Pinjam Yuk

What Pinjam Yuk does

PT Kuaikuai Tech Indonesia operates Pinjam Yuk, an Indonesia-based peer-to-peer lending platform licensed and supervised by Otoritas Jasa Keuangan (OJK) under KEP-2/D.05/2021. The platform connects individual and small-business borrowers with institutional lenders (Badan Usaha) via a mobile-first application available on Android and iOS, serving customers across more than 50 Indonesian cities. Since inception in 2018, Pinjam Yuk has disbursed IDR 16 trillion to over 2 million cumulative borrowers, with a reported TKB 90 loan performance metric of 100% as of December 2024.

The platform operates two core loan products: Pinjam Praktis, a short-tenor, collateral-free personal loan with quick disbursement, and Pinjam Ringan, a larger-ticket product targeting SME business financing needs. Underlying technology includes automated credit scoring, digital KYC with facial liveness detection (delivered with Privy and VIDA integration), certified electronic signatures (TTE per POJK No. 40/2024), OCR-based KTP data extraction, fraud/anomaly detection, and virtual account-based disbursement and repayment infrastructure. The company holds ISO/IEC 27001:2022 and ISO 9001:2015 certifications from BSI, and is registered as a Penyelenggara Sistem Elektronik (PSE) with the Ministry of Communication and Informatics.

Pinjam Yuk's revenue model is built on transaction fees tied to platform-mediated lending, with a disclosed effective interest rate of 0.3% per day (since January 2024, per SEOJK.06/2023), a 0.6% per day late payment penalty (0.3% penalty + 0.3% interest), and an early repayment discount of up to 2.5%. Loan tenors extend up to 95 days with single-payment or installment options. Distribution is fully digital through self-serve mobile channels, with no disclosed enterprise sales motion. The company is ultimately owned by Singapore-based Kuaikuai Belt and Road Holdings Pte. Ltd. (KBRH).

Name

Pinjam Yuk

Legal name

PT Kuaikuai Tech Indonesia

Website

https://pinjamyuk.co.id

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Pinjam Yuk is an OJK-licensed Indonesian peer-to-peer lending platform operated by PT Kuaikuai Tech Indonesia, offering collateral-free personal and business loans via a mobile app to consumers and SMEs across 50+ cities, with IDR 16 trillion disbursed to 2 million borrowers since 2018.

Ownership category

akta.pro rank

Product category

Peer-to-Peer Lending

NAICS

Nondepository Credit Intermediation (5222)

SIC

Loan Brokers (6163), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Credit Marketplaces, Aggregators & Loan Routing (FSADAFAJ)

Keywords

• Peer-to-peer lending
• Digital consumer lending
• Online credit platform
• Small business financing
• Mobile lending app

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Others

Revenue model

1. Interest Income from Borrowers: Platform charges 0.3% per day effective interest rate on loans disbursed to borrowers. This is the primary revenue stream from facilitating peer-to-peer lending between lenders and borrowers.
2. Late Payment Penalties: Penalty fees of 0.3% per day plus daily interest of 0.3%, totaling 0.6% per day for late payments, capped at 100% of loan amount

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pinjam Yuk is an OJK-licensed peer-to-peer lending (LPBBTI) platform that matches institutional lenders (Pemberi Dana) with individual and small-business borrowers (Penerima Dana) via a mobile-first digital platform. It offers two collateral-free loan products — Pinjam Praktis for quick personal loans and Pinjam Ringan for larger business-purpose loans — with a 0.3% per day effective interest rate, tenors up to 95 days, and automated digital KYC, credit scoring, and electronic signature processing.

Product overview

Pinjam Yuk is a peer-to-peer lending platform operated by PT Kuaikuai Tech Indonesia, offering two main loan products: Pinjam Praktis for quick personal loans and PinjamRingan for larger business financing. Both products are accessed through a unified mobile application available on Android and iOS, with the platform facilitating direct funding between lenders (Pemberi Dana) and borrowers (Penerima Dana) under LPBBTI regulations.

Differentiator

Problem solved

Functional benefit

Brands

• Pinjam Praktis: Quick loan product for immediate personal financial needs with fast approval and disbursement process.
• Pinjam Ringan

Quantifiable outcome

• TKB 90 rate of 100% with 89.40% performing loans (Lancar)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• PT Privy Identitas Digital (Privy)coreTechnology or IntegrationPartnership for certified electronic signature (TTE) services as mandated by POJK No. 40/2024. Privy provides electronic signature and certificate services registered with Kementerian Komunikasi dan Digital for loan agreement authentication.
• PT Indonesia Digital Identity (VIDA)coreTechnology or IntegrationPartnership for digital identity verification services. VIDA verifies borrower personal data against government records and issues electronic certificates as certified Electronic Certification Operator by Kementerian Telekomunikasi dan Informasi.
• Credit Scoring ProviderscoreTechnology or IntegrationThird-party credit scoring service providers that work with Pinjam Yuk for borrower creditworthiness assessment and credit limit determination.
• Third-Party Collection ServicescoreImplementation/ SI/ Consulting PartnerThird-party collection partners including desk collection and field collection services, all certified by AFPI, for debt collection and recovery operations.
• Banking & Payment Channel PartnerscoreTechnology or IntegrationBanking partners for payment processing through virtual accounts and escrow account management as required by POJK No. 40/2024.
• The British Standards Institution (BSI)coreOthersBSI provides ISO/IEC 27001:2022 and ISO 9001:2015 certification assessments and audits for information security and quality management systems.
• Asosiasi Fintech Pendanaan Bersama Indonesia (AFPI)coreStrategic or Co-development PartnerIndustry association membership ensuring compliance with fintech lending regulations, collection standards, and participation in centralized credit reporting to Fintech Data Center.
• Google (Android Developer)coreTechnology or IntegrationGoogle provides Android operating system and Google Play Store distribution for Pinjam Yuk mobile application.
• Apple (iOS Developer)coreTechnology or IntegrationApple provides iOS operating system and App Store distribution for Pinjam Yuk mobile application.
• Otoritas Jasa Keuangan (OJK)coreOthersRegulatory authority that licenses, regulates, and supervises Pinjam Yuk as an LPBBTI (peer-to-peer lending) operator under KEP-2/D.05/2021.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Asetku: Asetku is an Indonesian OJK-licensed P2P lending platform. Comparable as a domestic Indonesian LPBBTI operator, though with somewhat smaller scale than Pinjam Yuk.

Direct peers

• Investree: Investree is an OJK-licensed Indonesian P2P lending platform targeting SME borrowers. Comparable in product offering, regulatory framework, and intermediation of lender-borrower capital.
• Kredivo: Kredivo is an OJK-registered Indonesian digital credit platform offering pay-later and personal credit products to consumers. Comparable in target segment (unbanked/underbanked Indonesian consumers) and digital-first delivery.
• Danamas: Danamas is an OJK-licensed Indonesian P2P lending platform operating under LPBBTI regulations. Direct comparable in regulatory structure, business model, and Indonesia-focused lending.
• Modalku (Funding Societies): Modalku operates as a P2P lending platform focused on SME financing under OJK LPBBTI licensing. Directly comparable platform structure, regulatory standing, and borrower/lender matching model.
• Julo: Julo is an OJK-licensed Indonesian digital lending app providing cash loans to consumers via mobile. Comparable in product (short-tenor unsecured personal loans), distribution (Android/iOS app), and target borrower.
• Indodana: Indodana is an OJK-registered Indonesian fintech offering multi-finance digital credit, BNPL, and cash loans. Comparable in OJK-regulated consumer credit offering and digital distribution.
• Akulaku: Akulaku is an Indonesian fintech offering BNPL and digital credit to consumers across Southeast Asia. Comparable in unsecured consumer credit product, mobile-first distribution, and Indonesian regulatory environment.
• KoinWorks: KoinWorks is one of Indonesia's largest OJK-licensed P2P lending platforms, connecting lenders to SMEs and individual borrowers. Direct comparable in business model, regulatory licensing, and target segments.

Broad incumbents

• Tunaiku (Bank Amar Indonesia): Tunaiku is the digital lending arm of Bank Amar Indonesia offering unsecured personal loans via mobile. Comparable in target segment (unbanked Indonesian borrowers) and digital distribution, but operates as a bank subsidiary rather than a pure-play P2P intermediary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PinjamYukOfficial
• Instagraminstagram.com/pinjamyuk?igshid=MjEwN2IyYWYwYw==
• Xx.com/pinjamyuk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinjam Yuk