Indoteknik
Indoteknik (PT. Indoteknik Dotcom Gemilang) is an Indonesia-based B2B e-commerce platform that supplies industrial MRO products — tools, machinery, PPE, agricultural and warehouse equipment, chemicals, and measurement instruments — to manufacturing, construction, agriculture, mining, telecommunications, and large-enterprise customers across the country via a hybrid online storefront and dedicated sales model.
- Company typePrivate
- Founded2007
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Indoteknik does
Indoteknik (legally PT. Indoteknik Dotcom Gemilang) is an Indonesian B2B e-commerce and distribution platform headquartered in North Jakarta that consolidates industrial MRO (Maintenance, Repair, and Operations) procurement for enterprise customers. The platform, hosted at indoteknik.com and backed by an integrated ERP system (erp.indoteknik.com), spans 13 product categories — including PPE/safety, hand/power/pneumatic tools, industrial machinery (generators, compressors, welders, pumps, CNC lathes), agricultural and plantation equipment, janitorial machines, chemicals and lubricants, measurement instruments, electrical equipment, logistics and warehouse equipment, office supplies, components and accessories, and Horeca/food service equipment — and additionally offers a private-label "Indoteknik Brand." The company distributes premium international brands (Makita, Bosch, Dewalt, Tekiro, OPK, CRC) alongside its own label.
The business operates a hybrid go-to-market: a self-service transactional e-commerce storefront for browsing, ready-stock checking, cart, and wishlist functions, layered with a dedicated sales team that issues quotations, handles bulk orders, suggests alternatives, and manages enterprise accounts, plus multi-channel support via WhatsApp (0817-1718-1922), phone ((021) 29338828), and email ([email protected]). Revenue mechanics combine direct product resale (transaction-fee style), a "Pembayaran Tempo" deferred-credit facility for verified business customers that introduces a recurring/subscription-style element, and B2B account services for quotation and bulk-order handling.
The customer base spans manufacturing, construction, agriculture, automotive service, mining, telecommunications, heavy industry, and government-adjacent large enterprises — with named accounts including PT. Garuda Metalindo TBK, PT. TIFICO Fiber Indonesia TBK, PT. Daekyung Heavy Industri, Telkom Group, Kencana Agri Group, and Best Agro Group. Indoteknik was founded in 2007 (with the e-commerce platform launched in 2017), operates as a private Indonesian company, and has 11–50 employees with no disclosed external institutional investors beyond a single funding event in July 2020 of undisclosed size.
Indoteknik firmographics
Firmographics- Name
- Indoteknik
- Legal name
- PT. Indoteknik Dotcom Gemilang
- Website
- https://indoteknik.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Indoteknik (PT. Indoteknik Dotcom Gemilang) is an Indonesia-based B2B e-commerce platform that supplies industrial MRO products — tools, machinery, PPE, agricultural and warehouse equipment, chemicals, and measurement instruments — to manufacturing, construction, agriculture, mining, telecommunications, and large-enterprise customers across the country via a hybrid online storefront and dedicated sales model.
- Ownership category
- akta.pro rank
Where Indoteknik is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Indoteknik business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct sales of industrial equipment, tools, machinery, safety equipment, and MRO (Maintenance, Repair, and Operations) supplies through e-commerce platform with pricing based on product type, quantity, and customer negotiation.
- Tempo/Credit Sales: Extended payment terms for verified business customers, enabling recurring revenue through credit facility management.
- B2B Account Services: Dedicated sales support for business accounts including quotation services, bulk order handling, and relationship management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
| Transaction based/ take rate | Pay-as-you-go | Bulk/Enterprise Pricing |
| Subscription | Monthly | Tempo/Credit Terms |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Indoteknik product offering
Product offeringCore offering
Indoteknik operates an Indonesian B2B e-commerce platform that distributes industrial MRO (Maintenance, Repair, and Operations) supplies across 13 product categories, including personal protective equipment, hand/electric/pneumatic tools, industrial machinery, agricultural and plantation equipment, cleaning and janitorial supplies, chemicals, measurement instruments, electrical equipment, logistics and warehouse gear, office supplies, components and accessories, and HoReCa/food service equipment. Customers can transact online or via a dedicated sales team, with options for quotation-based bulk pricing, Tempo deferred-payment credit terms for verified businesses, official warranty service, and nationwide delivery across Indonesia.
Product overview
Indoteknik is a B2B e-commerce platform operated by PT. Indoteknik Dotcom Gemilang, offering a comprehensive one-stop solution for industrial supplies and MRO (Maintenance, Repair, and Operations) products. The platform functions as a multi-category e-commerce marketplace rather than a single unified product, featuring an extensive portfolio of 13 major product categories: Safety, Health & Security equipment (PPE including head, hearing, respiratory, eye, body, hand, and foot protection); Hand, Electric & Pneumatic Tools (toolsets, wrenches, grinders, drills, air tools); Industrial Machines (generators, compressors, automotive equipment, construction machinery, welding, pumps, motors, metal working, refrigeration); Agricultural & Plantation Machines; Cleaning & Janitorial Machines and supplies; Chemical-based Liquids (lubricants, oils, compounds, adhesives, cleaners, refrigerants); Measurement & Testing Equipment; Electrical & Electronic Equipment; Logistics & Warehouse Equipment; Office & Stationery; Components & Accessories; and Horeca & Food Service Equipment. The platform also provides value-added services including official product warranty, deferred payment options (Pembayaran Tempo), and pick-up service. The platform is designed for B2B customers including manufacturing companies, construction firms, agricultural businesses, and industrial operations across Indonesia.
Differentiator
Problem solved
Functional benefit
Brands
- Indoteknik Brand: Private label industrial tools and equipment brand sold exclusively through Indoteknik.com platform
Products and services
- Pengaman, Kesehatan & Keamanan (Safety, Health & Security) Personal protective equipment category covering head protection (safety helmets), hearing protection (earplugs, earmuffs), respiratory protection (disposable/reusable masks, breathing apparatus), eye protection (safety glasses, goggles, welding glasses), body protection (life jackets, fall protection, wearpack, raincoats), hand protection (safety gloves, finger/arm protection), and foot protection (safety shoes, work shoes, laboratory shoes).
- Perkakas Tangan, Listrik & Pneumatic (Hand, Electric & Pneumatic Tools) Hand tools (toolsets, wrenches, socket keys, torque keys), electric tools (insulated tools, grinders, drills, polishers), and pneumatic tools (air drills, air grinders, air impact wrenches, air screwdrivers) for industrial applications.
- Mesin Industrial (Industrial Machines) Industrial machinery including generators, compressors, automotive machines (tire changers, wheel balancing/alignment), construction machines (compactors, tamping rammers, concrete vibrators), welding equipment (TIG, MIG, MMA/inverter, plasma cutting), pumps, motors, metal working machines (lathes, CNC lathes, bending, cutting), refrigeration systems, livestock machines, and sewing machines.
- Mesin Pertanian & Perkebunan (Agricultural & Plantation Machines) Agricultural and plantation tools (shovels, post hole diggers, garden forks, hedge shears), plantation machines (lawn mowers, shredder machines, hedge trimmers, grass trimmers), and agricultural machines (cultivators, dumpers, heavy duty tractors, combine harvesters, irrigation machines).
- Mesin Pembersih & Janitorial (Cleaning & Janitorial Machines) Janitorial supplies (buckets, washcloths, squeegees, mops, brooms, floor scrapers, glass cleaning equipment, cleaning trolleys) and cleaning machines (vacuum cleaners, high pressure cleaners, nozzles, clean kits).
- Cairan Berbahan Kimia (Chemical-based Liquids) Lubricants and lubricators, greases, machine and industrial oils, anti-seize and protective compounds, adhesives, cleaning liquids (detergents, multi-purpose cleaners, hand & body soap), chemical base materials (alcohol, battery water), protective coatings (wall, spray, metal, wood paint), and refrigerants (freon & ammonia).
- Perlengkapan Pengukuran & Pengujian (Measurement & Testing Equipment) Item and room measurement (tape measures, digital/laser measures, wall scanners), electronic measurement (multimeters, clamp meters, LCR meters, oscilloscopes), temperature measurement (thermometers, thermal imaging), and environmental measurement (gas detectors, water testers, acidity testers, salt meters).
- Peralatan Listrik & Elektronik (Electrical & Electronic Equipment) Electrical tools (light bulbs, LED lamps, flashlights, emergency lights), gadgets & computers (TV & panel displays, audio systems, computers, smartphones), and air circulation equipment (axial fans, industrial fans & blowers, centrifugal fans, exhaust systems).
- Perlengkapan Logistik & Gudang (Logistics & Warehouse Equipment) Logistic equipment (hand trucks, trolleys, hand pallets, stackers, drum trolleys, sling ropes) and electric logistic equipment (electric towing, electric hand pallets, electric stackers, reach stackers).
- Peralatan Kantor & Stationery (Office & Stationery Equipment) Office supplies (paper, pencils, ballpoints, highlighters), office furniture (office chairs, office desks), office appliances, and fitness & sports equipment.
- Komponen & Aksesoris (Components & Accessories) Welding consumables (welding wire, electrodes), fasteners (nails, bolts & screws, wheels, rings), cutting components (drill bits, cutting discs, blades, polishing wheels), delivery components (water/oil/fuel/steam/pump hoses), sharpening components (sandpaper, wire brushes, cup brushes), applicator accessories (brushes), welding components (gas regulators), pipe components (fittings, connectors, water faucets), and automotive accessories (vehicle carpets, inspection mirrors).
- Peralatan Horeca & Food Service (Horeca & Food Service Equipment) Hotel, restaurant & cafe equipment including food processing machines, disposable cutlery, beverage processing equipment, and food sealers.
- Pembayaran Tempo (Tempo Credit/Deferred Payment) Deferred-payment credit facility that lets verified business customers manage industrial purchases on extended payment terms rather than paying at the point of sale.
- Garansi Resmi (Official Warranty) Official warranty service attached to products sold on Indoteknik, guaranteeing product authenticity and providing after-sales support.
- Pick Up Service Order pick-up service allowing customers to retrieve their purchases directly, offered alongside nationwide delivery as a fulfillment option.
Quantifiable outcome
- Serving diverse industrial sectors including manufacturing, construction, agriculture, automotive, and telecommunications
- +1 more outcomes
Companies that use Indoteknik
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Indoteknik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Indoteknik partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- TekirocoreIndoteknik serves as a distributor/supplier for Tekiro brand products, offering their hand tools and equipment through the Indoteknik platform to industrial customers.
- OPK (Owatool Power Kraft)coreIndoteknik supplies OPK brand products as part of their hand tools category, providing industrial customers with quality tool options.
- MakitacorePower tools brand available on Indoteknik platform, featured in promotions including merchandise bundle offers.
- DewaltcoreProfessional power tools brand distributed through Indoteknik's platform and included in promotional merchandise campaigns.
- BoschcoreBosch power tools and industrial equipment available through Indoteknik, featured in promotional merchandise bundle offers.
- CRCmajorChemical and maintenance products brand (CRC) prominently featured on Indoteknik with dedicated brand page and promotional campaigns.
- CosmecminorLogistics equipment brand available through Indoteknik platform.
- MorliftminorMaterial handling equipment brand available through Indoteknik for warehouse and logistics needs.
- CarliftminorAutomotive lifting equipment brand distributed via Indoteknik platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Indoteknik competitors and assessment
Company assessmentDirect peers
- Ralali: Indonesian B2B e-commerce marketplace focused on industrial, MRO, and business supplies. Most direct comparable in product category, geography, and target customer base to Indoteknik.
- Mbiz.co.id: Indonesian B2B procurement platform serving enterprise and government buyers with office, MRO, and industrial supplies. Direct competitor in the same Jakarta-based B2B procurement category.
- MonotaRO: Leading Japanese B2B e-commerce platform for industrial MRO supplies with millions of SKUs. Comparable business model, target customer (factory/workshop procurement), and category breadth as Indoteknik.
- Fasten Group: Indonesian B2B procurement platform offering MRO and office supplies to enterprise customers. Direct competitor with overlapping customer base and similar go-to-market.
Broad incumbents
- Grainger: U.S. global leader in industrial MRO distribution with multi-channel B2B model. Establishes the strategic benchmark and ultimate scale ceiling for what an Indoteknik-style platform can become globally.
- MSC Industrial: Major U.S. distributor of metalworking and MRO supplies to industrial customers. Comparable business model and customer base, useful as a public-market reference for unit economics of an MRO distribution platform.
- Würth: Global industrial supplies and fastener distribution giant with strong brand portfolios across tools, fasteners, and MRO. Comparable product categories, supplier relationships, and B2B workshop customer base.
- Tokopedia (B2B / Mitra Tokopedia): Indonesia's largest general e-commerce platform which has expanded into B2B and merchant procurement. A potential competitive threat given scale advantages, though not specialized in industrial MRO.
Emerging players
- Alibaba 1688: Chinese cross-border B2B wholesale marketplace increasingly serving Southeast Asian SME buyers. An indirect competitive threat to Indoteknik on price-sensitive SKUs, especially lower-end tools and consumables.
Regional players
- Kimipoint / Kimi Indonesia: Indonesia-focused industrial supplies and MRO distributor. Comparable product catalog and target customers, useful as a regional-scale benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Indoteknik social profiles
Digital presenceIndoteknik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indoteknik leadership team
Management profileNumber of profiles
Profiles1 record
Indoteknik funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indoteknik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indoteknik
What does Indoteknik do?
Indoteknik operates an Indonesian B2B e-commerce platform that distributes industrial MRO (Maintenance, Repair, and Operations) supplies across 13 product categories, including personal protective equipment, hand/electric/pneumatic tools, industrial machinery, agricultural and plantation equipment, cleaning and janitorial supplies, chemicals, measurement instruments, electrical equipment, logistics and warehouse gear, office supplies, components and accessories, and HoReCa/food service equipment. Customers can transact online or via a dedicated sales team, with options for quotation-based bulk pricing, Tempo deferred-payment credit terms for verified businesses, official warranty service, and nationwide delivery across Indonesia.
Is Indoteknik a public or private company?
Indoteknik is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Indoteknik founded?
Indoteknik was founded in 2007. It employs 11 to 50 people.
Where is Indoteknik based?
Indoteknik is headquartered in Jakarta, Indonesia, in the Asia region.
How does Indoteknik make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are tempo/Credit Sales and B2B Account Services.
Who are Indoteknik's main competitors?
Direct peers on record are Ralali, Mbiz.co.id, MonotaRO and Fasten Group. Broad incumbents are Grainger, MSC Industrial, Würth and Tokopedia (B2B / Mitra Tokopedia). Alibaba 1688 is listed as an emerging player. Kimipoint / Kimi Indonesia is listed as a regional player.
Does Indoteknik have an API?
No public API is recorded for Indoteknik.