Gerhard's Kitchen & Bath Store
Gerhard's Kitchen & Bath Store is a Midwest specialty retailer operating 18 showrooms across five states, selling premium plumbing, cabinetry, and lighting products alongside free design services to homeowners and trade professionals as a subsidiary of First Supply.
- Company typePrivate
- Founded1940
- HeadquartersDane, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Gerhard's Kitchen & Bath Store does
Gerhard's Kitchen & Bath Store is a Midwest specialty retailer of kitchen, bath, and lighting products operating 18 showroom locations across Wisconsin, Minnesota, Iowa, Michigan, and Kansas. The company was founded in the 1940s by Gerhard "Gary" Poehling, who created one of the nation's first dedicated kitchen and bath showrooms, and today operates as a subsidiary of First Supply, a family-owned distribution company established in 1897. The brand was renamed "Gerhard's" in 1987 to honor the founder.
The product portfolio spans premium plumbing fixtures (Kohler, Delta, Brizo), faucets, sinks, showers, toilets, bathtubs, decorative lighting (Kichler), and full-service cabinetry (MasterBrand, Bertch, Kemper, Holiday Kitchens). Catalog depth includes over 3,500 bathroom product pages and more than 2,000 lighting and parts pages, with publicly listed unit prices ranging from roughly $17 for small accessories to over $12,000 for premium tubs. The website is powered by the third-party Unilog CX1 Showroom platform, providing product search, wishlist, and account-management functionality; no proprietary technology, AI features, APIs, or mobile applications are documented.
Revenue is generated primarily through one-time in-showroom retail sales of kitchen and bath products, supplemented by full-service design consultation offered at no additional charge to drive project conversion. Customer demand comes from two principal segments: individual homeowners undertaking remodeling or new-construction projects, and trade professionals (builders, contractors, interior designers, architects) who specify products for clients. Several locations operate as designated Kohler Signature Stores, embedding an exclusive co-branded merchandising relationship with a premier supplier. The retailer employs 101-250 staff across the network.
Gerhard's Kitchen & Bath Store firmographics
Firmographics- Name
- Gerhard's Kitchen & Bath Store
- Legal name
- Gerhard's Kitchen Bath & Lighting Store
- Website
- https://gerhardsstore.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Gerhard's Kitchen & Bath Store is a Midwest specialty retailer operating 18 showrooms across five states, selling premium plumbing, cabinetry, and lighting products alongside free design services to homeowners and trade professionals as a subsidiary of First Supply.
- Ownership category
- akta.pro rank
Gerhard's Kitchen & Bath Store industry classification
Industry- Product category
- Kitchen & Bath Retail Showrooms
- NAICS
- Interior Design Services (54141)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)
- akta.pro secondary industries
- Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)
Keywords
Where Gerhard's Kitchen & Bath Store is headquartered
LocationHeadquarters
- HQ city
- Dane
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Gerhard's Kitchen & Bath Store business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Retail sale of kitchen and bathroom plumbing fixtures, cabinetry, lighting, faucets, sinks, showers, toilets, tubs, and related products through physical showroom locations. Products are sold at retail prices with variety ranging from $17 to $12,000+.
- Design Services: Full-service design consultation provided to homeowners and trade professionals for kitchen and bathroom remodeling projects, from product selection to project assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product retail pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Gerhard's Kitchen & Bath Store product offering
Product offeringCore offering
Gerhard's Kitchen & Bath Store is a multi-location specialty retailer that sells kitchen, bathroom, and lighting products — including faucets, sinks, showers, toilets, tubs, cabinetry, lighting, and replacement parts — through 18 showroom locations across the U.S. Midwest. The company also provides in-person full-service design consultation to homeowners and trade professionals to assist with product selection and project planning.
Product overview
Gerhard's Kitchen & Bath Store operates as a multi-location specialty retailer offering a comprehensive portfolio of kitchen, bath, and lighting products through 18 showroom locations across the Midwest (Wisconsin, Minnesota, Iowa, Michigan, and Kansas). The company, founded in 1940 and part of First Supply since 1987, provides handcrafted cabinetry, premium plumbing fixtures, faucets, and decorative lighting solutions through functional showroom vignettes. The product offering is organized across major categories including Kitchen Products (faucets, sinks, appliances), Bathroom Products (toilets, vanities, showers, tubs, sinks), Lighting (indoor, outdoor, decorative), Faucets (all types), Sinks, Showers, Bathtubs, and Cabinetry. The company positions itself as a one-stop destination for kitchen and bath projects, offering full-service design services alongside its extensive product catalog featuring over 100 premium brands including Kohler, Delta, Brizo, Kichler, and MasterBrand Cabinets.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen Products Retail kitchen assortment including faucets, sinks, kitchen furniture, appliances, range hoods, garbage disposals, pot filler faucets, water dispensers, bar sinks, and bar sink faucets for homeowners and trade professionals building or remodeling kitchens.
Companies that use Gerhard's Kitchen & Bath Store
Customer profileSegments2 records
Ideal customer profiles2 records
Gerhard's Kitchen & Bath Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gerhard's Kitchen & Bath Store partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- First SupplycoreFirst Supply is the parent company of Gerhard's Kitchen, Bath & Lighting Store. First Supply has been a leader in the industry since 1897, providing the organizational backbone and supply chain advantages that Gerhard's leverages as part of this family-owned company.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Gerhard's Kitchen & Bath Store competitors and assessment
Company assessmentBroad incumbents
- Lowe's: National big-box home improvement retailer with kitchen/bath design showrooms and a strong Pro/contractor offering that mirrors Gerhard's trade professional segment. Comparability: same DIY and pro remodel buyer, same brand set, plus a national supply chain Gerhard's cannot replicate.
- IKEA: Global home furnishings retailer with full kitchen and bath showroom departments and integrated design planning services. Comparability: same kitchen/bath showroom-led purchase journey, same in-store vignette merchandising, and a national store footprint Gerhard's lacks.
- RH (Restoration Hardware): RH operates large-format galleries focused on premium home furnishings, including kitchen and bath collections with integrated design services. Comparability: premium showroom experience with functional vignettes and design consultation, but broader home furnishings scope rather than kitchen/bath specialty focus.
- Home Depot: National big-box home improvement retailer with dedicated kitchen and bath design centers, installation services, and broad plumbing/lighting assortments. Comparability: same kitchen/bath remodel use cases and brand partners (Kohler, Delta, Kichler), but vastly larger footprint, e-commerce, and installed-sales capability.
- Williams-Sonoma (Williams Sonoma Home / West Elm): Multi-brand premium home furnishings retailer with showrooms and strong lighting/kitchen offerings. Comparability: same premium home consumer, adjacent lighting and home fixtures category, and similar showroom-as-experience retail philosophy, though not a kitchen/bath plumbing specialist.
- Wayfair: Online home goods retailer carrying kitchen, bath, and lighting products across the same mid-market and premium brand tiers Gerhard's stocks. Comparability: same categories and similar customer demographic, but pure e-commerce model with no physical showroom overlay.
- Crate & Barrel: Premium home furnishings retailer with showrooms carrying kitchen, bath, and lighting products targeted at the same design-conscious consumer Gerhard's serves. Comparability: similar mid-to-upper-end customer and showroom-driven brand experience, though broader home assortment versus kitchen/bath specialization.
- Ferguson Enterprises: Ferguson is the largest U.S. distributor of plumbing, HVAC, and related products and operates Ferguson Bath, Kitchen & Lighting Gallery showrooms in a similar model to Gerhard's. Comparability: same kitchen/bath plumbing focus, multi-location showroom retail, serves both pros and consumers, and a premium-brand-led assortment strategy.
Others
- Kohler Co. Kohler is Gerhard's largest brand partner and also operates company-owned Kohler Signature Stores in several U.S. markets that directly compete with Gerhard's Kohler-branded locations. Comparability: same flagship brand, same premium positioning, and a direct competitive overlap on the Kohler Signature Store experience.
Direct peers
- Build with Ferguson (Build.com): Online kitchen, bath, and lighting retailer owned by Ferguson that competes head-to-head with Gerhard's on faucets, sinks, showers, and vanities from the same brand portfolio (Kohler, Delta, Brizo). Comparability: same product categories, same brands, same end-customers, but with a national digital distribution model Gerhard's lacks.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Gerhard's Kitchen & Bath Store social profiles
Digital presenceGerhard's Kitchen & Bath Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gerhard's Kitchen & Bath Store leadership team
Management profileNumber of profiles
Gerhard's Kitchen & Bath Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gerhard's Kitchen & Bath Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gerhard's Kitchen & Bath Store
What does Gerhard's Kitchen & Bath Store do?
Gerhard's Kitchen & Bath Store is a multi-location specialty retailer that sells kitchen, bathroom, and lighting products — including faucets, sinks, showers, toilets, tubs, cabinetry, lighting, and replacement parts — through 18 showroom locations across the U.S. Midwest. The company also provides in-person full-service design consultation to homeowners and trade professionals to assist with product selection and project planning.
Is Gerhard's Kitchen & Bath Store a public or private company?
Gerhard's Kitchen & Bath Store is a private company. It is classified as family owned and is currently operating.
When was Gerhard's Kitchen & Bath Store founded?
Gerhard's Kitchen & Bath Store was founded in 1940. It employs 101 to 250 people.
Where is Gerhard's Kitchen & Bath Store based?
Gerhard's Kitchen & Bath Store is headquartered in Dane, United States, in the North America region.
How does Gerhard's Kitchen & Bath Store make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are design Services.
Who are Gerhard's Kitchen & Bath Store's main competitors?
Broad incumbents on record are Lowe's, IKEA, RH (Restoration Hardware), Home Depot, Williams-Sonoma (Williams Sonoma Home / West Elm), Wayfair, Crate & Barrel and Ferguson Enterprises. Kohler Co. is listed as an others. Build with Ferguson (Build.com) is listed as a direct peer.
Does Gerhard's Kitchen & Bath Store have an API?
No public API is recorded for Gerhard's Kitchen & Bath Store.
What industry is Gerhard's Kitchen & Bath Store in?
Gerhard's Kitchen & Bath Store's product category is Kitchen & Bath Retail Showrooms. Its primary akta.pro industry code is CRAIAFAG, Kitchen & Bath Design-Build & Remodeling Showrooms, with a secondary code of CRAIAFAK, Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused). Its NAICS code is 54141 and its SIC code is 5700.