The Fruit Company
The Fruit Company is a Hood River, Oregon-based direct-to-consumer e-commerce retailer that designs, packs, and ships gourmet fruit baskets, gift towers, and monthly subscription fruit clubs to consumer and corporate gifting buyers across the continental United States.
- Company typePrivate
- Founded1999
- HeadquartersHood River, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Fruit Company does
The Fruit Company, founded in 1999 by Roy Webster and headquartered in Hood River, Oregon, is a direct-to-consumer e-commerce business specializing in gourmet fruit baskets, gift towers, premium fruit boxes, and subscription-based monthly fruit clubs. The company sources a significant portion of its fruit from company-owned orchards at the base of Mt. Hood, providing vertical-integration advantages in freshness, supply chain control, and quality. The catalog spans 174 products organized by occasion (birthday, anniversary, holidays), product type, dietary certification (USDA Organic, Kosher, Gluten-Free), and price point ($34–$349). The business holds third-party certifications including USDA Organic, Oregon Kosher Agency, and Star-K kosher certification.
The Fruit Company firmographics
Firmographics- Name
- The Fruit Company
- Legal name
- The Fruit Company
- Website
- https://thefruitcompany.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Fruit Company is a Hood River, Oregon-based direct-to-consumer e-commerce retailer that designs, packs, and ships gourmet fruit baskets, gift towers, and monthly subscription fruit clubs to consumer and corporate gifting buyers across the continental United States.
- Ownership category
- akta.pro rank
The Fruit Company industry classification
Industry- Product category
- Gourmet Fruit Gifts
- NAICS
- Fruit and Vegetable Retailers (44523)
- SIC
- Retail-Food Stores (5400), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)
Keywords
Where The Fruit Company is headquartered
LocationHeadquarters
- HQ city
- Hood River
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Fruit Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- One-Time Gift Basket and Fruit Product Sales: The primary revenue stream is one-time purchases of gift baskets, fruit boxes, towers, and individual fruit products sold through the e-commerce website. Products range from $34 to $349, targeting both individual consumers and corporate/business gift buyers.
- HarvestClub™ Monthly Fruit Club Subscriptions: Recurring monthly subscription deliveries of curated seasonal fruit. Four tiers available (Americana $119+, Medley $139+, Organic $149+, Exotica $159+), all with free shipping. This subscription model provides predictable recurring revenue from engaged customers who sign up for ongoing deliveries.
- Free Shipping Promotions: Free shipping is offered year-round on select items and during holiday promotions, driving purchase volume and customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dark Sweet Cherries - starting at $54.00 |
| Unit Pricing | Pay-as-you-go | Simply Fruit Basket - $99.00 |
| Unit Pricing | Pay-as-you-go | Bountiful Harvest Fruit Basket - $169.00 |
| Unit Pricing | Pay-as-you-go | Festival of Fruit Basket - $199.00 |
| Unit Pricing | Pay-as-you-go | Oregon's Cascade Fruit Basket - $349.00 |
| Unit Pricing | Pay-as-you-go | Ultimate Gourmet Gift Box - $179.00 |
| Unit Pricing | Pay-as-you-go | Gifts Under $60 Collection |
| Subscription | Monthly | HarvestClub Americana - starting at $119.00/month |
| Subscription | Monthly | HarvestClub Medley - starting at $139.00/month |
| Subscription | Monthly | HarvestClub Organic - starting at $149.00/month |
| Subscription | Monthly | HarvestClub Exotica - starting at $159.00/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Fruit Company product offering
Product offeringCore offering
The Fruit Company curates and ships hand-packed gourmet fruit baskets, gift towers, premium fruit boxes, and recurring monthly HarvestClub™ fruit club subscriptions direct to consumers and businesses across the United States. Its offerings span 174 SKUs organized by occasion, dietary need (organic, kosher, gluten-free), and price point, with fruit largely sourced from company-owned Hood River, Oregon orchards.
Product overview
The Fruit Company is a premier fresh fruit provider and fruit basket delivery company offering gourmet Fruit Baskets, Gift Towers, Gift Boxes, and Monthly Fruit Clubs (HarvestClub™). Their product portfolio includes core fruit basket offerings (Bountiful Harvest, Simply Fruit Basket, Orchard Celebration, Classic Gourmet Gift Box), subscription-based Monthly Fruit Clubs (HarvestClub™ Americana, Medley, Organic, Exotica), specialty categories (Organic, Kosher, Gluten-Free), and complementary products (Dried Fruit & Nuts, Fruit & Chocolate, Cheese and Fruit Gifts, Premium Fruit Boxes). The company sources much of its fruit from its own local orchards in Hood River, Oregon, with products available for various occasions and holidays.
Differentiator
Problem solved
Functional benefit
Brands
- HarvestClub™: Monthly fruit club subscription service delivering fresh seasonal fruit to recipients on a recurring basis. Includes varieties such as HarvestClub Americana, HarvestClub Medley, HarvestClub Organic, and HarvestClub Exotica.
Products and services
- Bountiful Harvest Fruit Basket The company's number one best-selling fruit basket for any occasion, containing 10 pieces of premium apples, pears, oranges, and pineapple plus fresh Oregon cheese, sparkling cider, chocolate-covered berries, mixed nuts, and wheat crackers.
- Simply Fruit Basket Signature fruit-only gift basket containing 13 pieces of premium fresh apples, pears, oranges, pineapple, and kiwi combined with a dried fruit medley.
- Orchard Celebration Fruit Basket Variety basket of 18 pieces of fresh pears, apples, oranges, kiwi, pineapple, and mango paired with a dried fruit medley.
- Classic Gourmet Gift Box Gift box with jerky, cheese, crackers, sweet treats, and an assortment of 7 pieces of fresh premium fruit for gratitude gifting.
- HarvestClub Americana Most popular monthly fruit club delivering juicy navel oranges, peaches, golden pineapples, Webster Comice pears, dark sweet cherries, and more orchard-fresh fruit, with free shipping every month.
- HarvestClub Medley Grandest monthly fruit club featuring hard-to-find fruits like Honeybell Sweets citrus, Rainier cherries, and Seckel pears complemented with green d'Anjou pears, nectarines, and Fuji apples, with free shipping.
- HarvestClub Organic Certified USDA Organic monthly delivery featuring Pink Lady apples, sugar red grapefruit, Rainier cherries, nectarines, and more, with free shipping.
- HarvestClub Exotica Monthly delivery of exotic fruits including blood oranges, kiwi, champagne mangos, star fruit, and pomegranate, with free shipping.
- Dark Sweet Cherries Premium Northwest dark sweet cherries, tree-ripened and shipped within hours of picking, available in Classic (2 lbs), Grand (3 lbs), Deluxe (6 lbs), and Executive (12 lbs) sizes starting at $54.00.
- Legacy Cheese Basket Premium fruit basket with three Oregon artisan cheeses, 14 apples and pears, honey wheat crackers, a trio of sweet confections, and a bottle of cider.
- Season's Bounty Fruit Basket Large fruit basket combining two award-winning Oregon cheeses with 11 sweet and savory items and 16 pieces of premium fresh fruit.
- Oregon's Finest Gift Box Popular gift box with nine pieces of premium fresh pears and apples from Pacific Northwest orchards complemented by sweet treats.
- Cheese and Fruit Gifts Collection pairing Oregon's finest cheeses with premium orchard-fresh fruit, meats, crackers, and chocolate-covered fruits for cheese and fruit gift combinations.
- Organic Fruit Gift Baskets USDA Certified Organic fruit baskets tested free from fertilizers, pesticides, and GMOs, featuring organic Pink Lady apples, sugar red grapefruit, Rainier cherries, and nectarines.
- Kosher Gift Baskets Premium kosher certified fruit baskets and gourmet gifts, certified by Oregon Kosher Agency (ORK-TBT-72839) and Star-K (for dried fruit and nuts).
- Gluten-Free Gift Baskets Fruit baskets packed with the finest seasonal fruits, all naturally free of gluten, for anyone with gluten sensitivities.
- Premium Fruit Boxes Hand-picked, hand-packed premium fruit including ripe peaches, scarlet nectarines, juicy pineapple, cherry medley, apples, pears, and oranges available for pre-order.
- Dried Fruit & Nuts Dried fruit arrangements including dried apples, apricots, pears, prunes, and dried fruit trays with colossal pistachios and other nuts, certified kosher by Star-K.
- Fruit & Chocolate Decadent chocolates and sweet treats including Chocolate Covered Pears, Chocolate-Covered Cherries, and Chocolate Jubilee Tower.
- Gift Towers and Boxes Carefully designed gift towers comprised of boxes filled with different treats wrapped in ribbons, featuring chocolate, summer sausage, roasted mixed nuts, gourmet cheeses, and premium fresh fruit.
- Business Gifts Program Dedicated corporate and business gifting program with 108 products tagged as Business Gifts, supporting client appreciation, employee recognition, and partner gifting with direct shipping to multiple recipients.
Quantifiable outcome
- 36 reviews with 4.64/5.0 rating on Dark Sweet Cherries; 265 reviews with 4.7/5.0 on Simply Fruit Basket; 134 reviews with 4.74/5.0 on Orchard Celebration Fruit Basket; 198 reviews with 4.79/5.0 on Oregon's Finest Gift Box (Halloween)
Companies that use The Fruit Company
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
The Fruit Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Fruit Company partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting and core.
- Oregon Kosher AgencysupportingOregon Kosher Agency provides kosher certification for The Fruit Company's premium kosher fruit baskets and gourmet gifts. This certification ensures products meet the highest standards of quality and compliance for kosher dietary requirements, expanding the addressable market to kosher-observant consumers.
- Star-KsupportingStar-K certifies The Fruit Company's artisanal gourmet dried fruit and nuts as kosher, providing independent third-party verification of kosher compliance for these product lines. This complementary certification alongside Oregon Kosher Agency broadens the certified kosher product range.
- United States Department of Agriculture (USDA)coreThe USDA provides organic certification for The Fruit Company's organic products through the USDA Organic seal. Products marked as Certified USDA Organic have been tested and verified as free from fertilizers, pesticides, and GMOs, representing a core quality differentiator and expanding appeal to health-conscious consumers.
Scale indicators4 records
Expansion highlights5 records
The Fruit Company competitors and assessment
Company assessmentDirect peers
- Harry & David: Harry & David is the most direct comparable — a heritage Oregon-based fruit gift basket and monthly fruit club brand (Harvest Persimmons, Royal Riviera Pears) selling through DTC e-commerce and corporate gifting. Closest analog in product mix, pricing tier, and orchard-to-door supply chain model.
- Edible Arrangements: Edible Arrangements sells fruit-based gifts (fruit bouquets, boxes, platters) DTC and via a large franchise store network. Comparable as a fresh fruit gift brand competing for similar occasion-based consumer demand, with a notably different distribution model (retail storefronts).
- Hale Groves: Hale Groves is a Florida-based fruit gift basket and citrus specialist shipping premium oranges, grapefruit, and gift baskets nationwide. Directly comparable to The Fruit Company on DTC fruit gifting, seasonal citrus, and corporate gift channels.
- Pittman & Davis: Pittman & Davis is a Texas-based fruit gift basket retailer specializing in Texas citrus and seasonal fresh fruit boxes shipped DTC nationwide. Comparable on DTC fruit gifting, catalog-style ordering, and corporate/holiday seasonal demand.
- Wine Country Gift Baskets: Wine Country Gift Baskets is a major DTC gourmet gift basket company offering fruit, cheese, wine, and chocolate baskets for personal and corporate gifting. Comparable on premium gift basket assortment, occasion-based demand, and corporate gifting channel.
Broad incumbents
- 1-800-Flowers.com: 1-800-Flowers.com is a broad incumbent in the gifting category with a wide assortment (flowers, gift baskets, gourmet food) and significant marketing scale. Comparable as a corporate and consumer gifting destination, though its core product is flowers rather than fresh fruit.
Emerging players
- Goldbelly: Goldbelly is a curated marketplace for artisanal and regional American foods shipped DTC, including fresh fruit and gourmet gift items. Comparable on DTC gourmet food gifting and perishable shipping logistics, though operates as a multi-brand marketplace rather than a single producer.
- The Gift Basket Store: The Gift Basket Store is a DTC gourmet and fruit gift basket retailer targeting personal and corporate occasions. Comparable on gift basket assortment and DTC e-commerce model, though broader in category mix than The Fruit Company.
- Mouth (now Part of Goldbelly): Mouth is a curated DTC marketplace for small-batch American food and gifts, including artisanal fruit and snack assortments. Comparable on premium DTC food gifting and discovery-driven marketing, though focused on indie/small-batch brands rather than single-producer sourcing.
- Cushman's Fruit Company: Cushman's is a Florida-based direct-to-consumer citrus and tropical fruit gift brand with seasonal boxes and holiday gift programs. Comparable on DTC fresh fruit gifting and seasonal demand cycles, though with a more limited assortment than The Fruit Company.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Fruit Company social profiles
Digital presenceThe Fruit Company compliance and trust
Trust signalCompliance2 records
The Fruit Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fruit Company leadership team
Management profileNumber of profiles
Profiles1 record
The Fruit Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fruit Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fruit Company
What does The Fruit Company do?
The Fruit Company curates and ships hand-packed gourmet fruit baskets, gift towers, premium fruit boxes, and recurring monthly HarvestClub™ fruit club subscriptions direct to consumers and businesses across the United States. Its offerings span 174 SKUs organized by occasion, dietary need (organic, kosher, gluten-free), and price point, with fruit largely sourced from company-owned Hood River, Oregon orchards.
Is The Fruit Company a public or private company?
The Fruit Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Fruit Company founded?
The Fruit Company was founded in 1999. It employs 51 to 100 people.
Where is The Fruit Company based?
The Fruit Company is headquartered in Hood River, United States, in the North America region.
How does The Fruit Company make money?
Three revenue lines are on record. One-Time Gift Basket and Fruit Product Sales are the primary driver. The others are harvestClub™ Monthly Fruit Club Subscriptions and free Shipping Promotions.
Who are The Fruit Company's main competitors?
Direct peers on record are Harry & David, Edible Arrangements, Hale Groves, Pittman & Davis and Wine Country Gift Baskets. 1-800-Flowers.com is listed as a broad incumbent. Emerging players are Goldbelly, The Gift Basket Store, Mouth (now Part of Goldbelly) and Cushman's Fruit Company.
Does The Fruit Company have an API?
No public API is recorded for The Fruit Company.
What industry is The Fruit Company in?
The Fruit Company's product category is Gourmet Fruit Gifts. Its primary akta.pro industry code is CRAHAHAG, Fresh Food Subscription/CSA & Produce Box Retail. Its NAICS code is 44523 and its SIC code is 5400.