What FAR OUT TOYS does

Far Out Toys (Far Out Toys Inc.) is a vertically integrated toy company founded in 2017 and headquartered at 300 N Pacific Coast Highway in El Segundo, California. The company develops, designs, manufactures, and markets branded and licensed children's toys across multiple categories including fashion dolls (Glo-Up Girls), vehicle track sets with patented Blue-Groove technology (NASCAR Crash Circuit, Adventure Force), collectible doll and pet lines (Love, Diana), games (Far Out Games), and licensed action toys (Ryan's World). Manufacturing and sourcing operations span Guangdong Province (China), Hong Kong, and Hanoi (Vietnam), enabling the company to supply mass-market retail partners including Amazon, Walmart, and Target across both e-commerce and physical storefronts globally.

The go-to-market combines licensing partnerships with major entertainment properties and an in-house creative operation, Far Out Studios, which produces original content including the streaming series The Glow Show on Kidoodle.tv (launched March 2023) and music releases through Far Out Records. The company operates the Far Out FunLab community platform with more than 20,000 toy testers whose feedback informs product development and marketing strategy. Leadership consists of Founder & CEO Keith Meggs plus senior VPs covering Marketing, Engineering, Sales, and a Design Director. In 2022, the Glo-Up Girls line was named a finalist in The Toy Association's Toy of the Year (TOTY) Awards.

The business model generates revenue primarily through hardware sales of proprietary and licensed toy products via big-box retail distribution channels, supplemented by licensing arrangements with major entertainment IP holders (NASCAR, Ryan's World, Love, Diana/Kids Diana Show). Customer segments target children ages 3+ and families, with a refined focus on tween/pre-teen girls for the Glo-Up Girls line, which was inspired by the TikTok #GlowUp movement (30+ billion views). The company is privately held, headquartered in California, and has no disclosed institutional funding or public revenue figures.

Name

FAR OUT TOYS

Legal name

Far Out Toys Inc.

Website

https://farouttoysinc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Far Out Toys is a vertically integrated toy company founded in 2017 that designs, manufactures, and markets licensed and proprietary children's toys — including fashion dolls, vehicle track sets, and party games — through Amazon, Walmart, and Target retail channels globally.

Ownership category

akta.pro rank

Product category

Toys & Games

NAICS

Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Dolls & Stuffed Toys (3942), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Traditional Toy Stores (CRALAFAA)

akta.pro secondary industries

Building Sets & Construction Toys Retail (CRALAFAE), Dolls, Plush & Action Figures Retail (CRALAFAD), Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI), Traditional Toys Distribution (CRAOAMAA)

Keywords

• Toy manufacturing
• Licensed toy products
• Fashion dolls
• Vehicle track sets
• Board and party games

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Toy Product Sales: Direct revenue from designing, manufacturing, and selling toy products across multiple categories including fashion dolls, vehicle track sets, and games through retail partners
2. Licensing Partnerships: Revenue generated through strategic licensing partnerships where the company develops and markets products for established brands like NASCAR, Ryan's World, and Love, Diana (Kids Diana Show)

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Far Out Toys designs, develops, manufactures, and markets toys across multiple categories — vehicle track sets, fashion dolls, collectible dolls and pets, board games, and party games — sold through major mass-retail channels including Amazon, Walmart, and Target. The company combines vertically integrated manufacturing (China, Hong Kong, Vietnam) with licensing partnerships (NASCAR, Ryan's World, Kids Diana Show / Love, Diana) and proprietary brands (Glo-Up Girls, Adventure Force, Far Out Games), supported by in-house content production through Far Out Studios.

Product overview

Far Out Toys is a full-scale global toy company operating across multiple product categories (vehicles, fashion dolls, games, licensed collectibles, and electronic toys). The company develops its own proprietary brands as well as licensed toy lines. Its core product portfolio spans NASCAR Crash Circuit track sets and Crash Racers (vehicle/track category), Glo-Up Girls fashion dolls (six characters with distinct personalities and styles), Love, Diana collectible dolls and pets (licensed from YouTube's Kids Diana Show), Adventure Force track sets featuring fantasy creatures and stunts, Ryan's World licensed games and toys (based on YouTube star Ryan Kaji), and Far Out Games (proprietary party games including Mukbang the Game, Snot Nose!, and Blast Out 4). The company also operates Far Out Studios (original content production including The GLO Show and music via Far Out Records) to support its brands. Retail distribution spans Amazon, Walmart, and Target.

Differentiator

Problem solved

Functional benefit

Brands

• Glo-Up Girls: Fashion doll brand inspired by the #GlowUp movement, featuring dolls with unique personalities and styles
• Adventure Force
• Love, Diana
• Ryan's World
• NASCAR
• Far Out Games

Products and services

• NASCAR Crash Circuit Track Sets NASCAR-licensed motorized vehicle and track sets (including Road Course + Winner's Circle and Short Track Speedway SKUs) featuring the patented Blue-Groove Track System with vehicles that break apart (hood, doors, roof) on impact and snap back together for repeated race, wreck, and rebuild play. Targeted at children ages 3+ and NASCAR fans, sold through Amazon, Walmart, and Target.
• Glo-Up Girls Fashion Doll Line Proprietary fashion doll brand featuring six dolls (Alex, Rose, Sadie, Kenzie, Erin, Tiffany) with distinct personalities, styles, and career aspirations, supporting fashion, makeup, and manicure transformation play. Inspired by the #GlowUp social media movement (30+ billion TikTok views); supported by the original content series The GLO Show. Targeted at tween/pre-teen girls; sold through Amazon, Walmart, and Target.
• Love, Diana Collectible Dolls, Pets, and Playsets Licensed collectible doll and pet line inspired by Diana from Kids Diana Show on YouTube, featuring scented dolls, collectible pets, themed pop-up shops, and the Music Magic Castle playset with original Diana songs, light-up dancing stage, DJ booth, pool, and elevators. Targeted at fans of the Kids Diana Show; sold through Amazon and Target.
• Adventure Force Track Sets Track-set brand featuring motorized launchers, multi-level track, and interactive obstacle elements including fantasy creature sets (dragons, spiders, sharks) and stunts. SKUs include Fire & Ice Track Set, Burn & Bite Track Set, Spider Smash Track Set, and Bash & Bite Track Set. Targeted at children ages 3+; sold through Walmart and other mass retailers.
• Ryan's World Licensed Toys and Games Licensed toy and game line based on Ryan Kaji (Ryan's World), including board games and action toys — Super Spy Game, Road Trip Board Game, Boneless Chicken Launch, and Springin' Spiders. Targeted at fans of the Ryan's World YouTube channel; sold through mass retail and e-commerce channels.
• Far Out Games Party and Action Games Proprietary family-friendly games brand featuring wacky party and action games including Mukbang the Game (a randomized memory game inspired by YouTube Mukbang), Snot Nose! (multi-player roulette-style card game with DIY slimy concoction), and Blast Out 4 (rapid-fire spring-loaded blaster game). Targeted at families and children; sold through Amazon and Walmart.

Quantifiable outcome

• 30+ billion TikTok views for #GlowUp movement inspiring Glo-Up Girls brand
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Kidoodle.tvcoreGTM or Marketing Partner · 1 March 2023Streaming partnership to launch The Glow Show on Kidoodle.tv streaming platform. Original animated content series promoting Glo-Up Girls dolls and brand.
• TikTokminorGTM or Marketing PartnerSocial media platform inspiration for Glo-Up Girls brand, inspired by the #GlowUp movement with 30+ billion views.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Spin Master: Publicly listed mid-cap toy company with diversified brands (Hatchimals, PAW Patrol, Kinetic Sand) and an in-house entertainment/content arm. Directly comparable to Far Out Toys in multi-category approach and content-driven brand building.
• MGA Entertainment: Privately held mid-to-large toy company behind Bratz, LOL Surprise, and Little Tikes. Closely comparable to Far Out Toys in its licensing-plus-original-IP mix, fashion-doll focus, and trend-driven product cadence.
• Jakks Pacific: Publicly traded mid-cap toy company heavily dependent on licensed IPs (Disney, Nintendo, WWE). Highly comparable to Far Out Toys' licensing-led model across dolls, vehicles, and role-play categories.
• Moose Toys: Mid-size private toy maker known for trend-driven hits (Shopkins, Magic Mixies). Closely comparable to Far Out Toys in size, category mix (collectibles, action toys), and reliance on viral/influencer-driven product cycles.

Broad incumbents

• Mattel: One of the world's largest toy companies (Barbie, Hot Wheels, Fisher-Price). Far Out Toys competes in adjacent sub-categories (fashion dolls, track sets) against Mattel's portfolio breadth and shelf leverage.
• Hasbro: Global toy and games giant (NERF, Play-Doh, Magic: The Gathering). Competes with Far Out Toys in games, licensed play sets, and mass-market distribution; structurally larger but a benchmark for the segment.

Emerging players

• Funko: Public collectibles and toy company (Pop! Vinyls) with a licensing-heavy, trend-driven model. Comparable to Far Out Toys in license-dependence and pop-culture-driven merchandise, particularly against Love, Diana collectibles.
• WowWee: Independent toy maker known for tech-driven and licensed play products (Fingerlings). Comparable to Far Out Toys in mid-size scale, licensed partnerships, and product breadth across multiple toy categories.

Regional players

• Yulu (formerly Flair Leisure Products): U.K./European toy company with licensed and proprietary toy lines. Comparable in licensing model and trend-driven product cycles, but primarily operates outside Far Out Toys' U.S. core market.

Others

• PMI Kids World: Licensed children's products manufacturer and global licensee of major entertainment IPs. Adjacent comparable to Far Out Toys as a peer licensor/manufacturer serving similar mass-retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuwleDzSt6zlkiFztNvx12w?view_as=subscriber
• Facebookfacebook.com/farouttoys
• LinkedInlinkedin.com/company/farouttoys
• Instagraminstagram.com/farouttoys/?hl=en
• Xx.com/FarOutToysInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAR OUT TOYS