Fully
Fully is an ecommerce ergonomic furniture brand (Jarvis standing desks, monitor arms, accessories) sold direct-to-consumer through Herman Miller's retail and B2B channels, primarily serving home office and remote workers within the MillerKnoll collective.
- Company typePrivate
- Founded2018
- HeadquartersPortland, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fully does
Fully is an ecommerce furniture brand specializing in ergonomic office equipment, primarily motorized sit-to-stand desks and complementary monitor arms, sold direct-to-consumer through Herman Miller's retail infrastructure. Its flagship Jarvis Collection includes laminate and bamboo electric height-adjustable desks (priced $821–$1,575), single and dual monitor arms with optional laptop trays ($140–$295), and accessory items such as clamp-mounted surge protectors and replacement casters ($8–$85). Products are sold one-time at unit prices with periodic promotional discounts of 20–25%.
The company was acquired by Herman Miller in 2018 and now operates as a brand within the MillerKnoll collective (NASDAQ: MLKN). Its distribution is exclusively through Herman Miller's channels: the global store.hermanmiller.com e-commerce storefront, physical retail showrooms with design consultation services, and the Herman Miller Professional B2B contract program for small businesses. Customer segments center on home office and remote/hybrid workers, with secondary exposure to small business procurement and accessibility-needs consumers. The product ecosystem — desks, monitor arms, power management, and replacement parts — is designed for cross-category attach within a single ergonomic workstation setup.
Fully firmographics
Firmographics- Name
- Fully
- Legal name
- Fully (brand of Herman Miller, Inc.)
- Website
- https://fully.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fully is an ecommerce ergonomic furniture brand (Jarvis standing desks, monitor arms, accessories) sold direct-to-consumer through Herman Miller's retail and B2B channels, primarily serving home office and remote workers within the MillerKnoll collective.
- Ownership category
- akta.pro rank
Fully industry classification
Industry- Product category
- Office Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Furniture Retailers (449110)
- SIC
- Retail-Furniture Stores (5712), Office Furniture (2520)
- akta.pro primary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
- akta.pro secondary industry
- Office Furniture & Workspace Accessories Retail (CRALABAE)
Keywords
Where Fully is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
Fully business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Ergonomic Furniture and Accessories Sales: Fully generates revenue through the direct sale of ergonomic office furniture including standing desks, monitor arms, desk accessories, and replacement parts. Products are sold at one-time purchase prices with periodic sales and promotional discounts. The brand operates under Herman Miller's retail infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standing Desks — Jarvis Laminate and Bamboo collections |
| Unit Pricing | Pay-as-you-go | Monitor Arms — Jarvis Single and Dual configurations |
| Unit Pricing | Pay-as-you-go | Desk Accessories — surge protectors, casters, and add-ons |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Fully product offering
Product offeringCore offering
Fully designs and sells ergonomic office furniture, primarily through the Jarvis Collection of electric motorized sit-to-stand desks (bamboo and laminate surfaces), single and dual monitor arms with optional laptop trays, and complementary desk accessories such as clamp-mounted surge protectors and replacement casters. Products are sold direct-to-consumer via Herman Miller's online storefront, physical retail locations, and a B2B small-business contract program.
Product overview
Fully is a Herman Miller brand specializing in ergonomic office furniture, primarily offering sit-to-stand desks and desk accessories. The product portfolio centers on the Jarvis Collection, which includes electric motorized standing desks with bamboo or laminate surfaces, monitor arms (single and dual configurations, with optional laptop trays), desk accessories such as clamp-mounted surge protectors, and replacement parts like casters. The offering is a unified ecosystem of complementary ergonomic products designed for home offices and professional workspaces, all sold through Herman Miller's online store and physical locations.
Differentiator
Problem solved
Functional benefit
Brands
- Jarvis Collection: Product line featuring standing desks including Jarvis Bamboo Standing Desk, Jarvis Laminate Standing Desk, and related desk accessories.
Products and services
- Jarvis Laminate Standing Desk
Companies that use Fully
Customer profileSegments3 records
Ideal customer profiles3 records
Fully technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fully partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Herman MillercoreFully operates as a brand under Herman Miller's retail and distribution infrastructure. The Fully brand is integrated into Herman Miller's e-commerce storefront, physical retail locations, and B2B contract sales programs. Fully products are manufactured and sold under the Herman Miller umbrella, benefiting from Herman Miller's supply chain, brand equity, and multi-channel distribution network.
Recent moves4 records
Expansion highlights5 records
Fully competitors and assessment
Company assessmentDirect peers
- Uplift Desk: Uplift Desk is a leading DTC ergonomic furniture brand specializing in sit-to-stand desks, monitor arms, and accessories, directly competing with Fully's Jarvis line on price, specs, and customer segment (home office and SMB).
- FlexiSpot: FlexiSpot is a global standing desk and ergonomic accessories brand selling motorized desks and monitor arms at a wide range of price points, directly overlapping with Fully's Jarvis collection across consumer and SMB buyers.
- Vari: Vari (now part of Steelcase) sells standing desks, task chairs, and office furniture direct to consumers and small businesses, mirroring Fully's home office and SMB use cases with overlapping monitor arm and desk SKUs.
- Autonomous: Autonomous is a DTC ergonomic office furniture brand offering SmartDesk standing desks and monitor arms aimed at remote workers, freelancers, and SMBs — a near-direct overlap with Fully's customer profile.
- Branch Furniture: Branch Furniture sells ergonomic office chairs, standing desks, and accessories to hybrid workplaces and home offices, with a comparable modern DTC positioning and overlapping buyer base to Fully.
Broad incumbents
- Steelcase: Steelcase is a global office furniture incumbent offering desks, seating, and workspace solutions across enterprise and home office; it acquired Vari and competes with Herman Miller/Fully in the same premium ergonomic category.
- Haworth: Haworth is a global office furniture manufacturer and contract dealer competing in ergonomic seating, sit-stand desks, and office systems; comparable as a broader incumbent operating in the same office furniture category as Fully's parent.
- IKEA: IKEA's BEKANT and RODULF sit-stand desks compete with Fully on entry- to mid-price points for home office buyers; relevant as a broad incumbent in the same mass-market home office furniture category.
Emerging players
- Humanscale: Humanscale designs ergonomic monitor arms, sit-stand desks, and task chairs with a strong ergonomic/sustainability positioning — overlapping with Fully's monitor arm and desk categories in a similar premium, design-led niche.
- Ergotron: Ergotron makes sit-stand desks, monitor arms, and workspace mobility solutions primarily for healthcare, education, and office users — directly comparable to Fully's Jarvis monitor arm and standing desk product lines on category and use case.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Fully social profiles
Digital presenceFully financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fully leadership team
Management profileNumber of profiles
Fully funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fully M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fully
What does Fully do?
Fully designs and sells ergonomic office furniture, primarily through the Jarvis Collection of electric motorized sit-to-stand desks (bamboo and laminate surfaces), single and dual monitor arms with optional laptop trays, and complementary desk accessories such as clamp-mounted surge protectors and replacement casters. Products are sold direct-to-consumer via Herman Miller's online storefront, physical retail locations, and a B2B small-business contract program.
Is Fully a public or private company?
Fully is a private company. It is classified as corporate owned and is currently operating.
When was Fully founded?
Fully was founded in 2018. It employs 101 to 250 people.
Where is Fully based?
Fully is headquartered in Portland, United States, in the North America region.
How does Fully make money?
One revenue line is on record: ergonomic Furniture and Accessories Sales.
Who are Fully's main competitors?
Direct peers on record are Uplift Desk, FlexiSpot, Vari, Autonomous and Branch Furniture. Broad incumbents are Steelcase, Haworth and IKEA. Emerging players are Humanscale and Ergotron.
Does Fully have an API?
No public API is recorded for Fully.
What industry is Fully in?
Fully's product category is Office Furniture. Its primary akta.pro industry code is CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage), with a secondary code of CRALABAE, Office Furniture & Workspace Accessories Retail. Its NAICS code is 3372 and its SIC code is 5712.