CELA
CELA (Cela Technologies Ltd.) is a Vancouver-based private company that builds an AI-powered 3D Product Builder platform, offering enterprise customers interactive web-based 3D visualization, configuration, and spatial computing experiences supported by NLP, computer vision, and predictive analytics.
- Company typePrivate
- Founded2019
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CELA does
CELA (legal entity: Cela Technologies Ltd.) is a Vancouver-based, privately held technology company founded in 2019 that builds AI-powered interactive 3D web experiences for enterprise customers. Its flagship product, the AI 3D Product Builder, is a platform that combines artificial intelligence with real-time 3D rendering and spatial computing to let businesses create, configure, and interact with 3D product representations in a web browser. The platform layers in AI capabilities including natural language search, chatbot interaction, image processing/computer vision for AR visualization, predictive analytics, and a recommendation engine for product configurations. A proprietary 3D Configurator supports technical product showcases such as the Airdrone hardware demonstration.
CELA serves enterprise businesses seeking custom interactive 3D and AI-driven web solutions, with use cases spanning product visualization, configuration, and spatial computing experiences. Its customer segment approach is horizontal. The company operates a demo-driven enterprise field sales motion, with 'Book a demo' CTAs, a direct contact form with a 24-hour response commitment, and 30-minute demo calls scheduled directly with CEO Vincent Yang. Revenue model is described as subscription/recurring for 3D Digital Experience Solutions, with custom quote-based pricing rather than publicly listed tiers.
Operationally, CELA is small (11–50 employees), privately funded with no disclosed investors or funding rounds, headquartered at 350 E 2nd Ave, Vancouver, BC. Leadership comprises co-founder/CTO Dhruv Adhia, co-founder/CFO Yamin Li, and CEO/creative/marketing director Vincent Yang. The company is currently upgrading its website (displaying 'Coming Soon' messaging around spatial computing) and hiring its first publicly posted Full Stack Web Developer role, signaling an early commercial stage.
CELA firmographics
Firmographics- Name
- CELA
- Legal name
- Cela Technologies Ltd.
- Website
- https://thecela.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CELA (Cela Technologies Ltd.) is a Vancouver-based private company that builds an AI-powered 3D Product Builder platform, offering enterprise customers interactive web-based 3D visualization, configuration, and spatial computing experiences supported by NLP, computer vision, and predictive analytics.
- Ownership category
- akta.pro rank
CELA industry classification
Industry- Product category
- 3D Product Visualization Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industries
- Rendering, Graphics & Simulation Middleware (MPAFAFAB), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where CELA is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
CELA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- 3D Digital Experience Solutions: The company provides AI-powered 3D digital experiences and interactive web solutions to businesses, likely through custom development projects or platform licensing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
CELA product offering
Product offeringCore offering
CELA builds an AI-powered 3D Product Builder platform that lets businesses create, configure, and interact with 3D product representations directly on the web, combining real-time rendering, spatial computing, and AI features such as automated recommendations, intelligent search, image processing, and predictive analytics. The company also offers a proprietary 3D Configurator used for technical showcases of hardware equipment. Solutions are delivered as enterprise SaaS-style web applications for clients needing interactive 3D visualization and AI-driven product configuration.
Product overview
CELA is an innovative technology company specializing in interactive web solutions, AI-powered applications, and advanced 3D digital experiences. The company's primary offering is the AI 3D Product Builder — a core platform that combines artificial intelligence with 3D visualization capabilities. The platform enables users to create, configure, and interact with 3D product representations through AI-powered features including automated recommendations, intelligent search, image processing, and predictive analytics. CELA's technology also includes a proprietary 3D configurator used for technical showcases of hardware equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- AI 3D Product Builder A proprietary AI-powered platform for creating, configuring, and interacting with 3D product representations on the web. It combines real-time rendering, spatial computing, and AI capabilities—including automated recommendations, intelligent natural-language search, computer vision–based augmented reality visualization, and predictive analytics—to deliver interactive product experiences for enterprise customers.
- 3D Configurator (Airdrone Technical Showcase) A proprietary real-time 3D configurator that CELA uses to deliver technical showcases of hardware equipment. It enables interactive, web-based configuration and visualization of complex hardware products, demonstrating CELA's spatial computing and 3D rendering capabilities to enterprise prospects.
Companies that use CELA
Customer profileSegments1 record
Ideal customer profiles1 record
CELA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature2 records
CELA partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
CELA competitors and assessment
Company assessmentDirect peers
- Vntana: Vntana provides a 3D asset management and visualization platform for retail brands, overlapping with CELA's 3D configuration and AI-driven product experience offering for enterprise commerce customers.
- Sayduck: Sayduck offers AR and 3D product visualization tools for retail and e-commerce, serving the same enterprise buyer persona as CELA's AI 3D Product Builder and competing on web-based 3D configurators.
- Threekit: Threekit is a 3D product visualization and configuration platform for e-commerce and retail — directly comparable to CELA's AI 3D Product Builder and 3D Configurator in target customers (enterprise retailers) and product category.
- Marxent (VisualCommerce): Marxent delivers 3D and AR product visualization for furniture and home goods retailers, closely aligned with CELA's focus on interactive product configuration and web-based 3D experiences.
- Emersya: Emersya is a 3D/AR product configurator platform for brands and manufacturers, matching CELA's positioning around real-time 3D configuration and AI-assisted product experiences for enterprise.
- Configura (CET Designer): Configura's CET Designer is a 3D space planning and product configuration platform used by enterprise furniture and equipment manufacturers — overlapping with CELA's 3D Configurator use case.
- Avataar (AI-powered 3D/AR): Avataar provides AI-driven 3D and AR product visualization for e-commerce, directly comparable to CELA's combination of AI and 3D product configuration for enterprise retail customers.
Broad incumbents
- Shopify (AR/3D features): Shopify embeds AR/3D visualization natively into its commerce platform; while broader than CELA, it competes for the same enterprise merchants evaluating dedicated 3D tools.
Emerging players
- Obsess (virtual stores): Obsess builds immersive 3D virtual stores and product experiences for retail brands, addressing adjacent enterprise demand for interactive 3D commerce experiences similar to CELA's platform.
Regional players
- Roomle: Roomle offers 3D/AR product configuration primarily for European furniture and home goods retailers, comparable to CELA's 3D Configurator but with a different geographic concentration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
CELA social profiles
Digital presenceCELA financial estimates
Financial estimateRevenue estimate
Valuation estimate
CELA leadership team
Management profileNumber of profiles
Profiles3 records
CELA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CELA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CELA
What does CELA do?
CELA builds an AI-powered 3D Product Builder platform that lets businesses create, configure, and interact with 3D product representations directly on the web, combining real-time rendering, spatial computing, and AI features such as automated recommendations, intelligent search, image processing, and predictive analytics. The company also offers a proprietary 3D Configurator used for technical showcases of hardware equipment. Solutions are delivered as enterprise SaaS-style web applications for clients needing interactive 3D visualization and AI-driven product configuration.
Is CELA a public or private company?
CELA is a private company. It is classified as unknown and is currently operating.
When was CELA founded?
CELA was founded in 2019. It employs 11 to 50 people.
Where is CELA based?
CELA is headquartered in Vancouver, Canada, in the North America region.
How does CELA make money?
One revenue line is on record: 3D Digital Experience Solutions.
Who are CELA's main competitors?
Direct peers on record are Vntana, Sayduck, Threekit, Marxent (VisualCommerce), Emersya, Configura (CET Designer) and Avataar (AI-powered 3D/AR). Shopify (AR/3D features) is listed as a broad incumbent. Obsess (virtual stores) is listed as an emerging player. Roomle is listed as a regional player.
Does CELA have an API?
No public API is recorded for CELA.
What industry is CELA in?
CELA's product category is 3D Product Visualization Software. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of MPAFAFAB, Rendering, Graphics & Simulation Middleware. Its NAICS code is 541511 and its SIC code is 7372.