Highland Commercial Roofing
Highland Commercial Roofing is a Western US commercial roofing contractor that installs, repairs, and maintains proprietary seamless RainShield roofing systems across eight states, serving enterprise property owners and facility managers in industrial, commercial, healthcare, retail, and multi-family segments.
- Company typePrivate
- Founded1991
- HeadquartersBaldwin Park, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Highland Commercial Roofing firmographics
Firmographics- Name
- Highland Commercial Roofing
- Legal name
- Highland Commercial Roofing
- Website
- https://highlandroof.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Highland Commercial Roofing is a Western US commercial roofing contractor that installs, repairs, and maintains proprietary seamless RainShield roofing systems across eight states, serving enterprise property owners and facility managers in industrial, commercial, healthcare, retail, and multi-family segments.
- Ownership category
- akta.pro rank
Highland Commercial Roofing industry classification
Industry- Product category
- Commercial Roofing Services
- NAICS
- Roofing Contractors (238160)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
- akta.pro secondary industries
- Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH), Metal Roofing Systems (IMADAFAB)
Keywords
Where Highland Commercial Roofing is headquartered
LocationHeadquarters
- HQ city
- Baldwin Park
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Highland Commercial Roofing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Roof Installation & Replacement: One-time revenue from commercial roof replacement and re-roofing projects. Projects span new single-ply system installations over existing substrates, full tear-off and replacement, and standing seam metal roofing. Revenue recognized per project upon completion.
- Roof Repair Services: One-time and recurring revenue from emergency leak service, targeted repairs, and maintenance work. Emergency repairs provide rapid response revenue; maintenance contracts generate recurring service income.
- Preventative Maintenance & Asset Management Programs: Ongoing roof maintenance contracts and proactive roof asset management programs (PRAM) that provide recurring service revenue through scheduled inspections, documentation, and predictive budgeting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Project-based commercial roofing services — price varies by roof size, condition, material, and scope |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Highland Commercial Roofing product offering
Product offeringCore offering
Highland Commercial Roofing installs, replaces, and maintains commercial roofing systems across the Western United States. Its flagship offering is the proprietary RainShield seamless single-ply roofing system, supported by re-roofing, emergency leak repair, preventative maintenance, and the Proactive Roof Asset Management (PRAM) program for commercial, industrial, and institutional property owners.
Product overview
Highland Commercial Roofing operates as a unified commercial roofing platform (HCR Group) consolidating four regional brands—Highland Commercial Roofing, Skycraft Roofing, Fidelity Roof Company, and Northwest Roofing—across the Western United States. The company's core product is the proprietary RainShield® seamless single-ply roofing system, which provides a waterproof, highly reflective membrane guaranteed not to leak. Services include Asset Assessment & Budgeting, Roof Replacement & Re-roofing, Emergency Leak Service/Roof Repair, Preventative Maintenance, the Proactive Roof Asset Management Program (PRAM), and Tenant Improvements. The company also provides specialized roofing services across multiple industry verticals including commercial office, warehouse, healthcare, high-rise office, industrial & manufacturing, multi-family residential, retail, schools & education, and storage facilities, serving eight states through strategically located offices.
Differentiator
Problem solved
Functional benefit
Products and services
- RainShield Seamless Single-Ply Roofing System A proprietary seamless single-ply roofing membrane reinforced with a super tough polyester mat, using waterproofing-grade asphalts and highly reflective elastomeric acrylic surfacing. Applied over existing EPDM or BUR substrates to create a seamless, waterproof, highly reflective Cool-Roof surface for commercial buildings.
- Roof Replacement & Re-roofing Complete commercial roof replacement and re-roofing service using high-quality materials, typically delivering 20-30 year roof lifespans. Includes consultative assessment to determine the best roofing option for the specific building, business needs, and budget.
- Emergency Leak Service / Roof Repair 24/7 emergency roof repair service providing fast, thorough, professional repairs for commercial roof assets. Addresses leaks, punctures, and membrane damage with industry-leading guarantees.
- Preventative Maintenance Regularly scheduled maintenance program designed to extend roof life, prevent emergencies, and protect businesses through annual inspections and ongoing upkeep of commercial roofing systems.
- Proactive Roof Asset Management Program (PRAM) Comprehensive roof asset management program including initial portfolio inspection, detailed roof assessment and analysis, maintenance plan development, regular inspections, and repair and replacement budgeting to maximize roof lifespan and lower total cost of ownership.
- Asset Assessment & Budgeting Comprehensive roof inspection and multi-year budget planning service providing accurate roadmaps including estimated service life, recommended maintenance schedules, and accrual plans for future roofing investments.
- Tenant Improvements Roof oversight and support service for tenant improvement projects, ensuring roof integrity is maintained throughout improvement processes and protecting roof warranties.
Quantifiable outcome
- Peak roof temperatures reduced by over 60°F with reflective Cool-Roof surfacing
- +6 more outcomes
Companies that use Highland Commercial Roofing
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles4 records
Highland Commercial Roofing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Highland Commercial Roofing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HCR GroupcoreHCR Group is the parent company that launched as a unified commercial roofing platform in January 2026, consolidating Highland Commercial Roofing, Skycraft Roofing, Fidelity Roof Company, and Northwest Roofing under a single umbrella organization while preserving local leadership and brand identity. Highland operates as a brand within the HCR Group portfolio.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Highland Commercial Roofing competitors and assessment
Company assessmentDirect peers
- Greenwood Industries: Mid-Atlantic and Midwest commercial/industrial roofing and sheet metal contractor serving commercial, institutional, and industrial property owners. Comparable in offering re-roofing, repair, and metal roofing services to enterprise customers, though more regionally concentrated.
- Roofing Corp of America: PE-backed commercial roofing roll-up platform acquiring regional contractors across the U.S. Directly comparable to Highland/HCR Group as a parallel buy-and-build strategy in the same fragmented commercial roofing market, with similar focus on recurring maintenance revenue.
- Nations Roof: PE-backed national commercial roofing contractor providing installation, repair, and maintenance for commercial, industrial, and institutional facilities. Directly comparable to Highland as a roll-up platform competing for similar enterprise customers with a multi-region delivery model.
- Baker Roofing Company: Southeast-focused commercial and residential roofing contractor offering re-roofing, repair, and maintenance for property managers, HOAs, and commercial owners. Comparable service mix and customer base to Highland, though concentrated in the Southeast rather than the Western US.
- Bone Dry Roofing: Multi-state commercial and residential roofing contractor with a regional franchise-like footprint across the Midwest and Southeast. Comparable in offering commercial roof replacement, repair, and maintenance services to commercial property owners with an emphasis on inspection-driven sales.
- Tecta America (Flynn Group): Largest commercial flat and low-slope roofing contractor in North America, operating a multi-brand roll-up across the U.S. and Canada. Directly comparable as a PE-backed national commercial roofing platform performing re-roofing, repair, and maintenance for commercial, industrial, and institutional property owners.
Broad incumbents
- Tremco Roofing: Division of Tremco CPG that combines roofing materials manufacturing with a national installation and service contractor network. Comparable to Highland through its full-service commercial roofing offering, but materially larger and broader in scope, including a proprietary materials portfolio.
Regional players
- Deer Park Roofing: Commercial roofing contractor serving the Greater Cincinnati and Midwest region with re-roofing, repair, and maintenance services. Comparable in service offering and customer profile to Highland, but operates in a different geographic market.
- Schwickert's Roofing: Upper Midwest commercial roofing contractor offering single-ply, metal, and steep-slope systems for commercial and industrial clients. Comparable service mix to Highland with a regional operating model, though focused on Minnesota and adjacent states rather than the West.
Others
- IKO Roofing: Global roofing materials manufacturer producing shingles, membranes, and underlayments sold through contractor and distributor channels. Adjacent comparator because Highland specifies and installs similar single-ply and asphalt systems; IKO sits upstream in the value chain as a materials supplier rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Highland Commercial Roofing social profiles
Digital presenceHighland Commercial Roofing compliance and trust
Trust signalCompliance1 record
Highland Commercial Roofing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highland Commercial Roofing leadership team
Management profileNumber of profiles
Profiles5 records
Highland Commercial Roofing subsidiaries and ownership
Company hierarchySubsidiaries3 records
Highland Commercial Roofing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highland Commercial Roofing M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highland Commercial Roofing
What does Highland Commercial Roofing do?
Highland Commercial Roofing installs, replaces, and maintains commercial roofing systems across the Western United States. Its flagship offering is the proprietary RainShield seamless single-ply roofing system, supported by re-roofing, emergency leak repair, preventative maintenance, and the Proactive Roof Asset Management (PRAM) program for commercial, industrial, and institutional property owners.
Is Highland Commercial Roofing a public or private company?
Highland Commercial Roofing is a private company. It is classified as private equity controlled and is currently operating.
When was Highland Commercial Roofing founded?
Highland Commercial Roofing was founded in 1991. It employs 101 to 250 people.
Where is Highland Commercial Roofing based?
Highland Commercial Roofing is headquartered in Baldwin Park, United States, in the North America region.
How does Highland Commercial Roofing make money?
Three revenue lines are on record. Roof Installation & Replacement is the primary driver. The others are roof Repair Services and preventative Maintenance & Asset Management Programs.
Who are Highland Commercial Roofing's main competitors?
Direct peers on record are Greenwood Industries, Roofing Corp of America, Nations Roof, Baker Roofing Company, Bone Dry Roofing and Tecta America (Flynn Group). Tremco Roofing is listed as a broad incumbent. Regional players are Deer Park Roofing and Schwickert's Roofing. IKO Roofing is listed as an others.
Does Highland Commercial Roofing have an API?
No public API is recorded for Highland Commercial Roofing.
What industry is Highland Commercial Roofing in?
Highland Commercial Roofing's product category is Commercial Roofing Services. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAGAKAH, Roof Inspection, Preventive Maintenance & Tune-Ups. Its NAICS code is 238160 and its SIC code is 2950.