What Big Valley Marketing does

Big Valley Marketing is a privately held B2B marketing and communications consultancy founded in 2014 by Tim Marklein and headquartered in San Jose, California. The firm serves enterprise technology companies across six core vertical markets — SaaS, cloud and mobile infrastructure, artificial intelligence, e-commerce and supply chain, cybersecurity, and digital health — providing expert-led strategy and execution across brand positioning, marketing strategy, content marketing, corporate communications, digital and social marketing, and market intelligence. Delivery is through custom consulting engagements and retainer arrangements sold via direct enterprise sales, with current operating scale at 11-50 employees and no disclosed institutional funding.

The service offering is anchored by two proprietary methodologies. The 'Five Ps of POV' framework (Provocative, Prescriptive, Predictive, Persuasive, Personal) structures thought leadership development for executives and brands, while a six-step Digital and Social Marketing process (Community Mapping, Competitive Benchmarking, Intelligence Gathering, Social Voice Development, Platform Strategy, and Measurement) structures channel work. Complementing the consulting practice, Big Valley operates a market intelligence product, 'Top Conversations in Tech,' a monthly research series tracking 270+ technology topics across news and blog citations with longitudinal data back to March 2019, plus the 'Pressing Matters' B2B technology journalism podcast.

The business model is professional services revenue generated through project-based and retainer consulting engagements with enterprise technology buyers. Pricing is not publicly disclosed and is handled through direct inquiry. The company has been recognized on the Inc. 5000 list for three consecutive years, and documented enterprise engagements include Symantec (editorial engine build producing 1.5M+ unique visitors over two years), Medable (96 stories, 11 news releases, and 7 bylines in four months), and FourKite (supply chain visibility storytelling). Leadership beyond founder Tim Marklein includes Steve Kerns as Chief Marketing Officer and a bench of named specialists across social media, research, content, and communications functions.

Name

Big Valley Marketing

Legal name

Big Valley Marketing

Website

https://bigvalley.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Valley Marketing is a privately held B2B marketing and communications consultancy serving enterprise technology companies with brand strategy, content marketing, digital marketing, corporate communications, and market intelligence services, anchored by proprietary frameworks and data-driven methodology.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• B2B marketing consulting
• Technology marketing services
• Brand strategy consulting
• Corporate communications advisory
• Market intelligence research

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting and Professional Services: B2B consulting engagements for technology companies requiring marketing strategy, brand strategy, content marketing, corporate communications, digital/social marketing, and market intelligence services. Revenue generated through project-based engagements and retainer arrangements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Big Valley Marketing is a data-driven B2B marketing and communications consulting firm that helps technology companies with brand strategy, marketing strategy, content marketing, corporate communications, digital and social marketing, and market intelligence. Its offering combines senior-led strategic advisory with proprietary research products such as Top Conversations in Tech to inform positioning, messaging, and go-to-market decisions for tech clients.

Product overview

Big Valley Marketing is a data-driven consulting firm for technology marketers offering six core consulting services: Brand Strategy, Marketing Strategy, Content Marketing, Corporate Communications, Digital and Social Marketing, and Market Intelligence. These services are supported by proprietary frameworks including the Five Ps of POV for thought leadership development. The firm also produces research and content products including the monthly Top Conversations in Tech report (tracking 270+ technology topics) and the Pressing Matters Podcast. The company serves B2B technology companies across core markets including SaaS, Cloud & Mobile Infrastructure, Artificial Intelligence, E-Commerce & Supply Chain, Cybersecurity, and Digital Health.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic brand positioning, messaging, and identity advisory service for technology companies seeking to differentiate in competitive markets.
• Marketing Strategy Marketing planning and execution advisory that helps technology clients develop go-to-market strategies, demand generation plans, and marketing roadmaps.
• Content Marketing Content development and editorial strategy services for technology brands, including thought-leadership content, whitepapers, and campaign assets.
• Corporate Communications Public relations, analyst relations, and corporate communications advisory for technology companies managing reputation, launches, and stakeholder messaging.
• Digital and Social Marketing Digital marketing and social media programs delivered through a proprietary six-step process, covering paid, owned, and earned social channels for technology brands.
• Market Intelligence Data-driven market research and competitive intelligence services built on primary research methodologies, used to inform client strategy and positioning.
• Top Conversations in Tech Proprietary research publication that tracks and analyzes the most pressing topics and narratives in the technology industry to support client strategy and thought leadership.

Quantifiable outcome

• 1.5M+ unique visitors over two years for Symantec blog transformation
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Walker Sands: B2B marketing and PR agency specializing in technology, SaaS, and professional services clients. Closely comparable to Big Valley in services mix (PR, content, demand generation) and vertical focus.
• Arketi Group: B2B technology PR and digital marketing agency serving SaaS, fintech, and enterprise software clients. Directly comparable in vertical focus and service portfolio.
• RH Strategic: Public relations and public affairs firm with a strong B2B technology practice serving enterprise and high-growth tech clients. Comparable positioning to Big Valley's enterprise tech PR services.
• Inkhouse: B2B technology PR and communications agency serving enterprise software, cloud, and consumer tech clients. Comparable services and target buyer profile.
• Crenshaw Communications: B2B tech PR and content marketing agency serving SaaS, adtech, and enterprise software clients. Similar size and service profile to Big Valley.
• PAN Communications: Mid-sized B2B tech and healthcare PR and marketing agency offering integrated communications services. Comparable in size, services, and target verticals to Big Valley.
• Merritt Group: B2B technology PR and marketing agency specializing in cybersecurity, AI, and enterprise software. Highly comparable vertical specialization and service mix to Big Valley.
• Guyer Group: B2B public relations firm focused on enterprise technology clients including cybersecurity, cloud, and AI vendors. Closely comparable specialization and client profile to Big Valley.

Broad incumbents

• Edelman: Largest global PR firm with deep B2B technology and cybersecurity practices. Competes with Big Valley for enterprise tech engagements via its Tech sector offering.
• WE Communications: Global communications network with a dedicated B2B technology practice. Competes with Big Valley on enterprise tech accounts but at much larger scale and with broader service breadth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/big-valley-marketing
• Xx.com/bigvalleymktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Valley Marketing