Below The Belt

Name

Below The Belt

Legal name

Below The Belt Store

Website

https://belowthebelt.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Below The Belt generates revenue through retail sales of men's and women's apparel and accessories. Products are sold at fixed retail prices with periodic sales and promotions. The company offers free in-store pickup and ships directly to consumers across Canada.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Below The Belt operates a multi-brand Canadian apparel and accessories retail business, selling men's and women's clothing, footwear, denim, underwear, bags, hats, drinkware, and jewelry through its Shopify e-commerce site (belowthebelt.com) and multiple physical retail stores across Canada. The curated assortment features major international brands such as Levi's, Carhartt, Ariat, The North Face, Volcom, and Herschel alongside Canadian-designed labels including HUHA, Kuwalla Tee, Tentree, Silver Jeans, SAXX, Duer, and CHIP & PEPPER.

Product overview

Below The Belt is an independently owned Canadian apparel and accessories retailer operating both e-commerce and physical store locations. The offering consists of a curated multi-brand fashion retail platform featuring men's and women's clothing, footwear, and accessories, organized into Men's, Women's, Bestsellers, and Sale sections. The product portfolio includes core apparel categories (tops, bottoms, jeans, jackets, dresses, underwear) alongside complementary accessories (bags, hats, footwear, drinkware, jewelry). Key brand partnerships include Carhartt, Levi's, Ariat, Huha, The North Face, Herschel Supply Co., SAXX, PSD Underwear, Volcom, Silver Jeans, Owala, and STANLEY, among others. The store is powered by Shopify e-commerce infrastructure and offers flexible payment options through Sezzle.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Apparel Men's clothing assortment sold to Canadian consumers, including button-up shirts, hoodies, t-shirts, long-sleeve tees, jackets, jeans, joggers and pants, shorts, swimwear, and tank tops from brands such as Levi's, Carhartt, Ariat, The North Face, PSD Underwear, SAXX, and Volcom.
• Women's Apparel Women's clothing assortment sold to Canadian consumers, including dresses and skirts, hoodies, jackets and vests, jeans and denim, overalls and rompers, pants, shirts and blouses, shorts, sweaters and cardigans, tanks, and t-shirts from brands such as Levi's, Carhartt, Ariat, Silver Jeans, Blu Pepper, and The North Face.
• Footwear Footwear assortment for men and women, including Ariat boots and shoes, Sanuk sandals, and other casual footwear, sold to Canadian consumers through e-commerce and in-store.
• Bestsellers Collection Curated best-selling product selection across Canadian, Ariat, Carhartt, Huha, Levi's, and Owala product lines, marketed to drive discovery of most-popular items on the e-commerce site.
• Sale/Discounted Items Discounted and sale-priced apparel, accessories, and footwear across men's and women's categories, sold at reduced prices from original retail.
• Underwear and Intimates Underwear and intimates assortment for men and women, including PSD Underwear, SAXX, BN3TH, and Huha thongs, bikinis, briefs, bras, boxer briefs, and base layers, sold via e-commerce and in-store.
• Accessories and Bags Accessories assortment for men and women including Herschel Supply Co. and Jansport backpacks and bags, hats, beanies, belts, drinkware (Owala, STANLEY), fanny packs, socks, sunglasses, wallets, jewelry, purses, and Pit Viper sunglasses.
• Canadian Apparel Collection Dedicated retail collection of Canadian-made and Canadian-designed apparel and accessories from Kuwalla Tee, Tentree, Herschel Supply Co., HUHA, Silver Jeans, SAXX, Duer, and CHIP & PEPPER, targeting Canadian consumers who prioritize domestically designed products.
• Drinkware (Owala and STANLEY) Drinkware assortment including Owala FreeSip, SmoothSip, and Kids FreeSip products and STANLEY Quencher and Flowstate tumblers, sold as accessories across the men's and women's categories on e-commerce and in-store.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify powers the Below The Belt e-commerce platform, enabling online retail operations including product listings, shopping cart, checkout, payment processing, and order management. The website privacy policy explicitly states the company is powered by Shopify.
• Canada PostcoreTechnology or IntegrationPrimary shipping carrier for domestic Canadian shipments. Offers free expedited shipping for orders over $75. Provides tracking services for shipments.
• Levi'scoreOthersMajor brand carried in-store and online. Below The Belt promotes itself as offering 'Canada's Largest Selection' of Levi's. Products include jeans, shorts, shirts, and jackets from Levi's.
• CarharttcoreOthersFeatured brand with dedicated collection pages for men's and women's Carhartt. Promoted as 'Canada's Largest Selection' of Carhartt hoodies, tees, and accessories.
• AriatcoreOthersMajor footwear and apparel brand partner. Products include boots, shoes, jeans, hoodies, jackets, and accessories for men.
• Herschel Supply Co.coreOthersCanadian backpack and bag brand prominently featured on the site. Featured in bestsellers and brand collections.
• HUHAcoreOthersCanadian women's underwear and intimates brand. Prominently featured with dedicated collection page and bestseller products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BelowTheBeltStores
• Instagraminstagram.com/belowthebeltstores
• Pinterestpinterest.ca/belowthebeltstores
• TikToktiktok.com/@belowthebeltstores
• Xx.com/btbstore
• LinkedInlinkedin.com/company/belowthebelt-clothing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Below The Belt