Better Life Technology
Better Life Technology is a privately held U.S. manufacturer of 100% solid polyvinyl roll-out flooring sold under the G-Floor, AquaTread, GrowFloor, and G-Floor Graphic Print Media brands to residential, marine, greenhouse, OEM, and commercial customers via 1,200+ retail stores and direct e-commerce channels.
- Company typePrivate
- Founded1998
- HeadquartersLenexa, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Better Life Technology does
Better Life Technology (BLT), founded in 1998 by Don and Brett Sneed in the Kansas City area, manufactures roll-out vinyl flooring products under multiple sub-brands including G-Floor Universal Flooring, AquaTread Marine Flooring, G-Floor Graphic Print Media, GrowFloor/GrowWall, and Drip & Dry. The company's core technology is a proprietary 100% solid polyvinyl (PVC) formulation manufactured without fillers, layers, or laminates, using natural gas and salt as raw materials; a patented RIBBED channel design dates to the original 1998 G-Floor Parking Pad. BLT operates vertically integrated manufacturing and a 240,000 sq ft distribution center in Emporia, Kansas, with corporate headquarters in Lenexa, Kansas.
The company sells through a multi-channel GTM motion spanning direct-to-consumer e-commerce (Gfloor.com, GfloorGraphic.com, AquaTread.com), national retail chains (Home Depot, Lowe's, Menards, Walmart, Sam's Club, Costco, Amazon), specialty retailers (Uline, Wayfair, Griots Garage), authorized print distributors (Veritiv), and OEM manufacturers (trailer, RV, modular unit builders). Revenue is generated almost entirely from one-time hardware sales of flooring rolls, mats, tiles, and accessories, with OEM and bulk volume pricing available on contract. The customer base is diversified across residential, marine, greenhouse/horticulture, graphic print/commercial, fitness, institutional, and trailer-OEM segments.
BLT is a privately held company owned by Adventure Capital Partners, LLC, operates with 51-100 employees, and has not disclosed external institutional funding. Its products are positioned as Made-in-USA, tariff-free alternatives to imported vinyl flooring, with functional differentiators including full-thickness waterproof construction, slip resistance, anti-fatigue cushioning, and a Limited Lifetime Warranty.
Better Life Technology firmographics
Firmographics- Name
- Better Life Technology
- Legal name
- Better Life Technology by Adventure Capital Partners, LLC
- Website
- https://bltllc.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Better Life Technology is a privately held U.S. manufacturer of 100% solid polyvinyl roll-out flooring sold under the G-Floor, AquaTread, GrowFloor, and G-Floor Graphic Print Media brands to residential, marine, greenhouse, OEM, and commercial customers via 1,200+ retail stores and direct e-commerce channels.
- Ownership category
- akta.pro rank
Better Life Technology industry classification
Industry- Product category
- Vinyl Flooring
- NAICS
- Plastics Pipe, Pipe Fitting, and Unlaminated Profile Shape Manufacturing (32612)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)
Keywords
Where Better Life Technology is headquartered
LocationHeadquarters
- HQ city
- Lenexa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Better Life Technology business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Flooring Product Sales: One-time sale of vinyl flooring products including rolls, mats, tiles, and accessories. Revenue generated from direct sales through e-commerce sites, retail distribution, and dealer networks. Products include G-Floor Universal Flooring, AquaTread Marine Flooring, G-Floor Graphic Print Media, GrowFloor greenhouse flooring, and related accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer/Retail pricing through major retailers |
| Unit Pricing | Pay-as-you-go | Direct-to-consumer e-commerce sales |
| Unit Pricing | Multi-year contract | OEM and commercial bulk orders |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Better Life Technology product offering
Product offeringCore offering
Better Life Technology manufactures 100% solid polyvinyl (PVC) roll-out flooring products under brands including G-Floor Universal Flooring, AquaTread Marine Flooring, G-Floor Graphic Print Media, and GrowFloor/GrowWall greenhouse coverings. Products are sold as rolls, mats, tiles, and accessories for residential garages, commercial spaces, marine vessels, OEM trailer builds, and indoor growing facilities.
Differentiator
Problem solved
Functional benefit
Brands
- AquaTread: Marine flooring product line for pontoon boats and watercraft. The #1 pontoon boat flooring, water-resistant, slip-resistant, UV-resistant, and resistant to fish and marine odors.
- G-Floor Graphic
- GrowFloor
- GrowWall
- Drip & Dry
Products and services
- G-Floor Universal Flooring Roll-out solid polyvinyl flooring, mats, tiles, and accessories for garages, basements, utility rooms, retail, gyms, healthcare, kennels, and other residential and commercial spaces. Targets homeowners, contractors, and commercial facility operators.
- AquaTread Marine Flooring Marine-grade polyvinyl flooring for pontoon boats and other watercraft. Designed as a waterproof, UV-resistant, slip-resistant replacement for marine carpet, with resistance to fish/marine odors. Targets boat owners, marine dealers, and boat manufacturers.
- G-Floor Graphic Print Media Customizable polyvinyl print media with second-surface printing that protects images under the vinyl layer. Used for point-of-purchase displays, counter mats, floor graphics, wall graphics, wayfinding, tradeshow flooring, and commercial branding. Targets print shops, brand marketers, retailers, and commercial designers.
- GrowFloor Greenhouse Flooring White polyvinyl greenhouse flooring with high-gloss top coat for nurseries, indoor farming, and cannabis cultivation facilities. Engineered for sterile, easy-to-clean growing environments.
- GrowWall Greenhouse Wall Covering
Quantifiable outcome
- GrowFloor and GrowWall increase cannabis yields by approximately 27% compared to standard setups
- +3 more outcomes
Companies that use Better Life Technology
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles6 records
Better Life Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Better Life Technology partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- VeritivcoreVeritiv is an authorized dealer for G-Floor Graphic SF (Sheet Fed) print media products. The partnership enables distribution of the sheet-fed vinyl print media for UV Offset Printing applications including counter mats, floor mats, pole wraps, end cap displays, and temporary wall graphics.
- Gfloor.comcoreGfloor.com is the only online retailer devoted solely to the G-Floor family of products, serving as a direct-to-consumer sales channel for all G-Floor Universal Flooring products including Transit Flooring.
- AquaTread.comcoreAquaTread.com is the online portal for ordering AquaTread Marine Flooring directly, providing direct-to-consumer sales channel for marine and boat flooring products.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Better Life Technology competitors and assessment
Company assessmentDirect peers
- Tarkett: Global manufacturer of resilient vinyl flooring, LVT, and commercial floor coverings. Directly competes with BLT in resilient roll and tile vinyl, especially in commercial, healthcare, and education segments; serves as the most direct comparably scaled peer.
- Mannington Mills: US-based manufacturer of resilient sheet vinyl, LVT, and commercial flooring. Headquartered in New Jersey and competing across residential, commercial, and OEM channels, with overlapping product format (sheet vinyl) versus BLT's roll-out PVC.
- Gerflor: European specialty manufacturer of vinyl and resilient flooring rolls for commercial, sport, and transport applications. Closest comparable to BLT's vertical-specific roll-out PVC products spanning transport, healthcare, and sport.
- Congoleum: US manufacturer of vinyl sheet flooring and LVT sold through home center and specialty retailers. Competes directly with BLT in roll-out/sheet vinyl for residential and light commercial applications.
- Beauflor: Specialty vinyl roll flooring manufacturer with strong presence in residential and light commercial roll-out formats. Direct overlap with BLT's roll-out solid PVC approach and similar multi-thickness product strategy.
Broad incumbents
- Shaw Industries: Largest US carpet and resilient flooring manufacturer (Berkshire Hathaway). Carries broad resilient/LVT/SPC product lines at competing Home Depot and Lowe's shelf positions; competes for the same retailer SKU and commercial-account dollars.
- Mohawk Industries: Global flooring giant with vinyl sheet, LVT, and rigid core lines. Competes in Home Depot and Lowe's resilient categories and possesses the scale to pressure smaller specialty producers on cost and shelf.
- Armstrong Flooring: Long-standing US manufacturer of resilient sheet vinyl and tile, hardwood, and LVT. Comparable in product format (sheet vinyl) and channel exposure, though at greater scale and broader distribution.
- Forbo Flooring Systems: European manufacturer of vinyl, linoleum, and commercial flooring systems. Serves commercial, healthcare, education, and transport end markets with resilient formats that overlap BLT's commercial and OEM positioning.
Emerging players
- Responsive Industries: Indian manufacturer of vinyl flooring, wall coverings, and PVC sheet products. Provides an emerging-import benchmark relevant to BLT's competitive position versus low-cost imports from Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Better Life Technology social profiles
Digital presenceBetter Life Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Life Technology leadership team
Management profileNumber of profiles
Profiles2 records
Better Life Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Life Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Life Technology
What does Better Life Technology do?
Better Life Technology manufactures 100% solid polyvinyl (PVC) roll-out flooring products under brands including G-Floor Universal Flooring, AquaTread Marine Flooring, G-Floor Graphic Print Media, and GrowFloor/GrowWall greenhouse coverings. Products are sold as rolls, mats, tiles, and accessories for residential garages, commercial spaces, marine vessels, OEM trailer builds, and indoor growing facilities.
Is Better Life Technology a public or private company?
Better Life Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Better Life Technology founded?
Better Life Technology was founded in 1998. It employs 51 to 100 people.
Where is Better Life Technology based?
Better Life Technology is headquartered in Lenexa, United States, in the North America region.
How does Better Life Technology make money?
One revenue line is on record: flooring Product Sales.
Who are Better Life Technology's main competitors?
Direct peers on record are Tarkett, Mannington Mills, Gerflor, Congoleum and Beauflor. Broad incumbents are Shaw Industries, Mohawk Industries, Armstrong Flooring and Forbo Flooring Systems. Responsive Industries is listed as an emerging player.
Does Better Life Technology have an API?
No public API is recorded for Better Life Technology.
What industry is Better Life Technology in?
Better Life Technology's product category is Vinyl Flooring. Its primary akta.pro industry code is IMAOAJAH, Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork). Its NAICS code is 32612 and its SIC code is 3080.