Curtis Media Group

What Curtis Media Group does

Curtis Media Group (CMG) is a privately held, North Carolina-based broadcast and marketing media company that owns and operates 61 AM and FM radio signals across the state, reaching more than two million North Carolinians daily with live, local programming. Beyond its owned stations, CMG runs a portfolio of wholly-owned content and distribution networks: the North Carolina Network (NCN), which distributes news, weather, and sports to more than 80 affiliate stations; the Triangle Traffic Network, serving Raleigh-Durham commuters; and the Southern Farm Network, serving agricultural audiences in North Carolina and South Carolina. CMG also owns sports media properties including ACC Sports Journal, ACCSports.com, and the Adam Gold Radio Network, extending its footprint into sports content.

The company monetizes primarily through advertising — selling on-air radio spots, integrated digital campaigns, event sponsorships (festivals and concerts), and network distribution/affiliate fees — targeting local and regional businesses across North Carolina. GTM is sales-led: CMG operates a direct sales force supported by CMG Southern Sales, an Atlanta-based office that represents CMG stations alongside other independent broadcasters across the Southeast. Adjacent service lines include creative marketing, strategy and execution, publishing (commemorative booklets and magazines), and event production, which the company markets as "strategic, custom, effective marketing solutions" layered on top of its broadcast assets.

CMG is headquartered in Raleigh, NC, has 251–500 employees, and operates as an independent private company with no disclosed parent, institutional investors, or public listing. Core technology is radio broadcast infrastructure supplemented by digital media properties (the corporate site runs on the SoCast platform). Notable disclosed acquisition activity includes Country Superstars in September 2022 (approximately $2.08M). The company's strategic posture is that of a legacy broadcast operator actively diversifying into integrated marketing services and digital channels to defend and extend its incumbent North Carolina position.

Name

Curtis Media Group

Legal name

Curtis Media Group

Website

https://curtismedia.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Curtis Media Group is a privately held North Carolina broadcast and marketing company operating 61 owned AM/FM radio signals and multiple affiliate networks, reaching over two million daily listeners and selling advertising, digital, and event-marketing solutions to local and regional advertisers.

Ownership category

akta.pro rank

Product category

Radio Broadcasting & Integrated Marketing Services

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161), Media Representatives (54184)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA), Commercial Radio Networks (National/Regional) (MPABABAA), News/Talk Radio Networks (MPABABAD), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

Keywords

• Radio broadcasting services
• Broadcast media advertising
• Digital marketing solutions
• Event sponsorship marketing
• Radio network syndication

Headquarters

HQ city

Boone

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Radio Advertising: Selling advertising spots and sponsorships across 61 AM and FM radio signals in North Carolina, reaching over 2 million daily listeners.
2. Digital Advertising: Integrated digital marketing solutions connecting on-air messaging with digital properties for clients seeking fully integrated marketing campaigns.
3. Event Sponsorships: Revenue from community events including festivals and concerts where brands can sponsor and reach targeted audiences.
4. Network Distribution Fees: Distribution fees from networks including NCN (North Carolina Network) serving 80+ affiliates, Triangle Traffic Network, and Southern Farm Network serving NC/SC agricultural communities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Curtis Media Group owns and operates 61 AM and FM radio signals across North Carolina, reaching more than two million listeners daily with live, local content. The company sells advertising and integrated marketing solutions spanning creative marketing, digital advertising, strategy and execution, event sponsorships, and commemorative publishing, supported by specialized networks including the North Carolina Network, Triangle Traffic Network, Southern Farm Network, and ACC Sports properties.

Product overview

Curtis Media Group (CMG) operates a diversified media portfolio composed of radio broadcasting assets and integrated marketing services. The core offering consists of 61 AM and FM radio signals across North Carolina, supported by affiliated networks including the North Carolina Network (NCN) for statewide news/weather/sports distribution, Triangle Traffic Network for Raleigh-Durham traffic reporting, and Southern Farm Network for agricultural content in NC/SC. CMG also operates CMG Southern Sales for regional ad representation, and owns sports media properties including ACC Sports Journal/ACCSports.com and the Adam Gold Radio Network. Marketing services (creative marketing, digital, strategy/execution, events, publishing) are offered as integrated solutions for advertisers, connecting on-air radio reach with digital properties.

Differentiator

Problem solved

Functional benefit

Brands

• North Carolina Network (NCN): Distributes news, weather, and sports information to more than 80 affiliates across North Carolina
• Triangle Traffic Network
• Southern Farm Network (SFN)
• CMG Southern Sales
• ACC Sports Journal
• ACCSports.com
• The Adam Gold Radio Network

Products and services

• Radio Signals (AM/FM) 61 AM and FM radio signals owned and operated across North Carolina, reaching over two million North Carolinians daily with live, local content; sold as advertising inventory to local and regional advertisers.
• North Carolina Network (NCN) Statewide network distributing news, weather, and sports information to more than 80 affiliate stations across North Carolina; sold as a syndication and advertising product to affiliates and advertisers.
• Southern Farm Network (SFN) Specialized radio network delivering agricultural news and information to North Carolina and South Carolina farming communities; sold as a targeted advertising and content offering for agricultural advertisers.
• Triangle Traffic Network Provides traffic reports to radio affiliates in the Raleigh-Durham market, offering commuter audience access and targeted advertising inventory for local advertisers.
• ACC Sports Journal / ACCSports.com Premier source for ACC football and basketball features and news across the ACC Sports Journal publication and the ACCSports.com digital platform; sold as a targeted sports-content and advertising offering for advertisers seeking ACC sports audiences.
• The Adam Gold Radio Network Sports radio network featuring Adam Gold's sports commentary and coverage, distributed to stations and audiences seeking ACC and regional sports content.
• Integrated Marketing Services Integrated marketing solutions combining creative marketing, digital advertising, strategy and execution, event sponsorships, and commemorative publishing for local and regional businesses seeking multi-channel campaigns across CMG's radio and digital assets.

Quantifiable outcome

• Reaching more than two million North Carolinians each day

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• North Carolina Network (NCN)coreChannel Partner/ Reseller/ DistributorNCN distributes news, weather, and sports information to more than 80 affiliates across the state of North Carolina. This is a core affiliate network partnership for content distribution.
• Southern Farm Network (SFN)coreChannel Partner/ Reseller/ DistributorSFN delivers relevant news and information to the North Carolina and South Carolina agricultural communities. Owned by CMG and serves as a specialized content network.
• Triangle Traffic NetworkcoreChannel Partner/ Reseller/ DistributorProvides traffic reports to affiliates in the Raleigh-Durham market. Specialized network serving commuters and local audiences.
• CMG Southern SalescoreChannel Partner/ Reseller/ DistributorRepresents CMG stations along with other independent broadcasters in the Southeast through the Atlanta office. Key sales partner for regional advertising revenue.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Townsquare Media: Operates ~320 radio stations concentrated in mid-size and secondary markets, with integrated digital and events businesses. Strongly comparable as a multi-station, multi-format radio operator with marketing services.
• iHeartMedia: Largest U.S. radio broadcaster with ~860 stations, plus digital platforms (iHeartRadio). Directly comparable as a multi-station radio operator with integrated advertising and events, though operating nationally versus CMG's NC focus.
• Cumulus Media: Large U.S. radio group operating several hundred stations across multiple markets, including news/talk and sports networks. Comparable in operating model and format mix, though Cumulus is national and publicly traded.
• Salem Media Group: Operates radio stations focused on news/talk and Christian formats, with complementary digital media and publishing. Comparable as a niche-focused radio broadcaster with integrated content and marketing services, though Salem is nationally diversified.
• Audacy (formerly Entercom/CBS Radio): Major U.S. radio operator with hundreds of AM/FM stations and a large digital audio platform. Comparable as a diversified radio broadcaster with news, talk, and sports formats, though national in scale versus CMG's regional model.

Direct peers

• Compass Media Networks: National radio network offering syndicated sports, talk, and news programming to affiliate stations. Directly comparable to CMG's North Carolina Network, Triangle Traffic Network, and Adam Gold Radio Network in business model.
• Alpha Media: Private U.S. radio operator with ~200 stations across multiple mid-size markets. Comparable as a privately held, mid-size radio group with diversified content and digital offerings similar to CMG's integrated marketing model.
• Beasley Broadcast Group: Operates ~60 radio stations across multiple U.S. markets, with comparable scale (Beasley ~63 stations vs. CMG's 61) and a similar mix of news/talk, sports, and music formats. Closest direct comparable in station count and regional market focus.
• Emmis Communications: U.S. radio broadcaster operating stations in major markets plus regional publishing (e.g., Indianapolis monthly magazine). Comparable in the radio-plus-publishing diversification pattern that CMG also offers, though at a smaller scale.

Emerging players

• Westwood One (now part of Audacy): National radio network providing news, sports, talk, and traffic programming to affiliate stations. Comparable as a content syndication network competing with CMG's NCN and Triangle Traffic Network offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/curtis-media-group-134791793247431
• LinkedInlinkedin.com/company/curtis-media-group
• Xx.com/lisamckay947

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curtis Media Group