What Salfarm does

Salfarm Danmark A/S is a Kolding, Denmark-based privately held veterinary pharmaceutical and medical equipment company founded in 1979, operating under CEO/owner Peter Wendorff Olsen. The company distributes and manufactures licensed veterinary medicinal products, vaccines, stem cell therapies, and administration devices for both food-producing animals (pigs, cattle, sheep, goats, poultry) and companion animals (horses, dogs, cats) across the Nordic region via country-specific operations in Denmark, Sweden, Norway, and Finland.

The product portfolio spans antibiotics (Aivlosin, Doxylin, Terramycin, Tildosin), NSAIDs and analgesics (Melovem, Ketador, Procamidor, Butomidor, Dexaject), vaccines including bluetongue serotype 3 and 8 (Syvazul) and porcine respiratory/disease vaccines (Parvoerybac, Erybac, Hyobac App series), and specialty biologics (DogStem and HorStem stem cell therapies). The proprietary Prima-series medical equipment line (BMV auto-syringes, Vaccinator, Twist Drench, Injector, Pour-On Drencher, and HDN/Ideal D3 detectable needles) functions as an integrated administration ecosystem. The April 2024 launch of OvaCyte, an AI-powered automated fecal egg and oocyst analyzer, marks Salfarm's entry into AI-driven veterinary diagnostics.

Salfarm operates a sales-led B2B model in which prescription pharmaceuticals are reserved for verified veterinary professionals via login-gated portals, while equipment and accessories are also distributed through agricultural resellers (Vilofarm/Hatting, Viking Danmark, Schippers) and stem cell therapies through pharmacy and wholesale partners (Vilovet, Pharmaservice). Revenue derives primarily from one-time pharmaceutical and equipment sales with volume-tiered pricing published on consumables such as OvaCyte cassettes.

Name

Salfarm

Legal name

Salfarm Danmark A/S

Website

https://salfarm.dk

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Salfarm Danmark A/S is a Nordic veterinary pharmaceutical and medical equipment distributor founded in 1979, selling licensed medicines, vaccines, stem cell therapies, and proprietary Prima syringe systems to veterinarians and farmers across Denmark, Sweden, Norway, and Finland.

Ownership category

akta.pro rank

Product category

Veterinary Pharmaceuticals

NAICS

Support Activities for Animal Production (1152)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Livestock & Production Animal Therapeutics (Rx) (HLAMAEAB)

akta.pro secondary industries

Veterinary Pharmacy, Vaccine & Biologics Services (AFAEANAK), Veterinary Vaccines (HLAIAEAH), Practice Consumables & General Medical Supplies (Needles, Syringes, Gloves, Swabs) (HLAMAFAO), Diagnostics & Laboratory Services (Sampling, Necropsy, Disease Investigation) (AFACADAF)

Keywords

• Veterinary pharmaceuticals
• Animal health products
• Veterinary medical equipment
• Livestock vaccines
• Veterinary diagnostic systems

Headquarters

HQ city

Kolding

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Veterinary Pharmaceuticals: Sale of licensed veterinary medicinal products for food-producing animals (pigs, cattle, sheep, goats, poultry) and companion animals (horses, dogs, cats). Products include antibiotics, anti-inflammatories, vaccines, parasiticides, and nutritional supplements distributed through veterinarians.
2. Veterinary Medical Equipment: Sale of medical devices including injection syringes (Prima BMV, Prima Injector, Prima Vaccinator), needles (HDN, Ideal), drenches, and accessories for veterinary use.
3. Stem Cell Products (DogStem, HorStem): Specialized stem cell therapies for dogs and horses, distributed through pharmacies and specific veterinary partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Salfarm distributes and manufactures licensed veterinary medicinal products, vaccines, and feed supplements for food-producing animals (pigs, cattle, sheep, goats, poultry) and companion animals (horses, dogs, cats). The company also sells veterinary medical equipment including the Prima-series syringes, drenches, and detectable needles, and provides stem cell therapies (DogStem for dogs, HorStem for horses) plus the OvaCyte AI-powered fecal analysis system for parasite diagnostics.

Product overview

Salfarm is a veterinary pharmaceutical company operating across Denmark and the Nordic region, offering a broad portfolio of veterinary medicines, feed supplements, medical equipment, and an AI-powered diagnostic system. The core product range includes antibiotics (Aivlosin, Doxylin, Terramycin, Tildosin), NSAIDs and analgesics (Melovem, Ketador, Procamidor, Butomidor, Dexaject, Mepidor), vaccines (Syvazul BTV 3 and BTV 8 for bluetongue, Hyobac App series for swine pneumonia, Parvoerybac, Erybac), and specialty products (HorStem stem cell therapy for horses, DogStem for dogs, Uniferon iron supplement for piglets, Chevivit E-Selen and Phosphor-Bovisal for mineral supplementation, Dentihex dental product). The medical equipment line centers on the Prima-series syringes and administration devices (Prima BMV auto-syringes, Prima Vaccinator, Prima Twist Drench, Prima Injector, Pour-On Drencher) and specialty needles (HDN highly detectable needles, Ideal D3 traceable needles). A notable technology product is OvaCyte, an AI-powered fecal analyzer for automated parasite egg and oocyst counting in livestock and horses. Products serve livestock animals (pigs, cattle, sheep, goats, poultry, mink, pigeons) and companion animals (dogs, cats, horses), with content accessible in Danish, Swedish, Norwegian, English, and Finnish.

Differentiator

Problem solved

Functional benefit

Brands

• OvaCyte™: Automated fecal egg and oocyst analysis system using artificial intelligence algorithms to identify parasites and count parasitic eggs or oocysts
• Uniferon®
• Uniferonsprøjte
• Prima BMV
• Prima Vaccinator

Products and services

• OvaCyte Faecal Analyzer
• DogStem
• HorStem
• Uniferon 200 mg/ml
• Syvazul BTV Bluetongue Vaccines (serotypes 3 and 8)
• Aivlosin
• Melovem NSAID range (5 mg, 20 mg, 30 mg, oral solution)
• Procamidor and Procamidor Comp. Vet.
• Ketador Vet.
• Butomidor Vet. (butorphanol)
• Dexaject
• Mepidor Vet.
• Xylamidor
• Insistor Vet.
• Amdocyl
• Doxylin Vet.
• Terramycin Vet.
• Linco-Spectin Vet.
• Ecomectin Vet. Endectoparasiticide range
• Trymox Vet.
• Tildosin
• Porcine vaccines (Parvoerybac, Erybac Uno Vet., Hyobac App 2, 6, Multi)
• Reconcile
• Chevivit E-Selen – sR
• Phosphor-Bovisal
• Dentihex
• Prima BMV Automatic Syringes
• Prima Injector 12.5 ml
• Prima-Flex 15 ml Syringe
• Prima Vaccinator
• Prima Twist Drench
• Pour-On Drencher
• Angled drench and Drench nozzle
• HDN Highly Detectable Needles
• Ideal D3 Detectable Needles
• Ideal Standard Aluminum-Hub Needles
• VAC-PAC Bottle Holder
• Uniferonsprøjte (Automatic syringe for collapsible bottles)
• Plastflaske med låg (Plastic bottles with caps)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor.

• Vilofarm / HattingminorChannel Partner/ Reseller/ DistributorAgricultural distributor selling VAC-PAC bottle holders and equipment accessories to farmers and livestock producers in Denmark.
• Ornestation MorsminorChannel Partner/ Reseller/ DistributorAgricultural distributor for VAC-PAC products in the Danish market.
• UnitronminorChannel Partner/ Reseller/ DistributorDistributor partner for veterinary equipment products.
• P. LindbergminorChannel Partner/ Reseller/ DistributorAgricultural supplier distributing VAC-PAC and farm equipment.
• Viking DanmarkminorChannel Partner/ Reseller/ DistributorAgricultural equipment distributor.
• LindsminorChannel Partner/ Reseller/ DistributorAgricultural distributor for veterinary equipment.
• VilovetminorChannel Partner/ Reseller/ DistributorExclusive distributor for HorStem (equine stem cell therapy) - orders go through Vilovet to veterinarians.
• PharmaserviceminorChannel Partner/ Reseller/ DistributorPharmaceutical distributor through which DogStem (canine stem cell therapy) is available at pharmacies.
• SchippersminorChannel Partner/ Reseller/ DistributorDistributor partner for Ideal D3 detectable needles used in livestock production for traceability.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Pharmaxim: Nordic-focused distributor of veterinary pharmaceuticals, paralleling Salfarm's regional distribution model and customer base across Denmark and adjacent Nordic markets.

Direct peers

• ScanVet Animal Health: Nordic-focused veterinary pharmaceutical distributor serving Denmark and neighboring markets with a portfolio of licensed veterinary medicines, paralleling Salfarm's distribution-led model for the region.
• Norbrook Laboratories: Privately held veterinary pharmaceutical manufacturer and distributor specializing in livestock and companion animal generics, with comparable product mix (antibiotics, anti-inflammatories) to Salfarm's therapeutic offerings.

Broad incumbents

• Dechra Pharmaceuticals: Specialty veterinary pharmaceuticals company with a strong European footprint in livestock and companion animal therapeutics; competes with Salfarm's pharma portfolio and targets overlapping Nordic veterinarian customers.
• Vetoquinol: Global animal health pharmaceutical company with European operations distributing veterinary medicines and specialty products to vets and farmers — directly overlapping Salfarm's pharma distribution business.
• Ceva Santé Animale: Multinational animal health company offering vaccines, pharmaceuticals, and equipment across livestock and companion animals; a global-scale peer to Salfarm's regional pharma-plus-equipment model.
• Virbac: Global veterinary pharmaceutical company with broad livestock and companion-animal portfolios, competing with Salfarm for Nordic vet mindshare and product distribution rights.
• Zoetis: World's largest pure-play animal health company with comprehensive pharmaceutical, vaccine, and diagnostic portfolios — the dominant competitor whose direct Nordic presence could disintermediate Salfarm.
• Boehringer Ingelheim Animal Health: Major animal health division with leading vaccines and therapeutics for livestock and pets; competes directly with Salfarm's distributed swine vaccines and ruminant products in the Nordics.
• MSD Animal Health (Intervet): Animal health division of Merck offering a broad portfolio of livestock and companion animal pharmaceuticals and vaccines; a major global peer competing for the same Nordic vet customers as Salfarm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/salfarm.dk
• Instagraminstagram.com/salfarmdk

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salfarm