Vip mobile d.o.o.

What Vip mobile d.o.o. does

A1 Srbija d.o.o. Beograd, legally registered as Vip mobile d.o.o. and rebranded in 2014, is a Serbian telecommunications operator and wholly-owned subsidiary of Austrian-based A1 Group, which serves roughly 30 million customers across seven Central and Eastern European countries. The company is headquartered in Belgrade, operates with approximately 479 employees, and is the third-largest mobile operator in Serbia. Since early 2025, A1 Srbija has functioned as a converged operator, offering mobile, fixed broadband, and television under a single brand.

The product portfolio spans the NEO postpaid tariff family (NEO Super, Pro, Ultra, Surf, 10, 50), prepaid plans, and WelcomeSIM for visitors. Fixed services include OptičkiNet fiber, KućniNet DSL, and 5G KućniNet fixed-wireless home internet up to 200 Mbps, paired with Xplore TV (150+ channels, 7-day rewind, multi-device). Digital layers include the A1 Flex streaming bundle aggregating Netflix, HBO Max, SkyShowtime, Deezer, and FILMBOX+ for 1,299 RSD/month, plus A1 Cloud, A1 Net Protect Plus/Max, MultiSIM/eSIM, device insurance, and travel insurance. Business customers receive dedicated tariffs, VPN, IoT, cloud, security, and IT-infrastructure managed services, served through a 060 1230 line and the Moj A1 Biz portal.

Revenue is generated predominantly through monthly recurring mobile and fixed subscriptions, 24-month device-plus-tariff contracts with Addiko Bank consumer financing (up to 36-month installment credit), and usage-based roaming across 49 European countries and the Western Balkans. Distribution is omnichannel — physical A1 centers, the a1.rs e-commerce site, an award-winning live video-call virtual store, a 3D virtual store, the Moj A1 self-service app, and a partner/dealer network — targeting both individual consumers and SMB/enterprise customers in Serbia. A1 Srbija holds ISO 14001, ISO 45001, and ISO 27001 certifications and operates under GDPR-aligned data-protection practices, with 5G (Ultra 5G), 4G/LTE, 3G, and 2G network infrastructure.

Name

Vip mobile d.o.o.

Legal name

A1 Srbija d.o.o. Beograd

Website

https://vipmobile.rs

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

A1 Srbija (legally Vip mobile d.o.o.) is the #3 converged mobile, fixed broadband, and TV operator in Serbia, serving consumers and businesses with NEO tariffs, fiber/5G home internet, streaming bundles, and IoT/cloud enterprise services as part of A1 Group.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

All Other Telecommunications (517810)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

VoIP Access & ITSP Services (HDAIAHAD)

Keywords

• Mobile telecommunications services
• Fixed broadband internet
• Postpaid mobile tariffs
• Prepaid mobile services
• IPTV streaming services

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Mobile postpaid subscriptions: Monthly recurring subscription revenue from postpaid tariff plans (NEO Super, NEO Pro, NEO Ultra, NEO Surf, NEO 10, NEO 50, Klasik Plus, Klasik, Mini) with 24-month contract commitments. Includes unlimited data tiers, roaming add-ons, and family sharing features.
2. Mobile prepaid services: Prepaid mobile services with monthly plans and top-up credit for voice, SMS, and data usage.
3. Fixed internet and TV: Fixed broadband (OptičkiNet fiber, KućniNet DSL, 5G home internet) and TV packages (Duo, Duo Plus) generating monthly subscription revenue.
4. Device sales: Sale of mobile phones, smartwatches, gadgets, and accessories on installment plans (24 or 36 months via Addiko Bank credit) or one-time payment with 10% cash discount.
5. Roaming and international services: Roaming charges for usage in Europe (49 countries) and Western Balkans region, plus international call tariffs.
6. Digital services and add-ons: Revenue from add-on services including A1 Flex streaming bundles (Netflix, HBO Max, SkyShowtime, Deezer, FILMBOX+), A1 Cloud, device insurance, travel insurance, and MultiSIM/eSIM services.
7. Business solutions: Enterprise solutions including VPN, IoT, cloud, connectivity, IT infrastructure, security, and managed services for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Vip mobile d.o.o. (operating as A1 Srbija) is a converged telecommunications operator in Serbia providing mobile voice and data services, fixed broadband (fiber, DSL, and 5G home internet), IPTV and streaming bundles, and a range of digital add-ons (cloud, security, insurance, MultiSIM/eSIM). The company also retails mobile devices, smartwatches, and gadgets alongside its services, and offers enterprise solutions (VPN, IoT, cloud, connectivity, IT infrastructure) for business customers.

Product overview

Vip mobile d.o.o. (operating as A1 Srbija) is a telecommunications company offering a comprehensive portfolio of mobile, fixed, and digital services. The product portfolio centers on postpaid tariff plans (NEO series: NEO Super, NEO Pro, NEO Ultra, NEO Surf, NEO 50, NEO 10) and prepaid options, complemented by fixed broadband services including OptičkiNet (fiber), KućniNet, and 5G KućniNet. Digital services include streaming bundles through A1 Flex (combining Netflix, SkyShowtime, HBO Max, Deezer, FILMBOX+), Xplore TV IPTV, cloud storage (A1 Cloud), security services (A1 Net Protect Plus/Max), and device insurance. The company retails mobile devices (Apple, Samsung, Xiaomi, Honor, Huawei, Motorola) and wearables, while also offering business solutions for security, IoT, cloud, connectivity, and IT infrastructure. Key differentiators include MultiSIM/eSIM support, generous roaming packages (Europe and Western Balkans), and the A1 Kinoteka cultural heritage initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Moj A1: Self-service mobile application for managing accounts, checking usage, and paying bills
• Moj A1 Biz
• A1 Virtuelna prodavnica
• Xplore TV
• A1 Flex
• KućniNet
• OptičkiNet
• A1 Kinoteka
• A1 Cloud
• NEO tarife

Products and services

• NEO Super Postpaid Tariff
• NEO Pro Postpaid Tariff
• NEO Ultra Postpaid Tariff
• NEO Surf Postpaid Tariff
• NEO 10 Postpaid Tariff
• NEO 50 Postpaid Tariff
• Prepaid Monthly Plans Prepaid mobile plans with monthly billing for voice, SMS, and data services targeting users without long-term contracts, plus top-up credit purchase and online top-up.
• WelcomeSIM Short-stay prepaid internet and mobile service for visitors and tourists to Serbia.
• OptičkiNet and TV (Fixed Fiber Internet) Fiber optic internet and IPTV service for residential customers, available in Net 300 (300 Mbps) and Net 600 (600 Mbps) tiers, with bundled Duo (TV + internet) and Duo Plus (TV + internet + HBO Max) packages.
• KućniNet Fixed Wireless Internet Fixed wireless home internet service with up to 50 Mbps speeds and WiFi router provided for 1 RSD for residential customers.
• 5G KućniNet Home Internet 5G-based fixed wireless home internet service offering 20-200 Mbps speeds depending on the package (Basic, Standard, Plus, Duo, Duo Plus) for residential customers.
• Xplore TV IPTV Platform IPTV streaming service with 150+ channels, A1 Smart Box, 7-day rewind, 90-day recording storage, and multi-device viewing on up to 5 devices (3 simultaneous) for residential subscribers.
• A1 Flex Streaming Bundle Bundle combining 2 streaming services (Netflix, SkyShowtime, HBO Max, Deezer, or FILMBOX+) for 1,299 RSD/month, with the ability to change the combination every 30 days, available to A1 postpaid subscribers.
• MultiSIM Service Service allowing up to 3 SIM or eSIM cards associated with the same phone number for simultaneous use across multiple devices such as phones, tablets, and smartwatches.
• A1 eSIM Service Digital SIM card service for compatible devices, allowing activation without a physical SIM.
• A1 Net Protect Plus and Max Security Services Network security services for safe browsing on A1 mobile network and any WiFi without requiring an app installation, with Plus and Max tiers for consumer subscribers.
• A1 Cloud Storage Cloud storage and services for data backup and access, available to consumer and business customers.
• Smart Travel Insurance (Pametno Putno Osiguranje) Travel insurance with automatic activation when crossing borders and no advance payment required, available to A1 subscribers.
• Device Insurance Insurance coverage for mobile phones and tablets against damage not covered by the manufacturer warranty, available to A1 subscribers.
• A1 Kućne Intervencije (Home Intervention Service) Home intervention services for A1 customers, providing on-site support for residential connectivity and related needs.
• ENP TAG Device (Electronic Toll Device) Electronic toll collection device for Serbian highway tolls, sold as a connected gadget to A1 subscribers.
• Business Security Solutions Enterprise security solutions for business customers, addressing network and IT security needs.
• IoT (Internet of Things) Solutions IoT connectivity and managed solutions for enterprise customers enabling device management and data collection.
• Enterprise Cloud Solutions Cloud computing services for enterprise customers, supporting infrastructure, storage, and workloads.
• Enterprise Connectivity Services Enterprise connectivity and networking solutions, including dedicated lines and corporate network services.
• Enterprise IT Infrastructure Enterprise IT infrastructure services for business customers, including managed hosting and integration.
• Business VPN Service Virtual private network services for business customers, enabling secure site-to-site and remote access connectivity.
• Moj A1 Self-Service App Self-service mobile application for managing A1 accounts, checking usage, paying bills, activating services, and accessing support, available on iOS, Android, and AppGallery.

Quantifiable outcome

• A1 is the 3rd largest mobile operator in Serbia with convergent (mobile + fixed) services since early 2025

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

15 partnerships are on record, tiered minor, core and secondary.

• Jugoslovenska kinoteka (Yugoslav Film Archive)minorStrategic or Co-development Partner · 1 December 2017Cultural partnership for the A1 Kinoteka project, digitalizing and restoring classic Serbian films designated as cultural property of great significance. Project launched December 2017, spanning 10+ films including 'Ko to tamo peva', 'Maratonci trce pocasni krug', 'Balkanski spijun', etc. Premieres held in 20+ Serbian cities.
• NetflixcoreGTM or Marketing PartnerNetflix content service offered as an add-on to A1 postpaid tariffs, billed through the monthly A1 account. First three months free promotion available. Netflix is bundled in A1 Flex streaming package alongside other providers.
• HBO MaxcoreGTM or Marketing PartnerHBO Max streaming service available as an add-on for A1 postpaid customers, included in Duo Plus fixed internet package, and part of A1 Flex bundle. HBO channels included in TV packages.
• SkyShowtimecoreGTM or Marketing PartnerSkyShowtime streaming service available as add-on for A1 postpaid customers with first three months free. Bundled in A1 Flex package. HBO Max and SkyShowtime available as streaming add-ons billed via A1.
• DeezersecondaryGTM or Marketing PartnerMusic streaming service available as add-on through A1 postpaid tariffs and A1 Flex bundle. Billed through monthly A1 account.
• FILMBOX+ StreamsecondaryGTM or Marketing PartnerFILMBOX+ streaming service available as add-on, part of A1 Flex streaming bundle, offering Turkish dramas, Korean romance, and Hollywood hits.
• A1 Flex (streaming bundle)coreGTM or Marketing PartnerA1's own branded streaming bundle combining 2 streaming services (Netflix, HBO Max, SkyShowtime, Deezer, FILMBOX+) for 1,299 RSD/month, with the ability to change the combination every 30 days. Represents A1's own GTM bundle aggregating third-party streaming content.
• ApplecoreChannel Partner/ Reseller/ DistributorApple products (iPhone, iPad, Apple Watch, AirPods, accessories) sold through A1 retail and online stores in Serbia. Full range of iPhone models available on installment plans with carrier activation.
• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung devices (Galaxy S series, Galaxy Z Fold/Flip, Galaxy Watch, accessories) sold through A1 channels. Samsung Galaxy devices prominently featured in device promotions and trade-in programs.
• GooglesecondaryTechnology or IntegrationGoogle services integration including Google AI Pro subscription (6 months free with Galaxy Z Fold8), Google Maps/Navigation on devices, Play Store access, and YouTube integration. Gemini AI assistant available on Samsung devices.
• HuaweisecondaryChannel Partner/ Reseller/ DistributorHuawei devices (Pura 80 Ultra, Watch 5, FreeClip 2, MatePad) sold through A1 channels in Serbia.
• HonorsecondaryChannel Partner/ Reseller/ DistributorHonor devices (Magic V6, Magic V5, Honor 600 Pro) sold through A1 channels, including trade-in promotions and installment plans.
• XiaomisecondaryChannel Partner/ Reseller/ DistributorXiaomi devices (Xiaomi 17T, Redmi series, smartwatches, air purifiers, robot vacuums, electric scooters) sold through A1 retail and online channels.
• MotorolasecondaryChannel Partner/ Reseller/ DistributorMotorola devices including Razr Fold foldable smartphone sold through A1 channels with installment payment options.
• SonysecondaryChannel Partner/ Reseller/ DistributorSony PlayStation 5 consoles (standard, Slim, Pro) and accessories sold through A1 as gadgets, available on installment plans.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Deutsche Telekom: Global telecom incumbent operating T-Mobile, T-Hrvatski Telekom, Makedonski Telekom, and Magyar Telekom; directly comparable for European converged operator benchmarks, B2B telco cloud, and content bundling playbooks.
• A1 Telekom Austria Group: Parent group of A1 Srbija; a broader telecom incumbent operating mobile, fixed, and cable across seven CEE markets, providing direct read-across on group strategy, capital allocation, and operational benchmarks.
• Vodafone: Global telecom incumbent with deep converged-mobile-and-fixed, IoT, and platform (Vodafone Business) offerings; useful comparable for enterprise/B2B and content bundling strategy even though Vodafone does not directly operate in Serbia.
• Yettel Group (PPF Telecom): Parent of Yettel Serbia and a regional MNO group across Hungary, Serbia, and Bulgaria, comparable as a multi-country mobile challenger with convergent ambitions competing with the A1 family in overlapping markets.

Regional players

• Hrvatski Telekom (HT): Deutsche Telekom's Croatian subsidiary, a converged MNO with fixed, IPTV, and enterprise services; comparable as a CEE neighboring-market operator with a similar postpaid/bundling and 5G roadmap.
• BH Telecom: State-owned incumbent mobile, fixed, and IPTV operator in Bosnia and Herzegovina, another Western Balkans neighbor competing in similar regulatory and competitive conditions to A1 Srbija.
• Vivacom (A1 Bulgaria): Bulgarian converged operator that became part of A1 Group, providing a direct internal benchmark for A1 Srbija's converged positioning, tariff architecture, and content bundling in an adjacent CEE market.
• Makedonski Telekom (A1 Makedonija): North Macedonian mobile and fixed operator now under A1 Group, offering converged services across mobile, fixed, and IPTV in a market of similar size and structure to Serbia.

Direct peers

• Yettel Serbia: Second-largest MNO in Serbia (formerly Telenor Serbia, now part of PPF Telecom Group), competing directly on postpaid tariffs, prepaid, mobile data, and increasingly on fixed/home broadband services.
• Telekom Srbija (mts): Incumbent state-linked Serbian mobile and fixed operator and the largest MNO in Serbia, offering the same mobile + fixed broadband + IPTV + enterprise portfolio as A1 Srbija and competing head-to-head for the same consumer and business subscribers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/a1_srbija
• YouTubeyoutube.com/channel/UCb5N4LJqI5hAAS65i6D-_Ag
• Facebookfacebook.com/A1Srbija.rs
• LinkedInlinkedin.com/company/vip-mobile-d.o.o.
• Instagraminstagram.com/a1srbija

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vip mobile d.o.o.