ZAG Communications

Name

ZAG Communications

Legal name

ZAG Communications

Website

https://zagcommunications.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Corporate & Financial Communications (BPAFADAA)

akta.pro secondary industry

Crisis Communications & Issues Management (MPAAADAF)

Keywords

• Technology public relations
• Investor relations services
• Crisis communications
• IPO communications
• Media relations

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Communications Services: ZAG generates revenue through providing comprehensive marketing, public relations, and investor relations consulting services to technology companies at various stages of growth. Services span from early-stage positioning through IPO preparation and M&A communications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ZAG Communications is a full-service marketing, public relations, and investor relations agency that serves technology companies across all stages of growth, from early-stage startups to publicly-traded enterprises. The firm delivers integrated communications services including messaging and positioning, media relations, media training, investor relations, IPO communications, M&A communications, crisis communications, financial communications, content marketing, and social media services.

Product overview

ZAG Communications is a full-service marketing and public relations agency that offers a unified suite of communications services for technology companies. The company's service portfolio includes public relations, investor relations, media relations, crisis communications, internal communications, and event planning. ZAG provides these services across multiple practice areas including messaging and positioning, customized media plans and execution, editorial services, media and speaker training, IPO services, mergers and acquisitions communications, and CMO services. Founded in 2006 by Zenobia Godschalk, the agency serves companies at all stages of growth from early-stage startups to publicly-traded companies, focusing on helping clients bridge the gap between themselves and the media, analysts, customers, partners, and the investment community.

Differentiator

Problem solved

Functional benefit

Products and services

• Messaging and Positioning Development of core brand messaging, narrative frameworks, and market positioning for technology companies to articulate value to target audiences.
• Media Relations Securing and managing earned media coverage in technology, business, and trade publications for technology company clients.
• Media Training Coaching technology executives and spokespeople on interview skills, message delivery, and on-camera presence.
• Investor Relations Ongoing IR support for technology companies, including communication with the investment community, analysts, and shareholders.
• IPO Communications End-to-end communications planning and execution for technology companies pursuing an initial public offering.
• M&A Communications Strategic communications counsel for technology companies executing mergers, acquisitions, divestitures, and other corporate transactions.
• Crisis Communications Reputation management and rapid-response communications support for technology companies facing adverse events or issues.
• Financial Communications Communications support for technology companies' financial reporting, earnings, and corporate finance activities.
• Content Marketing Creation of branded editorial content, thought leadership, and supporting assets for technology company marketing programs.
• Social Media Services Strategy, management, and content development for technology company social media channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Broad incumbents

• Racepoint Global: Global tech-focused PR and integrated communications agency serving enterprise technology clients. Comparable to ZAG in vertical specialization and senior-counsel model, but operates with broader geographic reach and larger team.
• FINN Partners: Large global PR and integrated marketing firm with a top-tier technology practice. Comparable to ZAG in tech-vertical specialization and service breadth, but operates at much greater scale with global offices and diversified industry coverage.
• 5W Public Relations: Larger full-service PR agency with a notable consumer technology and B2B tech practice. Comparable to ZAG in core service offerings (PR, IR support, crisis) but operates at materially greater scale with diversified industry coverage.

Direct peers

• Inkhouse: Tech-focused PR agency serving emerging and enterprise technology companies with media relations, analyst relations, and integrated communications. Comparable to ZAG in client profile (tech-only), senior-consultant model, and emphasis on B2B technology storytelling.
• Version 2.0 Communications: Boutique tech PR agency serving B2B technology brands with media relations, analyst relations, and content services. Comparable to ZAG in size, tech-vertical focus, and senior-consultant service model.
• Walker Sands: Mid-sized B2B tech PR and integrated marketing agency with strong enterprise software focus. Highly comparable to ZAG given shared technology-vertical specialization, integrated PR/demand-gen model, and similar client profile of growth-stage through publicly-traded software companies.
• SutherlandGold Group: Tech-focused PR agency serving B2B technology clients with media relations and analyst relations services. Comparable to ZAG in tech-only focus, mid-market through enterprise client base, and senior-led service delivery model.
• PAN Communications: Mid-sized integrated marketing and PR agency with a deep technology and B2B practice. Comparable to ZAG in vertical focus (tech), service mix (PR, analyst relations, content), and target client segment (mid-market through enterprise software firms).
• Big Valley Marketing: Boutique B2B tech marketing and PR agency serving enterprise software companies. Comparable to ZAG in size, vertical focus, and integrated PR/marketing services for growth-stage technology firms.
• RH Strategic: Tech-focused PR and public affairs firm serving high-growth technology and policy-driven clients. Comparable to ZAG given its specialization in technology, deep media relationships, and ability to handle complex enterprise communications.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/zenobiazag
• Facebookfacebook.com/zagcommunications
• LinkedInlinkedin.com/company/zag-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZAG Communications