iTrust
iTrust AG is a privately held Swiss IT consulting firm founded in 2003 that exclusively implements Microsoft 365, Azure, Power Platform, and Copilot solutions for Swiss small and medium-sized enterprises. It delivers digital transformation consulting, managed IT support, process automation, and AI deployment from its Cham headquarters.
- Company typePrivate
- Founded2003
- HeadquartersCham, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What iTrust does
iTrust AG is a privately held Swiss IT consulting firm headquartered in Cham, Canton of Zug, founded in 2003 and led by Owner & Chairman Patrick Müller. The company operates exclusively as a digitalization partner for Swiss small and medium-sized enterprises (KMU), positioning itself with the tagline of making Swiss SMEs 'digitally successful.' Its service portfolio is structured around seven practice areas: Modernes Arbeiten (Modern Workplace / Microsoft 365 collaboration), IT-Infrastruktur & -Sicherheit, Künstliche Intelligenz (AI / Microsoft Copilot consulting), IT-Betrieb & -Support (managed services), Prozesse automatisieren (Power Automate), Datenanalyse & Reporting (Power BI), and educational Referate (talks). The entire offering is built on a single-vendor Microsoft technology stack — Microsoft 365, Azure, Teams, SharePoint, OneDrive, Power Platform, Microsoft Copilot, Intune, Defender, Viva, and Teams Phone — with no disclosed diversification into non-Microsoft platforms.
The firm delivers services through a small specialist team organized into two groups (digital coaching and technical implementation) augmented by Service Desk Engineers and Platform Engineers. It has developed proprietary assets including the SharePoint 'Bahnhof' onboarding portal design framework and the 'Töpfli' gamified data classification training methodology, and distributes an iTrust Support App via the Microsoft Store for remote assistance. Customer references span over 50 named Swiss SMEs across landscaping, IT, banking (Raiffeisenbank Zürich), education, hospitality, real estate, accounting, and construction, with cases such as diga möbel ag's post-cyberattack IT modernization and redPoint AG's Teams/SharePoint platform build-out illustrating the typical engagement pattern.
iTrust generates revenue through four streams: consulting and advisory services, IT implementation and managed support, software license and hardware resale, and training/workshops (including the iTrustAcademy and Security Awareness Training). Pricing is quote-based for projects, with maintenance and support delivered under 12-month auto-renewing subscription contracts (3-month notice). Go-to-market is sales-led and consultative, driven primarily by thought leadership (blog, podcast, 'Wow-Event', newsletters), Patrick Müller's public profile, and an account management layer (Oliver Sommer), with the Swiss KMU market as the sole served geography. The company is GDPR- and Swiss DSG-compliant, has no subsidiaries, no external investors, and no disclosed funding history.
iTrust firmographics
Firmographics- Name
- iTrust
- Legal name
- iTrust AG
- Website
- https://itrust.ch
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iTrust AG is a privately held Swiss IT consulting firm founded in 2003 that exclusively implements Microsoft 365, Azure, Power Platform, and Copilot solutions for Swiss small and medium-sized enterprises. It delivers digital transformation consulting, managed IT support, process automation, and AI deployment from its Cham headquarters.
- Ownership category
- akta.pro rank
iTrust industry classification
Industry- Product category
- IT Consulting Services
- NAICS
- Computer Systems Design Services (541512), Management Consulting Services (54161), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Architecture & Technology Roadmapping (BPAEAAAC)
- akta.pro secondary industries
- Enterprise Architecture & IT Operating Model (BPAHAEAB), ITSM Governance, Compliance & Audit Readiness (BPAEAJAM), IT Service Management (ITSM) Platforms (HDAEALAA)
Keywords
Where iTrust is headquartered
LocationHeadquarters
- HQ city
- Cham
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
iTrust business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Consulting & Advisory Services: Digital transformation strategy consulting, coaching, and advisory services to help Swiss SMEs define digital goals and implement Microsoft technologies. Provided as ongoing strategic partnership.
- IT Services & Implementation: Implementation, configuration, and maintenance of modern IT solutions including Microsoft 365, cloud infrastructure, security, and collaboration tools. Includes IT operations and support services.
- Software Sales & Hardware Trading: Sale of software licenses and hardware components as part of IT solution delivery.
- Training & Workshops: Training sessions, coaching, and workshops including Security Awareness Training, SharePoint/data management workshops (iTrustAcademy), and digital skills training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Consulting and Advisory Services |
| Subscription | Annual | Maintenance and Support Services |
| Other | Monthly | Training and Workshops |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
iTrust product offering
Product offeringCore offering
iTrust AG is a Swiss digitalization partner for small and medium-sized enterprises (KMU), specializing in Microsoft technologies including Microsoft 365, Azure, Teams, SharePoint, Power Platform, and Copilot. The firm provides strategic consulting, IT services, implementation, and managed support covering modern workplace, IT infrastructure and security, AI/Copilot adoption, process automation, and data analytics. It combines a strategy-first consulting approach with hands-on implementation and ongoing operational support for Swiss SMEs.
Product overview
iTrust AG is a digitalization consulting and IT services company that operates as a strategic Microsoft technology partner for Swiss SMEs (KMU). Their service portfolio is organized as a unified consulting practice with seven core service offerings: Modernes Arbeiten (Modern Work/collaboration), IT-Infrastruktur & -Sicherheit (IT infrastructure and security), Künstliche Intelligenz (AI consulting focused on Microsoft Copilot), IT-Betrieb & -Support (managed IT operations), Prozesse automatisieren (process automation using Power Automate), Datenanalyse & Reporting (Power BI business intelligence), and Referate (educational presentations). These services are delivered through the Microsoft 365 and Power Platform ecosystem, including Teams, SharePoint, OneDrive, Power Apps, Power Automate, Power BI, and Microsoft Copilot. The company supplements its consulting services with content offerings including a blog (with regular Microsoft Teams updates, AI news series, and security awareness articles), a podcast, and client references/case studies.
Differentiator
Problem solved
Functional benefit
Products and services
- Modern Work (Modernes Arbeiten) Consulting, implementation, and support for Microsoft 365, Teams, and SharePoint to enable modern collaboration and productivity for Swiss SMEs. Includes workspace design and migration services.
- IT Infrastructure & Security (IT-Infrastruktur & -Sicherheit) Cloud infrastructure design, deployment, and security hardening based on Microsoft Azure and Microsoft 365 for Swiss SMEs, including identity management, endpoint protection, and compliance.
- AI & Copilot Adoption (Künstliche Intelligenz) Advisory and implementation services for Microsoft Copilot and Azure AI solutions, including readiness assessments, prompt engineering enablement, governance, and integration into existing Microsoft 365 environments.
- IT Operations & Support (IT-Betrieb & -Support) Managed IT services including monitoring, helpdesk, user support, and administration of Microsoft environments, delivered as ongoing operational support to Swiss SMEs.
- Process Automation (Prozesse automatisieren)
Quantifiable outcome
- Average office worker spends approximately one day per week searching for information; 3 hours per week recreating documents that already exist but cannot be found (citing Atlassian study). Modern data management significantly reduces this time waste.
Companies that use iTrust
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
iTrust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature11 records
iTrust partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreiTrust AG operates as a Microsoft-focused digitalization partner exclusively leveraging Microsoft technologies. The company specializes in Microsoft 365, Azure Cloud, Teams, SharePoint, Power Platform, and Microsoft Copilot. The partnership is the foundation of iTrust's service offering, with all consulting and IT services built around the Microsoft technology stack. The company regularly publishes Microsoft Teams Updates and AI News, and participates in Microsoft events like Ignite and Build, demonstrating an active Microsoft partnership engagement.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
iTrust competitors and assessment
Company assessmentRegional players
- Netrics AG: Netrics is a Swiss managed services and cloud provider with Microsoft cloud expertise serving Swiss SMEs and mid-market. Closely comparable to iTrust on geography and customer segment, with overlap in Microsoft 365, Azure, and managed IT services for Swiss customers.
Direct peers
- msg systems: msg is a German IT consulting group with strong Microsoft and digital transformation practices serving mid-market and enterprise customers. Comparable to iTrust in combining strategic consulting with Microsoft platform implementation, though much larger and broader in industry coverage.
- CENIT AG: CENIT is a German IT consulting and systems integration firm specializing in Microsoft, SAP, and enterprise content management. Comparable to iTrust in Microsoft-focused digital workplace and infrastructure consulting for mid-market clients in the DACH region.
- Avanade: Avanade is a global joint venture between Accenture and Microsoft focused exclusively on the Microsoft technology stack (Azure, M365, Dynamics, Copilot). Directly comparable to iTrust as a Microsoft-specialized consulting and systems integrator, but operating at much larger scale across multiple geographies, including DACH.
- Glueck & Kanja: Glueck & Kanja is a Germany-based boutique consultancy specializing exclusively in Microsoft technologies, particularly Microsoft Teams, Copilot, and modern workplace. Highly comparable to iTrust's positioning as a Microsoft-only specialist serving mid-market customers with consulting and implementation services.
- SVA System Vertrieb Alexander: SVA is a German-headquartered IT systems integrator with deep Microsoft specialization across Azure, M365, and modern workplace solutions. Comparable to iTrust as a mid-sized Microsoft-only SI focused on enterprise digitalization, with overlap in target mid-market customers and consulting-led delivery.
Broad incumbents
- Bechtle AG: Bechtle is Europe's largest IT systems house with broad Microsoft partnership and significant Swiss presence. Overlaps with iTrust in Microsoft consulting and managed services for SMEs, but offers a much wider hardware, software, and multi-vendor services portfolio.
- q.beyond AG: q.beyond is a German managed IT services provider with strong Microsoft partner positioning and cloud/SAP capabilities serving German SMEs. Comparable to iTrust in mid-market Microsoft cloud and managed services focus, but much larger in scale and broader in portfolio.
- Allgeier Group: Allgeier is a larger German IT consulting and services group covering Microsoft, SAP, and broader digital transformation. Comparable to iTrust as a Microsoft-focused mid-market enabler, but operating at significantly greater scale and with broader portfolio across multiple geographies.
- Tietoevry: Tietoevry is a Northern European IT services and consulting provider with capabilities in Microsoft cloud, modern workplace, and digital transformation. Comparable in consulting-led Microsoft delivery, though considerably larger and serving enterprise/government clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
iTrust social profiles
Digital presenceiTrust compliance and trust
Trust signalCompliance2 records
iTrust financial estimates
Financial estimateRevenue estimate
Valuation estimate
iTrust leadership team
Management profileNumber of profiles
Profiles4 records
iTrust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iTrust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iTrust
What does iTrust do?
iTrust AG is a Swiss digitalization partner for small and medium-sized enterprises (KMU), specializing in Microsoft technologies including Microsoft 365, Azure, Teams, SharePoint, Power Platform, and Copilot. The firm provides strategic consulting, IT services, implementation, and managed support covering modern workplace, IT infrastructure and security, AI/Copilot adoption, process automation, and data analytics. It combines a strategy-first consulting approach with hands-on implementation and ongoing operational support for Swiss SMEs.
Is iTrust a public or private company?
iTrust is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iTrust founded?
iTrust was founded in 2003. It employs 11 to 50 people.
Where is iTrust based?
iTrust is headquartered in Cham, Switzerland, in the Europe region.
How does iTrust make money?
Four revenue lines are on record. Consulting & Advisory Services are the primary driver. The others are IT Services & Implementation, software Sales & Hardware Trading and training & Workshops.
Who are iTrust's main competitors?
Netrics AG is listed as a regional player. Direct peers are msg systems, CENIT AG, Avanade, Glueck & Kanja and SVA System Vertrieb Alexander. Broad incumbents are Bechtle AG, q.beyond AG, Allgeier Group and Tietoevry.
Does iTrust have an API?
No public API is recorded for iTrust.
What industry is iTrust in?
iTrust's product category is IT Consulting Services. Its primary akta.pro industry code is BPAEAAAC, Enterprise Architecture & Technology Roadmapping, with a secondary code of BPAHAEAB, Enterprise Architecture & IT Operating Model. Its NAICS code is 541512 and its SIC code is 7373.