What Bloxr does

BLOXR Solutions, LLC, doing business as Bloxr, is a privately held US medical device manufacturer founded in 2009 and headquartered in Salt Lake City, Utah. The company designs, manufactures, and sells lead-free scatter radiation protection products for healthcare, dental, and veterinary professionals exposed to ionizing radiation during fluoroscopy, X-ray, and interventional procedures. BLOXR is a certified minority, woman-owned small business with 11-50 employees and no disclosed institutional investors beyond an early $7.07M raised across 2010-2014, led in part by Pelion Venture Partners.

The company's competitive position is built on its proprietary XPF (eXtreme Protection Formula) bi-layer material, a composite of barium sulfate and bismuth oxide that delivers 0.5mm lead-equivalent attenuation without containing lead, tungsten, or antimony. Product lines include XPF radiation protection garments (frontal aprons, vest & skirt systems, thyroid collars and caps, bra inserts, pregnancy shields, and mobile shield barriers), protective eyewear sourced from brands such as Nike, Phillips, Bolle, Wiley X, and Fitover, and ULTRABLOX — a patented (US Patent 9,114,121) X-ray attenuating hand cream providing up to 85% hand dose reduction as a lead-glove alternative. The portfolio is supported by a 3-year warranty on XPF garments and independently validated protection claims published in peer-reviewed journals including JACC, Radiology, and AJR.

BLOXR operates a dual go-to-market: direct B2C/B2B e-commerce via its Shopify storefront for SMB and individual practitioners, complemented by a 2017 strategic distribution partnership with Corindus that gives the company access to enterprise interventional cardiology and radiology accounts. Customer segments span hospitals and surgical centers, cardiac catheterization labs, interventional radiology departments, orthopedic practices, general radiology departments, veterinary clinics, and dental offices. Revenue is generated almost entirely through one-time hardware sales of durable goods, with ULTRABLOX cream serving as a recurring consumable. No revenue figures, customer logos, or M&A activity have been disclosed.

Name

Bloxr

Legal name

BLOXR Solutions, LLC

Website

https://bloxr.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

BLOXR Solutions manufactures lead-free scatter radiation protection products using proprietary XPF bi-layer technology for healthcare, dental, and veterinary professionals. The portfolio includes protective aprons, vest/skirt systems, mobile shields, eyewear, and patented ULTRABLOX attenuating hand cream, sold direct and through Corindus distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radiation Protection Garments: Sale of XPF radiation protection aprons, vests, skirts, thyroid collars, caps, bra inserts, and other protective garments. Products are durable goods sold as one-time purchases with a 3-year warranty on XPF garments.
2. ULTRABLOX Attenuating Cream: Sale of X-ray attenuating hand cream in 50 Gram sterile tubes (15 tubes/box). Recurring consumable product for radiation protection during procedures.
3. Protective Eyewear: Sale of radiation protection eyeglasses including Nike, Phillips, Bolle, Wiley, and Fitover frames with 0.75mm Pb protection. One-year warranty on defects.
4. Mobile Shield Barriers: Sale of portable XPF Mobile Shield Barriers providing 0.5mm lead equivalent protection with telescoping poles and casters.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

BLOXR manufactures and sells lead-free scatter radiation protection equipment for clinical and imaging environments, including XPF aprons, vests, skirts, shields, collars, eyewear, pregnancy/breast protection, storage products, and ULTRABLOX hand cream. Its products are used to reduce clinician and patient exposure during X-ray and fluoroscopy procedures.

Product overview

BLOXR Solutions manufactures a comprehensive portfolio of lead-free scatter radiation protection products for healthcare settings. The core offering centers on the proprietary XPF Technology—a patented bi-layer material of barium sulfate and bismuth oxide that provides 0.5mm lead equivalent protection without toxic heavy metals. Primary products include XPF Radiation Protection Garments (frontal aprons, vest & skirt systems, and pregnancy shields), ULTRABLOX X-Ray Attenuating Hand Cream, thyroid collars and caps, bra inserts, and the XPF Mobile Shield Barrier. The product line extends to protective eyewear (featuring Nike, Phillips, Bolle, and Wiley X frame options), storage solutions (hangers, racks, carrying bags), BLOXRTRAX tracking system, and specialized offerings for veterinary, dental, and patient protection applications. The company operates as a USA manufacturer with products distributed through an online store.

Differentiator

Problem solved

Functional benefit

Brands

• XPF: Proprietary lead-free radiation protection technology used in aprons, vests, skirts, and other garments. XPF is a bi-layer construction of barium sulfate and bismuth oxide that provides 0.5mm lead equivalent protection.
• ULTRABLOX
• BLOXRTRAX

Products and services

• XPF Radiation Protection Garments
• ULTRABLOX X-Ray Attenuating Hand Cream
• XPF Thyroid Collars & Caps
• XPF Bra Inserts
• XPF Mobile Shield Barrier
• Protective Eyewear
• XPF Vest and Skirt (Kilt)
• Pregnancy Shield Options
• Storage Solutions
• BLOXRTRAX System
• Veterinary Radiation Protection Products
• Dental Radiation Protection Products
• Patient Protection Products

Quantifiable outcome

• Up to 85% dose reduction for hands with ULTRABLOX cream
• +2 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CorindusmajorChannel Partner/ Reseller/ Distributor · 24 April 2017Corindus announced a strategic partnership with BLOXR Solutions on April 24, 2017 to distribute BLOXR's line of radiation protection products. Corindus distributes the products through its established distribution network, extending BLOXR's market reach in the interventional cardiology and radiology markets.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Infab Corporation: US-based manufacturer of X-ray protective apparel, lead and lead-free aprons, thyroid collars and radiation accessories — directly competes with BLOXR across hospital, dental and veterinary segments with a longer operating history.
• MAVIG GmbH: German manufacturer of radiation protection equipment, lead glass, ceiling-suspended shields and protective apparel for interventional radiology and cardiology — directly competes with BLOXR in European markets and global hospital accounts.
• Bar-Ray Products: US manufacturer specializing in lead aprons, lead-free aprons and radiation protection accessories for medical, dental and veterinary markets, directly competing with BLOXR's XPF garment portfolio.
• Burlington Medical: Long-established US radiation protection garments and accessories provider with broad catalog covering aprons, vests, eyewear and mobile barriers — directly competitive with BLOXR in the healthcare and interventional radiology markets.
• Worldwide Innovations & Technologies (RadPad): US maker of RadPad disposable scatter radiation pads and related protective products for interventional procedures — competes with BLOXR's ULTRABLOX cream and shielding consumables in the same interventional setting.
• AliMed: Healthcare supplier with a dedicated radiation protection product line including aprons, thyroid shields and eyewear — competes with BLOXR in hospital and ancillary healthcare settings.

Regional players

• Wardray Premise: UK-based manufacturer of radiation shielding and protective equipment, including mobile barriers, aprons and lead glass — directly comparable product offering with primary geographic focus on UK and European healthcare markets.
• Scanflex Medical: Scandinavian radiation protection apparel manufacturer offering lead and lead-free aprons for the European interventional cardiology market — competitive overlap with BLOXR's XPF product line in geographic markets outside BLOXR's core USA base.

Emerging players

• Lite Tech Inc. Specialized provider of lead-free radiation shielding materials and apparel for diagnostic imaging facilities — comparable lead-free technology positioning to BLOXR's XPF platform in a focused niche of the same market.

Broad incumbents

• Philips Healthcare: Major OEM of X-ray and fluoroscopy systems that produce the radiation requiring protection — adjacent incumbent whose installed base defines BLOXR's core customer universe and whose services divisions sometimes offer protective accessories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BLOXR
• Facebookfacebook.com/bloxrxpf
• LinkedInlinkedin.com/company/bloxr
• Instagraminstagram.com/bloxrxpf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloxr