Crnogorski Telekom

What Crnogorski Telekom does

Crnogorski Telekom AD is the leading telecommunications operator in Montenegro, majority-owned by Deutsche Telekom AG and listed on the Montenegro Stock Exchange as a joint-stock company (AD). The company operates mobile networks (4G/LTE and 5G), fiber-to-the-home (FTTH) infrastructure with speeds up to 4 Gbps, and a suite of digital services for residential and business customers. Its core product portfolio includes mobile (prepaid and postpaid plans such as Non-stop, Start, Libero Plus, Young, Tourist), fixed telephony, fixed internet (optical and ADSL), MagentaTV, and the Magenta 1 converged bundle combining fixed line, TV, internet, and mobile services in a single subscription. The company retails its own T Phone and T Tablet devices alongside Apple, Samsung, Huawei, Xiaomi, and Honor handsets through T-Centar stores, an e-shop, and the Telekom ME mobile application.

For business customers, Crnogorski Telekom provides a managed ICT platform called Integris covering network design, implementation, maintenance, and consulting, complemented by cloud storage, cloud servers, cloud call center, digital archiving (DMS), electronic fiscalization (eFiskalizacija), digital trust services (eTrust), GPS vehicle tracking, and a Security Operations Center (SOC). The company also markets Smart City and IoT solutions (smart parking, lighting, waste management) to municipalities and government. Strategic partnerships with Microsoft (Microsoft 365, Azure), Norton (Gen Digital) for consumer and SMB security, and the wider Deutsche Telekom group anchor the technology stack. Distribution spans T-Centar retail outlets, Biznis centers, dedicated contact centers (1500 residential, 1515 business), enterprise field sales, the e-shop, and the Telekom ME app.

The revenue model is predominantly subscription-based, with mobile, fixed line, internet, TV, and Magenta 1 bundles generating recurring monthly revenue, supplemented by device sales (own-brand and third-party), usage-based roaming (Travel & Surf across 50 countries, A1 Roaming Cards for Serbia), and enterprise ICT managed services. The company has invested over €9 million in community development since privatization through its 'Za svako dobro' (For Every Good) program, holds six ISO certifications (9001, 27001, 27033-1, 20000-1, 45001, 14001), and was covered by the Leading Employers 2024-2025 certification recognizing it among the top 1% of global employers.

Name

Crnogorski Telekom

Legal name

Crnogorski Telekom AD

Website

https://telekom.me

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Crnogorski Telekom is the leading telecom operator in Montenegro, part of Deutsche Telekom Group, offering mobile, fixed-line, optical internet, TV, and enterprise ICT services to residential and business customers across the country.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industry

Enterprise & B2B Mobile Network Operators (HDAIAAAB)

Keywords

• Mobile telecommunications services
• Fixed broadband internet
• Digital television services
• Managed ICT solutions
• Enterprise cloud services

Headquarters

HQ city

Podgorica

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales, Others

Revenue model

1. Mobile Telephony Services: Recurring subscription revenue from prepaid and postpaid mobile plans. Tariffs include Non-stop, Start, Smart Extra, Mono, Libero Plus, Young, and Tourist packages. Roaming charges apply for international usage.
2. Fixed-line Services: Revenue from fixed telephony, internet (optical/ADSL), and Magenta TV television services. Offered as standalone or bundled packages (Magenta 1, Biznis Duo).
3. Bundle/Multi-play Packages: Combined packages offering mobile, fixed telephony, internet, and TV services under Magenta 1 (residential) and Magenta 1 Biznis (business) brands. Creates cross-selling opportunities and increases customer lifetime value.
4. ICT and Digital Services: Enterprise-focused services including cloud storage, cloud servers, Microsoft 365, Exchange mail, antivirus protection, GPS vehicle tracking, digital archiving (DMS), eL2, call center solutions, and cybersecurity SOC services. Typically sold as managed services contracts.
5. Device Sales: Sales of mobile phones, tablets, smartwatches, and accessories through retail stores and the e-shop. Devices available from Apple, Samsung, Huawei, Xiaomi, Honor, and own-brand T Phone.
6. Roaming Services: International roaming services including Travel & Surf data packages (valid in 50 countries), A1 roaming cards for Serbia, and zone-based roaming pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Crnogorski Telekom is a full-service telecommunications operator providing mobile telephony (prepaid and postpaid), fixed-line telephony, broadband internet (optical fiber up to 4 Gbps and ADSL), television (MagentaTV), and converged Magenta 1 multi-play bundles for residential customers. For business customers it delivers managed ICT services through the Integris platform, cloud services, cybersecurity (SOC), digital transformation tools (eFiskalizacija, eTrust), GPS tracking, and Smart City/IoT solutions. The company also sells its own T Phone and T Tablet devices alongside multi-vendor handsets and resells Microsoft 365, Azure, and Norton 360.

Product overview

Crnogorski Telekom is a telecommunications operator providing a comprehensive portfolio of services for both residential and business customers. The core offering includes mobile telephony, fixed telephony, fixed internet (with optical fiber options), and television (MagentaTV). For residential customers, the flagship Magenta 1 converged bundle packages these services together, while prepaid and postpaid mobile options (Non-stop, Start, Libero, Mono) provide flexible mobile plans. The company also operates its own device brand (T Phone, T Tablet). For business customers, offerings include ICT solutions (Integris), cloud services (Cloud Storage, Cloud Server, Cloud Call Center), digitalization tools (eFiskalizacija, eTrust, Digital Archive/DMS), GPS tracking, Smart City/IoT solutions, and Security Operations Center (SOC) services. Business mobile packages include Smart Biznis, NET BIZNIS, and Biznis Duo Pro. The company also resells Microsoft 365, Azure, and Norton 360 through partnerships. Roaming services include Travel & Surf (50 countries) and A1 Roaming Cards for Serbia. The company is part of the Deutsche Telekom group.

Differentiator

Problem solved

Functional benefit

Brands

• Magenta 1: Converged service package combining fixed telephony, television, internet, and mobile telephony
• Magenta TV
• Libero
• T Phone
• Telekom Cloud
• Biznis Duo Pro
• eTrust
• A1 Roaming Cards

Products and services

• Magenta 1

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• MicrosoftcoreTechnology or IntegrationCrnogorski Telekom offers Microsoft 365 and Azure cloud services as part of its digital solutions portfolio for business customers. The company provides Exchange mail services with professional domain email and access to Microsoft's productivity applications through its ICT and managed services offerings.
• Deutsche Telekom GroupflagshipStrategic or Co-development PartnerAs a subsidiary of Deutsche Telekom Group, one of the world's leading telecommunications companies, Crnogorski Telekom has access to international knowledge, innovations, and best practices. The parent company provides strategic direction, technology standards, and brand identity (T-brand). The group-wide Leading Employers certification covers Crnogorski Telekom.
• ICT Partner NetworkcoreChannel Partner/ Reseller/ DistributorCrnogorski Telekom provides ICT solutions through a network of specialized partner companies. The ICT community of partners enables comprehensive and quality service delivery across different segments including installation, maintenance, consulting, and specialized solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Hrvatski Telekom: Direct Deutsche Telekom subsidiary in Croatia with a comparable integrated operator profile (mobile, fixed, TV, ICT) and similar wholesale/enterprise playbooks.
• T-Mobile (Deutsche Telekom): Crnogorski Telekom's parent group flagship; comparable in mobile, fixed, and Magenta-style converged bundles, demonstrating the strategic and product template that flows down to Montenegrin operations.
• Magyar Telekom: DT subsidiary in Hungary operating mobile, fixed, TV, and ICT services; serves as a benchmark for DT group operating practices and bundled product strategy.

Regional players

• Telekom Srbija: Serbia's incumbent integrated telecom and parent of M:tel; a regional incumbent with a very similar product portfolio (mobile, fixed, TV, ICT) and comparable subscriber scale.
• Telekom Slovenije: Slovenia's incumbent integrated operator with a comparable mix of consumer mobile, fixed, TV, and enterprise ICT services in a small EU-adjacent market.
• A1 Telekom Austria Group: Regional telecom group operating mobile and fixed networks across CEE; comparable in converged product portfolio and B2B/ICT services, and a roaming partner for Crnogorski Telekom.
• BH Telecom: Incumbent operator in Bosnia and Herzegovina offering mobile, fixed, internet, and TV with a similar leading-market position and Deutsche Telekom minority ownership.
• Vip mobile (A1 Serbia): A1's Serbian operator, partner through the A1 Roaming Card offering; comparable in mobile-first converged play and ICT services for SME and enterprise customers.

Direct peers

• One Montenegro (formerly Telenor Montenegro): The third mobile network operator in Montenegro, competing head-to-head with Crnogorski Telekom and M:tel on mobile and increasingly on fixed/bundled services.
• M:tel (Montenegro): The other major mobile and fixed-line operator in Montenegro, directly competing with Crnogorski Telekom across mobile, fixed, internet, and TV with similar bundled offerings and B2B services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CTelekom
• YouTubeyoutube.com/telekomme
• Facebookfacebook.com/telekomme
• LinkedInlinkedin.com/company/telekomme
• Instagraminstagram.com/telekomme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crnogorski Telekom