What BlissLights does

BlissLights LLC is a privately held consumer laser-lighting company headquartered in Southern California (Vista), founded in 2006 by Randy Johnson and co-founded with Alan Lee. The company designs and sells indoor and outdoor laser projection products — most prominently galaxy projectors (Sky Lite, Sky Lite Evolve), aurora effects (Velarus, Ark), smart ambient mood lights (BlissRadia, BlissEmber), outdoor landscape and pool lights (Oblivia, H2Orb), and professional animation projectors (Pixxi) — built around patented coherent laser light diffraction technology and patented color blending for nebula cloud effects.

The company operates a direct-to-consumer e-commerce storefront at blisslights.com supported by a content marketing arm (BlissBlog with 247-plus articles) and an email newsletter (Bliss List), alongside broad third-party retail distribution through Amazon (with storefronts in 30-plus countries), Target, Walmart, Bed Bath & Beyond, The Home Depot, Guitar Center, and specialty resellers. Pricing is one-time hardware purchase only, with SKUs ranging from $14.99 (StarPort Laser USB) to $299.99 (Pixxi Laser Animation Projector) and most core products clustered at $34.99 to $49.99. Bundles such as the Big Aurora, Evolving Smart Lights, and Ambient bundles drive multi-product attach. The BlissHome mobile app (iOS and Android) provides WiFi control and links to Google Home and Amazon Alexa for voice integration. BlissLights is CDRH-registered, and its lasers are split into sub-5-milliwatt beams for consumer safety. The company reports more than 2 million users worldwide, 50,000-plus Amazon reviews averaging 4.8 stars, and coverage in major media outlets including CNN, Fox Business, People, and the Today Show.

BlissLights is founder-owned and operated, with no disclosed institutional funding, acquisitions, or parent company. Customer concentration is diffused across millions of consumer end-buyers, with Disney Parks referenced as a notable professional/commercial customer. The business model is straightforward hardware unit sales — no recurring subscription layer — and growth has been driven by product-line expansion, smart-home integration, and international channel rollout rather than external capital deployment.

Name

BlissLights

Legal name

BlissLights LLC

Website

https://blisslights.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

BlissLights LLC designs and sells patented indoor and outdoor laser projection lighting products, including galaxy projectors, aurora effects, smart ambient mood lights, and outdoor garden lights, distributed direct-to-consumer and through major retailers across 30-plus countries to individual consumers seeking ambient home lighting.

Ownership category

akta.pro rank

Product category

Consumer Smart Lighting

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industries

Event Lighting Decor (Uplighting, String Lights, Effects) (HSACAOAE), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• Laser lighting products
• Galaxy projectors
• Smart ambient lighting
• Outdoor laser lights
• Aurora effect projectors

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct Product Sales: One-time hardware sales of laser lights and projectors through e-commerce website (blisslights.com). Products include galaxy projectors, aurora lights, ambient mood lights, and outdoor laser lights with price points ranging from $14.99 to $299.99.
2. Retail and Marketplace Sales: Revenue through third-party retail partners including Amazon, Target, Walmart, Bed Bath & Beyond, Guitar Center, The Home Depot, and specialty retailers. Products also available through international Amazon stores in 12+ countries.
3. Accessories and Replacement Parts: Sales of replacement transformers, timers, ground stakes, bases, USB cords, tripods, and other accessories through the accessories section of the website.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels5 records

Core offering

BlissLights designs, manufactures, and sells patented indoor and outdoor laser and LED lighting products including galaxy projectors, aurora lights, smart ambient mood lights, and outdoor landscape/projector lights for residential and event use. The company leverages patented laser diffraction and color blending technology, ships through DTC e-commerce and major US/international retailers, and supports products via the BlissHome mobile app with Google Home and Alexa voice integration.

Product overview

BlissLights is a laser lighting company offering a portfolio of smart indoor and outdoor lighting products centered around laser projection and LED ambient lighting technology. The core product line includes galaxy projectors (Sky Lite Evolve, Sky Lite Galaxy Projector, Sky Lite 2.0), aurora lights (Velarus, Ark Ambient Aurora), smart mood lights (BlissRadia, BlissEmber), outdoor garden lights (Oblivia, H2Orb), and specialized projectors (Pixxi). These products connect via the BlissHome mobile app for WiFi control and integrate with Google Home and Amazon Alexa for voice control. Bundles like the Big Aurora Bundle and Evolving Smart Lights Bundle combine multiple products at discounted prices. Accessories include replacement cords, tripods, and the BlissBulb and BlissGlow LED products. The company leverages patented color blending technology and coherent laser light diffraction to create starry sky effects and aurora visualizations.

Differentiator

Problem solved

Functional benefit

Brands

• BlissHome App: WiFi-connected smart home app for controlling BlissLights products including Sky Lite Evolve, Velarus, BlissRadia, and BlissEmber. Supports Google Home and Amazon Alexa voice integration.
• Legacy BlissLights App

Products and services

• Sky Lite Evolve Smart galaxy projector with patented color blending technology displaying vivid nebula clouds combined with ultra-sharp laser stars. Features 360-degree rotation, WiFi app control via BlissHome, and voice control via Google Home or Alexa. Covers up to 900 square feet.
• Sky Lite Galaxy Projector Original galaxy projector with laser stars and blue nebula cloud effects; the foundational product that established BlissLights as a household name for indoor galaxy lighting.
• Sky Lite 2.0 Galaxy Projector RGB multicolor galaxy projector with BlissHome app control allowing users to customize star colors and nebula effects.
• Velarus Aurora Projector Smart aurora projector using patented color blending technology to create swirling streams simulating aurora borealis. Features spherical 360-degree design, BlissHome app control, and Google Home/Alexa compatibility, covering 20x20 feet.
• Ark Ambient Aurora Light Nebula cloud projector combining a moving green laser aurora with a blue nebula cloud effect. Features sliding adjustable-angle arc design, 3 brightness settings, multiple effect modes, and auto 6-hour shut-off timer.
• BlissRadia Smart Ambient Mood Light Smart LED mood light with ultra-smooth color transitions across millions of color options. Includes pre-set modes, dusk-to-dawn timer, adjustable base, and USB power. Compatible with BlissHome app, Google Home, and Alexa.
• BlissEmber Smart Multicolor Night Light Compact smart multicolor LED night light with BlissHome app control, color-changing capabilities, and timer settings for automated operation.
• Oblivia Nebula Garden Light Multicolor LED garden light with nebula effect, available in RGB or white blend. IP65 weatherproof rating, customizable effects, timer, smart routines, and app/voice control compatibility.
• H2Orb Garden and Pool Light Versatile outdoor orb light for garden, pool, and patio use with rechargeable battery, multicolor LED aurora effects, IP67 waterproof rating, lantern hanger, light/motion sensors, and optional app control.

Quantifiable outcome

• Coverage up to 900 square feet
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Disney ParkscoreStrategic or Co-development Partner · 1 January 2007BlissLights brought into Disney parks experiences starting in 2007. The company's special effects magic-making expertise from theme parks was later miniaturized for consumer home use.
• Google HomecoreTechnology or IntegrationVoice control integration for BlissHome app-controlled lights. Users can control Sky Lite Evolve, Velarus, BlissRadia, and other smart lights via Google Assistant.
• Amazon AlexacoreTechnology or IntegrationVoice control integration for BlissHome app-controlled lights. Users can control Sky Lite Evolve, Velarus, BlissRadia, and other smart lights via Amazon Alexa voice commands.
• Apple (App Store)coreTechnology or IntegrationDistribution partner for BlissHome app on iOS App Store, enabling iPhone and iPad users to control smart lighting products.
• Google (Google Play)coreTechnology or IntegrationDistribution partner for BlissHome app on Google Play Store, enabling Android users to control smart lighting products.
• AmazoncoreChannel Partner/ Reseller/ DistributorPrimary online marketplace partner with flagship store. Products available through Amazon US, Canada, UK, Germany, France, Italy, Spain, Australia, Japan, Sweden, Netherlands, Poland, Turkey, and UAE stores.
• TargetmajorChannel Partner/ Reseller/ DistributorNational retail chain partner selling BlissLights products both in-store and online through target.com.
• WalmartmajorChannel Partner/ Reseller/ DistributorNational retail chain partner selling BlissLights products both in-store and through Walmart.com marketplace.
• Bed Bath & BeyondmajorChannel Partner/ Reseller/ DistributorHome goods retailer partner specializing in home decoration and ambient lighting products, selling BlissLights through stores and online.
• The Home DepotmajorChannel Partner/ Reseller/ DistributorHome improvement retailer partner for outdoor lighting and garden products, selling products in-store and online.
• Guitar CenterminorChannel Partner/ Reseller/ DistributorMusic and entertainment retailer partner, appealing to gamers and entertainment lighting enthusiasts.
• Lasers & LightsminorChannel Partner/ Reseller/ DistributorSpecialty laser lighting retailer offering professional and consumer BlissLights products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlissLights