IV Creative
IV Creative is a UK-based end-to-end e-commerce, personalisation, print production, and fulfilment partner serving global enterprise brands and emerging DTC companies from a 160,000sqft Lincolnshire facility, operating across four pillars: creative, print, production, and fulfilment/operations.
- Company typePrivate
- Founded2009
- HeadquartersSleaford, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What IV Creative does
IV Creative is a UK-based, privately held end-to-end e-commerce, personalisation, branded gifting, and fulfilment partner that operates from a 160,000sqft warehouse and 100,000sqft production facility in Lincolnshire, with additional offices in Nottingham and Manchester. Formed in Q2 2024 through the merger of Intervino (founded circa 2009) and DPS Digital, the company is led by CEO Amy Lennox and operates with approximately 60 core staff under four service pillars: IV Concept (creative, web design, branding, marketing), IV Fulfilment (warehousing, distribution, e-commerce operations, customer service), IV Print (digital and commercial print, die-cutting, laser engraving, bespoke packaging), and IV Production (product design, prototyping, gift sets, branded merchandise). Its technical stack centres on differentiated personalisation hardware — Direct-to-Film garment printing at 1800 dpi, large-format HP production lines, an SRA3 Fujifilm press with Flow RIP for five-colour metallic and spot-UV work, and laser engraving capable of delicate substrate work — supported by Shopify, WooCommerce, Order Management System integrations, AWS, Google Cloud, and established shipping partnerships with Royal Mail and DPD.
The business serves two distinct customer tiers with the same operating model: global enterprise brands running personalisation and gifting campaigns at scale (Coca-Cola's Share-A-Coke, Moonpig, Marmite, Funky Pigeon, Glenmorangie, Johnnie Walker, Nando's, Nutella, Dove, Renais, Branston, Jaffa Cakes, The Coaching Inn Group, and the official Black Mirror merchandise store launched in partnership with Banijay Rights in November 2025), and emerging DTC startups requiring infrastructure they cannot build internally (Lady A with Soho House, AU Vodka, Fox & Vamp). Revenue mechanics combine project-based enterprise contracts for personalisation, print, and fulfilment — including per-piece volume campaigns such as hundreds of thousands of personalised Coca-Cola bottles and 30,000 cards/day Moonpig peaks — with a subscription digital marketing offering tiered at £1,500/£3,500/£5,500 per month. Go-to-market is sales-led enterprise field sales with dedicated account management, complemented by industry events (Licensing Expo Las Vegas), earned media, content marketing, and an organic social presence across LinkedIn, Instagram, Facebook, TikTok, and X. The company is privately held, founder-led, with no disclosed institutional or private-equity backing and no ownership stakeholders beyond the operating leadership.
IV Creative firmographics
Firmographics- Name
- IV Creative
- Legal name
- IV Creative
- Website
- https://iv-creative.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- IV Creative is a UK-based end-to-end e-commerce, personalisation, print production, and fulfilment partner serving global enterprise brands and emerging DTC companies from a 160,000sqft Lincolnshire facility, operating across four pillars: creative, print, production, and fulfilment/operations.
- Ownership category
- akta.pro rank
IV Creative industry classification
Industry- Product category
- Ecommerce Fulfilment and Brand Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430), Commercial Printing (except Screen and Books) (323111)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Service Industries For The Printing Trade (2790), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Creative, Content Production & Ad Ops Tools (BPAMALAK), Creative Concepting & Campaign Development (BPAFAEAD), Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where IV Creative is headquartered
LocationHeadquarters
- HQ city
- Sleaford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
IV Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Ecommerce Website Development and Build: IV Creative designs and builds ecommerce websites and online stores for brands, including Shopify builds, marketplace integration (TikTok Shop), and immersive branded experiences.
- Design, Print and Production Services: Digital and commercial printing services, branded merchandise production, personalisation and customisation (laser engraving, DTF printing), and bespoke packaging solutions.
- Ecommerce Fulfilment and Operations: End-to-end fulfilment services including global DTC distribution, B2B fulfilment, customer service, warehouse management, returns management, and inventory management.
- Digital Marketing Services: Digital marketing packages including ads management across multiple channels, social media content creation, landing page development, and performance reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Entry-level digital marketing package for businesses starting out |
| Subscription | Monthly | Accelerator - Mid-tier package for businesses looking to optimise and level-up |
| Subscription | Monthly | Partner - Elite package for businesses wanting to go further and grow bigger |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
IV Creative product offering
Product offeringCore offering
IV Creative is a UK-based end-to-end ecommerce solutions partner for brands, delivering four integrated service pillars: ecommerce website development and marketplace integration (Shopify, WooCommerce, TikTok Shop), digital marketing (ads management, influencer packs, consultancy), creative design, print and production (bespoke packaging, branded merchandise, personalisation including DTF printing and laser engraving), and operations and fulfilment (global DTC distribution, B2B fulfilment, warehousing, returns, customer services) from a 160,000sqft UK facility.
Product overview
IV Creative is a market-leading ecommerce concept, fulfilment, personalisation, and branded gifting partner operating from the UK. Formerly Intervino and DPS Digital, the company offers four core service pillars: Ecommerce (website development, Shopify builds, TikTok Shop, marketplaces), Digital Marketing (influencer packs, ad management, consultancy), Creative/Design Print & Production (bespoke packaging, branded merch, personalisation using DTF printing, digital and commercial print), and Operations/Fulfilment (global DTC distribution, B2B fulfilment, customer services, 160,000sqft warehouse). The company specialises in personalisation campaigns for major brands (Coca-Cola Share A Coke, Marmite, AU Vodka, Renais) and has delivered thousands of projects including mystery boxes, limited editions, and product bundling strategies. They partner with platforms including Shopify, WooCommerce, Stripe, PayPal, HubSpot, Mailchimp, AWS, Google Cloud, Royal Mail, and DPD.
Differentiator
Problem solved
Functional benefit
Brands
- IV Concept: Creative services including campaigns, product development, web design, branding, and marketing.
- IV Fulfilment
- IV Print
- IV Production
Products and services
- Ecommerce Website Development and Marketplace Integration
- Digital Marketing Services
- Creative Design, Print and Production Services
- Ecommerce Fulfilment and Operations
Quantifiable outcome
- 38% increase in major brand partnerships year-over-year
- +7 more outcomes
Companies that use IV Creative
Customer profileNamed customers18 records
Ideal customer profiles2 records
IV Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
IV Creative partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Banijay RightscoreMulti-year partnership for official Black Mirror merchandise. IV Creative handles website design and build, merchandise production, storage, shipping, and customer services. Launched Black Friday 2025 with apparel, hats, and posters inspired by the series' dystopian tone.
- Ship Anything That ShipsminorMet at Licensing Expo Las Vegas 2025; new connection in the logistics and fulfilment space.
- European Logistics PartnercoreStrategic partnership with leading logistics organisation to expand fulfilment and distribution capabilities across Europe. Leverages network of distribution centres and automated facilities for faster shipping and reduced costs. Part of global expansion strategy with plans for UAE and USA next.
- Soho HousecoreOngoing collaboration for Lady A wine brand (lifestyle wine label from Soho House). IV Creative manages ecommerce operations and delivery for direct-to-consumer model worldwide.
- TikTok ShopcoreIV Creative is an approved TikTok Shop supplier, offering brands access to TikTok Shop integration and selling capabilities.
Scale indicators12 records
Recent moves7 records
Expansion highlights7 records
IV Creative competitors and assessment
Company assessmentBroad incumbents
- THG (The Hut Group): Manchester-based global ecommerce platform and fulfilment operator. Directly comparable end-to-end commerce, brand incubation, and DTC fulfilment model; notably Connor Thompson, IV Creative's Director, was formerly of THG, indicating overlapping client and operational patterns.
- Moonpig Group: Listed UK personalised greetings cards and gifting group (parent of Moonpig and Funky Pigeon, both IV Creative customers). Overlapping technology and personalisation model; comparable end-to-end ecommerce plus personalised production stack at materially larger scale.
- Cimpress / Vistaprint: Global mass-customisation and printing platform serving small businesses and enterprises. Comparable custom print, ecommerce build, and personalisation model with much larger global infrastructure; defines the upper bound of IV Creative's competitive set.
- DS Smith: Global sustainable packaging manufacturer with growing ecommerce and display packaging business. Overlaps with IV Creative's bespoke packaging and branded merchandise work, but at industrial scale and with broader packaging focus.
- Quad/Graphics: Large US commercial printing and marketing services group with personalisation, packaging, and integrated marketing offerings. Comparable print, fulfilment, and marketing services model aimed at enterprise brands.
Direct peers
- Spread Group (Spreadshirt): European on-demand apparel, merch, and print platform with comparable DTF and DTG technology, ecommerce storefront services, and brand partnerships. Closest direct comparable in custom merchandise production and fulfilment.
- Gelato: Global print-on-demand network connecting creators and brands with local production and fulfilment. Overlaps with IV Creative's personalised commerce and distributed fulfilment model, though Gelato is platform-led while IV Creative is service-led.
- Wincanton: UK-based third-party logistics and fulfilment specialist. Comparable warehousing, B2B and DTC distribution, and returns management capabilities at much larger scale; represents the fulfilment-only competitor set IV Creative competes against on the operations pillar.
- Sticker Mule: US-based custom printing platform (stickers, labels, packaging, apparel). Comparable digital print and ecommerce-driven custom merchandise model with strong enterprise and SMB traction.
Emerging players
- Doddle: UK-based returns and click-and-collect fulfilment network. Partial overlap with IV Creative's returns management and DTC distribution capability, though focused specifically on carrier-agnostic returns rather than full-service fulfilment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IV Creative social profiles
Digital presenceIV Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
IV Creative leadership team
Management profileNumber of profiles
Profiles2 records
IV Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IV Creative M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IV Creative
What does IV Creative do?
IV Creative is a UK-based end-to-end ecommerce solutions partner for brands, delivering four integrated service pillars: ecommerce website development and marketplace integration (Shopify, WooCommerce, TikTok Shop), digital marketing (ads management, influencer packs, consultancy), creative design, print and production (bespoke packaging, branded merchandise, personalisation including DTF printing and laser engraving), and operations and fulfilment (global DTC distribution, B2B fulfilment, warehousing, returns, customer services) from a 160,000sqft UK facility.
Is IV Creative a public or private company?
IV Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IV Creative founded?
IV Creative was founded in 2009. It employs 51 to 100 people.
Where is IV Creative based?
IV Creative is headquartered in Sleaford, United Kingdom, in the Europe region.
How does IV Creative make money?
Four revenue lines are on record. Ecommerce Website Development and Build is the primary driver. The others are design, Print and Production Services, ecommerce Fulfilment and Operations and digital Marketing Services.
Who are IV Creative's main competitors?
Broad incumbents on record are THG (The Hut Group), Moonpig Group, Cimpress / Vistaprint, DS Smith and Quad/Graphics. Direct peers are Spread Group (Spreadshirt), Gelato, Wincanton and Sticker Mule. Doddle is listed as an emerging player.
Does IV Creative have an API?
No public API is recorded for IV Creative.
What industry is IV Creative in?
IV Creative's product category is Ecommerce Fulfilment and Brand Services. Its primary akta.pro industry code is MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative), with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.