What WHR Group Employee Relocation does

WHR Group Employee Relocation (operating as WHR Global) is a private, family-owned global relocation management company founded in 1994 and headquartered in Pewaukee, Wisconsin, with regional offices in Basel (EMEA) and Singapore (APAC). The company provides end-to-end employee relocation services to Fortune 100 corporations, U.S. Government agencies, and individual consumers, operating across more than 120 countries with a staff of 101-250 employees. Service lines include global mobility, U.S. domestic relocation, government relocation (GRG), VIP/executive relocation, and a consumer-facing platform called SimpleMove.

The company operates a proprietary technology stack consisting of CARICS (immigration tracking), the Move Management Platform (MMP, a mini-RFP system for household goods carriers), the Event Management System (EMS), a Client Portal with reporting on over 3,000 data points, a Transferee Portal with mobile app, WHR Insights analytics, and the SimpleMove platform. This technology is paired with a dedicated human service model featuring licensed real estate professionals, in-house tax and immigration counselors, and assigned Client Services Managers providing 24/7 support.

WHR Global monetizes through two primary streams: enterprise relocation management services billed as professional services fees (per-transferee or managed services retainer) for corporate and government clients, and the SimpleMove platform which offers a freemium-to-subscription model (Base free, Plus and Enterprise paid annual tiers) for individuals and companies. The company reports 99% client retention over the past decade, top 1% NPS score, SOC2 Type 2 certification, GSA Advantage vendor status, and 2026 EcoVadis Silver sustainability rating.

Name

WHR Group Employee Relocation

Legal name

WHR Group Inc.

Website

https://whrg.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

WHR Global is a private, family-owned global relocation management company founded in 1994, serving Fortune 100 corporations, U.S. Government agencies, and individual consumers across 120+ countries with proprietary technology and dedicated counselors for end-to-end employee mobility services.

Ownership category

akta.pro rank

Product category

Global Relocation Management Services

NAICS

Business Support Services (5614)

SIC

Services-Management Services (8741), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

International Relocation Management (End-to-End) (HSAKACAE)

akta.pro secondary industries

Global Mobility, Immigration & Relocation (BPACAPAN), Global Mobility, Immigration & Relocation Administration Outsourcing (BPACAKAM), Repatriation & End-of-Assignment Support (HSAKAJAL), Home Sale, Home Purchase & Lease Management Programs (THACALAH), Cross-Border Moving (Neighboring Countries/Regional) (HSAKACAL)

Keywords

• Global relocation management
• Employee mobility services
• Corporate relocation programs
• Domestic relocation services
• Global mobility technology

Headquarters

HQ city

Pewaukee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employee Relocation Management Services: WHR Global provides comprehensive relocation management services to corporate clients and government agencies. Services include pre-relocation counseling, needs assessment, home sale assistance, expense management, tax services, immigration support, destination services, temporary housing, household goods forwarding, lease cancellation, language/culture training, spousal assistance, and repatriation support. Revenue is earned through service fees negotiated per client contract, typically billed per-transferee or as a managed services retainer.
2. SimpleMove Platform Services: SimpleMove is a consumer relocation platform offering Base (free), Plus (paid subscription for companies), and Enterprise (paid with additional services including lump sum payments and tax gross-up calculations) tiers. The platform earns revenue through company subscriptions, real estate referral commissions (tax-free cash-back rebates funded by agent commission splits), and service fees for premium features like counselor access, moving company networks, and temporary housing coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

WHR Global provides end-to-end employee relocation management services for corporations, U.S. Government agencies, mid-market employers, and individual consumers, spanning international and domestic moves. Its portfolio covers pre-relocation counseling, home sale assistance (BVO/GBO), expense management, tax and immigration support, destination services, temporary housing, household goods forwarding, lease cancellation, language/culture training, spousal assistance, and repatriation, delivered across more than 120 countries. Service delivery is supported by a proprietary technology platform (CARICS, MMP, EMS, Client Portal, Transferee Portal, SimpleMove, and WHR Insights) that provides real-time reporting on over 3,000 data points.

Product overview

WHR Global operates as a global relocation management company offering a portfolio of services across four main categories: international/global mobility services, U.S. domestic relocation, government relocation (GRG), and personal relocation via SimpleMove. The company differentiates through its 'high-tech, human-touch' business model, combining proprietary technology platforms with dedicated relocation experts. The technology suite includes the Client Portal for corporate clients, Transferee Portal for employees, SimpleMove platform (with Base/Plus/Enterprise tiers), Move Management Platform (MMP), Event Management System (EMS), and WHR Insights analytics. SimpleMove serves individual consumers directly with free basic services and paid tier upgrades, while enterprise relocation services are delivered through the integrated portal technology. Core services span the full relocation lifecycle from pre-decision counseling through repatriation support.

Differentiator

Problem solved

Functional benefit

Brands

• SimpleMove®: A user-friendly relocation platform designed to make moving easier for individuals and organizations throughout the United States. Provides access to a curated network of top-tier real estate agents, moving companies, mortgage providers, and exclusive discounts on essential services, with tax-free cash rebates for home purchases or sales.
• CARICS
• Move Management Platform (MMP)
• Event Management System (EMS)
• Government Relocation Group (GRG)

Products and services

• Global Mobility Services Comprehensive international relocation management for corporate clients, including pre-relocation counseling, expense management in local currency, tax and immigration services, destination services, language and culture training, spousal assistance, household goods forwarding, temporary housing, tenancy management, lease cancellation, and purchase assistance. Designed for HR and global mobility teams managing international assignees across more than 120 countries.
• U.S. Domestic Relocation Services Domestic U.S. employee relocation program for corporate clients covering policy counseling, home sale assistance (BVO/GBO), expense management, mortgage assistance, household goods moving, temporary housing, destination counseling, lease cancellation, and pre-decision trip coordination. Built to help relocating employees feel at home in their new surroundings.
• Government Relocation Group (GRG) Specialized relocation services for government and federal employees, featuring trained professionals, high-tech security measures, and individual identity protection procedures. Available through the GSA Advantage federal procurement system, GRG serves government assignees relocating to new duty stations.
• VIPs & Executives Relocation Services White-glove, premium relocation services for VIPs, senior executives, and high-value employees requiring dedicated, personalized support, privacy protections, and seamless execution with minimal disruption to professional responsibilities.
• SimpleMove® User-friendly relocation platform for individuals and companies in the United States offering three tiers: Base (free) with access to a network of more than 40,000 vetted real estate and rental agents, tax-free cash-back rebates of $5 per $1,000 of home purchase or sale price, mortgage lender connections, interactive checklists, moving guides, and a relocation budgeting tool; Plus (annual subscription) adding a dedicated WHR Relocation Counselor, an expanded moving company network, full supplier partner access, and an interactive destination resource tool; and Enterprise (annual subscription) further adding lump-sum payments in USD for relocating employees plus tax gross-up calculations with payroll reporting.

Quantifiable outcome

• 99% client retention rate over the past decade
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered industry, core and minor.

• Worldwide Employee Relocation Council (WERC)industryOthersWHR Global is a member of WERC, the leading professional association for the global relocation industry. Membership provides access to industry best practices, benchmark standards, and professional development resources aligned with Worldwide ERC guidelines.
• European Relocation Association (EuRA)industryOthersWHR Global is a Full Member of EuRA, meeting the association's quality standards for relocation services across Europe, the Middle East, and Africa. Swiss office staff can obtain EuRA's MIM (Member in Mobility) certification.
• Destination Service Providers (DSPs) – Global NetworkcoreChannel Partner/ Reseller/ DistributorWHR Global maintains a global network of fully vetted destination service providers (DSPs) who deliver local relocation services in destination countries. DSPs assist assignees with housing searches, local registrations, school searches, banking, driver's licenses, and other integration services.
• Tax Preparation and Equalization Partners (External)coreImplementation/ SI/ Consulting PartnerWHR Global uses an external tax partner to perform tax preparation and tax equalization calculations for international assignees. WHR maintains in-house tax counseling while the external partner handles calculations. WHR can also make tax payments directly to relevant tax authorities on behalf of assignees.
• Immigration Partners (External)coreImplementation/ SI/ Consulting PartnerWHR Global provides in-house immigration counseling for international assignees while an external immigration partner submits visa and immigration applications. WHR's CARICS technology assists in tracking timelines and due dates for immigration documents.
• Language and Culture Training PartnersminorChannel Partner/ Reseller/ DistributorWHR Global can connect assignees with supplier partners for language and cultural training. These partners offer face-to-face or virtual training, including specialized programs for children. Each student receives an assessment and a customized training program.
• Preferred Mortgage Lenders NetworkminorChannel Partner/ Reseller/ DistributorWHR Global maintains a network of preferred mortgage lenders offering transferees benefits including direct billing, dedicated relocation support teams, no-cost pre-approval, reduced lender fees, and relocation mortgage programs with potentially lower-than-market rates. Transferees are under no obligation to use preferred lenders.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SIRVA Worldwide Relocation: SIRVA is a leading global relocation and moving services provider serving corporate, government, and individual clients across more than 190 countries. It directly overlaps WHR's enterprise mobility, household goods, and destination services offerings.
• Altair Global Relocation: Altair Global is a privately held global mobility and relocation management firm providing corporate mobility, talent development, and policy consulting. It directly competes with WHR in the enterprise HR/mobility segment.
• Cartus: Cartus is one of the largest global relocation management companies, offering corporate and government mobility programs including home sale, household goods, and destination services. It is a direct competitor to WHR in the enterprise HR/mobility space and was historically part of Realogy/Anywhere Real Estate.
• CapRelo: CapRelo is a U.S.-headquartered global mobility and corporate relocation management company providing domestic and international services to enterprise and government clients. It directly competes with WHR in the same mid-to-large enterprise mobility segment.
• BGRS (Brookfield Global Relocation Services): BGRS is a large-scale global mobility and relocation management firm serving multinational corporations and government clients. It is a direct competitor across WHR's core global mobility, immigration support, and assignment management offerings.
• Graebel Relocation: Graebel is a privately held global relocation management company providing corporate mobility, household goods, and destination services. It competes head-to-head with WHR for Fortune-class enterprise and government relocation programs.
• Plus Relocation Services: Plus Relocation Services is a U.S.-based corporate relocation management firm providing domestic and international mobility services to corporate clients. It is a direct mid-market peer to WHR's enterprise relocation programs.
• NEI Global Relocation: NEI Global Relocation is a U.S.-based corporate relocation management company offering domestic and international mobility, household goods, and destination services. It is a direct mid-market peer to WHR's enterprise and government programs.
• Crown World Mobility: Crown World Mobility is an international relocation and global mobility services provider serving corporate clients with end-to-end assignment, immigration, and destination services. It is a direct peer in international relocation management.

Emerging players

• Weichert Workforce Mobility: Weichert Workforce Mobility is the corporate relocation arm of Weichert, providing domestic and global mobility services to mid-market and enterprise clients. It overlaps with WHR's U.S. domestic and mid-market enterprise offerings but is more regional in focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqF6ZKQwoL9xgVCDRAwt78Q
• Facebookfacebook.com/WHRGlobal
• LinkedInlinkedin.com/company/whr-group-employee-relocation
• Xx.com/whrgroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHR Group Employee Relocation