Zapzapmath

What Zapzapmath does

Zapzapmath, operated by Visual Math Interactive Sdn Bhd and headquartered in Kuala Lumpur, Malaysia, is a mobile-first gamified education platform delivering K-6 mathematics instruction through a portfolio of more than 180 space-themed games covering over 180 subtopics aligned to the US Common Core State Standards. The product is distributed across iOS, Android, Chromebooks, and web browsers (using WebGL) and is available in English, Simplified Chinese, Malay, Spanish, and Russian. The company serves three primary customer segments — elementary students aged 5-12, parents purchasing supplemental home access, and teachers/schools using a class-management dashboard — with a freemium consumer model and a separate institutional offering.

The platform is built on a Unity 3D game engine for mobile clients, an HTML5/CSS3/JavaScript front end with a Laravel PHP backend for the web dashboard, and AWS infrastructure including Elastic Beanstalk, Cognito, S3, SES, and CloudFront. A web dashboard tracks student progress and skill mastery and feeds weekly email reports to teachers; teacher accounts support up to 50 students per class with voucher-based bulk licensing. The portfolio includes a primary K-6 Math Games app, the Zapzapmath Home suite of 11 apps, Zapzapmath School for institutional use, individual grade-level apps (K through 6), and adjunct titles such as Zap Zap Fractions, Fraction Calculator + Decimals, Multiplication Flash Cards, and Treasure Adventure: Numeracy.

Monetization is primarily a recurring $9.99 USD annual subscription, priced identically across the parent (Home) and teacher (School) segments, with teachers additionally able to purchase 'grade keys' via PayPal to grant cross-grade access. Go-to-market is product-led via the App Store and Google Play, complemented by app-store-optimized organic discovery, a content blog, social sharing, and direct outreach to schools via email for licensing inquiries. The company has been recognized as a RISE 2017 Best Startup pitch winner and has reached top-10 education rankings in 58 countries, with reported engagement of more than 15 million questions answered on the platform.

Name

Zapzapmath

Legal name

Visual Math Interactive Sdn Bhd

Website

https://zapzapmath.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Zapzapmath is a Malaysia-based gamified education platform offering 180+ Common Core-aligned K-6 math games across iOS, Android, Chromebooks, and web, serving students, parents, and teachers via a $9.99/year subscription model.

Ownership category

akta.pro rank

Product category

K-12 Math Learning Software

NAICS

Educational Support Services (61171), Educational Support Services (611710), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Math Enrichment Platforms & Courses (EDAMAEAF)

akta.pro secondary industries

Math Games, Puzzles & Recreational Math Programs (EDAMAEAM), Interactive Learning Games & Gamified Courseware (EDAGALAL)

Keywords

• K-6 math education
• Gamified learning apps
• Elementary math games
• Educational software platform
• Curriculum-aligned math

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium Subscription (School): Teachers or schools purchase premium access keys for students at $9.99 USD per student per year, granting complete access to all games in the student's assigned grade level.
2. Premium Subscription (Home): Parents purchase premium membership for $9.99 USD per year, providing full access to all 11 Home apps and 100+ premium games across all grade levels under the account.
3. Grade Key Purchases: Teachers can purchase grade keys to allow students to access games in grades different from their assigned grade level. Keys are purchased via PayPal through the teacher dashboard.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Zapzapmath is a mobile-first and web-based gamified math education platform offering over 180 space-themed math games covering 180+ subtopics aligned to Common Core State Standards for students in Kindergarten through Grade 6. The product is delivered via iOS and Android apps, browser-based play, and Chromebooks, with a companion web dashboard enabling parents and teachers to monitor student progress, manage classes of up to 50 students, and receive weekly performance email reports.

Product overview

Zapzapmath is a game-based learning ecosystem offering math education for Kindergarten to Grade 6 through a portfolio of mobile apps and web platforms. The core product, Zapzapmath: K-6 Math Games, provides over 180 math games aligned to Common Core State Standards. The portfolio includes two main sub-brands: Zapzapmath Home (a suite of 11 apps for parents and kids featuring hundreds of math games with premium membership access) and Zapzapmath School (a classroom-focused version with teacher web dashboard for tracking student progress). Individual grade-level apps (Kindergarten through Grade 6) are available as separate downloads, each covering grade-appropriate math topics through space-themed games. Additional products include Fraction Basics, Fraction Calculator + Decimals, Multiplication Flash Cards, and Treasure Adventure: Numeracy apps. The ecosystem also includes a web dashboard for progress tracking and a web-based play option at play.zapzapmath.com.

Differentiator

Problem solved

Functional benefit

Brands

• Zapzapmath Home: Suite of math game apps for parents and kids covering Kindergarten to Grade 6
• Zapzapmath School
• Zap Zap Fractions
• Zap Zap Fractions Basic
• Fraction Calculator + Decimals
• MathExpression
• Treasure Adventure: Numeracy
• Multiplication Flash Cards

Products and services

• Zapzapmath: K-6 Math Games The flagship mobile and web application offering over 180 math games covering 180+ math subtopics aligned to Common Core State Standards, designed for elementary school students in Kindergarten through Grade 6. Features space-themed gamified learning with personalized adaptive progression, available on iOS, Android, and WebGL browsers with a companion web dashboard for progress tracking.
• Zapzapmath Home Consumer-facing suite of 11 educational math apps for parents and children in K-6, covering hundreds of math games, animated lessons, and tools across grade levels. A single $9.99 USD per-year Premium Membership grants full access to all 11 Home apps and future releases under the account, with multi-child profile support and parent web dashboard access.
• Zapzapmath School Classroom-focused version of Zapzapmath for teachers and schools, providing a gamified K-6 math ecosystem with a web dashboard for organizing classes of up to 50 students, viewing student progress remotely, and receiving weekly email reports on student performance. Premium access is purchased at $9.99 USD per student per year via PayPal with bulk licensing available through voucher codes.
• Zap Zap Fractions Standalone gamified fractions learning app providing a fun and simple way to learn the basics of fractions through interactive lessons.
• Zap Zap Fractions Basic Free standalone app that helps users master the basics of fractions through 12 computer-animated, visually interactive videos.
• Fraction Calculator + Decimals Standalone math utility app for solving everyday fraction problems, including functions for simplifying fractions, converting fractions to decimals, and converting decimals to fractions.
• Multiplication Flash Cards Standalone app designed to help kids learn multiplication up to 12x12 and compare values, packaged as flash-card-style learning.
• Treasure Adventure: Numeracy Research-driven standalone app that helps kids improve their ability to recognize numbers and compare magnitudes through engaging gameplay.
• MathExpression Free online math tutoring service providing lessons on Algebra, Graphs, Fractions, and other topics.

Quantifiable outcome

• 9/10 parents and teachers report Zapzapmath improves kids' math skills
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prodigy Education: Prodigy operates a gamified K-8 math platform with both a free consumer game and a premium subscription sold to schools and parents. It directly competes with Zapzapmath on mobile-first, curriculum-aligned math gamification and on the dual home/school GTM motion.
• SplashLearn: SplashLearn offers gamified K-5 math and reading through a subscription model with both home and school editions. It competes head-to-head on adaptive math games for elementary students and on the same teacher-dashboard/class-management features.
• DreamBox Learning: DreamBox provides adaptive K-8 math learning sold primarily into school districts via teacher dashboards. It is comparable as a curriculum-aligned adaptive math platform targeting the same Zapzapmath School buyer, though it leans more enterprise than consumer.
• Khan Academy Kids: Khan Academy Kids is a free K-2 (and expanding) learning app covering math, reading and more. It competes directly with Zapzapmath Home on parent-led free mobile learning and pressures Zapzapmath's freemium conversion economics.
• DragonBox: DragonBox develops gamified math apps for elementary and middle-school students, including number sense and algebra. It is a direct comparable in the K-6 mobile-first gamified math category with similar app-store distribution.
• Mathletics: Mathletics is a K-12 adaptive math platform sold to schools and parents globally. It competes on curriculum-aligned K-6 math content and teacher dashboards similar to Zapzapmath School.

Broad incumbents

• IXL Learning: IXL is a large established K-12 subscription learning platform with deep math coverage and strong school-district penetration. It competes as a broader incumbent in the same teacher/parent purchasing category Zapzapmath targets.
• Kahoot!: Kahoot offers game-based K-12 learning, including math, with a teacher-led classroom model and subscription tiers. It overlaps with Zapzapmath School on gamified classroom math and teacher purchasing.
• ABCmouse (Age of Learning): ABCmouse is a large subscription-based early-learning platform covering math, reading and more for ages 2–8. It is comparable as a parent-paid subscription consumer math brand competing for the same Zapzapmath Home budget.

Emerging players

• Coolmath Games: Coolmath Games offers free web-based math-themed games popular with elementary and middle-schoolers. It overlaps with Zapzapmath on the casual math-gaming consumer audience, though it lacks a formal curriculum or teacher dashboard.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/zapzapmathapp
• Facebookfacebook.com/zapzapmathapp
• LinkedInlinkedin.com/company/visual-math-interactive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zapzapmath