What Inchoo d.o.o. does

Inchoo d.o.o. is a Croatian eCommerce agency and product company founded in 2008 in Osijek, specializing in Magento and Hyvä platforms. The company operates as a full-service agency offering custom Magento development, Magento 2 migration, Hyvä-powered frontend development, technical audits, Adobe Commerce to Magento Open Source migration, UX/UI design, SEO, PPC management, email marketing, and Google Analytics/GTM support services. Inchoo serves merchants and online retailers globally, with a customer mix spanning enterprise (O'Neill's, Hajduk Web Shop, Zee & Co) and mid-market (Construction Fasteners & Tools, IsoStore, Sloan Express, Net Bestlaminate) retailers across sporting goods, construction, flooring, and fashion verticals, including B2B merchants requiring specialized quotation and requisition workflows.

The company's underlying technology stack is built on Magento Open Source, PHP, JavaScript, and the Hyvä React-based frontend framework. In 2025, Inchoo launched Hootify, a SaaS-like eCommerce solution on Magento Open Source that packages proprietary modules including Boomerang Cart (abandoned cart recovery), Wishlist Plus, AI-Powered Product Recommendation Engine (using text embeddings via OpenAI/Google Gemini/LocalAI with Elasticsearch/OpenSearch vector search), Growth Hub analytics dashboard, and Inchoo SEO Manager. The company holds Hyvä Tech Partner and Mage-OS Silver Partner status and is recognized by Feedspot as a Top 10 Magento Blog, with Magento 2 certified developers and Nielsen Norman Group UX certified designers on staff.

Inchoo monetizes through quote-based professional services with multi-year contracts and a nascent Hootify subscription/recurring revenue stream. The go-to-market combines sales-led direct engagement, event-driven community presence at Meet Magento conferences and Developers Paradise, and product-led growth via Hootify self-serve demonstrations. The company is bootstrapped since founding with no disclosed venture capital or private equity backing, founded and led by CEO Tomislav Bilić, and serves clients across Europe, North America, and the Middle East.

Name

Inchoo d.o.o.

Legal name

Inchoo d.o.o.

Website

https://inchoo.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Inchoo d.o.o. is a Croatian full-service eCommerce agency founded in 2008 specializing in Magento and Hyvä platform development, migration, and digital marketing services for global merchants, with the Hootify SaaS product launched in 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Osijek

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Full suite of eCommerce consulting and implementation services including custom Magento development, migration, Hyvä-powered Magento builds, technical audits, UX/UI design, digital marketing (SEO, PPC, email marketing), and data analytics services.
2. Hootify Platform: SaaS-like eCommerce platform built on Magento Open Source, providing merchants with a ready-to-launch store with ongoing support and platform access.
3. Extensions and Tools: Free extensions and tools shared with the Magento community, with premium features or custom implementations available for purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Inchoo is a full-service eCommerce agency providing custom Magento development, Magento 1-to-2 migrations, Hyvä-powered frontend builds, technical audits, UX/UI design, and digital marketing services (SEO, PPC, email marketing) backed by GA4/GTM analytics support. The company also sells Hootify, a proprietary Magento-based eCommerce solution, and standalone Magento modules such as Boomerang Cart and an AI-Powered Product Recommendation Engine.

Product overview

Inchoo is a full-service eCommerce agency and product company specializing in Magento and Hyvä platforms. Their core product is Hootify, a Magento-based eCommerce solution built on Magento Open Source that provides a complete platform for building, promoting, and managing online stores with a streamlined launch timeline. Hootify includes integrated modules such as Boomerang Cart (abandoned cart emails), Wishlist Plus (engagement features), AI-Powered Recommendation Engine (semantic similarity search and Frequent Pattern Growth analysis), Growth Hub (analytics dashboard), and Inchoo SEO Manager (SEO workflow management). Beyond Hootify, Inchoo offers a comprehensive suite of professional services including custom Magento development, Magento 2 migration, Hyvä-powered frontend development, technical audits, Adobe Commerce to Magento Open Source migration, UX/UI design, Magento SEO, PPC management, email marketing, and Google Analytics & GTM support services.

Differentiator

Problem solved

Functional benefit

Brands

• Hootify: Magento-based eCommerce solution built on Magento Open Source, offering streamlined store setup with robust features and full brand control, ready to launch in weeks. Part of Inchoo's product portfolio since 2025.

Products and services

• Hootify Magento-based eCommerce solution built on Magento Open Source that provides merchants a ready-to-launch storefront with built-in features including Boomerang Cart, Wishlist Plus, AI-Powered Product Recommendations, Inchoo SEO Manager, and Growth Hub analytics dashboard, supported by Inchoo's 15 years of Magento experience.
• Custom Magento Development Bespoke Magento eCommerce development services delivering custom storefronts, functionality, and integrations tailored to specific merchant requirements. Targeted at brands and retailers needing tailored Magento implementations.
• Magento 2 Migration Migration service to upgrade stores from Magento 1 to Magento 2, including data migration, extension compatibility, and performance optimization for merchants running legacy Magento installations.
• Hyvä-Powered Magento Frontend development using Hyvä's modern React-based theming framework for improved performance and developer experience on Magento stores, delivered by Hyvä Tech Partner-certified Inchoo developers.
• Magento Technical Audit Technical assessment of Magento stores covering code quality, security, performance, SEO health, and best-practice compliance for merchants needing to evaluate and improve an existing Magento implementation.
• Adobe Commerce to Magento Open Source Migration Migration service moving merchants from Adobe Commerce (formerly Magento Commerce) to Magento Open Source, enabling cost optimization while preserving functionality.
• Magento Design UX/UI design services for Magento storefronts including responsive design, conversion optimization, and brand-consistent visual experiences, delivered by Nielsen Norman Group UX-certified designers.
• UX Audit User experience evaluation of eCommerce stores to identify usability issues, conversion barriers, and improvement opportunities for merchants seeking data-driven UX improvements.
• Magento SEO Search engine optimization services tailored specifically for Magento platforms, including technical SEO, content optimization, and performance improvements.
• SEO Audit Comprehensive SEO audit evaluating site structure, metadata, content, backlinks, and technical SEO factors to identify ranking opportunities for Magento merchants.
• eCommerce PPC Management Pay-per-click advertising management for eCommerce, covering Google Ads, Shopping campaigns, and platform optimization to drive qualified traffic and conversions for Magento merchants.
• PPC Audit Assessment of existing PPC campaigns to identify optimization opportunities, wasted spend, and performance improvements for merchants running paid media programs.
• eCommerce Email Marketing Email marketing services including campaign strategy, automation setup, and performance optimization for eCommerce merchants seeking to drive retention and repeat purchases.
• eCommerce Email Marketing Audit Evaluation of email marketing performance, automation flows, and strategy effectiveness for merchants seeking to improve email-driven revenue.
• Google Analytics & GTM Support Implementation and configuration support for Google Analytics 4 and Google Tag Manager on Magento stores, including enhanced conversions and custom tracking for accurate attribution.
• Google Analytics & GTM Audit Audit of GA4 and GTM configurations to ensure accurate data collection, proper event tracking, and reliable eCommerce attribution for Magento merchants.
• Boomerang Cart Automated abandoned cart email reminder system for Magento stores that supports up to 5 customizable follow-up messages, promo code attachment, UTM tracking, and built-in reporting. Available as part of Hootify or as a standalone Magento 2 module.
• AI-Powered Product Recommendation Engine Comprehensive AI-driven recommendation system combining text embeddings (OpenAI/Google Gemini/LocalAI with Elasticsearch/OpenSearch), the Frequent Pattern Growth algorithm for purchase pattern analysis, and configurable business rules to automatically generate related, up-sell, cross-sell, and Frequently Bought Together product suggestions. Available in Hootify and as a standalone Magento 2 module.
• Wishlist Plus Enhanced wishlist functionality for Magento stores designed to drive customer engagement through personalized product saving and sharing capabilities, included with Hootify.
• Inchoo SEO Manager SEO management tool for Magento stores to help merchants optimize search engine visibility and manage SEO workflows, included with Hootify.
• Growth Hub Actionable analytics dashboard providing insights for merchants to monitor and optimize eCommerce performance using data-driven decision making, included with Hootify.

Quantifiable outcome

• Over 1% of total transactions initiated via abandoned cart email clicks (Boomerang Cart implementation on Hajduk Web Shop)

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HyväcoreTechnology or IntegrationHyvä Tech Partner status. Hyvä is transforming Magento with a cleaner approach to frontend development using React. Inchoo specializes in Hyvä-Powered Magento implementations and has certified developers on staff.
• Mage-OScoreTechnology or IntegrationMage-OS Silver Partner. Inchoo joined Mage-OS to support giving Magento the freedom to innovate and advance the platform. Inchoo contributed to releasing the first Mage-OS website.
• eCommerce Croatia AssociationminorStrategic or Co-development PartnerPremium members of eCommerce Croatia Association, supporting the local eCommerce community and ecosystem development.
• Osijek Software CityminorStrategic or Co-development PartnerInchoo is a founder of Osijek Software City, an initiative to develop and promote the software industry ecosystem in Osijek, Croatia.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sylius: PHP/Symfony-based headless eCommerce platform with which Inchoo already holds a Solution Partner relationship. Represents a relevant platform alternative and partial overlap in target merchant base.

Direct peers

• Elgentos: Netherlands-based Magento 2 and Hyvä agency offering custom development, hosting, and design. Overlaps strongly with Inchoo on European mid-market Magento services and Hyvä specialization.
• Wagento Creative: US-based Magento and Adobe Commerce agency specializing in end-to-end eCommerce development, design, and digital marketing. Direct competitor for North American Magento engagements.
• Krish TechnoLabs: India-based Magento-focused development agency with global client base. Competes on offshore Magento development, migrations, and extensions similar to Inchoo's service portfolio.
• Bluebird Concepts: Netherlands-based Magento 2 and Hyvä full-service agency offering custom development, hosting, and CRO. Direct competitor in the European Magento/Hyvä specialist segment.
• Vaimo: Stockholm-based Magento/Hyvä full-service eCommerce agency with similar vertical-integration across development, design, digital marketing, and analytics. Direct competitor for European enterprise Magento engagements.
• Scandiweb: Latvia-headquartered global Magento, Shopify, and custom eCommerce agency with deep Magento credentials. Competes for global enterprise Magento work and offers comparable full-service capabilities.

Broad incumbents

• Adobe Commerce (Magento): Magento's commercial owner (Adobe). Decisions on Magento roadmap, pricing, and partner program directly affect Inchoo's product and services economics — a strategically critical incumbent.
• Shopware: German-headquartered open-source eCommerce platform competing with Magento for European merchants. Important adjacent ecosystem competitor shaping the same services market.
• Born Group: Global commerce agency offering Magento, Shopify, and Adobe Commerce services at scale. Competes with Inchoo on larger enterprise Magento engagements with broader multi-platform capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/inchoo
• Facebookfacebook.com/Inchoo
• LinkedInlinkedin.com/company/638004
• Instagraminstagram.com/inchoonet

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inchoo d.o.o.