Webmedia Digital

What Webmedia Digital does

Webmedia Digital is a full-service digital agency founded in 2006 and headquartered in Córdoba, Argentina, operating with a 1–10 employee team. The company delivers custom web design and development, e-commerce platform builds, mobile app prototypes, SEO and search positioning, social media management, Google Ads campaign management, graphic design and visual identity, email marketing, hosting and domains, and 360° virtual tours, with specialized vertical offerings in healthcare and political marketing. Its technology stack centers on PHP, MySQL, CSS, JavaScript, and Ajax with CMS platforms (WordPress, Drupal, Joomla) and e-commerce platforms (OpenCart, Magento, TiendaNube, MercadoShops), supported by integrations with major Latin American and global payment gateways including MercadoPago, PayPal, PayU, Todo Pago, Cuenta Digital, WebPay, and ServiPag.

The company's go-to-market is hybrid. In Argentina, it serves local SMBs, entrepreneurs, and government/municipal clients (e.g., Jesús María Turismo) through direct contact, a website with an online budget estimator (presupuestador) capturing project scope in Argentine peso ranges, organic social media (Facebook, Instagram, LinkedIn, Behance), and a content blog covering digital trends. A secondary B2B channel provides web development outsourcing to foreign companies, primarily in Spain (Madrid, Barcelona, Vigo, Sevilla), billed by project or hourly with cross-border payment via Western Union, Giro Express, or bank transfer, exploiting Argentine cost arbitrage relative to European rates.

Webmedia's revenue model is predominantly one-time project fees for web design, development, and e-commerce builds (with a 30/70 payment structure for e-commerce), supplemented by recurring revenue from SEO retainers, social media management, and hosting/domain services. Pricing is fully quote-based and not publicly disclosed. The firm is privately held and founder-operated, with no disclosed institutional funding, parent company, or external investors, and no recorded M&A, leadership changes, or restructuring events in the data.

Name

Webmedia Digital

Legal name

Webmedia Digital

Website

https://web-media.com.ar

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Webmedia Digital is a Córdoba, Argentina-based digital agency offering custom web design, development, e-commerce, SEO, and digital marketing services to Argentine SMBs, municipalities, and political clients, with a secondary outsourcing channel serving Spanish companies.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

General Web Portals & Start Pages (BPAMAAAA)

Keywords

• Web design services
• E-commerce development
• Digital marketing agency
• SEO services
• Web development outsourcing

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Web Design & Development Projects: One-time custom web design and development projects, including corporate websites, e-commerce stores, mobile apps, and microsites. Pricing is quote-based, determined by project scope, features, and hours required.
2. Digital Marketing Services: Ongoing SEO, social media management, Google AdWords campaigns, and digital communication advisory. These are retainer or campaign-based recurring engagements.
3. E-commerce Solutions: Design and implementation of online stores with integrated payment platforms, product catalog management, and operational integration with traditional business processes.
4. Hosting & Domain Services: Web hosting and domain registration services provided as add-ons to web development projects.
5. Outsourcing / Staff Augmentation: Web development outsourcing services for foreign companies (primarily in Spain), billed by project or hourly. Payment via Western Union, Giro Express, or bank transfer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Webmedia Digital is a full-service digital agency that designs and develops custom websites, e-commerce stores, and native mobile apps for small and mid-sized businesses in Argentina and for agencies in Spain. The firm complements its development work with SEO, Google Ads, social media management, email marketing, and 360° virtual tour services, providing end-to-end digital presence solutions from a single vendor.

Product overview

Webmedia Digital is a full-service digital agency based in Córdoba, Argentina, offering a comprehensive portfolio of web design, development, and digital marketing services. The core offerings center on custom website development (Diseño de Páginas Web), e-commerce solutions (Tiendas E-commerce), and mobile app development, complemented by digital marketing services including SEO/positioning, social media management, Google Ads campaigns, and graphic design/visual identity. Additional specialized services include 360° virtual tours, email marketing, hosting/domains, and industry-specific offerings such as healthcare digital marketing and political campaign marketing. The agency also provides outsourcing development services for international companies, particularly in Spain, leveraging favorable exchange rates from their Córdoba location. Their product architecture is structured around core web development services with modular add-on capabilities that can be combined based on client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design and Development (Diseño de Páginas Web) Custom website design and development with creative, original design focused on user experience. Includes content management systems (CMS) enabling clients to update content, photos, and tariffs without agency dependency.
• E-commerce Stores (Tiendas E-commerce) Online store development and e-commerce platform integration including shopping carts and payment gateway connections (MercadoPago, PayPal, PayU, Todo Pago, Cuenta Digital, WebPay, ServiPag) for Argentine small and mid-sized businesses.
• Mobile App Development (Apps Mobile) Native mobile app planning, design, and prototyping for Android and iOS platforms.
• Google Ads / SEM Campaigns Pay-per-click advertising campaigns on Google with keyword targeting, competitor analysis, segmentation by city/region/age/interests, and real-time performance monitoring.
• SEO and Search Positioning Search engine optimization solutions for organic and concrete website positioning in search engine results.
• Social Media Management Social media strategy analysis and custom digital strategies developed for each client to manage and grow their social presence.
• Web Development Outsourcing Strategic outsourcing of web development services for foreign companies (primarily Spanish agencies in Madrid, Barcelona, Vigo, Sevilla), reducing costs while providing creative and innovative solutions as an in-house extension of the client team.
• Graphic Design and Visual Identity Corporate image design including logos, stationery, digital catalogs, and full brand identity materials.
• 360° Virtual Tours Development of immersive 360-degree virtual tours for properties and businesses to provide realistic online experiences, primarily for real estate and hospitality clients.
• Hosting and Domain Services Web hosting and domain registration services with associated website maintenance, provided as add-ons to web development projects.
• Email Marketing Email marketing campaign design and distribution services, including database management for client newsletters and campaigns.
• Digital Consulting and Advisory Strategic consulting and advisory services for web projects, guiding clients through implementation with concrete case studies and applied experience.
• Groupon-style Deal/Coupon System Custom development of Groupon-style discount deal and coupon management systems for clients seeking group-buy or coupon features.
• Healthcare Digital Marketing Specialized digital marketing strategies for healthcare institutions and medical practices, tailored to industry-specific communication and acquisition needs.
• Political Marketing Digital marketing campaigns and strategies for political candidates and election campaigns, including websites, SEO, social media, and digital advertising.

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Mercado PagocoreTechnology or IntegrationWebmedia integrates Mercado Pago payment processing into client e-commerce websites, enabling acceptance of credit cards, debit cards, and digital payment methods (Rapipago, Pago Fácil, Red Banelco, Red Link). This is a standard integration partnership for online stores in Argentina.
• TiendaNubecoreTechnology or IntegrationWebmedia is a TiendaNube partner, integrating this cloud-based e-commerce SaaS platform into client online stores. The company publishes blog content about TiendaNube and has a dedicated section for TiendaNube stores on their website.
• Google (AdWords / G Suite)coreTechnology or IntegrationWebmedia offers Google AdWords campaign management and is an authorized G Suite (Google Workspace) reseller in Argentina, providing promotional codes for a 20% first-year discount on G Suite Basic.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VTEX: LATAM enterprise e-commerce platform where Webmedia performs integrations — broad incumbent in the same e-commerce enablement ecosystem, though serving much larger merchants.
• R/GA: Global digital agency offering connected brand experiences, web platforms, and digital marketing — a broad incumbent whose service portfolio overlaps Webmedia's core offerings at significantly larger scale.
• Wunderman Thompson Argentina: Global digital agency network with Argentine operations offering web development, digital marketing, and brand strategy — a broad incumbent competing for larger Argentine clients.
• Globant: Argentine-founded global IT services and digital transformation giant offering web, mobile, and digital marketing at enterprise scale — a broad incumbent in the same geographic and category space.

Direct peers

• Huenei: Argentine software factory and digital services firm offering web development, custom software, and digital transformation — directly comparable in service portfolio, geographic base (LATAM/Argentina), and SMB-to-mid-market client mix.
• Interactivity: Argentine digital agency offering web development, e-commerce, and digital marketing services to SMBs — a head-to-head peer in the same Córdoba/Argentina market with comparable service lines.
• ClienteK: LATAM digital marketing and web development agency offering similar integrated services (web, SEO, SEM, social media) to SMB clients across Spanish-speaking markets.
• Ikaue: Brazilian digital commerce agency specializing in e-commerce platforms (VTEX, Shopify, Magento), SEO, and digital marketing — a direct regional peer with overlapping e-commerce integration capabilities.
• Genwords: LATAM-focused digital marketing and SEO agency serving Spanish-speaking markets — comparable in SEO/content marketing specialization and SMB client focus.

Emerging players

• TiendaNube: LATAM e-commerce SaaS platform and Webmedia's core partner — comparable as an e-commerce enablement player serving the same Argentine SMB merchant base, though operating a SaaS model versus agency services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/webmedia.digital
• LinkedInlinkedin.com/company/webmediadigital
• Instagraminstagram.com/webmediadigital
• Xx.com/webmediatwit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webmedia Digital