What Chefclub does

Chefclub Network is a French food media company founded in 2016 and headquartered in Paris, operating a multi-platform video recipe and entertainment brand. The company's core product is chefclub.tv, a free, ad-supported recipe platform featuring thousands of video recipes across categories (appetizers, breakfast/brunch, main dishes, desserts, beverages) and original mini-series shows organized into verticals including Original and Kids. Content is distributed across the company's own website, dedicated iOS and Android mobile applications, and major social media platforms (YouTube, Facebook, Instagram, TikTok, Pinterest), with localization in 8 languages spanning European, North American, and Latin American markets.

The company operates multiple complementary product lines beyond the core recipe platform. Chefclub Kids targets children aged 3-12 with branded characters (Chefclub Friends) and themed educational content, supplemented by Disney Jr. and other licensed character collaborations. The company has expanded into physical publishing with two proprietary book collections — Le Château des 5 Saveurs (a 5-volume graphic novel series for ages 7-11 combining storytelling with food education about the five basic tastes) and Graines de Demain (over 50 illustrated children's books focused on food education and environmental awareness). The Creators program enables community content contribution with a structured rewards system, and the Community platform showcases user-generated recipe creations.

Chefclub's business model combines multiple revenue streams: (1) branded content partnerships and advertising, featuring integrations with major consumer goods companies (Disney, Nestlé, Heinz, Tefal, Danone, Harry's, Intermarché, etc.) and a collectible retail campaign with E. Leclerc; (2) direct-to-consumer e-commerce through boutique.chefclub.tv selling cookbooks, children's books, branded kitchen utensils, and gift sets; (3) affiliate/partnership links to third-party products; and (4) physical publishing revenue from book sales. The company has raised approximately $23.9M in total funding across four rounds from 2016 to 2021, led by investors including First Bridge Ventures, Aglaé Ventures, and Korelya Capital. The business is led by three Lang brothers (Jonathan, Thomas, Axel) as co-founders, with a leadership team covering marketing, technology, people, finance, and sales functions.

Name

Chefclub

Legal name

Chefclub Network

Website

https://chefclub.tv

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Chefclub Network is a French food media company operating a multilingual video recipe platform (chefclub.tv) with 8-language localization, serving families and home cooks across Europe, North America, and Latin America. It generates revenue through branded content partnerships with major CPG companies, e-commerce sales of cookbooks and utensils, children's book publishing, and community-driven content via its Creators program.

Ownership category

akta.pro rank

Product category

Food Media and Cooking Content

NAICS

Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Cookbooks, Food & Drink Publishing (MPAJAAAG)

Keywords

• Recipe video content
• Cooking media platform
• Children food education
• Branded kitchen utensils
• Illustrated cookbooks

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce / Merchandise Sales: Chefclub operates an online store (boutique.chefclub.tv) selling branded merchandise including recipe books, children's cookbooks, kitchen utensils adapted for children (peelers, measuring cups), gift sets/coffrets, and apparel. The store also carries themed products from the 'Château des 5 Saveurs' book series and the 'Graines de Demain' book collection.
2. Branded Content & Partnerships: Chefclub creates branded content campaigns for consumer goods companies, featuring their products in recipe content. The platform displays a wide range of partner brand logos (Disney, Harry's, Heinz, Nestlé, etc.) suggesting sponsored or co-branded content arrangements. The site also features 'Marques partenaires : nos coups de cœur' (Partner brands: our favorites) with affiliate-style links to external products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Chefclub operates a multilingual video-first food media platform (chefclub.tv and mobile apps) that publishes original recipe videos, mini-series cooking shows, and children's cooking content organized into Original and Kids verticals. Around the platform it sells own-brand merchandise through boutique.chefclub.tv, including cookbooks, children's book collections (Le Château des 5 Saveurs, Graines de Demain), and child-friendly kitchen utensils, while monetizing audience attention through advertising and branded content partnerships with consumer goods companies.

Product overview

Chefclub is a French food media company operating primarily through its chefclub.tv platform. The core offering is a recipe content platform featuring thousands of video recipes across categories (appetizers, breakfast/brunch, main dishes, desserts, drinks). The company operates multiple product lines including Chefclub.tv (core recipe platform), Chefclub Kids (children's cooking content with branded characters and licensed partnerships), Chefclub Shows (original mini-series video content), and the Chefclub Boutique (e-commerce for recipe books and utensils). Additional offerings include the Chefclub App (mobile application), Community platform (user-generated content and co-creation), and the Creators Program. The company has expanded into publishing with the Le Château des 5 Saveurs graphic novel series (5 volumes) and the Graignes de Demain children's book collection (50+ titles), both targeting food education and environmental awareness. The business model combines free content advertising, e-commerce sales, brand partnerships, and creator monetization.

Differentiator

Problem solved

Functional benefit

Brands

• Chefclub Kids: A dedicated section for children's recipes and culinary content, featuring the 'Chefclub Friends' characters, themed recipes, and published book collections.
• Chefclub Friends

Products and services

• Chefclub.tv recipe platform Online recipe platform and video content hub offering thousands of recipes across categories (appetizers, breakfast/brunch, main dishes, desserts, beverages), mini-series shows, editorial Trendy articles, and community-contributed recipes, localized in eight languages and targeted at families and home cooks.
• Chefclub Kids Children's cooking content vertical featuring kid-friendly recipes, themed cooking shows, branded Chefclub Friends characters, and collaborations with children's IP such as Disney Jr., Jurassic Park and Pyjamasques. Targeted at children aged roughly 3-12 and their parents.
• Chefclub Shows Original video mini-series in themed formats (e.g., Découvertes, Végétarien, Tout doit disparaître) presenting creative culinary entertainment as standalone shows on the Chefclub platform.
• Chefclub Boutique Direct-to-consumer e-commerce store selling Chefclub-branded cookbooks, children's books, kitchen utensils adapted for children (peelers, measuring cups), gift sets/coffrets and apparel, including products themed around Le Château des 5 Saveurs and Graines de Demain.
• Chefclub App Mobile application available on iOS and Android providing on-the-go access to Chefclub's recipes, video shows, and community content, including localized versions for the company's eight supported markets.
• Le Château des 5 Saveurs Five-volume graphic novel/cookbook book series for children aged 7-11 featuring the Chefclub Friends characters (Elvis, Lola, Colette, Carlton) on adventures to recover lost flavors in Gourmet-city. Each volume combines narrative storytelling with educational recipes, activities and games about the five basic tastes (acid, salt, sweet, bitter, umami).
• Graines de Demain Collection of over 50 illustrated children's books in development where fruits and vegetables are personified as heroes (e.g., Martin the grape, Antoine the banana, Charlotte the carrot). Each book combines an adventure story with interactive games and a recipe to teach food education and environmental awareness to children.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered minor.

• Disney (Disney Jr.)minorGTM or Marketing PartnerDisney Jr. is featured in the Chefclub Kids section with themed cooking content and character collaborations, allowing Chefclub to leverage Disney's brand recognition to attract younger audiences and their parents.
• Harry'sminorGTM or Marketing PartnerHarry's, a French baked goods brand, is listed among Chefclub's trusted partners, suggesting co-marketing or branded content collaborations.
• VahinéminorGTM or Marketing PartnerVahiné, a French brand specializing in baking ingredients and decorations, appears as a trusted partner, likely involved in recipe content collaborations.
• HeinzminorGTM or Marketing PartnerHeinz is listed among the brands that trust Chefclub, indicating a branded content or sponsorship relationship.
• NestléminorGTM or Marketing PartnerNestlé is featured as a partner brand, suggesting collaboration on recipe content or branded campaigns.
• TefalminorGTM or Marketing PartnerTefal, the cookware brand, is listed as a partner, potentially involved in recipe demonstrations or product placement.
• DanoneminorGTM or Marketing PartnerDanone is among the trusted partner brands, likely involved in health/food-oriented content collaborations.
• SNCF (JuniorCie)minorGTM or Marketing PartnerSNCF's JuniorCie program is listed as a partner, indicating collaboration on children's/family-oriented content or educational initiatives.
• IntermarchéminorGTM or Marketing PartnerIntermarché, a major French supermarket chain, appears as a trusted partner, potentially collaborating on recipe content featuring seasonal produce or in-store promotions.
• E. Leclerc (vignettage Chefclub)minorGTM or Marketing PartnerChefclub has a 'vignettage' (collectible sticker campaign) partnership with E. Leclerc, where users can collect Chefclub vignettes at E. Leclerc stores — a traditional French retail promotion.
• Too Good To GominorGTM or Marketing PartnerToo Good To Go, the food waste reduction app, is listed as a partner, aligning with Chefclub's food education and sustainability messaging.
• Andros (Food Service)minorGTM or Marketing PartnerAndros Food Service is listed as a partner, suggesting a collaboration in the food service/ingredients space.
• Interfel (Fruits et Légumes Frais)minorGTM or Marketing PartnerInterfel, the French interbranch organization for fresh fruits and vegetables, partners with Chefclub on campaigns promoting seasonal French produce.
• Havana ClubminorGTM or Marketing PartnerHavana Club rum brand appears as a trusted partner, likely involved in cocktail or beverage recipe content.
• Philadelphia (cream cheese)minorGTM or Marketing PartnerPhiladelphia cream cheese is listed as a partner brand, likely featured in dessert and breakfast recipes.
• ParmentineminorGTM or Marketing PartnerParmentine, a brand specializing in potato-based products, appears as a trusted partner in the food brand ecosystem.
• Label RougeminorGTM or Marketing PartnerLabel Rouge, the French quality label for food products, is listed as a trusted partner, aligning with Chefclub's emphasis on quality ingredients.
• Lea Nature (Jardin Bio)minorGTM or Marketing PartnerLea Nature / Jardin Bio, an organic and natural products brand, appears as a partner, supporting Chefclub's food education and healthy eating messaging.
• QuitoqueminorGTM or Marketing PartnerQuitoque, a French meal kit delivery service, is listed as a partner, suggesting content or audience-sharing collaboration.
• FordminorGTM or Marketing PartnerFord appears as a trusted brand partner, potentially involved in promotional campaigns or contests.
• Pierre HerméminorStrategic or Co-development PartnerRenowned pastry chef Pierre Hermé collaborated with Chefclub on a recipe (his 'infinite chocolate tart'), bringing prestige and high-end culinary credibility to the platform through exclusive recipe content.
• Gaëtan Roussel (Louise Attaque)minorStrategic or Co-development PartnerMusician Gaëtan Roussel of Louise Attaque collaborated with Chefclub on a recipe (chocolate muffins), bringing celebrity reach to the platform.
• Maud (Le Meilleur Pâtissier)minorStrategic or Co-development PartnerMaud, a contestant from the French TV show 'Le Meilleur Pâtissier' (The Best Baker), created a recipe for Chefclub (Coeur cake), providing credibility from competitive baking television.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NYT Cooking: Subscription-supported recipe platform from The New York Times with deep editorial content, expert chef contributions, and a large paid subscriber base. Comparable as a premium destination for recipe content, but backed by a major newsbrand and much larger scale.
• BBC Good Food: Established UK-based food media brand with recipe library, editorial content, and a large consumer audience. Comparable in audience and content categories, but operates as part of a much larger media group.

Direct peers

• Tasty (BuzzFeed): Tasty is the most direct competitor in the recipe-video content space, producing short-form cooking videos distributed across social platforms and a recipe hub. It shares Chefclub's viral-video-led, free, ad-supported model and similar audience demographics.
• Marmiton: France's leading recipe and food media site. Chefclub's most direct French-market competitor, sharing language, audience, and content categories (recipes, videos, community). Highly comparable on geography and category.
• 750g: Major French-language recipe and cooking video platform. Direct competitor in Chefclub's home market with overlapping video-recipe and community features.
• Food52: Food media brand combining editorial recipes, UGC community, and D2C e-commerce (cookware, kitchen goods). Highly comparable to Chefclub's hybrid media-plus-boutique model with similar target audience of home cooks.
• Yummly (Whirlpool): Recipe discovery platform with personalized recommendations and smart-appliance integrations. Now owned by Whirlpool, it overlaps with Chefclub's recipe content mission while pursuing a different monetization path (appliance ecosystem).
• Sorted Food: A YouTube-native cooking channel and community producing entertainment-led recipe content, with branded content and community features that closely parallel Chefclub's GTM motion and content format.

Emerging players

• Deliciously Ella: Founder-led food media and packaged-goods brand combining recipe content, app, books, and retail products. Comparable to Chefclub in the creator-led, multi-product food media model and D2C monetization approach.
• HelloFresh (Quitoque): HelloFresh acquired Quitoque, a French meal-kit service that is explicitly listed as a Chefclub partner. While not a direct recipe-content competitor, it is a relevant adjacency in French food media and a potential channel/distribution partner or competitor for sponsored content.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ_FrN6FNViZVjxHUvf6_xA
• Facebookfacebook.com/chefclub.tv
• Instagraminstagram.com/chefclubtv
• TikToktiktok.com/share/user/6610705198921793542
• Pinterestpinterest.fr/chefclubnw
• Xx.com/chefclubvideos

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chefclub