietary Warranty CRM that logs, timestamps, and archives every claim, homeowner interaction, subcontractor touchpoint, and resolution for 11 years, and is paired with local field agents and 24/7/365 client service support.

Service lines include builder warranty management (one-year warranty administration, walkthroughs, subcontractor coordination), developer warranty management (quality assurance walks, punch lists, construction defect coordination, resident orientation), remodeler warranty support, and direct homeowner support via the ProHomeLive portal. A two-tier after-hours emergency response system handles urgent issues such as water leaks, HVAC failures, and electrical hazards, with escalation to contracted trades.

ProHome is privately held under Greybull Stewardship, with Paul McMahon as CEO, and operates regional service locations in Central Florida, Colorado, Metro DC (Virginia, DC, Delaware, Maryland), Michigan, Nebraska, and Rhode Island/Massachusetts, supported by 55+ corporate and field agents and 8 franchise owners. The company serves builders and developers nationwide, has supported 350,000+ homes over its 40+ year history, and sells primarily through direct field-sales relationships, builder referrals (including a Builder Appreciation Program offering 50% off for builder-to-builder referrals), and industry-association channels such as NAHB and regional Home Builder Associations.

Name

ProHome

Legal name

ProHome LLC

Website

https://prohome.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

ProHome LLC provides third-party construction warranty management services for home builders, developers, and remodelers across the United States. Services include one-year builder warranty administration, quality assurance walks, after-hours emergency support, and documentation, anchored by the proprietary ProHomeLive CRM platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Warranty Management Services: ProHome operates on a pay-as-you-go model where services are structured as a pass-through cost paid at closing by the title company. This eliminates extra overhead for builders and provides flexible scaling without adding fixed costs.
2. Builder Warranty Management: Comprehensive one-year builder warranty management including claims handling, walkthroughs, and subcontractor coordination. Cost is passed through at closing and paid by the title company.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ProHome provides third-party post-construction warranty management services to home builders, multi-family developers, and remodelers across the United States. Services include one-year builder warranty administration, quality assurance walks, punch list management, subcontractor coordination, new home orientation walkthroughs, and 24/7 after-hours emergency support, all delivered through the proprietary ProHomeLive Warranty CRM platform on a pay-as-you-go, pass-through-at-closing cost model.

Product overview

ProHome is a construction warranty management company offering a unified platform-plus-service model centered on ProHomeLive, their proprietary Warranty CRM. The core offering includes builder, developer, and remodeler warranty management services, supplemented by homeowner support, after-hours emergency services, and new home orientation walkthroughs. ProHomeLive serves as the central technology platform connecting all stakeholders—homeowners can submit claims and track updates, while builders and developers gain real-time visibility into warranty activity and documentation. The company operates on a pay-as-you-go, pass-through cost model serving builders nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• ProHomeLive: Proprietary warranty CRM platform that simplifies builder warranty management and post-construction work, providing real-time tracking, claim management, and documentation archiving.

Products and services

• ProHomeLive Warranty CRM Platform Proprietary Warranty CRM platform serving as the central hub for managing post-construction warranty claims, homeowner communications, subcontractor coordination, and documentation. Provides real-time tracking, portal access for both homeowners and builders, and archives every service ticket, call, and resolution for 11 years.
• Builder Warranty Management Third-party warranty management service for home builders handling the one-year builder warranty period, including claims processing, walkthroughs, subcontractor coordination, and homeowner support.
• Developer Warranty Management Post-construction management service for multi-family developers including quality assurance walks, punch list management, construction defect coordination, and resident orientation services.
• Remodeler Warranty Management Warranty management support for remodelers, including homeowner communication, emergency support, warranty documentation, and trades coordination services.
• Homeowner Warranty Support Support services for homeowners navigating their first-year builder warranty, including claim submission, term walks, emergency support, and access to the ProHomeLive homeowner portal.
• After-Hours Emergency Support 24/7/365 emergency response service with a two-tier triage system for urgent issues such as water leaks, HVAC failures, electrical hazards, and security system failures, with fast contractor dispatch.
• New Home Orientation Walkthrough Guided walkthrough service for new homeowners conducted 10-14 days before closing, covering home systems education, maintenance tips, and punch list documentation.
• Quality Assurance Walks Pre-handoff inspection service for developers that reviews units from a buyer's perspective before turnover from the general contractor, ensuring high standards are met.

Quantifiable outcome

• 350,000+ homes served over 40+ years
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• CentricityminorStrategic or Co-development Partner · 4 October 2021Strategic partnership announced in October 2021. The partnership offers builders access to both a 10-year structural warranty and boots-on-the-ground warranty management services, combining complementary capabilities for comprehensive builder coverage.
• National Association of Home Builders (NAHB)coreOthersActive membership organization providing industry representation, networking opportunities, and credibility within the home building industry. ProHome participates in NAHB events including the International Builders' Show.
• Regional Home Builder Associations (HBAs)coreOthersActive membership in regional Home Builder Associations across multiple markets, demonstrating industry engagement and local presence.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Hippo Insurance: Modern homeowners insurance provider that has expanded into proactive home protection and warranty-adjacent services. Comparable to ProHome as a data-driven home risk and warranty adjacencies player, though operating on the insurance rather than service-coordination layer.

Direct peers

• Professional Warranty Service Corporation (PWSC): Provides structural home warranties and builder/developer risk management products. Comparable to ProHome on builder warranty coverage and target customer, focused on the structural warranty product rather than field-service management.
• Bonded Builders Warranty Group (BBWG / QBE): Provides structural warranty programs to builders and developers. Comparable to ProHome on the new-construction warranty buyer, product positioning, and builder go-to-market motion.
• Centricity: Provides 10-year structural home warranties and is a strategic partner of ProHome. Directly comparable because both serve new-construction builders with warranty products; Centricity underwrites the structural risk while ProHome delivers the service layer.
• StrucSure Home Warranty: Underwrites 10-year structural new-home warranties and partners with builders. Directly comparable to ProHome on the new-construction warranty buyer and use case, with overlapping builder relationships.

Broad incumbents

• First American Home Warranty: Provides home warranty products and is part of First American Financial. Comparable to ProHome as a warranty services incumbent, though focused on existing-home coverage rather than new-construction structural and field-service management.
• 2-10 Home Buyers Warranty (2-10 HBW): One of the largest U.S. providers of structural warranties and builder risk management for new construction. Comparable to ProHome because it sells warranty products to the same homebuilder customer base, though it is structurally larger and more insurance-led.
• American Home Shield (Frontdoor): Largest U.S. home warranty provider, focused on existing-home appliances and systems rather than new-construction structural warranties. Comparable to ProHome on warranty service infrastructure and homeowner-facing claims handling, but at much larger scale and a different buyer.

Others

• ServiceTitan: Field service management software for home services contractors. Comparable to ProHome as a technology platform that could enable builders to bring warranty management in-house; potential competitive threat on the software layer that powers ProHomeLive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/prohomellc
• LinkedInlinkedin.com/company/prohomellc
• Xx.com/ProhomeL

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProHome