US Park Pass

What US Park Pass does

US Park Pass is a Bridgeport, Connecticut-based e-commerce company founded in 2018 that operates as the largest online reseller of the America the Beautiful National Parks and Federal Recreational Lands Annual Pass. The company sells the standardized $80 annual pass directly to consumers through its online storefront at shop.usparkpass.com, providing access to over 2,000 federal recreation sites across the United States including national parks, forests, monuments, and wildlife refuges. Orders are fulfilled within 1-2 business days and shipped domestically (2-5 days) and internationally to Canada and other countries via USPS.

The business operates four revenue streams: primary pass resale (one-time $80 annual purchase), an artisan marketplace featuring park-inspired crafts from gateway community creators, affiliate-driven gear and gift sales curated through blog content, and donations tied to its National Park Foundation partnership. The artisan marketplace connects travelers with handmade jewelry, pottery, apparel, and home goods created by local artisans based near national parks. Since founding, the company has served over 200,000 families and raised over $30,000 for public lands.

US Park Pass employs between 1 and 10 people and relies on content marketing (blog with park guides, travel tips, gear recommendations) and organic social presence on Facebook, Instagram, Pinterest, and LinkedIn to drive customer acquisition. The primary customer segment is individual and family travelers planning road trips, outdoor adventures, and family vacations to U.S. national parks. The company holds a formal partnership with the National Park Foundation (announced December 2020) with a committed minimum guarantee of $100,000 in donations, including the Ultimate Road Trip Bundle which donates 20% of proceeds to support public lands preservation.

Name

US Park Pass

Legal name

US Park Pass

Website

https://usparkpass.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

US Park Pass is a Bridgeport, CT-based e-commerce reseller founded in 2018, selling the $80 America the Beautiful Annual Pass to provide access to 2,000+ federal recreation sites, supplemented by an artisan marketplace and a National Park Foundation partnership.

Ownership category

akta.pro rank

Product category

National Park Passes and Outdoor Recreation Access

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• National park passes
• Federal recreation passes
• Annual park admission
• Outdoor recreation access
• Park-inspired marketplace

Headquarters

HQ city

Bridgeport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. America the Beautiful Pass Sales: US Park Pass operates as the largest online reseller of the America the Beautiful National Parks and Federal Recreational Lands Annual Pass. The pass provides entry to over 2,000 federal recreation sites including national parks, forests, monuments, and recreation areas. Each annual pass costs $80 and covers the passholder and passengers in a personal vehicle at per-vehicle fee areas, or up to 4 adults where per-person fees are charged. Revenue is generated through the markup or service fee on pass sales fulfilled and shipped to customers.
2. Artisan Marketplace: US Park Pass features a marketplace connecting travelers with national park-inspired artisan crafts from local artisans based in gateway communities of the national parks. The marketplace offers products like handmade jewelry, pottery, apparel, and homegoods featuring park themes or created by local artists. Revenue is generated through product sales on the platform.
3. National Park Foundation Partnership: US Park Pass has partnered with the National Park Foundation to support public lands. Through checkout donations and sales of specific products (like the Ultimate Road Trip Bundle which donates 20% of proceeds), the company raises funds for the National Park Foundation. The company has committed to a minimum guarantee of $100,000 in donations to support the mission of the National Park Foundation.
4. Gear and Gift Sales: US Park Pass operates a shop featuring outdoor gear, books, and gift ideas for national park lovers. This includes curated product recommendations through blog content such as sleeping bag guides, camping essentials, and holiday gift guides. Revenue is generated through affiliate links and direct product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

US Park Pass is the largest authorized online reseller of the America the Beautiful National Parks and Federal Recreational Lands Annual Pass, priced at $80 and valid for 12 months of access to over 2,000 federal recreation sites. The company also operates an online marketplace featuring park-inspired artisan crafts and locally-made goods from gateway communities near national parks. Order fulfillment is completed within 1-2 business days with USPS shipping to U.S., Canada, and international destinations.

Product overview

US Park Pass operates as a dual offering platform centered on the America the Beautiful – National Parks and Federal Recreational Lands Pass as its primary product, combined with a marketplace featuring national park-inspired artisan crafts and local travel guides. The pass ($80 annual) provides access to over 2,000 federal recreation sites including all 63 national parks, while the marketplace connects travelers with gateway community artisans and small businesses near national parks.

Differentiator

Problem solved

Functional benefit

Products and services

• America the Beautiful National Parks and Federal Recreational Lands Annual Pass

Quantifiable outcome

• Over 200,000 families provided with savings and access to national parks since 2018
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Park FoundationflagshipStrategic or Co-development Partner · 1 December 2020US Park Pass has partnered with the National Park Foundation, the official nonprofit partner to the National Park Service, for a year-long partnership to promote access to national parks and raise awareness around the importance of these cultural ecosystems. Through the promotion of park guides and checkout donations, US Park Pass is committed to a minimum guarantee of $100,000 this year to support the National Park Foundation's mission to protect national parks and connect all people to them. The partnership aims to inspire a new generation of park explorers to protect cultural and natural resources.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Hipcamp: Marketplace platform connecting travelers to outdoor stays and experiences. Comparable marketplace model and focus on outdoor-recreation consumers alongside discovery content.
• Outdoorsy: Peer-to-peer RV rental marketplace. Comparable as an outdoor recreation e-commerce marketplace with content marketing aimed at the same RV and road-trip traveler base.
• AllTrails: Outdoor recreation platform with trail guides, reviews, and content for park visitors. Comparable content-led discovery model targeting U.S. national park audiences.
• Campendium: Campground discovery and review platform with a marketplace for reservations. Comparable in combining content-driven SEO with monetization of federal and state park stays.
• The Dyrt: Digital camping marketplace with content and booking tools for outdoor travelers. Comparable in combining e-commerce/booking with park guides and trip-planning content for the same RV/family travel audience.

Broad incumbents

• REI Co-op: Outdoor retailer and content destination that also retires America the Beautiful passes in-store. Comparable across target market (outdoor families/RVers) and content commerce, though much broader catalog.
• AAA: Travel and roadside-services membership organization offering discounted national park passes to members. Comparable pass-distribution channel for road-trippers and U.S. recreation travelers.
• KOA (Kampgrounds of America): Largest franchised campground network in North America. Comparable in serving RV and family travelers across U.S. recreation destinations, though with owned/operated sites rather than just pass resale.

Direct peers

• Recreation.gov: Official U.S. government portal for reservations and passes across federal recreation lands, including the America the Beautiful pass. Directly comparable channel for selling federal recreation access to consumers.
• ReserveAmerica: Reservation system for federal and state recreation areas, including campgrounds. Directly comparable as a digital channel for booking and passes at U.S. parks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/usparkpass
• LinkedInlinkedin.com/organization-guest/company/usparkpass
• Instagraminstagram.com/usparkpass
• Pinterestpinterest.com/usparkpass

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Park Pass