Horse.com
Horse.com is a US-based direct-to-consumer e-commerce retailer selling equine supplies, tack, supplements, pest control, footwear, and stable equipment to recreational horse owners, competitive equestrians, and stable operators under more than 75 brands via a Shopify storefront.
- Company typePrivate
- Founded1976
- HeadquartersMountain Top, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Horse.com does
Horse.com is a US-based direct-to-consumer e-commerce retailer specializing in equine supplies and horse care products. The company sells through a single online storefront to recreational horse owners, competitive equestrians, and barn or stable operators, offering an extensive catalog across blankets and sheets, pest control, footwear, Western and English tack, wormers, supplements, and stable supplies. It carries more than 75 top equine brands including Tough1, Weatherbeeta, Amigo, Rambo, Horseware, Kensington, and Ariat, with the blankets category alone listing over 1,382 SKUs.
The platform is built on Shopify e-commerce infrastructure with integrated shopping cart, customer accounts, and order management. Checkout supports a wide range of payment methods including Shop Pay, PayPal, Apple Pay, Google Pay, Venmo, and major card networks. The company supplements e-commerce with phone-based customer support and a content library (Horse Tips & Articles, Reading Corner) that covers equine care topics such as parasite prevention, saddle fitting, and supplement use.
Revenue is generated primarily through one-time product purchases priced individually across categories (ranging from approximately $3.99 tail bags to $593.95 premium turnout blankets), supplemented by an Auto Ship subscription program for recurring deliveries on 1-8 week or 1-6 month cadences, plus a Bargain Barn clearance section for overstock monetization. Horse.com is headquartered in Mountain Top, Pennsylvania, employs 51-100 people, and operates as a division of Tabcom LLC. The company sells exclusively within the United States and does not maintain physical retail locations.
Horse.com firmographics
Firmographics- Name
- Horse.com
- Legal name
- Horse.com
- Website
- https://horse.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Horse.com is a US-based direct-to-consumer e-commerce retailer selling equine supplies, tack, supplements, pest control, footwear, and stable equipment to recreational horse owners, competitive equestrians, and stable operators under more than 75 brands via a Shopify storefront.
- Ownership category
- akta.pro rank
Horse.com industry classification
Industry- Product category
- Online Equine Supplies Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)
- akta.pro secondary industries
- Equine Nutrition & Therapeutic Diets (HLAMAHAE), Equine Treats & Reward Products (AFADAEAH)
Keywords
Where Horse.com is headquartered
LocationHeadquarters
- HQ city
- Mountain Top
- HQ country
- United States
- HQ region
- North America
Markets served
Horse.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Product Sales: One-time product sales through online storefront. Individual product purchases across multiple categories including blankets, tack, supplements, footwear, and stable supplies. No subscription required for purchase.
- Auto Ship Program: Recurring delivery subscription program allowing customers to schedule automatic shipments of regularly purchased items at configured intervals (weekly to monthly options). Generates predictable recurring revenue from subscription customers.
- Clearance and Overstock Sales: Bargain Barn clearance section and overstock products sold at discounted prices to move inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across categories |
| Subscription | Monthly | Auto Ship subscription program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Horse.com product offering
Product offeringCore offering
Horse.com is an online direct-to-consumer retailer of equine supplies and horse equipment, selling products across categories including horse blankets and sheets, pest control, footwear, Western and English tack, wormers, supplements, and stable supplies. The company carries more than 75 equine brands, operates exclusively as a Shopify-powered e-commerce storefront in the United States, and offers an Auto Ship subscription program for recurring deliveries.
Product overview
Horse.com is an e-commerce retail platform (a division of Tabcom LLC) that operates as a comprehensive online store for equine supplies and horse care products. The platform offers a unified shopping experience with multiple product categories organized into a single website, featuring Blankets & Sheets (including Turnout Blankets, Stable Blankets, Fly Masks, Fly Boots, Fly Sheets, Coolers, Dress Sheets, and blanket accessories), Pest Control products (Feed Through Fly Control, Fly Repellent, Fly Sprays, Traps, Barn & Premise treatments, and Dog/Cat Flea Control), Footwear (Boot Socks, Casual Footwear, Muck Boots, Paddock Boots, Tall Boots, Western Boots, and Work Boots), Western Tack (including Western Saddles, Western Bits, Western Breast Collars, Western Chaps, Western Reins, Western Saddle Pads, and barrel racing equipment), English Tack (English Bits, Bridles, Girths, Saddle Pads, Saddles, Spurs, Stirrups, and Whips), Wormers (Daily Feed Through and Rotational Paste/Gel/Pellets), Supplements (Blood Builders, Calming, Digestive, Electrolytes, Hoof Care, Joint Supplements, Performance & Energy, Skin & Coat, Vitamin & Mineral, and Weight Gain supplements), Stable Supplies (Barn Hardware, Buckets, Feeders, Waterers, Fencing, Hay Bags, Muck Supplies, Storage, Tack Cleaning, Trailering, and Utility Equipment), and Sale items through Bargain Barn and Clearance sections. The platform is powered by Shopify e-commerce infrastructure and offers integrated payment processing, Auto Ship subscription program, and a loyalty rewards program.
Differentiator
Problem solved
Functional benefit
Products and services
- Horse.com Online Equine Supplies Store Online retail platform offering a comprehensive catalog of equine supplies and horse care products including blankets and sheets, pest control products, footwear, Western and English tack, wormers, supplements, and stable supplies, sourced from more than 75 brands and sold direct-to-consumer across the United States.
- Auto Ship Subscription Program Recurring delivery subscription service that lets customers schedule automatic shipments of regularly purchased equine supplies at intervals from weekly up to every six months, providing predictable recurring orders at the same price as one-time purchase.
Companies that use Horse.com
Customer profileSegments3 records
Ideal customer profiles3 records
Horse.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Horse.com partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Horse.com competitors and assessment
Company assessmentDirect peers
- Dover Saddlery: Largest U.S. equestrian retailer operating both online and ~80 physical stores. Directly comparable multi-category equine supplies retailer (tack, apparel, supplements) targeting the same recreational and competitive rider base as Horse.com.
- SmartPak Equine: DTC equine supplements and horse care retailer famous for its SmartPaks daily-dose subscription. Closely comparable to Horse.com on subscription model mechanics, supplements/wormers category, and horse owner target persona.
- Big Dee's Tack & Vet Supply: Independent U.S. equine retailer carrying tack, blankets, supplements, and stable supplies online and via a physical store. Comparable mid-sized D2C competitor serving the same horse owner persona and product categories.
- Valley Vet Supply: Equine and livestock supplies retailer with deep catalog in supplements, wormers, and health products. Directly overlaps with Horse.com's supplements/wormers and stable supplies categories, serving a similar rural customer base.
- Jeffers Pet and Equine Supplies: Long-running catalog and online equine supplies retailer offering tack, blankets, and health products. Comparable mid-market D2C competitor with similar heritage, breadth of assortment, and customer overlap.
- Riding Warehouse: Online equestrian retailer specializing in English riding apparel, tack, and horse care products. Directly comparable online-only model and English-discipline rider customer base to Horse.com's English tack category.
- State Line Tack: Long-standing online English and Western tack retailer (historically a Dover brand). Direct comparable as a D2C tack and apparel retailer serving the same horse owner segments and competing for similar branded assortment.
Broad incumbents
- Chewy: Large U.S. online pet supplies retailer that has expanded into equine categories. Not a pure-equine specialist but competes directly on supplements, wormers, and stable supplies, leveraging scale, Autoship, and rapid shipping.
- Amazon: Massive general online marketplace carrying many equine brands and supplies. Competes primarily on price, assortment breadth, and shipping speed for commodity equine products rather than category expertise.
- Tractor Supply Co. Rural-lifestyle retailer with growing equine category presence including supplements, wormers, blankets, and stable supplies. Broad incumbent competing on convenience, private label, and 2,000+ store physical reach rather than equestrian specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Horse.com social profiles
Digital presenceHorse.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horse.com leadership team
Management profileNumber of profiles
Horse.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horse.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horse.com
What does Horse.com do?
Horse.com is an online direct-to-consumer retailer of equine supplies and horse equipment, selling products across categories including horse blankets and sheets, pest control, footwear, Western and English tack, wormers, supplements, and stable supplies. The company carries more than 75 equine brands, operates exclusively as a Shopify-powered e-commerce storefront in the United States, and offers an Auto Ship subscription program for recurring deliveries.
Is Horse.com a public or private company?
Horse.com is a private company. It is classified as corporate owned and is currently operating.
When was Horse.com founded?
Horse.com was founded in 1976. It employs 51 to 100 people.
Where is Horse.com based?
Horse.com is headquartered in Mountain Top, United States, in the North America region.
How does Horse.com make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are auto Ship Program and clearance and Overstock Sales.
Who are Horse.com's main competitors?
Direct peers on record are Dover Saddlery, SmartPak Equine, Big Dee's Tack & Vet Supply, Valley Vet Supply, Jeffers Pet and Equine Supplies, Riding Warehouse and State Line Tack. Broad incumbents are Chewy, Amazon and Tractor Supply Co..
Does Horse.com have an API?
No public API is recorded for Horse.com.
What industry is Horse.com in?
Horse.com's product category is Online Equine Supplies Retail. Its primary akta.pro industry code is AFAEAGAH, Equine Sales, Auctions & Bloodstock Agencies, with a secondary code of HLAMAHAE, Equine Nutrition & Therapeutic Diets. Its NAICS code is 45991 and its SIC code is 5940.