Magento

What Magento does

Magento (operating at whymagento.com) is a privately held, Utah-based Magento development agency of 1–10 employees that delivers custom development, troubleshooting, theme customization, speed optimization, ongoing maintenance, custom extensions, Amazon/eBay integration, hosting/server configuration, one-page checkout work, and emergency site-down services to merchants running on the Magento e-commerce platform. The firm's public team page lists six named practitioners — a Magento Master with claimed experience back to Magento version 0.0.0.5 and 152+ sites built, a Creative Director, a Global Business Director, a Magento Lead, and two Magento Programmers — providing custom themes, extensions, and integrations against any third-party API. The agency explicitly disclaims affiliation with Magento, Inc., stating the MAGENTO trademark belongs to Magento, Inc. and that the website is not endorsed by or operated by Magento, Inc., positioning the firm as an independent third-party services provider rather than a product company.

The agency's service stack is built around the Magento open-source e-commerce platform (PHP-based, modular architecture with REST API), and its offerings range from SUPEE security patching and troubleshooting to performance-focused interventions such as code cleanup, caching upgrades, and server migration. Its most differentiated productized offering is an automated checkout monitoring service that traverses the full checkout path across browsers and alerts merchants to failures, moving beyond reactive fix work to proactive monitoring. Monthly maintenance packages convert ad-hoc requests — landing pages, buttons, newsletter placements — into retainer-style engagements. Distribution is direct-to-SMB via a contact form and a single Utah phone line, with no named enterprise customers, partner ecosystem disclosures, or public pricing.

The business model is professional-services-based, with revenue generated per engagement plus recurring maintenance retainers; pricing is not publicly disclosed. Customer concentration is not disclosed in the source data and therefore cannot be empirically assessed. The firm is privately held, not a subsidiary of Magento, Inc. or Adobe, and operates as one of many independent Magento specialist consultancies competing in the broader Magento services ecosystem — an ecosystem whose underlying platform market is projected to grow at roughly 13.5% CAGR through 2034, but whose growth does not necessarily accrue to any single small agency.

Name

Magento

Legal name

Magento, Inc.

Website

https://whymagento.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

whymagento.com is a privately held Utah-based Magento development agency of 1–10 employees that provides custom development, troubleshooting, theme customization, speed optimization, maintenance retainers, and emergency support to SMB merchants using the Magento e-commerce platform.

Ownership category

akta.pro rank

Product category

E-commerce Platform

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Open source ecommerce platform
• Headless commerce software
• Enterprise ecommerce platform
• Shopping cart software
• Online storefront platform

Headquarters

HQ city

Layton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Adobe Commerce Enterprise Licensing: Adobe Commerce is the commercial enterprise version of Magento sold as a subscription to large enterprises requiring advanced features, support, and infrastructure. Adobe acquired Magento in 2018 for this commercial offering.
2. Magento Open Source: The open-source edition is free to download and use, generating value through community contributions, ecosystem development, and driving adoption toward Adobe Commerce.
3. Extension Marketplace: Third-party extensions and themes are available through Magento's marketplace, creating an ecosystem revenue stream from community and commercial developers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

Magento provides an open-source e-commerce platform that enables online retailers to build customizable storefronts with product catalog management, checkout optimization, inventory management, and order processing. The commercial enterprise version (Adobe Commerce) layers on cloud infrastructure, advanced analytics, B2B functionality, and premium support for large-scale merchants.

Product overview

Magento operates as an e-commerce platform with two primary product tiers: Magento Open Source (the community-driven, free version) and Adobe Commerce (the enterprise commercial version). Adobe acquired Magento in 2018 and rebranded the commercial edition as Adobe Commerce while maintaining Magento Open Source. Both products share core e-commerce functionality including storefront management, product catalogs, order processing, and payment integration capabilities. The platform supports customization through extensions, themes, and API integrations, with Adobe Commerce adding cloud deployment, advanced analytics, and B2B-specific features.

Differentiator

Problem solved

Functional benefit

Products and services

• Magento Open Source Free, open-source e-commerce platform providing customizable storefront functionality for online merchants, enabling product management, order processing, and checkout capabilities. Distributed under the Open Software License 3.0 and available for self-hosted deployment.
• Adobe Commerce Enterprise e-commerce platform (formerly Magento Commerce) offering all Magento Open Source capabilities plus cloud infrastructure, advanced analytics, B2B functionality, and premium support for large-scale merchants.

Quantifiable outcome

• Approximately 15,000 Magento hostnames are in active use across 7,500 domains globally

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AdobecoreOthersAdobe acquired Magento in 2018 for an undisclosed amount, integrating it into Adobe's Digital Experience portfolio as Adobe Commerce. This acquisition brought together Magento's e-commerce platform with Adobe's experience cloud capabilities, creating an end-to-end digital commerce and experience solution.

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Shopify: Shopify is the dominant SaaS e-commerce platform and the primary alternative to Magento/Adobe Commerce for merchants. Broad incumbent: not a direct services competitor, but the competitive substitute that determines whether merchants continue to need Magento services or migrate to Shopify.
• Adobe Commerce (Adobe): Adobe Commerce is the commercial parent platform built on Magento and is the upstream incumbent the agency services. Comparable because it defines the product roadmap, licensing terms, and the customer base that the agency sells into.
• BigCommerce: BigCommerce is a SaaS e-commerce platform competing with Magento/Adobe Commerce for mid-market and enterprise merchants. Broad incumbent whose competitive positioning directly affects the addressable demand for Magento services.

Direct peers

• Wagento: Wagento is a U.S.-based Magento-focused development agency offering custom development, support, and migration services. It is a direct peer — same target customer (mid-market merchants), same service line (custom Magento builds, maintenance), and same revenue model (project + retainer).
• Magemojo: Magemojo is a Magento-specialized agency offering hosting, development, and maintenance services to merchants. Directly comparable because both firms sell premium Magento expertise to merchants who need ongoing platform support and customization.
• Blue Acorn iCi: Blue Acorn iCi is an Adobe-led commerce agency (now part of Accenture Song) that specializes in Magento/Adobe Commerce implementations. Direct peer in the Magento services space, particularly for enterprise B2C and B2B projects.
• Elogic Commerce: Elogic Commerce is a Magento development agency delivering end-to-end e-commerce builds, integrations, and support. Directly comparable as a Magento-focused services firm targeting merchants needing custom development and ongoing maintenance.
• Space48: Space48 is a U.K.-based Magento/Adobe Commerce agency delivering custom development, support, and CRO services. Directly comparable peer offering the same core Magento services portfolio to merchants.
• Inchoo: Inchoo is a Magento development agency with deep platform expertise, offering custom development, integrations, and migrations. Direct peer competing for the same merchant workloads on the same platform.
• Vaimo: Vaimo is a global e-commerce agency that originated as a Magento specialist and continues to deliver Magento/Adobe Commerce implementations. Comparable as a peer Magento agency competing for the same enterprise and mid-market merchant engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magento