Treasure Garden

What Treasure Garden does

Treasure Garden, Inc. is a privately held, vertically integrated manufacturer of outdoor shade products headquartered in Southern California (Baldwin Park), founded in 1984 by Oliver Ma. The company produces cantilevers, market umbrellas (7.5' to 11'), specialty designer umbrellas, umbrella bases, umbrella lights (including Bluetooth/app-connected models), outdoor rugs (three-tier Platinum, Gold, Silver offerings), protective furniture covers, and care/maintenance products — collectively over 25,000 SKUs. Core technology and differentiation rests on patented systems including the Easy Track (ET3) cantilever umbrella with powder-coated aluminum construction, infinite tilt mechanisms (AKZ Plus Cantilever), and UPF50+ PFAS-free fabric treatments. The company reports that over 90% of components are manufactured in-house from raw state, supporting both quality control and cost position.

Treasure Garden operates a pure channel-based go-to-market, distributing exclusively through an authorized dealer network of more than 300 retailers spanning the United States, Canada, Mexico, and Bermuda, supplemented by a permanent showroom at AmericasMart in Atlanta (Building 1, Floor 2, D-10, 240 Peachtree Street NW). Dealers transact through the TeamTG portal for ordering and account management, and the company maintains trade show presence at the Casual Market Atlanta (Summer and Fall). Pricing is quote-based through dealers and not publicly disclosed; revenue is generated through hardware sales to the dealer channel.

The company employs approximately 6,000 individuals and is led by second-generation family ownership — Oliver Ma as CEO, Margaret Chang as President, and Benjamin Ma as Vice President. Recognition includes eight or more ICFA Manufacturer Leadership Awards in the Shade category between 2011 and 2022, the 2017 ICFA Lifetime Achievement Award for Oliver Ma, the 2020 ICFA Design Excellence Award for the Reflections Ocean Blue rug, and the 2025 ICFA Design Excellence Award for the Easy Track (ET3) umbrella. Customer segmentation is horizontal across residential homeowners (primary) and commercial hospitality/contract accounts (secondary); no enterprise customer concentration or subscription revenue model is disclosed.

Name

Treasure Garden

Legal name

Treasure Garden, Inc.

Website

https://treasuregarden.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Treasure Garden is a privately held, vertically integrated manufacturer of outdoor shade products — including cantilevers, market umbrellas, bases, lights, rugs, and covers — sold exclusively through 300+ authorized dealers across the United States, Canada, Mexico, and Bermuda, serving residential and hospitality customers.

Ownership category

akta.pro rank

Product category

Outdoor Shade Products

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

akta.pro secondary industry

Outdoor Lighting & Landscape Lighting Retail (CRAIAIAJ)

Keywords

• Outdoor shade products
• Patio umbrellas
• Cantilever umbrellas
• Outdoor furniture accessories
• Outdoor living solutions

Headquarters

HQ city

Baldwin Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Shade Products Sales: Treasure Garden generates revenue through the sale of outdoor shade products including cantilevers, market umbrellas, specialty umbrellas, umbrella bases, protective covers, outdoor rugs, and accessories. Products are sold exclusively through an authorized dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Treasure Garden manufactures and sells outdoor shade products, principally umbrellas (cantilever, market, and specialty collections) and related accessories (bases, lights, outdoor rugs, protective covers, and care/maintenance products). The company produces over 25,000 shade solutions across its catalog, with more than 90% of components manufactured in-house from raw materials. Products are sold exclusively through an authorized dealer network spanning North America.

Product overview

Treasure Garden is an industry-leading manufacturer of outdoor shade products offering over 25,000 shade solutions and accessories. The core product portfolio consists of three main umbrella collections: Cantilever Umbrellas (side post design for maximized space), Market Umbrellas (classic center post design in 7.5' to 11 feet sizes), and Specialty Umbrellas (designer-style with premium materials). These are complemented by a comprehensive accessories line including Umbrella Bases, Umbrella Lights (EVO, Luna Pro, Halo with Bluetooth/app control), Outdoor Rugs (Platinum/Gold/Silver tiers), Protective Furniture Covers, and Care & Maintenance Products. The Designer Collection offers customization options for valances, canopies, and bindings. Treasure Garden is vertically integrated, manufacturing over 90% of components in-house, with 6,000 employees and 40+ years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Cantilever Umbrellas Collection Side-post cantilever umbrellas designed to maximize usable space beneath the canopy, available in multiple sizes and styles for residential and commercial outdoor settings.
• Market Umbrellas Collection Classic center-post market umbrellas in sizes ranging from 7.5 to 11 feet, providing versatile shade solutions for both large and small outdoor spaces such as dining areas and courtyards.
• Specialty Umbrellas Collection Designer-style patio umbrellas featuring distinctive designs and premium materials intended as statement focal points for outdoor patios and entertaining spaces.
• Umbrella Bases High-quality bases for cantilever and market umbrellas, including rolling bases, fixed bases, commercial bases, steel bases, and decorative options such as Monaco, Garden, Art Deco, and Classic designs.
• Umbrella Lights (EVO, Luna Pro, Halo) Umbrella lighting products including EVO dual-light sound pod with Bluetooth speaker, Luna Pro multicolor light with Bluetooth speakers and app control, and Halo self-adjusting rechargeable clamp light.
• Outdoor Rugs Three-tiered outdoor rug collection including Platinum (recycled polyester, eco-friendly), Gold (polypropylene multi-ply cabled heat-set yarns), and Silver (100% UV stable polypropylene) tiers for outdoor living spaces.
• Protective Furniture Covers Premium PFAS-free protective covers for outdoor chairs, chaises, deep seating, modular outdoor furniture, dining tables, fire pits/ottomans, and umbrellas.
• Care and Maintenance Products Cleaning, protection, and restoration products for outdoor furniture including upholstery and fabric cleaners and protectors, outdoor furniture care items, teak and hardwood care products, and application tools.
• Designer Collection Customization program offering valance styles (Valance, Fringe, Scallops-Classic, Scallops-Roman, Wave, Wave with trim), canopy designs (Sandwich, Three Fabrics, Trim Accent, Top Vent), and binding accent options for made-to-order umbrellas.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• International Casual Furnishings Association (ICFA)coreOthersTreasure Garden maintains active membership and participation in ICFA events and awards programs. The company has received numerous ICFA Manufacturer Leadership Awards spanning multiple years and was founded by Oliver Ma who received the ICFA Lifetime Achievement Award in 2017.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Purple Leaf: Online-direct umbrella and outdoor shade brand offering mid-tier pergolas, umbrellas, and gazebos; represents the lower-cost DTC/Amazon channel competing on price and convenience against dealer-distributed premium brands like Treasure Garden.
• Yardbird: Direct-to-consumer outdoor furniture brand offering modern, sustainable patio furniture and shade accessories; competes in adjacent outdoor living categories and represents the emerging DTC trend that may eventually challenge traditional dealer-based distribution models.
• Outer: Premium DTC outdoor furniture startup with innovative product design and show-home retail concept; represents the emerging direct-to-consumer trend that may challenge traditional dealer-based distribution in the outdoor category.

Broad incumbents

• Restoration Hardware (RH): Luxury home furnishings retailer and brand with a major outdoor category that includes umbrellas, pergolas, and shade structures; competes indirectly with Treasure Garden for premium outdoor living share at the high end of the market.
• Brown Jordan: Established premium outdoor furniture manufacturer offering umbrellas, shade, and full outdoor living collections; competes with Treasure Garden in the high-end residential and hospitality segments as part of a broader furniture portfolio.

Direct peers

• California Umbrella: Producer of patio umbrellas and outdoor shade products sold through retail and dealer channels, overlapping directly with Treasure Garden's market umbrella category and competing for similar shelf space at home and garden retailers.
• Galtech International: Manufacturer of market umbrellas, cantilever umbrellas, and outdoor shade products that competes directly with Treasure Garden in the same dealer channel and core product categories, offering a comparable aluminum and fabric shade portfolio.
• Frankford Umbrella: Manufacturer of market umbrellas, fiberglass umbrellas, and outdoor shade products serving residential and commercial markets through a comparable dealer-distribution model, with overlapping product line in the patio umbrella category.
• Fiberbuilt Umbrellas: Manufacturer of commercial and residential patio umbrellas including cantilever and market styles, with comparable product breadth and a dealer-distribution model that overlaps directly with Treasure Garden's specialty retail channel.
• Tuuci: Premium outdoor shade structure manufacturer offering high-end umbrellas, pavilions, and sail shades that compete with Treasure Garden's premium cantilever offerings in the high-end residential and hospitality segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Treasure_Garden
• Facebookfacebook.com/TGumbrellas
• LinkedInlinkedin.com/company/treasure-garden

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treasure Garden