SnapLock Flooring

What SnapLock Flooring does

SnapLock Industries, Inc. is a Salt Lake City-based manufacturer of modular interlocking flooring, founded in 1987 and operating a 160,000 sq ft ISO 9001:2015 certified facility 24/7, 365 days a year. The company designs, engineers, and produces 100% U.S.-made snap-together polypropylene tiles across a portfolio of sub-brands: RaceDeck (residential and commercial garage flooring rated to 80,000+ lb rolling loads), SnapSports (athletic surfaces with patented ShockTower shock absorption), SnapLock Dance Floors (portable event flooring), DuraGrid (outdoor drainage matting and decking), FastDeck (rapid-deployment portable event flooring), and SnapLock Display Flooring (trade show and retail). The business holds 33 patents and over 480 claims, and is a wholly owned subsidiary of Gerflor, a global flooring manufacturer.

SnapLock generates revenue through hardware sales of physical flooring products with no recurring software component. Distribution is multi-channel: direct e-commerce via five branded websites, a global network of authorized dealers, event rental company partnerships, and direct field sales for large commercial installations. Pricing is unit-based by tile, style, color, and quantity, with quote-based pricing for enterprise projects and rental options for event flooring under the SnapLock Dance Floors brand. The company serves a diversified customer base spanning residential DIY homeowners, professional sports franchises and arenas, automotive enthusiasts (via the GoodGuys Rod & Custom Association partnership covering 120,000+ members), event organizers, and commercial display clients. Customer segments include residential/homeowners, athletic/sports facilities, event/temporary installations, commercial/retail display, outdoor living/decking, and dance/entertainment events.

Name

SnapLock Flooring

Legal name

SnapLock Industries, Inc.

Website

https://snaplock.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

SnapLock Industries is a Salt Lake City-based manufacturer of 100% U.S.-made modular interlocking flooring, operating since 1987 across sub-brands including RaceDeck, SnapSports, SnapLock Dance Floors, DuraGrid, and FastDeck. The company serves residential homeowners, sports facilities, event organizers, and commercial clients globally, and is a subsidiary of Gerflor.

Ownership category

akta.pro rank

Product category

Modular Interlocking Flooring

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

akta.pro secondary industry

Carpet Tile Manufacturing (Modular) (IMAOAJAB)

Keywords

• Modular interlocking flooring
• Garage floor tiles
• Athletic sports surfacing
• Portable event flooring
• Modular dance floors

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Modular Flooring Products: SnapLock generates revenue through the manufacture and sale of modular flooring products across multiple brands including RaceDeck (garage), SnapSports (athletic), SnapLock Dance Floors, DuraGrid (decking), and FastDeck (portable). Products are sold as one-time purchases with no recurring revenue component for standard products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SnapLock Industries designs, engineers, and manufactures modular interlocking flooring tiles made from high-grade virgin polypropylene that snap together without glue or anchors. The company sells its flooring under multiple sub-brands for distinct applications: RaceDeck (residential and commercial garage flooring), SnapSports (athletic and multi-sport courts), SnapLock Dance Floors (portable event and dance flooring), DuraGrid (outdoor decking and wet-area matting), FastDeck (rapid-deployment portable event flooring), and SnapLock Display Flooring (trade show and retail). All products are manufactured in-house at the company's ISO 9001:2015 certified 160,000 square foot facility in Salt Lake City, Utah.

Product overview

SnapLock Industries is a modular flooring manufacturing company offering a diversified portfolio of interlocking flooring products under multiple sub-brands. The core product line includes RaceDeck (premium modular garage flooring), SnapSports (high-performance athletic surfaces for basketball, futsal, pickleball, and multi-sport courts), SnapLock Dance Floors (portable event flooring), DuraGrid (safety matting and outdoor decking), FastDeck (portable event and temporary pathway flooring), SnapLock Tent & Event Flooring (all-weather portable flooring for exhibitions), and SnapLock Display Flooring (trade show and retail display surfaces). The company operates its own ISO 9001:2015 certified manufacturing facility in Salt Lake City, Utah, producing all products in-house using proprietary technologies and patented systems.

Differentiator

Problem solved

Functional benefit

Brands

• RaceDeck: Premium modular garage flooring brand for residential and commercial garage applications.
• SnapSports
• SnapLock Dance Floors
• DuraGrid
• FastDeck
• SnapLock Tent & Event

Products and services

• RaceDeck Premium modular garage flooring designed to transform residential and commercial garages into custom showplaces. RaceDeck tiles withstand greasy spills and rolling loads of over 80,000 pounds and are available in multiple styles, colors, and custom finishes for homeowners, car enthusiasts, and commercial garages.
• SnapSports High-performance modular sports flooring and athletic courts for indoor and outdoor use, engineered to improve athletic performance and reduce player injury and fatigue. SnapSports surfaces feature patented ShockTower shock absorption and are used for basketball, tennis, futsal, pickleball, and multi-sport courts at schools, arenas, and recreational facilities.
• SnapLock Dance Floors Versatile portable dance flooring designed for weddings, parties, events, and entertainment spaces. These lightweight, highly portable floors feature lightning-fast setup and take-down, sold directly or rented through event rental companies.
• DuraGrid Durable self-draining floor mat tiles and outdoor decking for decks, patios, pool areas, and wet areas. DuraGrid interlocking tiles provide grip and safety, outperforming vinyl and rubber flooring options in indoor and outdoor wet-area applications.
• FastDeck Rapid deployment portable event flooring for stadium turf protection, tent and event flooring, portable walkways, ice arena flooring, military shelter flooring, and portable vehicle access paths.
• SnapLock Tent & Event Flooring All-weather portable flooring designed for events held on grass, sand, or solid subsurfaces. Built for high-traffic commercial exhibit environments with multiple color options and designs for quick customization.
• SnapLock Display Flooring Trade show and point-of-purchase display flooring for showrooms, retail spaces, and exhibit booths. Features snap-together installation with no glue required, lightweight portability, anti-fatigue properties, a 20-year limited manufacturer warranty, and custom logo options.

Quantifiable outcome

• Withstands rolling loads exceeding 80,000 pounds
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• GerflorflagshipStrategic or Co-development PartnerSnapLock Industries is a Gerflor company. Gerflor is a global flooring manufacturer. SnapLock operates as a subsidiary/brand under the Gerflor umbrella while maintaining its family-run operations in Salt Lake City.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Gerflor: Gerflor is SnapLock's parent company and itself a major global flooring manufacturer with vinyl, LVT, rubber, and sport flooring lines. Gerflor's commercial and residential portfolios overlap with SnapLock's modular tiles in end-use applications, and as parent, Gerflor's pricing and product strategy directly affects SnapLock's positioning.
• Mannington Mills: Mannington Mills is a diversified US flooring manufacturer with resilient, laminate, hardwood, and commercial tile lines. As a broad incumbent, Mannington's commercial resilient and rubber flooring products compete for the same commercial specification dollars as SnapLock's modular athletic and deck offerings.
• Interface: Interface is a global modular flooring leader — most famous for carpet tiles — and its modular tile delivery model pioneered a category adjacent to SnapLock's. Interface competes in commercial flooring with modular installation, broadly overlapping RaceDeck/SnapSports for commercial buyer specifications.
• Tarkett: Tarkett is a global flooring manufacturer producing resilient, vinyl, LVT, wood, and athletic surfaces. As a broad incumbent in the same industry, Tarkett's sports and commercial portfolios compete with SnapLock for institutional and specification-driven commercial buyers.

Direct peers

• Better Life Technology: Better Life Technology produces modular garage floor tiles (e.g., G-Floor, RaceDay Peel & Stick) and competes head-to-head with RaceDeck. Both serve the residential garage and automotive enthusiast segments with interlocking polymer flooring.
• Connor Sports: Connor Sports is a major athletic surfacing manufacturer whose modular and portable sport flooring products directly compete with SnapSports. Both target professional sports venues, colleges, and athletic facilities with high-performance indoor court systems.
• Swisstrax: Swisstrax is a direct competitor in modular interlocking flooring — specifically the RaceDeck and garage/display tile category. Its product line directly overlaps with RaceDeck, DuraGrid, and FastDeck across garage, event, and outdoor applications with snap-together polypropylene tiles.
• Mondo (Mondo Sport & Flooring): Mondo is a global manufacturer of athletic and commercial flooring including rubber, vinyl, and modular sport surfaces. Its rubber and resilient athletic surfaces compete directly with SnapSports at the professional-venue level, and its commercial portfolio overlaps DuraGrid and FastDeck applications.
• Sport Court: Sport Court is a leading direct competitor in modular athletic flooring and indoor/outdoor sports surfacing — SnapSports' core market. Both companies deliver tile-based athletic surfaces for basketball, futsal, pickleball, and multi-sport courts to schools, municipalities, and pro franchises.

Emerging players

• Ecore International: Ecore International is a niche manufacturer of rubber and resilient athletic/commercial surfacing. Its modular rubber tiles and athletic surfaces overlap with DuraGrid outdoor/wet-area products and SnapSports indoor-court applications, particularly in athletic and commercial fitness facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SnapLock Flooring