The Climatic
The Climatic Corporation is a fourth-generation, family-owned wholesale distributor of appliances and furniture serving dealers across 13 Southeastern US states, with over 500,000 sq ft of warehouse space and $16M+ in ready-to-ship inventory.
- Company typePrivate
- Founded1936
- HeadquartersColumbia, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What The Climatic does
The Climatic Corporation is a fourth-generation, family-owned wholesale distributor of appliances, furniture, and HVAC-related home products headquartered in Columbia, South Carolina. Operating since 1936, the company runs two wholly owned subsidiaries: Climatic Home Products, which distributes major appliance and furniture brands (Samsung, GE, Crosley, Midea, Haier, Broan, Global, KUKA, MANWAH, Jackson Catnapper, and others) to dealers across 13 Southeastern states; and Southeastern Appliances, a retail showroom operation serving consumers, contractors, and developers in the Metro Atlanta area. The company's underlying infrastructure includes over 500,000 square feet of warehouse space across nine locations, $16M+ in ready-to-ship inventory, and warehouse management systems that support a 24-72 hour standard delivery window.
The Climatic earns revenue primarily through wholesale hardware markup on products sold to its B2B dealer network, supplemented by retail hardware sales at the Southeastern Appliances showrooms. Pricing is quote-based and negotiated by inside and outside sales professionals rather than publicly listed. Go-to-market combines a dedicated outside sales force conducting dealer visits and training, an inside sales team for account management, a 24/7 e-commerce dealer portal with real-time inventory access, and a small direct-to-consumer retail channel. The company's value proposition centers on being a single-vendor consolidated source for appliances and furniture, with logistics speed, training, and back-office support as the primary dealer benefits.
The business is privately held with no external institutional investors, funding rounds, or public shareholders disclosed. Leadership is anchored by CEO Gilly Bailey (since 1984), CFO Dennie Wetherley (since 2001), and COO Dewey Macgargle (since 2014), with Jason Pursley newly appointed President of Climatic Home Products following Doug Allen's 2025 retirement after 45 years. Recent strategic activity has been expansion-oriented: a February 2026 Midea distribution partnership covering 11 Southeast states, a 2024 Memphis warehouse opening, and a 2024-2025 Crosley territory expansion across six additional states.
The Climatic firmographics
Firmographics- Name
- The Climatic
- Legal name
- The Climatic Corporation
- Website
- https://climatic.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Climatic Corporation is a fourth-generation, family-owned wholesale distributor of appliances and furniture serving dealers across 13 Southeastern US states, with over 500,000 sq ft of warehouse space and $16M+ in ready-to-ship inventory.
- Ownership category
- akta.pro rank
The Climatic industry classification
Industry- Product category
- Appliance and Furniture Distribution
- NAICS
- Electronics and Appliance Retailers (4492), Furniture Retailers (449110), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)
- akta.pro secondary industries
- HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE), Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB)
Keywords
Where The Climatic is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
The Climatic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Appliance Distribution: Distribution of home appliances including Samsung, GE, Crosley, Faber, Moen, Haier, Sharp, Broan, Midea and other leading brands to dealers throughout the Southeast. Revenue generated through wholesale markup on products sold to dealer network.
- Furniture Distribution: Distribution of furniture brands including Global, Kuka, MANWAH, and Jackson Catnapper. The company expanded into furniture over the past two years as a natural extension of their dealer relationships.
- Retail Sales: Southeastern Appliances operates retail showrooms serving consumers, contractors and developers in the Atlanta area with prompt delivery and expert installation services.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Climatic product offering
Product offeringCore offering
The Climatic Corporation distributes home appliances and furniture from major brands (Samsung, GE, Crosley, Faber, Moen, Haier, Sharp, Broan, Midea, Global, Kuka, MANWAH, Jackson Catnapper) to dealers throughout the Southeastern United States. The company operates warehouse management systems enabling 24-72 hour delivery and runs Southeastern Appliances retail showrooms in Atlanta.
Product overview
The Climatic Corporation is a diversified distribution company operating through two main divisions. Climatic Home Products serves as a wholesale appliance and furniture distributor to dealers across the Southeastern United States, offering an e-commerce dealer portal for real-time inventory access and online ordering. Southeastern Appliances operates retail showrooms serving the Atlanta metro area. The company distributes major appliance brands including Samsung, GE, Crosley, Midea, Faber, Moen, Haier, Sharp, and Broan, as well as furniture brands such as Global, KUKA, MANWAH, and Jackson Catnapper.
Differentiator
Problem solved
Functional benefit
Products and services
- Appliance Distribution B2B wholesale distribution of major home appliance brands (Samsung, GE, Crosley, Faber, Moen, Haier, Sharp, Broan, Midea) to dealers across the Southeastern United States with 24-72 hour delivery via warehouse management systems.
- Furniture Distribution B2B wholesale distribution of furniture brands (Global, Kuka, MANWAH, Jackson Catnapper) to dealers across the Southeastern United States.
- Retail Appliance and Fireplace Sales Retail showroom sales of appliances, fireplaces, mattresses, furniture, mattresses, and outdoor products to consumers, contractors, and developers via Southeastern Appliances showrooms in Atlanta.
Quantifiable outcome
- 24 to 72 hour standard delivery window
- +3 more outcomes
Companies that use The Climatic
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
The Climatic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Climatic partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, strategic and minor.
- MideacoreStrategic partnership effective February 13, 2026. Climatic serves as full-service distributor for Midea's complete line of appliances and room air throughout the Southeastern United States. Distribution territory includes Arkansas, Louisiana, Mississippi, Alabama, Georgia, Tennessee, Kentucky, South Carolina, North Carolina, Virginia, and Florida, with shared territory in Texas and Oklahoma. Midea is a global leader in home appliances and room air solutions.
- CrosleycoreCrosley brand distribution partnership since January 2017, recently expanded territory to include Mississippi, Louisiana, Oklahoma, East Texas, Western Tennessee and Arkansas. Original territory included Texas, Alabama, Georgia, Florida, South Carolina, North Carolina, Virginia, Maryland, Delaware, New Jersey and Connecticut. Climatic stocks Crosley appliances in all four warehouses across the Southeast.
- GE AppliancescoreMajor vendor partner supplying appliance products. Climatic management team visited GE headquarters and Appliance Park in Louisville, KY to gain firsthand insight into GE's innovation and quality processes. GE Appliances are a core part of Climatic's brand portfolio offered to dealers.
- KUKA Home FurnishingsstrategicNew vendor partnership announced. Kuka has over 40 years of experience in furniture manufacturing, known for high-quality craftsmanship and style. Climatic leadership team meeting to select products for 2025 furniture lineup.
- Jackson CatnapperstrategicFurniture vendor partnership providing furniture pieces with industry reputation for consistent quality, comfort, durability and long-term value. Climatic partners with Jackson Catnapper to bring best products to dealers.
- Global FurniturestrategicFurniture vendor partnership. Climatic leadership team conducts on-site visits to hand-select standout products for the furniture line-up. Relationship emphasizes product selection, trend awareness, and bringing exceptional value to dealers.
- Stage ProminorPartnership to offer dealers the DJ Pro1500 Compact System through Stage Pro. Joint marketing arrangement where Climatic promotes Stage Pro products to their dealer network as complementary offerings.
- DacorstrategicPremium appliance brand vendor. Climatic offers vendor training as a resource for dealers, partnering with Dacor to provide first-class training experiences that deepen product knowledge and strengthen dealer commitment to the brand.
Scale indicators6 records
Recent moves10 records
The Climatic competitors and assessment
Company assessmentDirect peers
- AVB / BrandSource: AVB (BrandSource) is one of the largest North American appliance, furniture, and bedding buying groups serving independent dealers — the same dealer-distribution channel Climatic serves. Its member-dealer model competes directly for the same retailer relationships Climatic supports across the Southeast.
- Nationwide Marketing Group: Nationwide is a leading member-owned buying and marketing group for independent appliance, furniture, bedding, and electronics dealers. It operates buying shows and vendor programs that overlap directly with Climatic's dealer services model.
- Mega Group USA: Mega Group USA is a member-driven buying group supporting independent appliance, furniture, mattress, and electronics dealers. Like Climatic, it provides consolidated purchasing, marketing, and training services to a multi-state dealer base.
- Watsco: Watsco (NYSE: WSO) is the largest HVAC distribution company in North America, supplying heating, cooling, and refrigeration products through hundreds of branches. While larger and public, it shares Climatic's HVAC roots and core distribution-to-trade business model.
- Johnstone Supply: Johnstone Supply is one of the largest cooperative distributors of HVAC, refrigeration, and plumbing supplies in North America, serving contractors and dealers. Its member-owned co-op structure parallels Climatic's multi-vendor, dealer-focused distribution approach.
- Carrier Enterprise: Carrier Enterprise distributes Carrier, Bryant, Payne, and other HVAC brands across the U.S. and Latin America. It is a direct competitor in HVAC and light-commercial refrigeration distribution, the segment Climatic originated in.
Broad incumbents
- Ferguson Enterprises: Ferguson (NYSE: FERG) is a large publicly traded distributor of plumbing, heating, cooling, and waterworks products. It operates at significantly greater scale than Climatic and serves adjacent (rather than directly overlapping) trade customers but shares the same underlying wholesale distribution economics.
- Pool Corporation: Pool Corporation (NASDAQ: POOL) is the world's largest wholesale distributor of swimming pool supplies and related products. While serving a different end category, it shares the same high-velocity regional distribution and dealer-service model that Climatic employs.
- Best Buy: Best Buy (NYSE: BBY) is the largest U.S. specialty retailer of consumer electronics and major appliances. Its retail showroom and contract-sales operations compete with Climatic's Southeastern Appliances retail division and represent the manufacturer-channel alternative that threatens dealer-distribution economics.
Others
- Haier Smart Home: Haier Smart Home is the parent of GE Appliances and a global appliance manufacturer. It is one of Climatic's key vendor partners (Haier-branded products) and represents both an important revenue source and a competitive threat if Haier consolidates its distribution strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Climatic social profiles
Digital presenceThe Climatic financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Climatic leadership team
Management profileNumber of profiles
Profiles9 records
The Climatic subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Climatic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Climatic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Climatic
What does The Climatic do?
The Climatic Corporation distributes home appliances and furniture from major brands (Samsung, GE, Crosley, Faber, Moen, Haier, Sharp, Broan, Midea, Global, Kuka, MANWAH, Jackson Catnapper) to dealers throughout the Southeastern United States. The company operates warehouse management systems enabling 24-72 hour delivery and runs Southeastern Appliances retail showrooms in Atlanta.
Is The Climatic a public or private company?
The Climatic is a private company. It is classified as family owned and is currently operating.
When was The Climatic founded?
The Climatic was founded in 1936. It employs 251 to 500 people.
Where is The Climatic based?
The Climatic is headquartered in Columbia, United States, in the North America region.
How does The Climatic make money?
Three revenue lines are on record. Appliance Distribution is the primary driver. The others are furniture Distribution and retail Sales.
Who are The Climatic's main competitors?
Direct peers on record are AVB / BrandSource, Nationwide Marketing Group, Mega Group USA, Watsco, Johnstone Supply and Carrier Enterprise. Broad incumbents are Ferguson Enterprises, Pool Corporation and Best Buy. Haier Smart Home is listed as an others.
Does The Climatic have an API?
No public API is recorded for The Climatic.
What industry is The Climatic in?
The Climatic's product category is Appliance and Furniture Distribution. Its primary akta.pro industry code is CRAOAFAA, Furniture (Residential & Commercial) Wholesale Distribution, with a secondary code of CRACACAE, HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers). Its NAICS code is 4492 and its SIC code is 5020.