FarmVet
FarmVet is a privately held e-commerce and pharmacy platform selling equine health products, prescription medications, supplements, tack, therapy equipment, and pet supplies. It serves horse owners, trainers, barn managers, and pet owners through online, retail, and mobile-store channels.
- Company typePrivate
- Founded2000
- HeadquartersFranklin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FarmVet does
FarmVet is a privately held, Franklin, Tennessee-based specialty retailer and pharmacy operating an e-commerce platform at farmvet.com that sells equine health products, prescription pharmaceuticals, supplements, blankets, grooming supplies, tack, therapy equipment, and pet products. The company is founded by Christian Currey and has operated since 2000, building a catalog spanning hundreds of manufacturer brands across major equine health suppliers (Cavalor, Arenus, BioZyme, Back On Track, Theraplate, HayGain). Its core technology is an integrated e-commerce and pharmacy system that supports prescription medication verification, patient-specific equine compounding, and account-level management of Animal and Vet Profiles.
The business operates an omnichannel distribution model: a primary e-commerce storefront, three permanent physical locations (a headquarters and pharmacy in Franklin, TN; a warehouse pickup site in Franklin; a retail store and pharmacy in Wellington, FL; and a store and pharmacy at Horse Cents in Versailles, KY), and twelve mobile store presences at major equestrian horse shows including Tryon International Equestrian Center, World Equestrian Center, and Kentucky Horse Park. The company holds dot Pharmacy verified status, certifying compliance with safe online pharmaceutical sales standards. Shipping is free on orders over $79 with a $13.99 flat-rate fallback, and refrigerated items incur a $35 shipping fee; prescription medications cannot be shipped to North Carolina, Alaska, Hawaii, or Puerto Rico.
FarmVet monetizes through one-time product sales across its e-commerce and retail channels, prescription pharmaceutical sales requiring veterinarian authorization, and a recurring Auto-Ship subscription program offering a 5% discount on qualifying items. Customer segments are organized horizontally: horse owners and equestrians (primary), trainers and barn managers managing multiple animals (primary), pet owners purchasing dog and cat health products (secondary), and horse show attendees buying on-site at events (secondary). The company maintains a content-marketing blog, email newsletters, and active social profiles on Instagram, Facebook, YouTube, Pinterest, and Twitter to drive top-of-funnel awareness within the equestrian community.
FarmVet firmographics
Firmographics- Name
- FarmVet
- Legal name
- FarmVet
- Website
- https://farmvet.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FarmVet is a privately held e-commerce and pharmacy platform selling equine health products, prescription medications, supplements, tack, therapy equipment, and pet supplies. It serves horse owners, trainers, barn managers, and pet owners through online, retail, and mobile-store channels.
- Ownership category
- akta.pro rank
FarmVet industry classification
Industry- Product category
- Equine Pharmacy & Pet Health Supplies
- NAICS
- Pet and Pet Supplies Retailers (45991), Farm Supplies Merchant Wholesalers (42491), Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)
- akta.pro secondary industries
- Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG), Equine Nutrition & Therapeutic Diets (HLAMAHAE)
Keywords
Where FarmVet is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
FarmVet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (E-commerce and Retail): Primary revenue stream from selling equine health products, pharmaceuticals, supplements, tack, blankets, grooming supplies, and pet products through their e-commerce website, three retail locations, and mobile store operations at horse shows
- Prescription Medications: Sale of prescription veterinary pharmaceuticals with verified pharmacy status, requiring valid prescriptions from licensed veterinarians
- Auto-Ship Subscription Program: Recurring revenue through automatic scheduled shipments with 5% discount, encouraging repeat business and customer retention
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard E-commerce Pricing |
| Subscription | Monthly | Auto-Ship Subscription (5% discount) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
FarmVet product offering
Product offeringCore offering
FarmVet sells equine and pet health products, prescription veterinary pharmaceuticals, supplements, therapy equipment, grooming supplies, blankets and tack through an e-commerce website, two permanent retail stores with pharmacy services (Wellington FL, Versailles KY), a pickup-only warehouse (Franklin TN), and mobile stores at major horse shows. The offering includes equine compounding services for customized medications and an Auto-Ship subscription program with 5% recurring discount.
Product overview
FarmVet is an e-commerce platform specializing in equine and pet health products, operating as both an online retailer and pharmacy with mobile store presence at horse shows. The core offering encompasses horse blankets and turnouts (including Wellie-Wear brand), grooming supplies (Hairy Pony), health products and supplements, therapy equipment (laser, light, PEMF, massage), pharmacy products (large animal, small animal, compounding services), tack and apparel (Horse Cents leather goods), barn supplies, and pet products. Additional services include gift cards and an Auto-Ship subscription program. The platform features curated gift guides organized by price and recipient type, with brick-and-mortar locations in Wellington FL and Versailles KY, plus mobile stores at equestrian venues nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Pharmacy (Prescription Medications) Dot Pharmacy-verified pharmacy offering large animal (equine) and small animal (pet) prescription pharmaceuticals including ulcer treatments, anti-inflammatories, antibiotics, EPM medications, joint supplements, and vaccines, requiring valid prescriptions from licensed veterinarians.
- Equine Compounding Service Patient-specific medication formulation service that creates customized medications tailored to each animal's exact needs.
- Health Products (Supplements & OTC) Over-the-counter equine health products including fly and insect control, hoof and leg care, supplements (joint, digestive, calming, metabolic, immune, respiratory, skin and coat), therapy equipment, and first aid treatments.
- Therapy Equipment Advanced therapeutic equipment including laser and light therapy, PEMF, massage, hot/cold therapy, treadmills, respiratory support, and therapeutic boots for equine recovery.
- Blankets & Turnouts Horse blankets including turnout sheets, stable sheets, coolers, fly sheets, hoods, and accessories for weather protection and comfort.
- Grooming Products Bathing supplies, detangling products, shampoo, stain remover, brushes, clippers, and vacuums for horse care.
- Tack & Apparel Boots, wraps, halters, leads, rider gear, helmets, gloves, bits, bridles, saddle pads, stirrups, and show equipment.
- Barn Supplies Barn necessities, buckets, feeding equipment, cleaning supplies, storage, trailering and stall supplies, leather care, and ear plugs.
- Pet Products Pet apparel, healthcare (calming, flea/tick, joint, skin/coat), grooming supplies, and treats/toys for dogs and cats.
- Auto-Ship Subscription Program Subscription service offering 5% discount on qualifying products with customizable scheduled delivery frequency for recurring customers.
- Mobile Store at Horse Shows On-site mobile retail presence at 12 major equestrian horse shows across the US, enabling on-site purchasing, show-day supplies, and prescription pickup at event venues.
- Gift Cards FarmVet gift certificates available in $10, $25, $50, $100, and $250 denominations for purchase on the website.
Companies that use FarmVet
Customer profileSegments4 records
Ideal customer profiles3 records
FarmVet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
FarmVet partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Horse CentsminorFarmVet operates a retail location at Horse Cents in Versailles, Kentucky, selling products from this location. This represents a distributor/reseller arrangement where FarmVet serves customers from a partner's physical location.
- Arenus (Colic Assurance Program)coreFarmVet partners with Arenus on the Colic Assurance Program, a joint initiative to provide assurance and support for equine digestive health. This represents a deeper strategic partnership with co-branded program development.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
FarmVet competitors and assessment
Company assessmentDirect peers
- SmartPak Equine: SmartPak is the leading direct-to-consumer equine supplements and pharmacy retailer, with a SmartSupplement and ColiCare program structurally similar to FarmVet's Auto-Ship and Arenus Colic Assurance partnership. Both companies compete for the same horse-owner wallet across supplements, pharmacy, and tack.
- State Line Tack: State Line Tack is an e-commerce equestrian retailer focused on saddlery, tack, and riding apparel with overlap into barn and stable supplies. It is a direct competitor for FarmVet's tack and apparel categories.
- Dover Saddlery: Dover Saddlery is a national equestrian retailer (catalog, e-commerce, and brick-and-mortar) specializing in tack, apparel, and rider gear with overlap into health and barn categories. It competes with FarmVet's Tack & Apparel and barn supplies lines for the same equestrian customer.
- Valley Vet Supply: Valley Vet is a large equine and livestock pharmacy and supplies e-commerce retailer based in Nebraska with a verified pharmacy and broad catalog. It competes head-to-head with FarmVet for equine pharmaceuticals, supplements, and barn supplies.
- Horse.com: Horse.com is a multi-vendor equine supplies marketplace operated by the equine vertical of a larger pet retailer, covering tack, apparel, supplements, and stable supplies. It competes for the same online equine buyer.
- KV Vet Supply: KV Vet Supply is a family-owned equine and livestock supplies retailer with catalog and e-commerce operations, comparable in scale and positioning to FarmVet. It targets the same horse-owner and small-livestock segments.
- Jeffers (Jeffers Livestock): Jeffers is a longstanding equine and livestock supplies catalog/e-commerce retailer with a broad catalog including pharmaceuticals and equine supplements. It mirrors FarmVet's deep-equine, supplies-and-pharmacy positioning.
Broad incumbents
- Chewy: Chewy is the dominant online pet retailer in the US and has been expanding into pharmacy and equine-adjacent categories. While broader in scope, Chewy competes with FarmVet for the same pet-owner wallet across health, pharmacy, and supplies.
- Amazon Pharmacy: Amazon Pharmacy represents broad-incumbent pressure in the OTC and human-pharmacy category that increasingly encroaches on pet and animal health fulfillment. Its scale and pricing power are an indirect competitive threat to FarmVet's pharmacy volumes.
Emerging players
- Revival Animal Health: Revival Animal Health is an animal-health-focused retailer offering pharmacy, vaccines, and supplies to livestock and pet owners with a veterinary-credentialed team. It overlaps FarmVet's pharmacy and health product offering from a smaller, niche-driven platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
FarmVet social profiles
Digital presenceFarmVet compliance and trust
Trust signalCompliance1 record
FarmVet financial estimates
Financial estimateRevenue estimate
Valuation estimate
FarmVet leadership team
Management profileNumber of profiles
Profiles1 record
FarmVet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FarmVet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FarmVet
What does FarmVet do?
FarmVet sells equine and pet health products, prescription veterinary pharmaceuticals, supplements, therapy equipment, grooming supplies, blankets and tack through an e-commerce website, two permanent retail stores with pharmacy services (Wellington FL, Versailles KY), a pickup-only warehouse (Franklin TN), and mobile stores at major horse shows. The offering includes equine compounding services for customized medications and an Auto-Ship subscription program with 5% recurring discount.
Is FarmVet a public or private company?
FarmVet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FarmVet founded?
FarmVet was founded in 2000. It employs 11 to 50 people.
Where is FarmVet based?
FarmVet is headquartered in Franklin, United States, in the North America region.
How does FarmVet make money?
Three revenue lines are on record. Product Sales (E-commerce and Retail) is the primary driver. The others are prescription Medications and auto-Ship Subscription Program.
Who are FarmVet's main competitors?
Direct peers on record are SmartPak Equine, State Line Tack, Dover Saddlery, Valley Vet Supply, Horse.com, KV Vet Supply and Jeffers (Jeffers Livestock). Broad incumbents are Chewy and Amazon Pharmacy. Revival Animal Health is listed as an emerging player.
Does FarmVet have an API?
No public API is recorded for FarmVet.
What industry is FarmVet in?
FarmVet's product category is Equine Pharmacy & Pet Health Supplies. Its primary akta.pro industry code is HLAMAIAJ, Animal Health OTC Retail (Parasite Control, Basic Care), with a secondary code of AFADAEAG, Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes). Its NAICS code is 45991 and its SIC code is 5047.