Audio Biz

What Audio Biz does

Audio Biz Inc. is a privately held manufacturers' representative firm founded in 1991 and headquartered in Ingleside, Illinois. The company provides sales, marketing, technical support, system design, and education and training services on behalf of audio, video, and lighting brand partners across the U.S. Midwest, specifically the Wisconsin, Illinois, and Michigan territories. It is not a manufacturer itself and does not develop proprietary technology platforms; its value sits in territory coverage, integrator and dealer relationships, and face-to-face demand-generation activity such as trade-show participation and CTS-credit training events.

The firm's product surface is its representation services: it carries roughly twenty brand partners spanning audio (Shure, Allen & Heath, Bose Professional, Sonos, dB Technologies, EAW, LEA Professional, Listen Technologies, Pliant Technologies, Innovox), video and AV infrastructure (AVPro Edge, Draper, Liberty AV Solutions, Audinate/Dante), lighting (Chauvet Professional), and adjacent accessories (Salamander Designs, SKB, Furman, Link). Audio Biz does not sell directly to end users in the manner of an e-commerce retailer; instead, it channels demand through AV integration firms, dealers, and commercial end users in its three-state territory, while also co-hosting vendor showcases with channel partners Clearwing and Full Compass Systems.

The revenue model is commission-based professional services tied to the manufacturer partnerships, with pricing negotiated bilaterally rather than publicly disclosed. There is no disclosed funding, no parent company, no M&A activity, and no public listing. Headcount sits in the 11-50 range. Strategic activity in the public record is limited to brand additions (most recently Sonos in May 2026 and TASCAM Michigan territory in 2023) and a steady cadence of event marketing, including ISE 2026, InfoComm 2026, LDI, NAMM, and the AVL Rep Expo.

Name

Audio Biz

Legal name

Audio Biz Inc.

Website

https://audiobiz.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Audio Biz is a Midwest-based manufacturers' representative firm providing sales, marketing, technical support, and training services for tier-1 audio, video, and lighting brand partners across Wisconsin, Illinois, and Michigan.

Ownership category

akta.pro rank

Product category

Commercial AV Manufacturer Representation

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

Keywords

• Manufacturer representative services
• Av system design
• Commercial av integration
• Audio video distribution
• Av dealer support

Headquarters

HQ city

Ingleside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Manufacturer Representative Commissions: Audio Biz generates revenue through commission-based relationships with manufacturer partners, providing sales representation, marketing support, technical services, and system design for audio, video, and lighting brands across the Midwest region.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Audio Biz is an award-winning manufacturers' representative firm that provides sales, marketing, support, system design, and education/training services for audio, video, and lighting brand partners across the U.S. Midwest (Wisconsin, Illinois, and Michigan). The company acts as a regional sales intermediary between global AV manufacturers (such as Shure, Allen & Heath, Bose Professional, Sonos, Chauvet, and dB Technologies) and commercial AV integrators, dealers, and end users. Its service offering also includes technical services, speaker design requests, IMX room kits, custom cases, and CTS credit training events.

Product overview

Audio Biz is an award-winning AV representative firm (not a product manufacturer) that provides sales, marketing, support, system design, and training services for a portfolio of audio, video, and lighting brand partners across the Midwest (Wisconsin, Illinois, and Michigan). The company acts as an intermediary between manufacturers and dealers/integrators, offering product education, demonstrations, and technical services. Its core offering is its representation services for brand partners including Allen & Heath, Bose Professional, Chauvet, dB Technologies, EAW, Draper, LEA Professional, Liberty AV Solutions, Listen Technologies, Pliant Technologies, Salamander Designs, Shure, and Sonos, among others. The company also organizes training events, roadshows, and education sessions (including CTS credit courses) for the AV industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturer Representation Services
• System Design and Technical Services
• Training and Education Events

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• SonoscoreTechnology or Integration · 18 May 2026Global leader in wireless audio and connected home solutions. Audio Biz now represents Sonos in Wisconsin, Illinois, and Michigan territories, including commercial and professional audio systems.
• ShurecoreTechnology or IntegrationMajor audio and conferencing technology partner offering wireless microphones, conferencing solutions, and Stem Ecosystem products. Audio Biz represents Shure across Wisconsin, Illinois, and Michigan territories.
• Allen & HeathcoreTechnology or IntegrationProfessional audio mixing console and DSP manufacturer represented in the Midwest territory. Products include AHM matrix processors and digital mixing consoles.
• Bose ProfessionalcoreTechnology or IntegrationCommercial audio and professional sound solutions brand. Audio Biz represents Bose Professional products including DesignMax speakers in their territories.
• dB TechnologiescoreTechnology or IntegrationProfessional audio manufacturer specializing in powered speakers, line arrays, and touring sound equipment including the VIO series.
• EAW (Eastern Acoustic Works)coreTechnology or IntegrationProfessional loudspeaker manufacturer known for adaptive and line array technology. Products include NT208L and KF210 line arrays.
• Chauvet ProfessionalcoreTechnology or IntegrationProfessional lighting manufacturer offering LED fixtures, moving heads, and control systems for entertainment and installation applications.
• DrapercoreTechnology or IntegrationProjection screens and AV mounting solutions manufacturer. Products include portable screens and projection system solutions.
• LEA ProfessionalcoreTechnology or IntegrationNetwork-connected amplifier manufacturer offering IoT-enabled smart amplifiers including Connect series with Dante support.
• Listen TechnologiescoreTechnology or IntegrationAssisted listening and wireless audio solutions provider. Products include ListenEVERYWHERE, ListenTALK, and ListenIR/LISTENRF systems.
• Pliant TechnologiescoreTechnology or IntegrationWireless professional communications manufacturer offering CrewCom and CB2 wireless intercom systems.
• Salamander DesignscoreTechnology or IntegrationCommercial AV furniture and mounting solutions including Cabinet Designer software and video conferencing furniture.
• SKBcoreTechnology or IntegrationProtective case manufacturer offering injection-molded waterproof cases for professional audio and AV equipment.
• AVPro EdgecoreTechnology or IntegrationNetworked AV and video distribution manufacturer. Products include MXnet USP Series and MXnet X-Series switches for large-scale AV-over-IP.
• Link (USA/Connect)coreTechnology or IntegrationProfessional power and signal distribution, touring cables (Eurocable), and network switches for AV production environments.
• FurmancoreTechnology or IntegrationPower conditioning and management solutions for professional AV and audio equipment.
• Liberty AV SolutionsminorChannel Partner/ Reseller/ DistributorAV connectivity and cable solutions including TeamUp+ collaboration switchers and Digitalinx AV-over-IP solutions.
• ClearwingminorChannel Partner/ Reseller/ DistributorAV rental and production company that partners with Audio Biz for vendor showcases and training events in the Midwest.
• Full Compass SystemsminorChannel Partner/ Reseller/ DistributorProfessional AV equipment distributor and solutions provider. Hosts Full Compass Connected events with Audio Biz and manufacturer partners.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Full Compass Systems: Full Compass is a major pro audio, video, and lighting retailer and distributor that is explicitly listed as a channel partner of Audio Biz. While Full Compass operates a broader distribution/retail model, it overlaps with Audio Biz's brand portfolio and customer base (integrators, dealers, end users) across the Midwest.
• AVI Systems: AVI Systems is one of the largest US pro AV integrators offering design, installation, and managed services across multiple regions. While it operates a different business model (integrator rather than rep), it purchases the same brands Audio Biz represents and competes for similar end-customer relationships, making it a useful comparator for the broader pro AV market.
• Ford Audio-Video Systems: Ford AV is a large US audiovisual integrator serving corporate, education, government, and worship markets. Like AVI Systems, it operates as an integrator rather than a rep but consumes the same brand ecosystem Audio Biz represents and serves overlapping end customers.
• B&H Photo Video: B&H Photo Video is a major US retailer of pro audio, video, and lighting equipment serving professional and prosumer customers nationwide. While retail rather than rep, B&H competes for similar end-customer spend and stocks many of the same brands Audio Biz represents.
• Avidex: Avidex is a US audiovisual integration and managed services company serving corporate, education, and government clients. It uses the same pro AV brand ecosystem Audio Biz represents and competes for overlapping end-customer relationships, though via integration services rather than rep representation.
• Sweetwater: Sweetwater is a leading US retailer of music instruments, pro audio, and recording equipment with a strong online and direct sales channel. While retail rather than rep, Sweetwater shares overlap with Audio Biz in pro audio brand relationships and serves a related professional customer base.
• Guitar Center: Guitar Center is the largest US specialty retailer of musical instruments, pro audio, and live sound equipment. Though primarily consumer/retail-facing, it stocks many of the same pro audio brands Audio Biz represents and serves a related musician/professional customer base.

Direct peers

• Plus Group of Companies: Plus Group is a manufacturers' representative firm specializing in professional audio, video, lighting, and control solutions across the Eastern US. They are a direct comparable to Audio Biz in business model (commission rep) and product focus (pro AV brands serving integrators and dealers).
• The Farm AV: The Farm is a pro AV manufacturers' representative firm providing sales, marketing, and technical support to integrators, dealers, and end users across the Western US. They are directly comparable to Audio Biz in rep-based go-to-market model and pro audio/video/lighting brand portfolio.
• C&E Marketing: C&E Marketing is a manufacturers' representative firm serving the pro audio, video, and lighting market in the Northeastern United States. They represent many of the same types of brands as Audio Biz (mixing consoles, loudspeakers, conferencing solutions) and operate with the same commission-based rep model across a defined multi-state territory.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/audiobiz
• Facebookfacebook.com/audiobizinc
• LinkedInlinkedin.com/company/audio-biz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audio Biz