PMI Kids World

What PMI Kids World does

PMI Kids World is a private, for-profit toy, stationery, and collectibles company headquartered in El Segundo, California, founded in 1995. It designs, manufactures, and distributes licensed and proprietary physical merchandise, with a catalog spanning figure lines, plush toys, vehicles, playsets, stationery, and collectibles. The company employs between 101 and 250 people and operates an e-commerce-led distribution model anchored by Amazon.com in the United States.

Its core business is built around licensing established entertainment IP and translating that IP into physical product. In November 2025, the company executed an exclusive Amazon.com launch of The Creature Cases toy line, a Netflix animated series with over 431 million hours of cumulative viewership. The launch is supported by two identified strategic partnerships: a licensing relationship with Netflix for the underlying IP, and a channel partnership with Amazon for exclusive distribution of the launch line. Products are sold at price points ranging from $4.99 to $159.99 based on industry context, generating transactional, one-time hardware-sales revenue.

The go-to-market motion centers on marketplace listing via Amazon, targeting children and families who consume the originating animated content. Go-to-market is consumer-direct, with horizontal segmentation across the children/family persona and no enterprise or B2B distribution disclosed. There are no AI-driven product features, no recurring subscription revenue, and no disclosed funding, ownership, or leadership data in the available sources.

Name

PMI Kids World

Website

https://pmitoys.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

PMI Kids World is a private El Segundo-based toy manufacturer founded in 1995 that designs and distributes licensed and proprietary toys, stationery, and collectibles to children and families, most recently via an exclusive Amazon launch of a Netflix-licensed toy line.

Ownership category

akta.pro rank

Product category

Children's Licensed Toys

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (459120)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Traditional Toys Distribution (CRAOAMAA)

akta.pro secondary industry

Dolls, Plush & Action Figures Retail (CRALAFAD)

Keywords

• Licensed toy manufacturing
• Children's merchandise
• Plush toy production
• Toy distribution
• Collectible figures

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Toy and Merchandise Sales: PMI Kids World generates revenue through the sale of physical toys including figures, plush toys, vehicles, and playsets inspired by licensed entertainment properties. Revenue is one-time transactional from retail sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PMI Kids World designs, manufactures, and distributes physical toys, stationery, and collectibles, with its current flagship being The Creature Cases toy line launched in November 2025. The line includes figures, plush toys, vehicles, and playsets based on the Netflix animated series The Creature Cases, sold exclusively through Amazon.com to children and families.

Product overview

PMI Kids World is a toy company that produces licensed merchandise. The company launched The Creature Cases toy line, a product collection inspired by a Netflix animated series. The product line includes figures, plush toys, vehicles, and playsets. The products are distributed through Amazon.com where the line launched exclusively in November 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• The Creature Cases Toy Line A licensed toy line of figures, plush toys, vehicles, and playsets based on Netflix's animated series The Creature Cases, designed to bring the show's adventures into children's hands as interactive play experiences.

Quantifiable outcome

• The Creature Cases Netflix series has garnered over 431 million hours viewed, creating established demand for branded merchandise.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• AmazoncoreChannel Partner/ Reseller/ Distributor · 13 November 2025Amazon served as the exclusive launch platform for The Creature Cases toy line from PMI Kids World. The partnership provided access to Amazon's e-commerce infrastructure and customer base for the product launch.
• NetflixcoreOEM/ Whitelabel/ Licensing PartnerPMI Kids World licenses the IP from Netflix's animated series The Creature Cases to create toy products including figures, plush toys, vehicles, and playsets. The series has garnered over 431 million hours viewed, providing strong brand foundation for merchandise.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Jazwares: Licensed toy and collectibles manufacturer with deep entertainment IP relationships (including Squishmallows). Directly comparable to PMI in leveraging third-party IP to drive multi-format toy lines and in mid-market positioning.
• Spin Master: Mid-to-large toy company that designs, manufactures, and distributes licensed and proprietary toys. Comparable because Spin Master regularly licenses streaming and entertainment IP (including Netflix properties) for multi-category toy lines, mirroring PMI's licensing-plus-distribution model.
• MGA Entertainment: Privately held toy manufacturer behind brands like Bratz, Little Tikes, and LOL Surprise. Comparable to PMI in being a private, multi-category toy maker with both proprietary and licensed product lines.
• Basic Fun!: Toy and collectibles company that licenses entertainment and nostalgia IP for figures, plush, and playsets. Comparable to PMI in mid-sized scale, licensing-driven product strategy, and category mix including figures and plush.
• Moose Toys: Toy manufacturer with a track record of licensing premium entertainment IP (e.g., Stranger Things on Netflix). Closely comparable to PMI in targeting streaming-driven demand with category-spanning toy assortments.
• Funko: Pop-culture collectibles and toy maker built on licensing entertainment IP. Comparable to PMI for translating streaming and entertainment viewership into physical merchandise revenue across multiple product formats.
• WowWee: Mid-sized toy manufacturer focused on innovative and licensed character products. Comparable to PMI in scale and in pairing licensed entertainment IP with figures, plush, and playsets.
• Bandai Namco Toys & Collectibles America: Toy and collectibles division producing licensed entertainment figures, plush, and playsets. Comparable to PMI in leveraging entertainment IP for multi-format physical toy lines sold through major retail and e-commerce channels.

Broad incumbents

• Mattel: One of the largest global toy companies (Barbie, Hot Wheels, Fisher-Price). Comparable to PMI in product categories and IP licensing activity, but vastly larger scale and broader portfolio reduce direct competitive overlap on small Netflix licenses.
• Hasbro: Global toy and game conglomerate (NERF, Play-Doh, Magic: The Gathering). Overlaps with PMI in toy manufacturing and entertainment-licensed products, but at significantly larger scale and with broader category coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/PMIToys
• Facebookfacebook.com/pmiltd
• LinkedInlinkedin.com/company/p-m-i-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PMI Kids World