AgVantage Software
AgVantage Software is an employee-owned, Rochester, Minnesota–based vendor of integrated agribusiness software (Grain, Agronomy, Seed, Accounting, Energy, Feed, Retail, CRM, eBusiness) built on IBM Power Systems, serving approximately 550 cooperatives, grain elevators, seed dealers, and fuel distributors across the United States since 1976.
- Company typePrivate
- Founded1976
- HeadquartersRochester, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AgVantage Software does
AgVantage Software is a privately held, employee-owned agribusiness software company founded in 1976 and headquartered in Rochester, Minnesota. It sells an integrated vertical software suite to approximately 550 cooperatives, grain elevators, seed dealers, fuel distributors, feed manufacturers, fertilizer/chemical dealers, and ag retail operations across the United States. The company positions itself as unique in the agribusiness software industry due to its employee-owned structure, which it links to long-tenured customer relationships and a customer-focused product philosophy.
The core platform is built on IBM Power Systems and delivered through multiple access layers: on-premise IBM Power Systems, company-hosted cloud ("We Host. You Save."), web-based Edge applications, Microsoft Windows PC applications, and Android/iOS mobile apps, with Tableau Server powering the BI layer. The product suite comprises nine modules — Grain, Agronomy, Seed, Accounting, Energy, Feed, Retail, CRM, and eBusiness — supplemented by the AgVantage POCKT customer-facing mobile/web portal that provides 24/7 account access and online bill payment. The Customer Driven Development process allows customers to propose and vote on feature priorities, with weekly software releases aligned to agricultural seasons. Named integrations include Tableau, PayPal, Authorize.net, and the P3 Propane Safety compliance system.
AgVantage generates revenue primarily through annual software licensing with a cloud hosting subscription option, supplemented by eTraining ($175 per class per connection with unlimited monthly/annual packages), the AgVisor premium support program (monthly reach-outs, on-site training, unlimited e-training, direct instant messaging to support and development teams), and hardware sales (PCs, printers, IBM Power Systems) for on-premise customers. Go-to-market is sales-led, with regional offices in Wisconsin, Iowa, Minnesota, Indiana, Ohio, Illinois, and Michigan, supported by 30+ years of annual conferences (Leadership Summit and National Conference), a VantagePoint newsletter, customer testimonials, and industry media coverage in Grain Journal, CIO Magazine, and the Rochester Post Bulletin. Pricing is quote-based and not publicly disclosed.
AgVantage Software firmographics
Firmographics- Name
- AgVantage Software
- Legal name
- AgVantage Software, Inc.
- Website
- https://agvantage.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AgVantage Software is an employee-owned, Rochester, Minnesota–based vendor of integrated agribusiness software (Grain, Agronomy, Seed, Accounting, Energy, Feed, Retail, CRM, eBusiness) built on IBM Power Systems, serving approximately 550 cooperatives, grain elevators, seed dealers, and fuel distributors across the United States since 1976.
- Ownership category
- akta.pro rank
AgVantage Software industry classification
Industry- Product category
- Agribusiness Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where AgVantage Software is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AgVantage Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Software Licensing/Subscription: Annual software licensing with cloud hosting option. Customers can use on-premise IBM Power Systems or use the cloud hosting service. Latest software releases included with cloud option.
- Training Services: eTraining classes at $175 per class per connection. Monthly or annual unlimited eTraining packages available. Onsite training for new customers, mergers, or new releases.
- Hardware Sales: Hardware sales including PCs, printers, and IBM Power Systems for customers requiring on-premise deployment.
- AgVisor Support Program: Premium support program with monthly reach-outs, conferences, on-site training, consulting, unlimited e-training, and instant messaging to support and development teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Cloud hosting subscription with all features included |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
AgVantage Software product offering
Product offeringCore offering
AgVantage Software develops and sells an integrated suite of agribusiness management software built on IBM Power Systems, serving grain elevators, cooperatives, seed dealers, fuel distributors, feed manufacturers, and ag retailers. The suite comprises licensable modules covering Grain, Agronomy, Seed, Accounting, Energy, Feed, Retail, CRM, and eBusiness, plus the POCKT mobile/web customer portal, deployed on-premise or via the company's cloud hosting service.
Product overview
AgVantage Software is an agribusiness software company offering a comprehensive platform-plus-modules architecture built on IBM Power Systems. The product portfolio includes the POCKT mobile/web app as a customer-facing portal, alongside nine integrated software modules covering Grain, Agronomy, Seed, Accounting, Energy, Feed, Retail, CRM, and eBusiness operations. The software serves approximately 550 agribusinesses across the United States, with the company's Customer Driven Development process allowing customers to vote on feature priorities. Deployment options include on-premise IBM Power Systems, cloud hosting, web-based Edge applications, PC standalone applications, and mobile apps for Android and iOS.
Differentiator
Problem solved
Functional benefit
Brands
- AgVantage POCKT: Portal of Communication, Knowledge & Technology - A mobile/web application allowing customers to access live, up-to-date account information including account balances, year-end analysis, grain management, patronage, energy, and agronomy features.
Products and services
- AgVantage POCKT (Portal of Communication, Knowledge & Technology) A mobile and web application that allows the end customers of agribusiness clients to access live, up-to-date account information including account balances, year-end analysis, grain contracts, patronage information, energy ordering, and agronomy data from any device, anytime, anywhere, with online bill payment.
- Grain Software Comprehensive grain management software for grain elevators and grain operations, handling contracts, scale management, settlements, and deferred payments.
- Agronomy Software Software for fertilizer and chemical dealers to manage agronomy operations including field plans, work orders, and application tracking.
- Seed Software Seed operation management software for importing seed products, viewing shipments, inventory management, orders, staging, contracts, dispatching, and invoicing.
- Accounting Software Complete agribusiness accounting software including accounts payable, accounts receivable, general ledger, and financial reporting modules.
- Energy Software Energy management software for fuel distributors including dispatch, mapping, tank monitoring, and ordering capabilities, integrated with P3 Propane Safety compliance.
- Feed Software Feed manufacturing management software for feed producers and distributors.
- Retail Software Retail operation management software for ag stores and cooperatives.
- CRM Customer relationship management module for managing customer interactions, communications, and relationships.
- eBusiness Electronic business and web-based transaction capabilities for online customer interactions.
Companies that use AgVantage Software
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
AgVantage Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
AgVantage Software partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- P3 Propane SafetycoreAgVantage has successfully integrated with the P3 Compliance System, giving P3 the ability to pass tank inspection datapoints and safety documentation to AgVantage in a shared dashboard. Available to AgVantage customers immediately upon integration.
- IBMcoreAgVantage software runs on IBM Power Systems as the foundational infrastructure. The company is recognized as an IBM solution provider. Cloud hosting utilizes IBM Power System hardware.
- TableaucoreBusiness Intelligence applications run on Tableau Server, providing customers with graphical insight into historical performance data.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AgVantage Software competitors and assessment
Company assessmentDirect peers
- Conservis: Conservis is a farm and agribusiness management platform that handles agronomy, grain, and input planning, targeting similar cooperative and large-farm buyers with a more modern, cloud-native stack.
- Agrian (TELUS Agriculture): Agrian, now part of TELUS Agriculture, offers agronomy and input management software for ag retailers, competing directly with AgVantage's Agronomy module and adjacent workflow capabilities.
- EFC Systems: EFC Systems delivers ERP, agronomy, and precision-ag software to ag retailers and cooperatives, competing head-to-head with AgVantage in agronomy operations and back-office ERP for the same vertical buyer.
- Proagrica: Proagrica (part of RELX) provides farm-to-fork data and ERP solutions for agribusinesses, including grain and input retail management, directly comparable to AgVantage's integrated agribusiness suite.
- FBS Systems: FBS Systems provides agribusiness accounting and management software for cooperatives, grain elevators, and farm supply businesses, overlapping directly with AgVantage's Grain, Accounting, and Agronomy modules for a similar mid-market agribusiness buyer.
- Cultura Technologies: Cultura Technologies offers specialty agribusiness ERP software for grain, seed, fertilizer, and food ingredient businesses, a closely comparable vertical SaaS peer serving overlapping customer profiles and workflows.
Broad incumbents
- DTN: DTN provides agricultural market data, weather, and operational insights to agribusinesses, an established adjacent player with overlapping buyer relationships but a different core product than AgVantage's ERP suite.
- Trimble Agriculture: Trimble Agriculture offers precision ag and farm management software as part of a broader hardware-software portfolio, an established incumbent that overlaps with AgVantage's agronomy and farm-data ambitions but is not specialized in agribusiness ERP.
Emerging players
- Iteris: Iteris offers agriculture analytics, weather, and decision support services, partially overlapping with AgVantage's agronomy and decision-support capabilities as an emerging adjacent player in ag data.
- Granular (Corteva): Granular, acquired by Corteva, provides farm and operations management software for large-acreage growers and the agribusinesses that serve them, an adjacent but partially overlapping offering to AgVantage's customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AgVantage Software social profiles
Digital presenceAgVantage Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgVantage Software leadership team
Management profileNumber of profiles
Profiles1 record
AgVantage Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgVantage Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgVantage Software
What does AgVantage Software do?
AgVantage Software develops and sells an integrated suite of agribusiness management software built on IBM Power Systems, serving grain elevators, cooperatives, seed dealers, fuel distributors, feed manufacturers, and ag retailers. The suite comprises licensable modules covering Grain, Agronomy, Seed, Accounting, Energy, Feed, Retail, CRM, and eBusiness, plus the POCKT mobile/web customer portal, deployed on-premise or via the company's cloud hosting service.
When was AgVantage Software founded?
AgVantage Software was founded in 1976. It employs 51 to 100 people.
Where is AgVantage Software based?
AgVantage Software is headquartered in Rochester, United States, in the North America region.
How does AgVantage Software make money?
Four revenue lines are on record. Software Licensing/Subscription is the primary driver. The others are training Services, hardware Sales and agVisor Support Program.
Who are AgVantage Software's main competitors?
Direct peers on record are Conservis, Agrian (TELUS Agriculture), EFC Systems, Proagrica, FBS Systems and Cultura Technologies. Broad incumbents are DTN and Trimble Agriculture. Emerging players are Iteris and Granular (Corteva).
Does AgVantage Software have an API?
No public API is recorded for AgVantage Software.
What industry is AgVantage Software in?
AgVantage Software's product category is Agribusiness Management Software. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 513210 and its SIC code is 7372.