Honour Capital
Honour Capital is a US financial services firm that provides equipment and capital financing solutions to growth-oriented small and mid-sized businesses across healthcare, technology, manufacturing, transportation, and education verticals, supported by a proprietary digital lending platform.
- Company typePrivate
- Founded2020
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Honour Capital does
Honour Capital is a US-based financial services firm that provides capital financing solutions to growth-oriented small and mid-sized businesses for equipment purchases and related investments. According to firmographic data, the company is headquartered in Minneapolis and was founded in 2020, operating with a headcount in the 11-50 range. The available source material indicates the underlying business is built around direct equipment lending across multiple verticals — including Healthcare, Technology, Wellness, Wheels/Transportation, Manufacturing, and Education — with lending economics generated through interest income and financing fees on equipment loans and leases. Pricing is quote-based and not publicly disclosed, consistent with unit-pricing on individual transactions.
The firm's go-to-market is anchored by an in-house proprietary lending platform (DART, described as Dext Access Real Time) that processes applications in approximately 30 seconds and renders automated real-time credit decisions, positioning the company against traditional bank financing on speed and decision flexibility. Origination is distributed across multiple channels: Direct Solutions, Third Party broker and referral programs, Capital Markets partnerships with banks and larger financial institutions, and Strategic Partners programs. The company also operates a Working Capital channel offering flexible cash flow funding and an Assets Available marketplace for pre-owned equipment disposition.
The business is supported by bank facilities described as nearly $1B in aggregate, leadership including co-founders Brian Slipka and Shea Huston alongside Chief Revenue Officer Craig Ault, and a team with 150+ years of combined lending experience. A note of caution: the detailed operational and technology data provided in the source material predominantly references Dext Capital (dextcapital.com, Lake Oswego, Oregon, founded 2018), and the relationship between that entity and Honour Capital is not clarified in the inputs. The analysis above is therefore grounded in the available data while flagging that discrepancy.
Honour Capital firmographics
Firmographics- Name
- Honour Capital
- Website
- https://honour-capital.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Honour Capital is a US financial services firm that provides equipment and capital financing solutions to growth-oriented small and mid-sized businesses across healthcare, technology, manufacturing, transportation, and education verticals, supported by a proprietary digital lending platform.
- Ownership category
- akta.pro rank
Honour Capital industry classification
Industry- Product category
- Equipment Financing
- NAICS
- Sales Financing (52222)
- SIC
- Finance Lessors (6172), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- SME Term Loans & Growth Capital (FSAKAGAB)
Keywords
Where Honour Capital is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Honour Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Financing: Direct lending for equipment financing across multiple sectors including technology, education, healthcare, manufacturing, and specialty vehicles. Revenue generated through interest income and financing fees on equipment loans and leases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment Financing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Honour Capital product offering
Product offeringCore offering
Honour Capital is a direct equipment lender that finances growth-oriented small and mid-sized businesses across verticals such as healthcare, technology, wellness/fitness, manufacturing, education, and commercial vehicles. Loans and leases are originated, underwritten, and serviced in-house using the proprietary DART platform, which delivers 30-second online applications and real-time credit decisions without broker delays or bank bureaucracy. The firm also offers working capital funding and capital markets solutions through bank partnerships for larger transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Financing and Leasing Direct lending and leasing for equipment across multiple verticals including healthcare, technology, wellness/fitness, manufacturing, education, and specialty commercial vehicles, providing financing for items such as laptops, networking gear, AI servers, medical devices, fitness systems, manufacturing equipment, and fleet vehicles.
- Working Capital Financing Flexible funding solutions intended to support small business cash flow needs beyond equipment-specific purchases.
- Capital Markets Solutions Strategic capital solutions for larger transactions executed in partnership with banks and larger financial institutions.
- DART (Dext Access Real Time) Lending Platform Cloud-based online application and credit decisioning platform that delivers a 30-second application experience and real-time credit decisions, used as the primary customer-facing channel for originating loans.
- Third Party Broker and Referral Programs Channel program offering brokers and referral partners competitive rates and commissions for sourced equipment financing transactions.
Quantifiable outcome
- 30-second application processing time on DART platform
- +1 more outcomes
Companies that use Honour Capital
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Honour Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Honour Capital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Regions Bank (Payment Processing)minorRegions Bank provides bill payment processing services for Dext Capital through their BillerIQ platform. Customers can make payments through regions.billeriq.com/ebpp/DextPayments.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Honour Capital competitors and assessment
Company assessmentDirect peers
- Balboa Capital: Balboa Capital is an SMB-focused direct equipment and working capital lender with proprietary tech-enabled underwriting. Closely comparable to Honour Capital's SMB equipment finance model and multi-vertical approach.
- KLC Financial: KLC Financial is a direct equipment leasing and finance company serving SMBs across diverse verticals including technology, healthcare, and manufacturing. Directly comparable as a multi-vertical equipment finance specialist.
- PEAC Solutions: PEAC Solutions is one of the largest independent equipment finance companies, providing leases and loans across multiple asset classes and verticals. Directly comparable as a multi-channel equipment finance lender with bank facility-backed origination.
- North Mill Equipment Finance: North Mill Equipment Finance is an independent equipment finance company originating loans and leases for SMBs across multiple industries. Comparable as a similarly-sized independent FinCo with bank facility funding.
- Onset Financial: Onset Financial is a direct equipment finance lender serving technology, healthcare, and other verticals. Comparable as a non-bank independent equipment lessor targeting SMB and mid-market deals with a tech-forward origination platform.
- TimePayment Corp: TimePayment is a fintech-enabled equipment leasing company specializing in small ticket equipment financing for SMBs. Comparable as a tech-forward, multi-vertical direct equipment lender.
Broad incumbents
- DLL (De Lage Landen): DLL is a global vendor finance and equipment leasing company owned by Rabobank. Comparable as a large incumbent equipment finance player across multiple verticals with deeper funding access.
- CIT Group: CIT Group is a major U.S. commercial bank with a significant equipment finance division serving mid-market and SMB clients. Comparable as a broad incumbent with bank balance-sheet funding advantages.
- Axos Bank Equipment Finance: Axos Bank operates a commercial equipment finance division acquired from HCFC and other transactions. Comparable as a bank-owned equipment finance competitor with lower funding costs.
Emerging players
- Currency Capital: Currency Capital operates an equipment finance marketplace connecting SMB borrowers with multiple lenders. Comparable as an emerging tech-enabled equipment finance platform serving the same SMB customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Honour Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honour Capital leadership team
Management profileNumber of profiles
Profiles3 records
Honour Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honour Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honour Capital
What does Honour Capital do?
Honour Capital is a direct equipment lender that finances growth-oriented small and mid-sized businesses across verticals such as healthcare, technology, wellness/fitness, manufacturing, education, and commercial vehicles. Loans and leases are originated, underwritten, and serviced in-house using the proprietary DART platform, which delivers 30-second online applications and real-time credit decisions without broker delays or bank bureaucracy. The firm also offers working capital funding and capital markets solutions through bank partnerships for larger transactions.
Is Honour Capital a public or private company?
Honour Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Honour Capital founded?
Honour Capital was founded in 2020. It employs 11 to 50 people.
Where is Honour Capital based?
Honour Capital is headquartered in Minneapolis, United States, in the North America region.
How does Honour Capital make money?
One revenue line is on record: equipment Financing.
Who are Honour Capital's main competitors?
Direct peers on record are Balboa Capital, KLC Financial, PEAC Solutions, North Mill Equipment Finance, Onset Financial and TimePayment Corp. Broad incumbents are DLL (De Lage Landen), CIT Group and Axos Bank Equipment Finance. Currency Capital is listed as an emerging player.
Does Honour Capital have an API?
No public API is recorded for Honour Capital.
What industry is Honour Capital in?
Honour Capital's product category is Equipment Financing. Its primary akta.pro industry code is FSAKAGAB, SME Term Loans & Growth Capital. Its NAICS code is 52222 and its SIC code is 6172.