Ulla

What Ulla does

Ulla Labs d.o.o. (legal name: ULLA LABS, raziskave in razvoj na področju elektronike, d.o.o.) is a Slovenian wellness technology company founded in 2015 and incorporated on 23 February 2016, headquartered in Ljubljana, Slovenia. The company designs, manufactures, and sells a single flagship hardware product, the Ulla Smart Hydration Reminder, an attachable bottle accessory that uses sensor fusion, specifically an accelerometer, ambient light sensing, and proximity detection, combined with a drinking detection algorithm, to track beverage intake and deliver periodic visual blinking reminders to hydrate. The device is deliberately low-friction: it clips to any bottle, mug, or tumbler via an elastic band, runs autonomously for over six months on a user-replaceable CR2032 battery, and requires no app, no charging, and no smartphone connectivity. Manufacturing, fulfillment, and headquarters operations are all consolidated in Ljubljana, with global shipping from an EU warehouse via DHL express.

Ulla's revenue model is straightforward consumer hardware sales through four channels: direct-to-consumer e-commerce at ulla.io, Amazon marketplace, an international distributor and reseller network covering Europe, the Americas, and Asia, and a corporate promotional gifting program that supports custom logo printing with a 50-unit minimum order quantity and a 2-week production lead time. Target customer segments include health-conscious individual consumers, office workers, corporate wellness and HR buyers, and B2B distribution partners in wellness, health, corporate gifts, and consumer electronics channels. Pricing is not publicly disclosed; the product carries a 30-day return policy and a 1-year limited warranty, and the company reports 500,000+ units sold across 50+ countries with a self-reported 3x average increase in daily water consumption among users.

Ulla is privately held and appears to be bootstrapped or founder-owned, with no venture capital, private equity, or institutional investment on record, and no disclosed funding rounds, acquisitions, or leadership changes. The company holds a pending patent on its drink detection technology and a registered ULLA trademark, with "award-winning design" credentials cited across corporate communications. Headcount is reported at 11-50, consistent with a lean, product-focused hardware operation rather than a venture-backed scale-up.

Name

Ulla

Legal name

ULLA LABS, raziskave in razvoj na področju elektronike, d.o.o.

Website

https://ulla.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ulla Labs is a Slovenian wellness technology company that designs and sells a single hardware product: an app-free, attach-anywhere smart hydration reminder that blinks to prompt users to drink water. It serves health-conscious consumers, office workers, corporate wellness buyers, and international distributors across 50+ countries.

Ownership category

akta.pro rank

Product category

Consumer Electronics

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers) (CRACAQAI)

Keywords

• Smart hydration device
• Water bottle accessory
• Hydration reminder tracker
• Wellness habit device
• Drinking tracker sensor

Headquarters

HQ city

Vrhnika

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales: One-time purchase of Ulla smart hydration reminder device sold directly to consumers through own e-commerce and Amazon marketplace, as well as through distributor and reseller partners globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ulla designs, manufactures, and sells a clip-on smart hydration reminder device that attaches to standard reusable water bottles and uses motion, proximity, and ambient-light sensors combined with a proprietary drink-detection algorithm to blink and prompt the user to drink at appropriate intervals. The product is sold as a one-time hardware purchase directly to consumers through its own website and Amazon, with a parallel customized version offered for corporate wellness and promotional gifting programs.

Product overview

Ulla Labs offers a single flagship product — the Ulla Smart Hydration Reminder — a smart bottle attachment device that uses integrated motion sensors, ambient light sensing, and a proximity sensor to automatically track drinking activity and deliver visual blinking reminders at 30–40 minute intervals. The device requires no app, no charging, and no phone connectivity; it operates autonomously for over 6 months on a user-replaceable CR2032 coin-cell battery. Ulla also offers a Promotional Gifting add-on through which businesses can bulk-order and customize the device with branded logos and graphics in multiple colors, with a 50-unit minimum order quantity. The company sells direct-to-consumer via ulla.io and Amazon, ships globally from Slovenia, EU, and backs the product with a 30-day return policy and 1-year limited warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Ulla Smart Hydration Reminder
• Ulla Promotional Gifting / Customized Corporate Edition

Quantifiable outcome

• Users drink 3x more water daily
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HidrateSpark: Smart water bottle with built-in sensors and a paired app that glows to remind users to drink. Most direct competitor to Ulla in the smart hydration category, though its app-required approach contrasts with Ulla's app-free model.
• LARQ: Premium self-cleaning and insulated smart water bottle brand. Targets the same wellness-conscious consumer with a higher-priced integrated bottle alternative to Ulla's attach-anywhere device.
• Ozmo: Smart bottle and app-based hydration coaching system that tracks water intake via sensor-equipped bottle lids. Directly comparable offering targeting the same health-conscious consumer segment as Ulla.
• ICEWATER: Smart water bottles with built-in hydration tracking and reminders. Competes with Ulla in the consumer smart hydration category, differentiated by integrated bottle design.

Broad incumbents

• Brita: Dominant water filtration brand with broad retail distribution and growing presence in connected/smart pitchers. Adjacent to Ulla's hydration mission and could enter the reminder/tracking space via its existing consumer relationships.
• Thermos (smart hydration line): Iconic insulated bottle brand that has explored smart/sensor-enabled hydration products. As a much larger incumbent with massive retail distribution, it could leverage scale to undercut Ulla's pricing if it doubles down on smart features.
• S'well: Established premium reusable bottle brand with strong retail presence and corporate gifting program. Comparable go-to-market (especially B2B gifting) to Ulla, though without the smart sensor element today.

Emerging players

• Bevi: Smart water dispenser for offices that tracks consumption and flavors. Adjacent category (workplace hydration infrastructure) sharing the same B2B wellness buyer Ulla targets with its corporate gifting program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ulla_reminder
• Facebookfacebook.com/ullareminder
• LinkedInlinkedin.com/company/ulla-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ulla