Sw-motech Gmbh & Co. Kg

What Sw-motech Gmbh & Co. Kg does

SW-MOTECH GmbH & Co. KG is a German manufacturer of premium motorcycle accessories, founded in 1999 in Rauschenberg, Hesse, by three motorcyclists (Jörg Diehl, Kai Jockel, and Jürgen Swora) and today employing more than 400 people. The company's portfolio comprises over 3,000 proprietary products spanning luggage systems (tank bags, tail bags, side cases, top cases, dry bags), protection components (crash bars, engine guards, axle sliders, lever guards), safety and ergonomic accessories (bar backs, brake pedal extensions, GPS holders), and seat modifications. Manufacturing is anchored at the Rauschenberg headquarters, which houses aluminum case assembly (TRAX ADV), the seat factory, and logistics, and at a metalworking plant in Vojkovice near Brünn in the Czech Republic, with soft luggage co-developed with Bags Connection Vietnam. Core technology is precision metalworking combined with proprietary attachment mechanisms, most notably the patented QUICK-LOCK tank ring (2005), the world's first removable carrier for motorcycle cases, and the BLAZE saddlebag system with removable support arms; the PRO series integrates Fidlock magnetic guidance for one-handed operation.

SW-MOTECH operates a dual B2B/B2C business model. On the B2B side it is an OEM supplier developing model-specific original parts for major manufacturers including BMW, Ducati, Kawasaki, KTM, Moto Guzzi, Suzuki, Yamaha, Honda, Harley-Davidson, Triumph, Royal Enfield, and Aprilia. On the B2C/aftermarket side it sells directly via its own online shop (sw-motech.com) and through a dealer and distributor network covering more than 70 countries, with wholly-owned sales subsidiaries in France (established 2014), Spain (2019), the USA (2020), and Italy (2022), and a wholesale distribution partnership with Parts Europe covering European dealers. Go-to-market emphasizes physical presence at approximately 30 motorcycle trade shows annually and a flagship OPEN HOUSE event at the Rauschenberg headquarters, which attracted over 25,000 visitors and 2,600+ test rides in 2026.

Pricing is not publicly disclosed; products carry a five-year durability guarantee (since 2020) and are positioned as premium, bike-specific fitments rather than commodity accessories. The company is privately held as a GmbH & Co. KG with the founders and key executives as personally liable partners; no institutional or private equity investment has been disclosed. The business was reorganized through the 2014 merger of SW-MOTECH and soft luggage specialist BAGS-CONNECTION (founded 2003 by Achim Kessler), consolidating hard and soft luggage under one legal entity.

Name

Sw-motech Gmbh & Co. Kg

Legal name

SW-MOTECH GmbH & Co. KG

Website

https://sw-motech.info

Company type

Private

Founded year

1999

Operating status

Operating

Short description

SW-MOTECH GmbH & Co. KG is a German premium motorcycle accessories manufacturer founded in 1999, producing 3,000+ proprietary luggage, protection, ergonomic, navigation, and seat products sold to motorcyclists in 70+ countries and supplied as OEM to major manufacturers including BMW, KTM, Ducati, Yamaha, and Harley-Davidson.

Ownership category

akta.pro rank

Product category

Motorcycle Accessories

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Parts Manufacturing (3363), Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

akta.pro secondary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle accessories
• Motorcycle luggage systems
• Motorcycle protection equipment
• OEM motorcycle parts
• Motorcycle ergonomics accessories

Headquarters

HQ city

Rauschenberg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Motorcycle Accessories Sales: SW-MOTECH generates revenue through the sale of premium motorcycle accessories including luggage solutions (tank bags, tail bags, side cases), protection products (crash bars, engine guards), safety equipment, ergonomic components, navigation accessories, and seat modifications. The portfolio comprises over 3,000 proprietary products sold directly via their online shop and through a global dealer/distributor network.
2. OEM/Original Equipment Manufacturing: SW-MOTECH produces original parts for major motorcycle manufacturers including BMW, Ducati, Kawasaki, KTM, Moto Guzzi, Suzuki, and Yamaha. This B2B stream involves developing and manufacturing components that ship as OEM equipment with new motorcycles.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SW-MOTECH develops, manufactures, and sells premium motorcycle accessories spanning a portfolio of over 3,000 proprietary products, including luggage systems (tank bags, side cases, tail bags), protection products (crash bars, engine guards, axle sliders), safety equipment, ergonomic components, navigation mounts, and seat modification accessories. The company produces both for individual motorcyclists and as original equipment (OEM) for major motorcycle manufacturers such as BMW, Ducati, KTM, Kawasaki, Suzuki, Yamaha, and Moto Guzzi.

Product overview

SW-MOTECH offers a comprehensive portfolio of over 3,000 proprietary motorcycle accessories organized into distinct product lines. The core offerings include hard luggage systems (TRAX ADV and DUSC aluminum cases), soft luggage solutions (Legend Gear retro line, SysBag WP waterproof bags, BLAZE saddlebags), and the patented QUICK-LOCK attachment system for tank bags. The product portfolio is complemented by protective components (crash bars, engine guards, axle sliders, lever guards), ergonomic accessories (variable bar backs, brake pedal extensions), navigation mounts (GPS holders), and the PRO series featuring premium materials with Fidlock magnetic technology. The portfolio serves motorcycle enthusiasts worldwide with bike-specific solutions for BMW, Ducati, Kawasaki, KTM, Moto Guzzi, Suzuki, Yamaha, and many other manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• BAGS-CONNECTION: Soft luggage specialist brand, founded by Achim Kessler, merged with SW-MOTECH in 2014. Originally specialized in motorcycle soft luggage.

Products and services

• TRAX ADV Aluminum Cases Water- and dust-proof aluminum motorcycle cases assembled in Germany and individually tested for water tightness. Available in various sizes for adventure touring motorcycles, used by individual riders and as OEM equipment.
• PRO Tankbags Premium tank bags using the patented QUICK-LOCK attachment system combined with Fidlock magnetic guidance for one-handed operation. Part of the PRO series available to individual motorcyclists.
• QUICK-LOCK Tank Ring System Patented tank ring system that enables quick attachment and removal of tank bags via a secure locking mechanism, sold as a standalone attachment solution.
• BLAZE Saddlebags Saddlebags with patented, removable support arms designed for sporty motorcycles, allowing the arms to be quickly removed for a streamlined look when parking.
• DUSC Hard Case Robust, waterproof and versatile hard case designed for sporty trips, off-road, and long-distance journeys, including a 55-liter DUSC XL topcase variant.
• Legend Gear Soft Luggage Classic retro-styled modern soft luggage collection including tank bags, rack-mounted saddlebags, semi-rigid LH side cases, and MOLLE-compatible accessories.
• SysBag WP Waterproof soft bag for motorcycles, part of the SysBag family, designed for all-weather riding conditions.
• ION Series Tank Bags Tank bag series featuring sleek design with soft vinyl elements and reflective textile welts, available in three sizes (S, M, L) fitting over 400 motorcycle models.
• AERO ABS Side Cases Aerodynamic ABS side cases with a streamlined shape and easy-care surface, offering lightweight construction for touring.
• URBAN ABS Top Case Sporty, lightweight, and robust top case with 16-29 liter volume, designed for everyday use and leisurely touring and able to accommodate a helmet.
• LH1 and LH2 Side Bags Exclusive side bags developed for Harley-Davidson Softail models, combining the low weight of a saddlebag with the form stability of a case.
• PRO Travelbag 65-liter travel bag designed for passenger seat mounting, expanding the storage possibilities for motorcycle tours.
• PRO Cosmo Backpack
• Drybags Waterproof motorcycle drybags available in six sizes with improved features and sleek design for adventure riding.
• V-LOC Saddlebag System Innovative saddlebag mounting system with easy attachment mechanics and four V-LOC compatible side bag models, introduced at EICMA 2025.
• Crash Bars and Engine Guards Crash bars and engine guards for motorcycle models from BMW, Ducati, KTM, and other manufacturers, sold for both OEM fitment and aftermarket purchase.
• Ergonomic Accessories (Bar Backs, Brake Pedal Extensions) Ergonomic accessories including variable bar back extensions in three diameters and brake pedal extensions for large travel enduros from BMW, Honda, Triumph, Ducati, and KTM, enabling a more relaxed seating position.
• Axle Sliders and Lever Guards Crash protection components including axle sliders made of abrasion-resistant plastic and lever guards made of black anodized aluminum.
• Motorcycle Seat Modification Service Individual modification of motorcycle seats according to customer specifications, performed at the in-house seat factory in Rauschenberg.
• OEM Original Equipment Manufacturing Development and production of original parts and accessory packages for major motorcycle manufacturers including BMW, Ducati, Kawasaki, KTM, Moto Guzzi, Suzuki, Yamaha, Honda, Harley-Davidson, Triumph, Royal Enfield, and Aprilia, shipping as OEM equipment with new motorcycles.

Quantifiable outcome

• Products exported to over 70 countries worldwide
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• SW-MOTECH ITALIA S.R.L.coreChannel Partner/ Reseller/ Distributor · 15 February 2022Italian subsidiary founded February 15, 2022, located at Via Gastaldato n. 9, 12012 Boves (CN), Italy, serving the Italian market.
• SW-MOTECH USA LPcoreChannel Partner/ Reseller/ Distributor · 1 June 2020US subsidiary established June 1, 2020, based in Portland, Oregon to serve customers and dealers throughout the United States. Operates as official representation of SW-MOTECH GmbH & Co. KG.
• Parts EuropecoreChannel Partner/ Reseller/ Distributor · 1 January 2020Sales partnership effective January 1, 2020 where Parts Europe GmbH serves as wholesale distribution partner, enabling dealers throughout Europe to order all SW-MOTECH products.
• SW-MOTECH COMERCIAL IBERICA SLcoreChannel Partner/ Reseller/ Distributor · 1 November 2019Spanish branch established November 1, 2019, located in Yuncos, Spain, to serve the Spanish and Iberian market.
• AkrapovicminorStrategic or Co-development Partner · 15 October 2019Marketing and product partnership where SW-MOTECH TRAX ADV aluminum case systems are offered in special sets with matching Akrapovic slip-on exhaust systems for premium motorcycles.
• SW-MOTECH FrancecoreChannel Partner/ Reseller/ Distributor · 1 January 2014French subsidiary established in 2014, located at 6 rue d'Arsonval, B3 MI park, 69680 Chassieu, serving the French motorcycle market.
• Bags Connection VietnammajorStrategic or Co-development PartnerLongtime partnership with Bags Connection Vietnam for soft luggage production, specialized in modern technologies and processing of different fabrics. Designers and textile engineers in Rauschenberg create bag designs, with prototypes produced in close cooperation before mass production.

Scale indicators6 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Kappa (by GIVI): Italian motorcycle accessories brand (part of the GIVI group) producing side cases, top cases, and windshields with similar OEM supply capabilities and global dealer distribution. Competes head-to-head with SW-MOTECH in the European accessories market.
• SHAD: Spanish motorcycle luggage and accessories manufacturer with global distribution, including own subsidiaries in multiple geographies. Competes with SW-MOTECH in hard cases, top cases, and tank bags for sport, touring, and adventure segments.
• Nelson-Rigg: US-based motorcycle aftermarket accessories manufacturer producing luggage, covers, and riding gear with distribution across North American and global dealer networks. Comparable product portfolio and aftermarket/DTC go-to-market, though more US-anchored.
• Hepco & Becker: German manufacturer of motorcycle luggage, protection, and accessories with a nearly identical product portfolio (side cases, top cases, tank bags, crash bars) and similar premium positioning. Headquartered in Germany and serving the same OEM and dealer channels, Hepco & Becker is the closest direct competitor to SW-MOTECH in the European motorcycle accessories market.
• Wunderlich: German manufacturer specializing in accessories and parts for BMW motorcycles, including protection, luggage, ergonomics, and navigation products. Highly comparable product mix and OEM-adjacent relationship with BMW, mirroring SW-MOTECH's deep integration with major motorcycle manufacturers.
• GIVI: Italian-founded global leader in motorcycle luggage, top cases, and accessories with comparable scale, global distribution, and OEM relationships. GIVI's product range (monokey cases, tank bags, windshields) and direct-to-rider plus dealer model directly overlaps with SW-MOTECH's go-to-market.
• Touratech: German specialist in adventure and long-distance motorcycle accessories with strong fitment for BMW GS, KTM Adventure, and similar platforms. Overlaps directly with SW-MOTECH's core adventure-touring customer base and shares the premium German-engineering positioning.

Regional players

• Bagster: French motorcycle accessories manufacturer specializing in saddlebags, tank bags, and protection products with strong distribution in France and continental Europe. Comparable product categories to SW-MOTECH with a primarily European (and particularly French) geographic focus.

Emerging players

• Kriega: UK-based adventure and motorcycle luggage specialist focused on soft luggage and backpack systems. Although smaller and narrower in scope than SW-MOTECH, it competes for the same adventure rider wallet with strong brand recognition and direct-to-consumer e-commerce.
• Mosko Moto: US-based adventure motorcycle soft luggage specialist competing for the same adventure and dual-sport segment riders as SW-MOTECH's soft luggage lines (Legend Gear, SysBag). A smaller, DTC-focused brand with strong community engagement but narrower product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sw-motech

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sw-motech Gmbh & Co. Kg