Van Michael Salon

Name

Van Michael Salon

Legal name

Van Michael Salon

Website

https://vanmichael.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Barber Shops (812111), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Women's Hair Salons (HSALAAAA), Luxury/High-End Barber Lounges (HSALABAH), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Luxury hair salon
• Hair coloring services
• Men's grooming services
• Med spa aesthetics
• Bridal hair styling

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hair and Beauty Services: Core revenue from precision haircuts, hair coloring, men's grooming, bridal services, makeup and waxing, injectables/aesthetics, and hair extension/keratin treatments. Services are priced per appointment with starting prices ranging from $50-$150+ depending on service type and stylist tier.
2. Aveda Retail Products: Sale of Aveda professional hair care and beauty products for at-home use. Full Aveda Lifestyle stores available at flagship locations including Buckhead and Sandy Springs.
3. Gift Cards: Gift cards sold through Zenoti e-commerce platform for salon services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Van Michael Salon operates nine luxury hair salon and med spa locations across the Atlanta metropolitan area delivering precision haircuts, expert hair coloring (balayage, foils, ombre, single process), men's grooming, bridal hair and makeup, makeup and waxing, hair extensions, keratin treatments, and medical aesthetics (Botox, dermal fillers, biostimulators). The company sells Aveda professional products at full lifestyle stores within flagship locations, with revenue driven by service fees paid per appointment across stylist tiers plus Aveda product sales.

Product overview

Van Michael Salon is a luxury hair salon brand offering a portfolio of interconnected services across multiple Atlanta-area locations. The core offering centers on VM Cut (precision haircuts) and VM Color (expert hair coloring), supported by specialty divisions including New Talents (rising stylists at accessible price points), Van Michael Men (men's grooming), and Van Michael Aesthetics (med spa injectables). Additional services include bridal styling, makeup and waxing, and hair extensions/keratin treatments. The brand operates 9 salon locations under unified standards, using Aveda products and emphasizing advanced stylist education as a key differentiator.

Differentiator

Problem solved

Functional benefit

Brands

• Van Michael Men: Expert grooming for sharp cuts and clean shaves - men's barbershop at The Battery at Truist Park
• Van Michael Aesthetics
• New Talents

Products and services

• VM Cut Precision cuts tailored to individual clients including women's, men's, textured hair, and extra-time cuts for thick hair. Part of the signature Van Michael Experience with consultation, scalp massage, stress-relieving ritual, and professional blow dry. New Guest Haircut and VM Haircuts start at $70, with complimentary Bang Trims and Neck Cleanups for existing clients.
• VM Color Expert hair color services including single process color (starting $70), partial highlights (starting $120), full foil highlights (starting $150), balayage highlights (starting $150), ombre highlights (starting $120), and base color with highlights (starting $120), performed by color specialists trained through rigorous industry programs.
• New Talents Rising-star licensed cosmetologists in advanced training offering cuts (starting $55), color (starting $55), and wash & blow dry (starting $45) at more accessible price points. Each New Talent specializes in either cut or color under senior mentor supervision.
• Van Michael Men Men's grooming services including precision haircuts (starting $50), long haircuts, kid's haircuts, haircut & beard cleanup (starting $75), haircut & shave (starting $110), beard trim ($15), beard trim & cleanup (starting $30), and grey blending. Located at The Battery at Truist Park.
• Injectables (Van Michael Aesthetics) Medical aesthetic services including neurotoxin treatment ($14 per unit), dermal filler treatment ($499 per syringe), neurotoxin + filler combination ($499 per syringe + $14 per unit), biostimulators ($800 per syringe), vitamin boost ($35), microneedling ($400), and VI chemical peel ($350). Located in Sandy Springs as a separate med spa.
• Makeup & Waxing Expert makeup application for all occasions (Makeup Application starting $55; Makeup Lesson starting $95) and facial waxing services including brow wax (starting $30), brow tint (starting $20), brow lamination (starting $75), lip wax (starting $15), chin wax (starting $10), sideburn wax (starting $40), neckline wax (starting $35), men's brow wax (starting $15), ear wax (starting $15), nose wax (starting $12), lash lift (starting $75), lash tint (starting $30), tweeze (starting $25), and Ultra Party Peel (starting $70).
• Bridal Bridal hair and makeup services for brides and bridal parties including on-site and in-salon options with bridal trials and consultations, ensuring flawless, radiant looks for the wedding day.
• Hair Extensions, Keratin Treatments & Relaxers Specialized services including tape-ins, k-tips, wefts, and hand-tied extensions from brands like Bellami, VoMor, and SO.CAP. Also includes keratin smoothing treatments, Coppola Keratin Complex, and relaxers.
• Aveda Products Full line of Aveda hair and beauty products sold at salon locations for at-home use, made with organic and natural flower and plant ingredients. Full Aveda Lifestyle stores available at flagship Buckhead and Sandy Springs locations.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AvedacoreStrategic or Co-development PartnerVan Michael Salon is an Aveda partner salon, using Aveda professional products exclusively. Van Council met Aveda's founder Horst Rechelbacher early in his career and was inspired by his vision. Aveda Salons and Spas are founded on the common mission of caring for customers and the environment. Van Michael supports Aveda's mission of 100% post-consumer recycled material in packaging, 100% wind-generated power in manufacturing, and environmental donations.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Drybar: Multi-location premium hair services chain specializing in blowouts and styling. Closely comparable in its premium DTC positioning, multi-unit retail footprint, and experience-led service model.
• Frederic Fekkai: Luxury salon and hair-care brand with a small footprint of high-end salons. Comparable in its ultra-premium positioning, celebrity stylist identity, and integrated product retail.
• Toni&Guy: Internationally recognized luxury hair salon brand with a network of franchise and partner salons. Directly comparable in its premium positioning, education-led culture, and global multi-location footprint.
• Madison Reed: Multi-location hair color brand combining brick-and-mortar services with DTC product retail. Comparable in its focus on expert color services, premium branding, and retail-product annuity.
• Blo Blow Dry Bar: Chain of blow-dry and styling bars with a premium, experience-driven positioning. Operates a similar multi-location retail salon model targeting affluent clientele.

Broad incumbents

• Great Clips: Largest U.S. hair salon franchise by unit count. Comparable in its multi-location operating model and Zenoti-class online booking infrastructure, but serves a mass-market value tier rather than the premium niche.
• Ulta Beauty: Largest U.S. beauty retailer with in-store salon services. Comparable in its combined beauty-products retail and salon services offering, though at vastly different scale and price positioning.
• Regis Corporation: Public parent of multiple salon brands (SmartStyle, Cost Cutters, Supercuts, etc.). Comparable as a large-scale multi-brand salon operator, but its portfolio is mass-market rather than premium.

Others

• Aveda (Estée Lauder): Strategic product partner of Van Michael and a benchmark for premium professional haircare. Compares as a critical ecosystem participant — Van Michael's service differentiation and retail annuity both depend on the Aveda brand.

Emerging players

• Sola Salon Studios: Salon-suite franchise model providing independent stylists with private studio space. Competes for the same Atlanta stylist talent pool and client base via a fundamentally different (independent booth-rental) operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vanmichaelsalon
• LinkedInlinkedin.com/company/van-michael-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Michael Salon