Mosko Moto
Mosko Moto is a privately held, founder-led manufacturer and direct-to-consumer retailer of premium waterproof adventure motorcycle luggage systems and technical riding apparel, serving adventure, enduro, and dual-sport riders across North America and Europe through its DTC storefronts, an integrated event community (Dusty Lizard Campouts), and a pre-owned gear marketplace.
- Company typePrivate
- Founded2013
- HeadquartersWhite Salmon, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mosko Moto does
Mosko Moto is a privately held, founder-led adventure motorcycle gear company founded in 2013 and headquartered in White Salmon, Washington. It designs, manufactures, and sells a comprehensive portfolio of rugged, waterproof motorcycle luggage - including the Backcountry Pannier Kit V2.5, Reckless rackless tail bag systems, Nomax tank bags, and modular Aux Pox accessories - alongside a full line of technical riding apparel (Basilisk IR, Boundary IR, Woodsman Enduro, Ectotherm 12V heated, Kiger Mesh, Phase CE-2 protection, and Strata Merino base layers). Its technical differentiation rests on a proprietary two-bag waterproof architecture with an internal PVC liner and crash-tolerant outer shell, the Speed-Pin quick-mount system, recycled 1680D ballistic nylon construction with welded seams, and an anodized aluminum Atlas buckle.
The business is primarily direct-to-consumer e-commerce (Shopify storefront at moskomoto.com with 50+ country currency support, plus a dedicated European storefront at moskomoto.eu with localized support in five languages), supplemented by a physical showroom at the White Salmon HQ and on-site event retail. Pricing is premium and one-time/perpetual, with flagship pannier kits at $1,199 and rackless systems at $999, free shipping over $200 USD, and a 15% showroom discount. A Limited Lifetime Warranty and Crash Care Program (free functional repair or 50% discounted replacement on crash damage) functions as both a value proposition and switching cost. The company operates the proprietary Dusty Lizard Campout community event series through a partnered production entity (Dusty Lizard Productions LLC), a peer-to-peer pre-owned Mosko gear marketplace (powered by Treet), and the Bates Mototel free moto campground in the Columbia River Gorge. Revenue mechanics combine hardware sales, event ticket revenue, and marketplace commissions, with no subscription component. Customer segments center on adventure and enduro motorcyclists, dual-sport riders, and off-road trail riders across North America and Europe.
Mosko Moto firmographics
Firmographics- Name
- Mosko Moto
- Website
- https://moskomoto.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mosko Moto is a privately held, founder-led manufacturer and direct-to-consumer retailer of premium waterproof adventure motorcycle luggage systems and technical riding apparel, serving adventure, enduro, and dual-sport riders across North America and Europe through its DTC storefronts, an integrated event community (Dusty Lizard Campouts), and a pre-owned gear marketplace.
- Ownership category
- akta.pro rank
Mosko Moto industry classification
Industry- Product category
- Adventure Motorcycle Luggage & Apparel
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (441330), Luggage and Leather Goods Retailers (45832)
- SIC
- Motor Vehicle Parts & Accessories (3714), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)
- akta.pro secondary industries
- Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where Mosko Moto is headquartered
LocationHeadquarters
- HQ city
- White Salmon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mosko Moto business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Proprietary Luggage & Apparel Sales: Direct-to-consumer sales of Mosko Moto branded adventure motorcycle luggage (panniers, tail bags, tank bags, backpacks, rackless systems) and apparel (jackets, pants, jerseys, base layers). Revenue is generated through one-time product purchases with no recurring subscription component. The company also resells third-party brands including Leatt protection gear and MotoZ tires at events.
- Event Tickets: Revenue generated from Dusty Lizard Campout event tickets. Events include food, beverages, live music, camping, and riding route access. Ticket prices range from $339 for Ride-In Camp Pass to various Drive-In options.
- Pre-owned Gear Marketplace: Mosko Moto operates an official marketplace for buying and selling pre-owned Mosko gear, facilitating peer-to-peer transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Backcountry Pannier Kit (V2.5) |
| One time/ perpetual license | Pay-as-you-go | Reckless 80L Tail Bag System |
| One time/ perpetual license | Pay-as-you-go | Nomax Tank Bag (V3.0) |
| One time/ perpetual license | Pay-as-you-go | Basilisk IR Jacket |
| One time/ perpetual license | Pay-as-you-go | Basilisk IR Pant |
| Unit Pricing | Pay-as-you-go | Dusty Lizard Campout Tickets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Mosko Moto product offering
Product offeringCore offering
Mosko Moto designs, manufactures, and sells rugged adventure motorcycle luggage systems and technical riding apparel under its own brand. The product portfolio includes waterproof pannier kits, rackless tail bags, tank bags, backpacks, duffles, and a complete apparel line of CE-rated jackets, pants, base layers, jerseys, and protective gear. The company also hosts the Dusty Lizard Campout adventure motorcycle event series and operates a peer-to-peer pre-owned gear marketplace.
Product overview
Mosko Moto is an adventure motorcycle gear company offering a comprehensive portfolio of rugged luggage systems and technical apparel designed specifically for backcountry motorcycle travel. The product line centers on waterproof pannier kits (Backcountry Pannier Kit V2.5, Alpine Pannier Kit), rackless tail bags (Reckless 80L/40L/10L V4.0/V2.0, Alpine 60L Rackless), tank bags (Nomax, Gnome, Nomini), tail bags (Stinger), backpacks (Wildcat, Trail), and duffles (Backcountry Duffle/Pack, Alpine Duffle) alongside a full apparel line including CE-rated jackets (Basilisk IR, Boundary IR, Composite, Rak Pullover, Barfly Microshell, Surveyor Soft Shell), insulated and heated options (Ectotherm 12V Heated Jacket, Jackaloft Insulated Jacket), pants (Basilisk IR Pant, Woodsman Enduro, Kiger Mesh, Surveyor), base layers (Strata Merino, Graph Ultralight), jerseys, and protective gear (Phase CE-2 series). The company also operates the Dusty Lizard Campout event series and the Mosko Moto Marketplace for pre-owned gear.
Differentiator
Problem solved
Functional benefit
Products and services
- Backcountry Pannier Kit (V2.5)
- EuroMount Backcountry Pannier Kit (V2.5)
Quantifiable outcome
- Lifetime Crash Repair or 50% Discounted Replacement Guarantee for functional damage from crashes at any point during product lifetime
- +1 more outcomes
Companies that use Mosko Moto
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Mosko Moto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mosko Moto partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Dusty Lizard Productions LLCcoreDusty Lizard Productions LLC produces and operates the Dusty Lizard Campout events. Mosko sponsors these events and uses them for brand engagement and customer feedback. While operationally separate, the partnership is integral to Mosko's community-building strategy.
- Trails Preservation AllianceminorNon-profit organization dedicated to protecting off-highway motorcycle recreation. A portion of every Dusty Lizard ticket sold is donated to TPA.
- Rogue MotominorAdventure motorcycle rental company located near Grand Junction, Colorado airport. Partners with Mosko to provide rental bikes for Dusty Lizard event attendees.
- Colorado Motorcycle AdventuresminorADV and dual sport motorcycle rental company near Denver Airport. Partners with Mosko for event logistics, providing rental bikes for Dusty Lizard attendees traveling from Mexico and other locations.
- MotoZ TiresminorTire company providing on-site tire sales and installations at Dusty Lizard events. Offers pre-order and scheduled installation appointments during events.
- Bivouac CoffeeminorCoffee company providing fresh morning coffee service at Dusty Lizard Campout events.
- Kanak Attack CateringminorCatering company providing breakfast and dinner meals at Dusty Lizard Campout events.
- Gear Partners (Ruby Moto Lights, Taco Moto, Doubletake Mirrors, Black Dog Cycle Works, Motominded)minorVarious adventure motorcycling brands displaying products at Dusty Lizard events alongside Mosko gear.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mosko Moto competitors and assessment
Company assessmentDirect peers
- Kriega: Kriega is a UK-based designer and manufacturer of adventure motorcycle luggage (backpacks, tail bags, panniers) with comparable waterproof, modular product positioning. It is one of the most direct head-to-head competitors to Mosko in the adventure motorcycle luggage category globally.
- Wolfman Motorcycle Luggage: Wolfman is a US-based pioneer in adventure motorcycle luggage (dry bags, panniers, rackless systems) with deep category heritage. It competes directly with Mosko in North America on similar rackless and dry-bag-style adventure luggage.
- Touratech: Touratech is a German manufacturer of premium adventure motorcycle accessories including luggage, protection, and suspension products. It is a key global competitor in the same premium adventure segment that Mosko targets.
- SW-MOTECH: SW-MOTECH is a German adventure and sport motorcycle accessories maker with a broad catalog of panniers, tank bags, tail bags, and mounting systems. It competes directly with Mosko on adventure pannier and rackless systems globally.
- Klim: Klim is a US-based technical adventure motorcycle apparel and gear brand offering jackets, pants, base layers, and gloves. It overlaps directly with Mosko's apparel line and shares the same premium, durability-focused adventure rider customer.
- REV'IT!: REV'IT! is a Dutch motorcycle apparel and protection brand with deep presence in adventure, sport, and touring segments. It overlaps with Mosko's CE-rated adventure apparel and jacket/pant portfolio.
Broad incumbents
- GIVI: GIVI is a large Italian motorcycle accessories manufacturer with a broad portfolio of panniers, top cases, windshields, and helmets. It is a broad incumbent that competes in the same categories as Mosko but serves a much wider set of motorcycle segments.
- Hepco & Becker: Hepco & Becker is a German manufacturer of motorcycle luggage, racks, and accessories with a strong European presence. It overlaps with Mosko's pannier and rack products as a broader, more established incumbent.
- Firstgear: Firstgear is a US-based brand of technical adventure and touring motorcycle apparel and heated gear. It overlaps with Mosko's adventure jacket/pant and heated apparel portfolio as a broader incumbent in the category.
Emerging players
- Aerostich: Aerostich is a US maker of adventure/touring riding suits and one-piece roadsuits for motorcyclists. It overlaps with Mosko's apparel line on technical adventure riding gear but is more focused on one-piece suit designs.
Market position
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Mosko Moto social profiles
Digital presenceMosko Moto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mosko Moto leadership team
Management profileNumber of profiles
Profiles1 record
Mosko Moto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mosko Moto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mosko Moto
What does Mosko Moto do?
Mosko Moto designs, manufactures, and sells rugged adventure motorcycle luggage systems and technical riding apparel under its own brand. The product portfolio includes waterproof pannier kits, rackless tail bags, tank bags, backpacks, duffles, and a complete apparel line of CE-rated jackets, pants, base layers, jerseys, and protective gear. The company also hosts the Dusty Lizard Campout adventure motorcycle event series and operates a peer-to-peer pre-owned gear marketplace.
Is Mosko Moto a public or private company?
Mosko Moto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mosko Moto founded?
Mosko Moto was founded in 2013. It employs 11 to 50 people.
Where is Mosko Moto based?
Mosko Moto is headquartered in White Salmon, United States, in the North America region.
How does Mosko Moto make money?
Three revenue lines are on record. Proprietary Luggage & Apparel Sales are the primary driver. The others are event Tickets and pre-owned Gear Marketplace.
Who are Mosko Moto's main competitors?
Direct peers on record are Kriega, Wolfman Motorcycle Luggage, Touratech, SW-MOTECH, Klim and REV'IT!. Broad incumbents are GIVI, Hepco & Becker and Firstgear. Aerostich is listed as an emerging player.
Does Mosko Moto have an API?
No public API is recorded for Mosko Moto.
What industry is Mosko Moto in?
Mosko Moto's product category is Adventure Motorcycle Luggage & Apparel. Its primary akta.pro industry code is CRAMANAG, Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro), with a secondary code of CRAMANAF, Riding Jackets, Pants & Suits Retail (Leather/Textile). Its NAICS code is 336991 and its SIC code is 3714.