The Peach Truck

What The Peach Truck does

The Peach Truck is a Nashville-based direct-to-consumer fresh peach company founded in 2012 by Stephen and Jessica Rose. The company sources tree-ripened peaches from Stephen's 5th-generation hometown family farm in Georgia and delivers them to consumers across the United States through two primary channels: a seasonal 25-state mobile tour of local pickup events (including 60+ booths in Nashville), and nationwide home delivery shipping to most continental US addresses (excluding California, Arizona, Alaska, Hawaii, and PO Boxes). Core products include 12 lb and 25 lb local pickup boxes ($40 and $55), a Tour Special bundle of 50 lb plus pecans ($120), single home delivery boxes ($40-$60), and 4-week and 8-week home delivery subscriptions ($150-$410), with both subscription tiers sold out for the 2026 season.

The underlying technology is a tree-ripened harvest and orchard-to-doorstep delivery system: peaches are picked at peak ripeness, hand-packed, and shipped same day or delivered via tour pickup within hours-to-days of harvest, deliberately avoiding the multi-week cold storage used in conventional grocery supply chains. The business monetizes through one-time purchases, multi-week subscriptions, corporate and personal gift boxes, digital gift cards, and branded merchandise including a Wall Street Journal Best Seller cookbook. Wholesale and corporate gifting channels exist as secondary revenue streams accessed via application or bulk ordering. The company is privately held, founder-operated, structured as The Peach Truck LLC in Tennessee, and has grown organically since founding without disclosed external funding.

Name

The Peach Truck

Legal name

The Peach Truck LLC

Website

https://thepeachtruck.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Peach Truck is a Nashville-based direct-to-consumer fresh peach company that sources tree-ripened Georgia peaches from a partner family farm and delivers them to individual consumers, corporate clients, and restaurants through a 25-state seasonal pickup tour and nationwide home delivery subscriptions.

Ownership category

akta.pro rank

Product category

Fresh Fruit Delivery

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Food Trucks (Motorized) (THAFAHAA)

akta.pro secondary industries

Fresh Fruit Wholesale (AFAIACAA), Pop-Up Food Vendors (Temporary Stands/Markets) (THAFAHAE), Bulk Produce & Farm-Direct Wholesale Markets (CRAHAMAJ)

Keywords

• Fresh peach delivery
• Farm-fresh produce
• Tree-ripened peaches
• Local pickup tours
• Subscription fruit boxes

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Peach Sales - Local Pickup: Customers pre-order peach boxes online and pick them up at scheduled tour stops. Box sizes include 12 lb ($40), 25 lb ($55), and Tour Special bundle ($120 with 2x25lb boxes plus pecans). Revenue is generated per transaction at point of pickup.
2. Fresh Peach Sales - Home Delivery: Direct shipping of fresh peaches to customers' doorsteps across the continental US. Single Peach Box priced $40-$60, 4-Week Subscription at $150-$220, 8-Week Subscription at $280-$410. Shipping is free. Cannot ship to CA, AZ, AK, HI, or PO Boxes.
3. Merchandise and Gift Cards: Sale of branded merchandise including Market Tote bags ($30), Logo T-Shirts ($35), cookbook ($18), and digital gift cards ($25-$500). Also includes The Peach Truck Cookbook, a Wall Street Journal Best Seller.
4. Wholesale Peach Sales: Bulk peach sales to restaurants, markets, and individuals for preserving through a wholesale application process on the website.
5. Peach Gift Box Gifting: Corporate and personal gift box gifting service where customers can send peach boxes to multiple recipients with optional gift messages. Supports bulk/multi-recipient gifting for clients, employees, and family.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Peach Truck sells farm-fresh, tree-ripened Georgia peaches directly to consumers through two fulfillment paths: pre-ordered local pickup at scheduled tour stops across 25 states and home delivery shipping across most of the continental US. Core offerings include 12 lb and 25 lb peach boxes for local pickup, a Tour Special bundle that adds pecans, single-box and multi-week subscription home delivery options, corporate and personal peach gift boxes, digital gift cards, and branded merchandise such as a cookbook, t-shirts, and market totes.

Product overview

The Peach Truck is a farm-fresh peach delivery company that operates through two main channels: Local Pickup (at tour stops across multiple states) and Home Delivery (nationwide shipping). The core product offerings consist of peach boxes in various sizes (12 lb, 25 lb) and subscription services (4-week and 8-week home delivery). Additional products include the Tour Special bundle (peaches plus pecans), peach gift boxes for gifting occasions, digital gift cards, and branded merchandise including a cookbook, t-shirts, and market totes. The company was founded in 2012 and sources peaches from Georgia orchards, delivering tree-ripened fruit directly to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Pickup: 25 lb Peach Box A 25 lb box containing approximately 55-60 fresh, tree-ripened peaches picked at peak ripeness for local pickup at scheduled tour stops; ideal for baking, canning, preserving, and sharing. Price $55.00.
• Local Pickup: 12 lb Peach Box A 12 lb box containing approximately 30-35 ripe, tree-ripened peaches for local pickup at scheduled tour stops; suitable for snacking, baking, and sharing without leftovers. Price $40.00.
• Local Pickup: Tour Special Bundle A bundle of two 25 lb peach boxes (50 lbs of peaches total) plus two 10 oz bags of fresh pecans, available only at The Peach Truck tour stops. Price $120.00.
• Home Delivery: Single Peach Box A single shipment of fresh Georgia-grown peaches delivered to the customer's doorstep with a Half Order (8 peaches, 4 lbs) or Full Order (16 peaches, 8 lbs) option; free shipping; not available to CA, AZ, AK, HI, or PO Boxes. Price $40.00-$60.00.
• Home Delivery: 4-Week Subscription A four-week subscription that delivers fresh peaches weekly to the customer's doorstep, with Full Order (16 peaches/week, 8 lbs) or Half Order (8 peaches/week, 4 lbs) options; approximately 32-72 peaches total; free shipping. Sold out for the 2026 season. Price $150.00-$220.00.
• Home Delivery: 8-Week Subscription Full-season subscription delivering fresh peaches weekly to the customer's doorstep for eight consecutive weeks; Half Order delivers approximately 64-72 peaches total and Full Order delivers approximately 128-144 peaches total; free shipping. Sold out. Price $280.00-$410.00.
• Peach Gift Box Peach gift boxes available for summer celebrations, corporate gifting, and special occasions; supports multi-recipient ordering with optional gift notes for clients, partners, and employees.
• Digital Gift Card Digital gift cards redeemable for peaches at local pickup or for home delivery; denominations from $25 to $500; delivered via email.
• Market Tote A 100% certified organic cotton tote bag, 16 x 14.5 x 5 inches, with a 30 lb weight limit; branded merchandise item. Price $30.00.
• The Peach Truck Logo T-Shirt Unisex logo t-shirt in a soft cotton-poly blend (52% cotton, 48% poly), pre-shrunk; branded merchandise item. Price $35.00.
• The Peach Truck Cookbook A Southern-cooking recipe book featuring peach-based recipes, a peach varieties guide, and the company story; a Wall Street Journal Best Seller. Currently sold out. Price $18.00.

Quantifiable outcome

• Sold 10 tons of peaches in first 5 weeks of operation in 2012
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Stephen's hometown Georgia peach farmcoreStrategic or Co-development Partner · 1 January 2012The founding partnership began in 2012 when Stephen and Jessica Rose partnered with Stephen's hometown family farm in Georgia to source peaches. This direct farm partnership is the foundation of their supply chain, enabling tree-ripened harvesting and consistent quality. The farm is described as a 5th generation peach operation.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Harry & David: Iconic premium fruit gift company best known for pears and seasonal fruit boxes sold via DTC e-commerce and corporate gifting. Directly comparable to The Peach Truck on category (premium fruit gifting), customer base (consumers + corporate gifting), and distribution model (DTC e-commerce + direct delivery).
• The Fruit Company: DTC premium fruit gift box company offering curated seasonal fruit, gift towers, and corporate gifting programs. Comparable on premium DTC fruit positioning, direct-to-consumer shipping, and corporate gifting motions.
• Pearson Farm: Multi-generational Georgia peach and pecan farm with a strong DTC and mail-order business. Direct competitor in the Georgia heritage peach category, with overlapping supply chain roots and similar farm-to-doorstep positioning.
• Lane Southern Orchards: Georgia peach grower with established DTC shipping, gift baskets, and roadside/farm market operations. Comparable on Georgia peach sourcing, gift box offerings, and direct-to-consumer shipping model.

Emerging players

• Frog Hollow Farm: California-based organic stone fruit farm selling DTC subscriptions and gift boxes of premium tree-ripened fruit. Comparable on tree-ripened positioning, DTC subscription model, and farm-direct premium positioning, though smaller scale and regional focus.
• Misfits Market: Online grocer specializing in sustainable, surplus, and specialty produce and pantry items sold via subscription delivery. Comparable on DTC fresh produce subscription mechanics and direct shipping model, though addresses a different consumer value proposition (affordability vs. premium).
• Imperfect Foods: DTC subscription grocer delivering fresh produce and pantry staples with a mission-driven positioning. Comparable on subscription-based DTC produce delivery and direct-to-consumer shipping, though focuses on affordability/sustainability rather than premium tree-ripened quality.

Broad incumbents

• Stemilt Growers: Large multi-category fruit grower (apples, cherries, pears, stone fruit) with branded DTC programs and Lil Snappers / artisan organics lines. Comparable on tree-fresh fruit positioning and DTC retail, but operates at much broader scale and portfolio depth.
• Melissa's Produce: Specialty produce distributor offering exotic fruits, vegetables, and gift boxes nationwide to consumers and foodservice. Comparable on specialty DTC produce and gift boxes, but operates at much broader assortment and trade reach.
• Edible Arrangements: National fruit arrangement and gift company with a franchise retail footprint and DTC gifting. Comparable on fruit-based gifting category and corporate gifting channel, though delivers a different product format (arrangements vs. whole fruit).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thepeachtruck
• Instagraminstagram.com/thepeachtruck
• TikToktiktok.com/@thepeachtruck
• Pinterestpinterest.com/thepeachtruck
• Xx.com/thepeachtruck

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Peach Truck