lifestyledesign

What lifestyledesign does

Lifestyledesign is a privately held B2B creative design agency founded in 2002 by Marc Tappeiner and headquartered at 216 E. Cota Street in Santa Barbara, California. The firm delivers end-to-end design services through a full-service studio model that spans design strategy, industrial design, eyewear design, branding, packaging, engineering, prototyping, and digital content creation, augmented by a CGI and VFX capability for photoreal product visualization, storyboarding, 3D rendering, and motion graphics. Its service architecture covers the full product development lifecycle from brand strategy and product DNA through industrial and graphic design, engineering, Design-for-Manufactufacturing, sourcing, and manufacturing liaison.

The firm serves mid-to-large consumer brands and manufacturers across multiple verticals, with a concentration in eyewear and lifestyle/outdoor categories. Disclosed enterprise clients include Costa Del Mar, Serengeti, Bollé, Dragon, House of Marley, Scosche, Muzik, Vuzix, Bushnell, Patagonia, GSI Outdoors, Bodyguardz, Lander, Zyris/Isolite, InTouch Health, Rip Curl, Bureo, LEA Professional, HP, and Bern. Several relationships are long-tenured — 16+ years with Bollé, 10+ years with Serengeti, and multiple years with Costa — evidencing embedded design partnerships.

The business operates as a professional services firm on project-based engagements. Revenue is generated through quoted/contact-based pricing for custom design projects, with no publicly disclosed pricing. New business is acquired through direct enterprise engagement ([email protected], phone (805) 967-0700), industry referrals, and portfolio-driven reputation, supported by a Squarespace-hosted portfolio site as the primary marketing channel. The company claims 500+ products delivered to market, 25+ large-scale innovation programs completed, and 35+ design strategies executed across its 20+ year operating history. Ownership is concentrated with founder Marc Tappeiner, with no external investors, parent company, or institutional backing indicated in available sources.

Name

lifestyledesign

Legal name

Lifestyledesign

Website

https://lifestyledesign.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifestyledesign is a Santa Barbara-based B2B industrial design agency founded in 2002, delivering end-to-end design strategy, product design, eyewear design, branding, packaging, engineering, prototyping, and CGI/VFX services to mid-to-large consumer brands across eyewear, audio, outdoor, electronics, and healthcare sectors.

Ownership category

akta.pro rank

Product category

Industrial Design Services

NAICS

Industrial Design Services (54142), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Industrial design services
• Product design consulting
• Eyewear design agency
• Branding and packaging
• CGI and prototyping

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design Services and Consulting: Professional services revenue generated through strategic design consulting, industrial design, branding, and engineering services delivered to enterprise clients on a project basis. Services include strategy, product development, packaging, and digital content creation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Lifestyledesign is a strategic global design agency that delivers end-to-end product innovation services including industrial design, eyewear design, design strategy, branding, packaging, engineering, prototyping, and CGI/VFX visualization. The firm works with consumer brands across eyewear, audio, outdoor, and lifestyle categories to develop category-defining products from brand strategy through manufacturing liaison.

Product overview

Lifestyledesign is a global strategic design agency founded in 2002 and based in Santa Barbara, CA, offering a comprehensive suite of design services rather than a traditional software product. Their core offerings include Industrial Design, Eyewear Design, Design Strategy, Branding, Packaging, Engineering, Prototyping, and Digital Content Creation. The agency operates a full-service studio providing end-to-end innovation from strategy through manufacturing liaison. They also offer specialized CGI & VFX services for product visualization. With over 500 products delivered to market and 25+ large-scale innovation programs completed, they serve diverse industries including eyewear, audio, outdoor gear, protective cases, health/wellness, and professional equipment. The company positions itself as a strategic collaborator providing services for every step of the design process from brand strategy and product DNA to initial ideas, innovation, industrial design, engineering, and factory sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Design Services Comprehensive industrial design services including refined aesthetics and technical expertise to develop aspirational products that perform exceptionally well, exude iconic style, and drive business success for consumer brands and manufacturers.
• Eyewear Design Services Premium eyewear design services for brands across categories from ski goggles to high-end sunglasses and fashion-leading frames, with subtle ruggedness and sophisticated style.
• Design Strategy Services Strategic design consulting that combines best practices in process growth and design thinking to help companies envision their future and create category-defining products, brands, and business cases.
• Branding Services Brand strategy development that defines a future-facing direction based on core values, understanding both internal company ethos and external consumer perception.
• Packaging Design Services Packaging and brand collateral design services that complete the product experience and brand story for consumer brands.
• Engineering Services Full engineering capabilities including Design for Manufacturing (DFM), sourcing, and manufacturing liaison for product development continuity.
• Prototyping Services In-house prototyping and 3D printing services to iterate and refine product designs before manufacturing.
• CGI & VFX Services Photoreal CGI and motion graphics services that visualize products long before manufacturing, including storyboarding, 3D renders, and VFX animation for brands and manufacturers.
• Digital Content Services Digital content creation including UI/UX design and digital experiences that help businesses thrive.

Quantifiable outcome

• 500+ products delivered to market
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• fuseproject: Yves Béhar's industrial design and branding studio serving premium consumer brands across furniture, wearables, and lifestyle products — comparable boutique scale with strong brand and product design integration.
• IDEO: Global design consultancy offering strategy, industrial design, branding, and prototyping for consumer brands — directly comparable to Lifestyledesign's full-service studio model, though IDEO operates at significantly larger scale across multiple offices.
• Frog Design: Industrial design and strategy firm serving consumer products, wearables, and lifestyle brands with end-to-end design and engineering — a comparable full-service design consultancy with similar enterprise client base.
• Ammunition Group: Lifestyle-focused industrial design studio with deep eyewear expertise (designing for Beats, Rapha, and premium consumer brands) — the closest comparable to Lifestyledesign's eyewear specialization and lifestyle brand positioning.
• Lunar Design: San Francisco-based industrial design and strategy firm serving consumer electronics, medical, and lifestyle brands — closely comparable in scale, services mix, and enterprise client focus.
• Smart Design: Product design consultancy offering industrial design, brand strategy, and user experience across consumer products, healthcare, and connected devices — comparable full-service design partner for enterprise brands.
• Bould Design: Boutique industrial design firm specializing in consumer electronics, wearables, and lifestyle products with deep expertise in hardware design — closely comparable in size and product category focus.
• RKS Design: Psychology-driven industrial design consultancy serving consumer products, healthcare, and lifestyle brands with research-led methodology — comparable mid-sized full-service design firm.
• NewDealDesign: Industrial design and prototyping studio led by Gadi Amit, serving consumer electronics, wearables, and health products — comparable in scale, services, and category overlap.
• Ziba Design: Portland-based design consultancy offering strategy, industrial design, and brand experience for enterprise consumer brands — comparable full-service studio model with similar enterprise client roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lifestyledesign