Ametller Origen
Ametller Origen is a Catalonia-based, vertically integrated Spanish food retailer operating e-commerce, mobile app, and physical store channels, serving health-conscious consumers with fresh produce and AI-optimized supply chain operations.
- Company typePrivate
- Founded2001
- HeadquartersBarcelona, Spain
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Ametller Origen does
Ametller Origen is a Spanish vertically integrated food retailer founded in 2001 and headquartered in the Catalonia region of Spain. The company operates a multi-channel distribution model combining an e-commerce storefront, native mobile applications on iOS and Android, and brick-and-mortar retail stores across Spain, with a product catalog centered on fresh produce, prepared foods, and grocery items. The business emphasizes a farm-to-table philosophy ('El gust és nostre' / 'The taste is ours') anchored on own agricultural production ('Camps') and in-house elaboration ('Obrador'), and runs complementary digital services including a Recipe Platform, Club loyalty program, Weekly Menu planner, Seasonal Calendar, and customer workshops and events.
The company's operations are underpinned by an AI-driven supply chain planning and personalized nutrition platform stack delivered primarily through external partnerships. Through RELEX, Ametller Origen deploys AI-powered forecasting and replenishment tools that deliver a 20-30% reduction in fresh produce spoilage alongside improved inventory turnover. The company also participates in nutrition research via the GENIE personalized nutrition platform (developed with GUNDO, ADN Institut, and i3S), which integrates nutrigenetics and microbiome analysis into dietary recommendations; a study of 1,177 participants recruited through Ametller Origen reported a 154% increase in e-commerce use and improved microbiome diversity in approximately 70% of participants after one month.
Revenue derives primarily from transactional retail across the online store, mobile app, and physical store footprint, with operations confined to Spain. Customer acquisition and retention are supported by a multi-channel marketing mix spanning Instagram, Facebook, YouTube, Spotify, email newsletters, and in-person workshops. The company is privately held with no disclosed funding rounds, parent company, or institutional investors identified in available sources, and it employs 1,001-5,000 people, consistent with a mid-to-large regional grocer rather than a national-scale chain.
Ametller Origen firmographics
Firmographics- Name
- Ametller Origen
- Legal name
- Grup Ametller Origen
- Website
- https://ametllerorigen.cat
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Ametller Origen is a Catalonia-based, vertically integrated Spanish food retailer operating e-commerce, mobile app, and physical store channels, serving health-conscious consumers with fresh produce and AI-optimized supply chain operations.
- Ownership category
- akta.pro rank
Ametller Origen industry classification
Industry- Product category
- Fresh Produce and Grocery Retail
- NAICS
- Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Other Food Manufacturing (3119)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)
- akta.pro secondary industries
- Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN), Convenience side dishes (mac & cheese, mashed potatoes, rice dishes) manufacturing (AFAKAHAI)
Keywords
Where Ametller Origen is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Ametller Origen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Online grocery retail: E-commerce platform selling food products online with delivery options, featuring personalized promotions and discounts through their mobile application
- Physical retail stores: Brick-and-mortar retail stores selling fresh produce, prepared foods, and grocery items directly to consumers
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ametller Origen product offering
Product offeringCore offering
Ametller Origen is a vertically integrated Spanish food retailer that cultivates, elaborates, and sells its own fresh produce, prepared foods, and grocery items through physical retail stores across Spain and an online store with home delivery. The company emphasizes taste, quality, and sustainability ("El gust és nostre" — The taste is ours), running a farm-to-fork model complemented by a mobile app, loyalty club, and AI-driven supply chain planning that reduces fresh produce spoilage by 20-30%.
Product overview
Ametller Origen operates as an integrated Spanish online food retailer and grocery chain offering a multi-channel experience combining e-commerce (Online Store), native mobile applications (iOS/Android), and physical retail stores. The ecosystem includes complementary digital services such as a Recipe Platform, Loyalty Club, Weekly Menu planner, Seasonal Calendar, and Workshops & Events. The company focuses on fresh, quality produce and emphasizes its farm-to-table philosophy ('El gust és nostre' - The taste is ours).
Differentiator
Problem solved
Functional benefit
Products and services
- Online Store (Botiga Online) E-commerce platform enabling customers to browse and purchase fresh produce, prepared foods, and grocery items online with home delivery options across Spain.
- Physical Retail Stores Brick-and-mortar retail stores across Spain where customers can purchase Ametller Origen's fresh produce, prepared foods, and grocery items in person.
- Mobile Application Native mobile app available on iOS and Android offering shopping, exclusive discounts, personalized promotions, digital receipts, loyalty points, and automatic voucher redemption.
- Loyalty Club (Club Ametller Origen) Customer loyalty program providing members with exclusive benefits, personalized promotions, monthly savings tracking, and loyalty point accrual.
Quantifiable outcome
- Reduces fresh produce spoilage by 20-30%
- +3 more outcomes
Companies that use Ametller Origen
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Ametller Origen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ametller Origen partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- GENIE Platform Collaboration (GUNDO, ADN Institut, i3S)minorThe GENIE personalized nutrition platform was developed through collaboration among Spanish startup GUNDO, Spanish health center and genetic laboratory ADN Institut, and Portuguese biomedical research unit i3S. Participants were recruited through Ametller Origen for the study published in Nutrients journal, evaluating AI-driven personalized nutrition recommendations on gut health and behavior.
- RELEXcoreRELEX is a supply chain planning solutions provider that works with Ametller Origen. Through RELEX's AI-driven forecasting and replenishment solutions, Ametller Origen achieved measurable improvements in inventory turnover and spoilage reduction. RELEX's customers collectively prevented 350 million kg of food waste and saved 1.2 million tonnes of CO2 emissions in 2024.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Ametller Origen competitors and assessment
Company assessmentDirect peers
- Bon Preu: Catalan family-owned grocery chain with comparable regional scale, multi-format stores, and emphasis on fresh produce and own-brand quality. Closest like-for-like competitor operating in the same geography with similar positioning.
- Condis: Catalan supermarket chain with comparable regional footprint and multi-channel grocery operations. Directly competes for the same Catalan household basket with overlapping store density.
- Veritas: Catalan premium organic supermarket chain. Highly comparable in terms of Catalonia focus, premium positioning, fresh assortment, and emphasis on provenance and sustainability storytelling.
Emerging players
- Picnic: European online-only grocery with proprietary routing technology and efficient last-mile model. Comparable digital-first grocery DNA and emphasis on supply chain technology for fresh goods.
- Rohlik Group: European vertically-integrated online grocer operating across multiple countries with own sourcing and private label. Most direct international comparison to Ametller Origen's farm-to-door online grocery thesis.
Broad incumbents
- Alcampo (Auchan Retail España): Hypermarket operator present across Spain. Comparable in fresh produce and own-label emphasis, with broader assortment and larger footprint.
- Lidl España: German discount chain with extensive Spanish footprint. Competes on price and fresh assortment, representing the discount alternative Ametller Origen's premium positioning is benchmarked against.
- Carrefour España: Major national hypermarket and supermarket operator in Spain. Overlaps with Ametller Origen in fresh, private-label, and omnichannel grocery, though at significantly broader scale.
- El Corte Inglés: Spanish premium department store with substantial grocery, fresh, and online food operations. Comparable premium positioning and multi-channel retail model in the same national market.
- Mercadona: Spain's dominant national grocery chain. Competes head-on in fresh produce and prepared foods, but operates at vastly greater scale and with a mass-market (not premium) value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ametller Origen social profiles
Digital presenceAmetller Origen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ametller Origen leadership team
Management profileNumber of profiles
Profiles1 record
Ametller Origen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ametller Origen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ametller Origen
What does Ametller Origen do?
Ametller Origen is a vertically integrated Spanish food retailer that cultivates, elaborates, and sells its own fresh produce, prepared foods, and grocery items through physical retail stores across Spain and an online store with home delivery. The company emphasizes taste, quality, and sustainability ("El gust és nostre" — The taste is ours), running a farm-to-fork model complemented by a mobile app, loyalty club, and AI-driven supply chain planning that reduces fresh produce spoilage by 20-30%.
Is Ametller Origen a public or private company?
Ametller Origen is a private company. It is classified as family owned and is currently operating.
When was Ametller Origen founded?
Ametller Origen was founded in 2001. It employs 1,001 to 5,000 people.
Where is Ametller Origen based?
Ametller Origen is headquartered in Barcelona, Spain, in the Europe region.
How does Ametller Origen make money?
Two revenue lines are on record. Online grocery retail is the primary driver. The others are physical retail stores.
Who are Ametller Origen's main competitors?
Direct peers on record are Bon Preu, Condis and Veritas. Emerging players are Picnic and Rohlik Group. Broad incumbents are Alcampo (Auchan Retail España), Lidl España, Carrefour España, El Corte Inglés and Mercadona.
Does Ametller Origen have an API?
No public API is recorded for Ametller Origen.
What industry is Ametller Origen in?
Ametller Origen's product category is Fresh Produce and Grocery Retail. Its primary akta.pro industry code is CRAHAKAA, Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads), with a secondary code of AFAKADAN, Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing. Its NAICS code is 311 and its SIC code is 2090.