The Sandwich Shop Holdings

What The Sandwich Shop Holdings does

The Sandwich Shop Holdings operates The Sandwich Shop, a single-unit fast-casual gourmet sandwich restaurant located at 658A Grand Street in Williamsburg, Brooklyn. Founded as Effe Sammies LLC in New York, the company sells an internationally inspired menu of sandwiches ($9.99–$14.25), composed salads (~$16.50), Latin-style rice bowls ($15.75–$16.99), soups ($7.25), sides, and beverages, prepared largely in-house using house-made sauces and bread sourced fresh daily. The menu is credited to an unnamed award-winning New York chef, and signature items (e.g., the Emiliano, El Cubano, Turkey Club) form the core product identity.

The business runs a direct-to-consumer model combining dine-in, takeout, and third-party delivery across the New York metropolitan area and parts of New Jersey (Jersey City, Hoboken, Union City, Weehawken, West New York). Ordering is processed through the company's own website, a mobile app, and standard third-party platforms, with a rewards/loyalty program layered on top. There is no proprietary technology platform disclosed beyond standard e-commerce and analytics tooling (Google Analytics, Google Ads).

The revenue model is unit-priced retail food sales supplemented by corporate and event catering served to clients including TikTok, PayPal, Google, Amazon Music, Prime Drinks, and New York Fashion Week, distributed through the company's own catering request system as well as CaterCow and ezCater. The company is privately held with no disclosed external investors, funding history, or executive team, and operates as a single location with 11–50 employees and standard Monday–Saturday hours.

Name

The Sandwich Shop Holdings

Legal name

Effe Sammies LLC

Website

https://sandwichshopbk.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sandwich Shop Holdings operates a single fast-casual gourmet sandwich restaurant in Williamsburg, Brooklyn, serving an internationally inspired menu of sandwiches, salads, rice bowls, and soups via dine-in, takeout, delivery, and corporate catering.

Ownership category

akta.pro rank

Product category

Fast Casual Restaurants

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Sandwiches & Wraps Fast Casual (THAFABAG)

akta.pro secondary industries

Sandwiches & Subs QSR (THAFAAAD), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Gourmet sandwich restaurant
• Fast casual dining
• Corporate catering services
• International fusion cuisine
• Online food ordering

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sandwich and Food Sales: On-premises dine-in, takeout, and delivery sales of sandwiches, salads, rice bowls, soups, and sides to individual consumers. Transaction-based one-time purchases.
2. Catering Services: Corporate and event catering services for businesses including sandwich platters, wraps, sides, and customized orders. Served clients including TikTok, PayPal, Amazon Music, and New York Fashion Week.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

The Sandwich Shop operates a fast-casual restaurant serving internationally inspired sandwiches, composed salads, Latin-style rice bowls, soups, sides, and beverages through dine-in, takeout, delivery, and corporate catering. The menu is designed by an award-winning New York chef, with many components prepared in-house and bread sourced fresh daily. Online ordering is offered through the company's website and mobile app, and catering is available directly and via third-party platforms CaterCow and ezCater.

Product overview

The Sandwich Shop is an award-winning fast casual restaurant serving internationally inspired sandwiches, wraps, salads, rice bowls, soups, and sides with a modern artisanal flair. The core product offering consists of signature sandwiches (El Cubano, Turkey Club, Emiliano, Reuben, and specialty creations) complemented by composed salads, Latin-style rice bowls, and freshly prepared soups. The business operates a web-based online ordering platform with mobile app support for pickup and delivery services. Additional offerings include catering services for corporate events and special occasions, along with a rewards program for customer loyalty. The company sources bread fresh daily and prepares most items in-house, reflecting global culinary influences from Latin America to the Mediterranean.

Differentiator

Problem solved

Functional benefit

Products and services

• Sandwiches Internationally inspired sandwiches including El Cubano, Turkey Club, Emiliano, Reuben, The American, Southern Spice, The Queen, and Turkey Delight, with global influences from Latin America to the Mediterranean for dine-in, takeout, delivery, and catering customers.
• Composed Salads Fresh composed salads such as California Dreaming Salad with pulled chicken, Tuna Salad, and Jerusalem Salad with artisanal hummus for dine-in, takeout, and delivery customers.
• Rice Bowls Latin-style rice bowls including The Mexican Bowl with pulled chicken and The Latino Bowl with roasted pork (pernil) for dine-in, takeout, and delivery customers.
• Soups Freshly prepared soups including Creamy Tomato Soup and Zucchini Soup designed for pairing with sandwiches in dine-in, takeout, and delivery orders.
• Sides Side accompaniments including Route 11 Potato Chips, Chicken Salad, Tuna Salad, Pulled Chicken, Pulled Pork, Kartoffel Potato Salad, Latin Rice, and Cabbage & Cranberry Slaw.
• Beverages Assorted bottled and canned drinks including Diet Coke, Coca-Cola, Mexican Coke, San Pellegrino, La Croix, Pure Leaf Tea, Poland Spring Water, Vitamin Water, and Jarritos.
• Catering Services Corporate and event catering service with packages ranging from classic deli subs to gourmet specialty sandwiches, wraps, sides, and customized orders for office meetings, team lunches, and special events; has served clients including TikTok, PayPal, Prime Drinks, Amazon Music, Google, and New York Fashion Week; available directly and through CaterCow and ezCater platforms.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• CaterCowminorChannel Partner/ Reseller/ DistributorThird-party catering platform where The Sandwich Shop offers curated catering packages for events. Enables easy online ordering and delivery for corporate and personal catering needs.
• ezCaterminorChannel Partner/ Reseller/ DistributorThird-party catering platform for ordering sandwich trays, wraps, sides, and more. Provides hassle-free delivery and customization options for office lunches and team events.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Potbelly Sandwich Works: Fast-casual sandwich chain known for toasted sandwiches, soups, and salads with dine-in ambiance. Closely aligned in menu mix, price tier, and urban-storefront format.
• Jersey Mike's Subs: National submarine sandwich fast-casual chain with counter-service ordering and a focus on fresh sliced meats. Directly comparable as a sandwich-led fast-casual concept with dine-in/takeout/delivery.
• Firehouse Subs: National fast-casual submarine sandwich chain with catering offerings. Comparable as a sandwich-centric concept with a strong catering B2B motion.
• Jimmy John's: Fast-casual sub chain emphasizing speed, delivery, and a focused sandwich menu. Comparable in delivery-led urban sandwich positioning and catering capability.
• Capriotti's Sandwich Shop: Fast-casual sandwich franchise specializing in cheesesteaks, subs, and catering platters. Comparable sandwich-focused menu and enterprise catering emphasis.
• Pret a Manger: Urban fast-casual chain with strong NYC presence, offering sandwiches, salads, bowls, and soups with house-made branding. Closely aligned on menu breadth, NYC footprint, and premium fast-casual positioning.

Broad incumbents

• Sweetgreen: Fast-casual salad and bowl chain with strong urban presence and digital ordering. Comparable on fast-casual urban format, salads/bowls menu overlap, and premium positioning.
• CAVA: Fast-casual Mediterranean bowl and salad chain with catering and digital ordering. Comparable on bowls/salads menu, urban fast-casual model, and catering motion.
• Subway: Global sandwich QSR chain with broad menu and catering. Comparable as a sandwich-led concept serving similar lunch, delivery, and catering occasions, though at a lower price tier.

Regional players

• Le Pain Quotidien: Fast-casual bakery-café with sandwiches, salads, soups, and bowls, with strong NYC presence. Comparable on menu composition and urban cafe format, though bakery-café tilted.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/sandwichshopbk
• Facebookfacebook.com/thesandwichshopbk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sandwich Shop Holdings